HEART EAST

HCombo

Local / regional · RAJAR code 4772 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

View quarter

Weekly reach

1.15m

▲ 50k vs prev. quarter

% reach

19.0%

▲ 1.0% vs prev. quarter

Total hours

8.5m

▲ 355k vs prev. quarter

Average hours

7.4

▬ 0.0 vs prev. quarter

Market share

7.7%

▲ 0.2% vs prev. quarter

TSA population 6.16m · unweighted sample 8,261

Combo members (4)

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HEART EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HEART EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HEART EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	1.15m	19.0%	7.4	100.0%
ADULTS 15-24	176k	21.0%	6.4	15.3%
ADULTS 25-34	227k	24.0%	6.0	19.7%
ADULTS 35-44	241k	23.0%	9.5	20.9%
ADULTS 45-54	216k	23.0%	6.3	18.8%
ADULTS 55-64	146k	15.0%	8.2	12.7%
ADULTS 65-74	102k	12.0%	7.4	8.9%
ADULTS 75+	41k	7.0%	10.4	3.6%
ADULTS 15-34	403k	23.0%	6.2	35.1%
ADULTS 15-44	643k	23.0%	7.4	56.0%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	482k	16.0%	6.5	42.0%
MEN 15-24	86k	20.0%	6.0	7.5%
MEN 25-34	93k	20.0%	5.6	8.1%
MEN 35-44	94k	19.0%	8.4	8.2%
MEN 45-54	92k	20.0%	4.5	8.0%
MEN 55-64	59k	12.0%	8.3	5.1%
MEN 65-74	38k	11.0%	5.7	3.3%
MEN 75+	20k	7.0%	8.7	1.8%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	667k	21.0%	8.1	58.0%
WOMEN 15-24	90k	23.0%	6.8	7.9%
WOMEN 25-34	133k	28.0%	6.4	11.6%
WOMEN 35-44	147k	28.0%	10.2	12.8%
WOMEN 45-54	124k	26.0%	7.6	10.8%
WOMEN 55-64	88k	18.0%	8.1	7.6%
WOMEN 65-74	64k	14.0%	8.4	5.5%
WOMEN 75+	21k	7.0%	12.1	1.8%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	634k	18.0%	6.0	55.1%
C2DE ADULTS	516k	20.0%	9.1	44.9%
ABC1 MEN	245k	15.0%	5.8	21.3%
ABC1 WOMEN	388k	21.0%	6.2	33.8%
C2DE MEN	237k	18.0%	7.2	20.6%
C2DE WOMEN	279k	21.0%	10.8	24.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HEART EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
06.30-10.00 ▸	6.9%	600k
10.00-13.00 ▸	7.5%	513k
13.00-16.00 ▸	7.7%	507k
16.00-19.00 ▸	7.8%	471k
19.00-22.00 ▸	8.9%	264k
22.00-01.00 ▸	9.3%	96k
01.00-04.00 ▸	10.4%	28k
04.00-06.30 ▸	6.8%	93k

Saturday	Share	Reach
06.00-10.00 ▸	6.2%	168k
10.00-13.00 ▸	8.7%	245k
13.00-16.00 ▸	7.4%	199k
16.00-19.00 ▸	8.2%	149k
19.00-23.00 ▸	11.5%	102k
23.00-01.00 ▸	15.9%	46k
01.00-06.00 ▸	10.2%	28k

Sunday	Share	Reach
06.00-10.00 ▸	5.1%	110k
10.00-13.00 ▸	8.5%	228k
13.00-16.00 ▸	8.7%	189k
16.00-19.00 ▸	7.9%	130k
19.00-22.00 ▸	10.4%	65k
22.00-01.00 ▸	5.6%	17k
01.00-06.00 ▸	11.1%	25k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — HEART EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	1.50m	24.0%	17.6m	11.7	15.9%
HEART EAST Combothis station	1.15m	19.0%	8.5m	7.4	7.7%
BBC RADIO 4	961k	16.0%	10.6m	11.1	9.6%
BBC RADIO 1	878k	14.0%	6.7m	7.6	6.1%
BBC RADIO 5 LIVE	589k	10.0%	3.7m	6.2	3.3%
GREATEST HITS RADIO	543k	9.0%	5.1m	9.5	4.7%
CLASSIC FM	440k	7.0%	4.1m	9.2	3.7%
TALKSPORT	357k	6.0%	2.6m	7.2	2.3%
BBC 6 MUSIC	316k	5.0%	3.0m	9.5	2.7%
MAGIC	298k	5.0%	1.9m	6.5	1.8%
HITS RADIO	225k	4.0%	742k	3.3	0.7%
KISSTORY	216k	3.0%	862k	4.0	0.8%
ABSOLUTE RADIO	215k	3.0%	1.4m	6.3	1.2%
BBC RADIO 4 EXTRA	196k	3.0%	1.8m	9.4	1.7%
GOLD RADIO UK	196k	3.0%	1.5m	7.8	1.4%
BBC RADIO 3	185k	3.0%	1.4m	7.4	1.2%
HEART 80S	180k	3.0%	761k	4.2	0.7%
KISS	173k	3.0%	578k	3.3	0.5%
CAPITAL XTRA (UK)	151k	2.0%	599k	4.0	0.5%
VIRGIN RADIO	129k	2.0%	785k	6.1	0.7%
ABSOLUTE 80S	119k	2.0%	555k	4.7	0.5%
BBC RADIO 1XTRA	106k	2.0%	431k	4.1	0.4%
BBC RADIO 5 SPORTS EXTRA	105k	2.0%	200k	1.9	0.2%
ABSOLUTE RADIO 90S	100k	2.0%	337k	3.4	0.3%
BBC WORLD SERVICE	100k	2.0%	445k	4.4	0.4%
HEART 90S	98k	2.0%	277k	2.8	0.3%
HEART DANCE	97k	2.0%	538k	5.5	0.5%
CAPITAL DANCE	88k	1.0%	338k	3.8	0.3%
PLANET ROCK	85k	1.0%	899k	10.6	0.8%
ABSOLUTE CLASSIC ROCK	80k	1.0%	338k	4.2	0.3%
BOOM RADIO	77k	1.0%	1.4m	18.8	1.3%
SMOOTH COUNTRY	72k	1.0%	349k	4.9	0.3%
TALK (WAS TALKRADIO)	71k	1.0%	846k	11.9	0.8%
GB NEWS RADIO	69k	1.0%	484k	7.0	0.4%
TIMES RADIO	69k	1.0%	468k	6.8	0.4%
KISSTORY R&B	68k	1.0%	253k	3.7	0.2%
MAGIC SOUL	67k	1.0%	448k	6.7	0.4%
ABSOLUTE RADIO COUNTRY	63k	1.0%	458k	7.3	0.4%
HEART 70S	61k	1.0%	232k	3.8	0.2%
HEAT	58k	1.0%	375k	6.5	0.3%
JAZZ FM	58k	1.0%	272k	4.7	0.2%
KERRANG!	58k	1.0%	351k	6.0	0.3%
ABSOLUTE RADIO 00S	48k	1.0%	176k	3.6	0.2%
BBC ASIAN NETWORK UK	48k	1.0%	133k	2.7	0.1%
CAPITAL XTRA RELOADED	48k	1.0%	127k	2.6	0.1%
MELLOW MAGIC	47k	1.0%	234k	5.0	0.2%
SMOOTH RELAX	47k	1.0%	222k	4.7	0.2%
KISS XTRA	44k	1.0%	90k	2.0	0.1%
SMOOTH CHILL	44k	1.0%	230k	5.2	0.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)	42k	1.0%	114k	2.7	0.1%
VIRGIN RADIO CHILLED	39k	1.0%	54k	1.4	0.0%
TALKSPORT2	27k	0.0%	62k	2.3	0.1%
RADIO X CLASSIC ROCK	26k	0.0%	334k	12.7	0.3%
VIRGIN RADIO 80S	26k	0.0%	31k	1.2	0.0%
ABSOLUTE RADIO 10S	24k	0.0%	16k	0.7	0.0%
ABSOLUTE RADIO 70S	24k	0.0%	57k	2.3	0.1%
HITS RADIO PRIDE	23k	0.0%	17k	0.8	0.0%
HITS RADIO CHILLED	22k	0.0%	46k	2.1	0.0%
BLOOMBERG RADIO	17k	0.0%	60k	3.6	0.1%
CAPITAL CHILL	17k	0.0%	55k	3.2	0.0%
NATION 80S	15k	0.0%	34k	2.3	0.0%
MAGIC CLASSICAL	13k	0.0%	192k	14.3	0.2%

Weekly reach, hours and share for every station RAJAR reports within HEART EAST’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HEART EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)