HEART CAMBRIDGESHIRE

HCombo

Turn up the Feel Good!

Local / regional · RAJAR code 4308 · Half-yearly — 6-month rolling sample · Local

Part of: HEART BRAND (UK), TOTAL GLOBAL RADIO (UK), HEART NETWORK (UK), HEART EAST

Headline figures · MAR 2026

View quarter

Weekly reach

206k

▲ 11k vs prev. quarter

% reach

21.0%

▲ 1.0% vs prev. quarter

Total hours

1.2m

▼ 139k vs prev. quarter

Average hours

5.7

▼ 1.0 vs prev. quarter

Market share

6.2%

▼ 1.0% vs prev. quarter

TSA population 992k · unweighted sample 1,260

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HEART CAMBRIDGESHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HEART CAMBRIDGESHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HEART CAMBRIDGESHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	206k	21.0%	5.7	100.0%
ADULTS 15-24	35k	25.0%	4.2	16.9%
ADULTS 25-34	48k	30.0%	4.8	23.1%
ADULTS 35-44	47k	28.0%	8.7	23.0%
ADULTS 45-54	32k	22.0%	2.8	15.5%
ADULTS 55-64	25k	17.0%	7.1	12.3%
ADULTS 65-74	11k	8.0%	3.5	5.3%
ADULTS 75+	8,000	8.0%	8.8	3.9%
ADULTS 15-34	82k	27.0%	4.6	40.0%
ADULTS 15-44	130k	28.0%	6.1	63.0%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	76k	16.0%	4.5	36.8%
MEN 15-24	15k	21.0%	2.7	7.0%
MEN 25-34	15k	18.0%	2.4	7.3%
MEN 35-44	14k	17.0%	8.9	6.7%
MEN 45-54	13k	18.0%	2.8	6.2%
MEN 55-64	11k	15.0%	3.1	5.5%
MEN 65-74	3,000	5.0%	3.1	1.4%
MEN 75+	6,000	12.0%	11.4	2.8%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	130k	26.0%	6.3	63.2%
WOMEN 15-24	20k	28.0%	5.2	9.8%
WOMEN 25-34	33k	43.0%	6.0	15.9%
WOMEN 35-44	34k	39.0%	8.6	16.3%
WOMEN 45-54	19k	26.0%	2.8	9.3%
WOMEN 55-64	14k	19.0%	10.3	6.8%
WOMEN 65-74	8,000	11.0%	3.6	3.9%
WOMEN 75+	2,000	5.0%	2.5	1.2%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	141k	22.0%	5.2	68.2%
C2DE ADULTS	66k	19.0%	6.7	31.8%
ABC1 MEN	48k	15.0%	4.2	23.4%
ABC1 WOMEN	93k	28.0%	5.7	44.8%
C2DE MEN	28k	16.0%	5.0	13.5%
C2DE WOMEN	38k	22.0%	7.9	18.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HEART CAMBRIDGESHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
06.30-10.00 Heart Breakfast with Jamie Theakston and Amanda Holden ▸	6.7%	106k
10.00-13.00 Pandora Christie ▸	5.9%	78k
13.00-16.00 Matt Wilkinson ▸	5.2%	78k
16.00-19.00 JK and Kelly Brook ▸	6.6%	83k
19.00-22.00 Dev Griffin ▸	6.6%	52k
22.00-01.00 Ben Atkinson ▸	3.9%	16k
01.00-04.00 Guy Howard ▸	2.3%	2,000
04.00-06.30 Early Breakfast with Lindsey Russell ▸	3.2%	12k

Saturday	Share	Reach
06.00-10.00 Rob Howard ▸	6.8%	42k
10.00-13.00 Saturday Breakfast with Mark Wright and Olly Murs ▸	8.7%	39k
13.00-16.00 Dev Griffin ▸	7.0%	37k
16.00-19.00 Vicky Pattison ▸	4.9%	19k
19.00-23.00 Heart's Club Classics with Pandora Christie ▸	8.2%	14k
23.00-01.00 Rezzy Ghadjar ▸	8.0%	4,000
01.00-06.00 Seb Bailey ▸	9.5%	6,000

Sunday	Share	Reach
06.00-10.00 Rob Howard ▸	4.1%	21k
10.00-13.00 Zoe Hardman ▸	9.3%	38k
13.00-16.00 Yasmin Evans ▸	9.7%	36k
16.00-19.00 The EE Official Big Top 40 from Global ▸	5.9%	20k
19.00-22.00 Emma Bunton ▸	6.3%	9,000
22.00-01.00 Rezzy Ghadjar ▸	1.4%	2,000
01.00-06.00 Seb Bailey ▸	2.4%	2,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).

Source: RAJAR — HEART CAMBRIDGESHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	287k	29.0%	4.1m	14.4	22.2%
HEART CAMBRIDGESHIRE Combothis station	206k	21.0%	1.2m	5.7	6.2%
BBC RADIO 4	183k	18.0%	2.0m	10.7	10.5%
BBC RADIO 1	157k	16.0%	981k	6.2	5.2%
BBC RADIO 5 LIVE	120k	12.0%	642k	5.4	3.4%
GREATEST HITS RADIO	94k	9.0%	719k	7.7	3.8%
CLASSIC FM	78k	8.0%	514k	6.6	2.7%
BBC 6 MUSIC	60k	6.0%	569k	9.5	3.0%
TALKSPORT	54k	5.0%	410k	7.6	2.2%
BBC RADIO 3	49k	5.0%	291k	5.9	1.6%
* GREATEST HITS RADIO (CAMBRIDGESHIRE)	46k	5.0%	456k	10.0	2.4%
HITS RADIO	41k	4.0%	162k	3.9	0.9%
GOLD RADIO UK	39k	4.0%	257k	6.5	1.4%
MAGIC	38k	4.0%	131k	3.4	0.7%
KISS	35k	3.0%	113k	3.3	0.6%
BBC RADIO 4 EXTRA	32k	3.0%	483k	15.3	2.6%
BBC RADIO 5 SPORTS EXTRA	32k	3.0%	57k	1.8	0.3%
ABSOLUTE RADIO	30k	3.0%	207k	6.9	1.1%
* HITS RADIO (CAMBRIDGESHIRE) (WAS STAR RADIO CAMBRIDGE)	29k	3.0%	140k	4.8	0.7%
SMOOTH COUNTRY	27k	3.0%	93k	3.5	0.5%
VIRGIN RADIO	27k	3.0%	129k	4.8	0.7%
ABSOLUTE RADIO COUNTRY	26k	3.0%	249k	9.7	1.3%
HEART 80S	22k	2.0%	86k	4.0	0.5%
BBC WORLD SERVICE	21k	2.0%	55k	2.6	0.3%
CAPITAL XTRA (UK)	21k	2.0%	149k	7.3	0.8%
JAZZ FM	21k	2.0%	126k	5.9	0.7%
HEART DANCE	20k	2.0%	47k	2.4	0.3%
KISSTORY	20k	2.0%	89k	4.5	0.5%
ABSOLUTE RADIO 90S	18k	2.0%	43k	2.4	0.2%
ABSOLUTE 80S	17k	2.0%	53k	3.2	0.3%
BBC RADIO 1XTRA	16k	2.0%	39k	2.4	0.2%
HEAT	16k	2.0%	95k	5.8	0.5%
CAPITAL DANCE	15k	2.0%	94k	6.1	0.5%
TALK (WAS TALKRADIO)	13k	1.0%	293k	23.0	1.6%
BOOM RADIO	12k	1.0%	152k	12.6	0.8%
HEART 90S	12k	1.0%	34k	2.8	0.2%
* HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND)	12k	1.0%	21k	1.7	0.1%
PLANET ROCK	12k	1.0%	35k	2.8	0.2%
SMOOTH RELAX	12k	1.0%	33k	2.7	0.2%
KISSTORY R&B	11k	1.0%	24k	2.1	0.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)	11k	1.0%	39k	3.5	0.2%
ABSOLUTE RADIO 00S	10k	1.0%	57k	5.7	0.3%
KERRANG!	10k	1.0%	79k	8.2	0.4%
KISS XTRA	10k	1.0%	13k	1.2	0.1%
MAGIC SOUL	9,000	1.0%	78k	8.2	0.4%
TIMES RADIO	9,000	1.0%	83k	9.3	0.4%
ABSOLUTE CLASSIC ROCK	8,000	1.0%	8,000	1.0	0.0%
HEART 70S	8,000	1.0%	27k	3.4	0.1%
VIRGIN RADIO CHILLED	8,000	1.0%	12k	1.5	0.1%
BBC ASIAN NETWORK UK	7,000	1.0%	26k	3.7	0.1%
RADIO X CLASSIC ROCK	7,000	1.0%	143k	20.2	0.8%
GB NEWS RADIO	6,000	1.0%	114k	18.6	0.6%
MELLOW MAGIC	6,000	1.0%	14k	2.4	0.1%
ABSOLUTE RADIO 70S	5,000	0.0%	4,000	0.8	0.0%
HITS RADIO PRIDE	5,000	1.0%	3,000	0.7	0.0%
CAPITAL CHILL	4,000	0.0%	11k	2.6	0.1%
CAPITAL XTRA RELOADED	4,000	0.0%	10k	2.6	0.1%
SMOOTH CHILL	4,000	0.0%	44k	10.2	0.2%
TALKSPORT2	4,000	0.0%	2,000	0.5	0.0%
ABSOLUTE RADIO 10S	3,000	0.0%	2,000	0.6	0.0%
HITS RADIO CHILLED	3,000	0.0%	21k	7.6	0.1%
NATION 80S	3,000	0.0%	2,000	0.9	0.0%
VIRGIN RADIO 80S	3,000	0.0%	2,000	0.7	0.0%
MAGIC CLASSICAL	2,000	0.0%	24k	10.2	0.1%
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO)	1,000	0.0%	0	0.5	0.0%
BLOOMBERG RADIO	—	—	—	—	—

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within HEART CAMBRIDGESHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HEART CAMBRIDGESHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)