RAJAR Dashboard

HEART BRAND (UK)

HBrand

National commercial · RAJAR code 4520 · Half-yearly — 6-month rolling sample · National

Headline figures · MAR 2026

Weekly reach
12.51m
▼ 212k vs prev. quarter
% reach
21.0%
▼ 1.0% vs prev. quarter
Total hours
80.9m
▼ 2.6m vs prev. quarter
Average hours
6.5
▼ 0.1 vs prev. quarter
Market share
8.0%
▼ 0.2% vs prev. quarter

TSA population 58.25m · unweighted sample 66,591

Brand members (29)

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HEART BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HEART BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HEART BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+12.51m21.0%6.5100.0%
ADULTS 15-241.81m21.0%4.814.5%
ADULTS 25-342.45m26.0%5.019.6%
ADULTS 35-442.61m28.0%7.420.9%
ADULTS 45-542.34m27.0%7.018.7%
ADULTS 55-641.88m21.0%7.715.0%
ADULTS 65-741.08m13.0%7.28.6%
ADULTS 75+339k6.0%6.32.7%
ADULTS 15-344.26m24.0%4.934.0%
ADULTS 15-446.87m25.0%5.854.9%
MenReach% reachAvg hrs% of audience
ALL MEN 15+5.13m18.0%6.241.0%
MEN 15-24823k19.0%5.36.6%
MEN 25-34937k20.0%4.47.5%
MEN 35-44983k22.0%7.47.9%
MEN 45-54987k24.0%6.77.9%
MEN 55-64792k18.0%6.96.3%
MEN 65-74444k12.0%6.33.5%
MEN 75+163k7.0%5.51.3%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+7.38m25.0%6.759.0%
WOMEN 15-24986k24.0%4.37.9%
WOMEN 25-341.51m32.0%5.312.1%
WOMEN 35-441.63m33.0%7.313.0%
WOMEN 45-541.36m31.0%7.310.9%
WOMEN 55-641.09m24.0%8.38.7%
WOMEN 65-74635k15.0%7.85.1%
WOMEN 75+177k6.0%7.21.4%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS6.78m21.0%5.654.2%
C2DE ADULTS5.72m22.0%7.445.8%
ABC1 MEN2.74m17.0%5.221.9%
ABC1 WOMEN4.05m24.0%5.932.4%
C2DE MEN2.39m19.0%7.319.1%
C2DE WOMEN3.33m26.0%7.626.6%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HEART BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.30-10.00
▸
7.5%5.92m
10.00-13.00
▸
8.3%5.43m
13.00-16.00
▸
9.2%5.63m
16.00-19.00
▸
8.3%4.92m
19.00-22.00
▸
8.2%2.55m
22.00-01.00
▸
5.0%830k
01.00-04.00
▸
5.7%233k
04.00-06.30
▸
6.2%1.00m
SaturdayShareReach
06.00-10.00
▸
6.4%1.69m
10.00-13.00
▸
8.7%2.35m
13.00-16.00
▸
8.9%1.95m
16.00-19.00
▸
8.6%1.58m
19.00-23.00
▸
8.4%871k
23.00-01.00
▸
7.0%248k
01.00-06.00
▸
6.1%202k
SundayShareReach
06.00-10.00
▸
5.9%1.24m
10.00-13.00
▸
8.8%2.22m
13.00-16.00
▸
9.1%1.93m
16.00-19.00
▸
8.0%1.32m
19.00-22.00
▸
8.7%644k
22.00-01.00
▸
5.1%212k
01.00-06.00
▸
5.6%194k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — HEART BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 12.60m22.0%137.0m10.913.6%
HEART BRAND (UK) Brandthis station12.51m21.0%80.9m6.58.0%
BBC RADIO 4 9.07m16.0%105.8m11.710.5%
BBC RADIO 1 7.07m12.0%45.3m6.44.5%
GREATEST HITS RADIO 5.74m10.0%54.8m9.55.4%
BBC RADIO 5 LIVE 5.27m9.0%32.1m6.13.2%
CLASSIC FM 4.17m7.0%33.4m8.03.3%
HITS RADIO 3.80m7.0%16.8m4.41.7%
TALKSPORT 3.29m6.0%22.2m6.82.2%
BBC 6 MUSIC 2.51m4.0%23.5m9.32.3%
MAGIC 2.32m4.0%12.4m5.41.2%
BBC RADIO 3 1.97m3.0%15.1m7.61.5%
ABSOLUTE RADIO 1.96m3.0%12.9m6.61.3%
KISSTORY 1.78m3.0%7.5m4.20.7%
GOLD RADIO UK 1.61m3.0%11.9m7.41.2%
BBC RADIO 4 EXTRA 1.60m3.0%12.0m7.51.2%
HEART 80S 1.60m3.0%7.0m4.40.7%
CAPITAL XTRA (UK) 1.50m3.0%6.3m4.20.6%
ABSOLUTE 80S 1.41m2.0%7.9m5.60.8%
KISS 1.39m2.0%6.0m4.30.6%
PLANET ROCK 1.07m2.0%9.6m9.01.0%
BBC WORLD SERVICE 1.07m2.0%4.9m4.60.5%
VIRGIN RADIO 1.04m2.0%6.4m6.10.6%
BBC RADIO 5 SPORTS EXTRA 995k2.0%2.1m2.20.2%
CAPITAL DANCE 993k2.0%4.8m4.80.5%
HEART DANCE 991k2.0%4.4m4.40.4%
HEART 90S 964k2.0%3.3m3.40.3%
ABSOLUTE RADIO 90S 828k1.0%3.1m3.70.3%
ABSOLUTE CLASSIC ROCK 769k1.0%4.2m5.40.4%
BBC RADIO 1XTRA 743k1.0%3.8m5.00.4%
GB NEWS RADIO 655k1.0%4.5m6.80.4%
BOOM RADIO 636k1.0%9.3m14.60.9%
KISSTORY R&B 623k1.0%2.1m3.40.2%
TIMES RADIO 604k1.0%5.0m8.20.5%
HEART 70S 575k1.0%2.0m3.60.2%
KERRANG! 569k1.0%3.0m5.30.3%
TALK (WAS TALKRADIO) 560k1.0%6.1m10.90.6%
TALKSPORT2 549k1.0%1.6m3.00.2%
ABSOLUTE RADIO COUNTRY 521k1.0%4.0m7.60.4%
ABSOLUTE RADIO 00S 515k1.0%2.0m4.00.2%
BBC ASIAN NETWORK UK 513k1.0%3.4m6.70.3%
CAPITAL XTRA RELOADED 494k1.0%1.8m3.60.2%
SMOOTH RELAX 484k1.0%2.4m5.00.2%
HEAT 476k1.0%1.5m3.10.1%
MAGIC SOUL 467k1.0%2.7m5.80.3%
MELLOW MAGIC 431k1.0%1.6m3.70.2%
JAZZ FM 416k1.0%1.8m4.40.2%
SMOOTH CHILL 396k1.0%1.9m4.90.2%
SMOOTH COUNTRY 384k1.0%2.1m5.40.2%
VIRGIN RADIO CHILLED 348k1.0%576k1.70.1%
HITS RADIO PRIDE 341k1.0%652k1.90.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 336k1.0%743k2.20.1%
VIRGIN RADIO 80S 277k0.0%445k1.60.0%
HITS RADIO CHILLED 275k0.0%747k2.70.1%
ABSOLUTE RADIO 10S 259k0.0%572k2.20.1%
ABSOLUTE RADIO 70S 259k0.0%732k2.80.1%
KISS XTRA 236k0.0%563k2.40.1%
RADIO X CLASSIC ROCK 235k0.0%1.8m7.70.2%
CAPITAL CHILL 214k0.0%824k3.90.1%
NATION 80S 191k0.0%566k3.00.1%
MAGIC CLASSICAL 136k0.0%1.0m7.50.1%
BLOOMBERG RADIO 110k0.0%254k2.30.0%

Weekly reach, hours and share for every station RAJAR reports within HEART BRAND (UK)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HEART BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)