RAJAR Dashboard

VIRGIN RADIO

H

Local / regional · RAJAR code 4488 · Half-yearly — 6-month rolling sample · National

Part of: VIRGIN RADIO NETWORK, NEWS BROADCASTING NATIONAL NETWORK, TOTAL NEWS BROADCASTING

Headline figures · MAR 2026

Weekly reach
1.04m
▼ 89k vs prev. quarter
% reach
2.0%
▬ 0.0% vs prev. quarter
Total hours
6.4m
▼ 156k vs prev. quarter
Average hours
6.1
▲ 0.3 vs prev. quarter
Market share
0.6%
▬ 0.0% vs prev. quarter

TSA population 58.25m · unweighted sample 66,591

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — VIRGIN RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — VIRGIN RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — VIRGIN RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.04m2.0%6.1100.0%
ADULTS 15-2498k1.0%2.89.4%
ADULTS 25-34113k1.0%3.210.9%
ADULTS 35-44162k2.0%4.415.5%
ADULTS 45-54277k3.0%7.526.5%
ADULTS 55-64239k3.0%7.022.9%
ADULTS 65-74127k2.0%6.512.1%
ADULTS 75+28k1.0%16.02.7%
ADULTS 15-34211k1.0%3.020.2%
ADULTS 15-44373k1.0%3.635.7%
MenReach% reachAvg hrs% of audience
ALL MEN 15+524k2.0%5.850.2%
MEN 15-2466k2.0%3.66.3%
MEN 25-3447k1.0%1.74.5%
MEN 35-4477k2.0%5.77.4%
MEN 45-54138k3.0%6.913.2%
MEN 55-64127k3.0%7.312.1%
MEN 65-7460k2.0%5.85.7%
MEN 75+9,0000.0%4.10.9%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+519k2.0%6.449.8%
WOMEN 15-2432k1.0%1.03.0%
WOMEN 25-3466k1.0%4.36.3%
WOMEN 35-4485k2.0%3.28.1%
WOMEN 45-54139k3.0%8.013.3%
WOMEN 55-64112k2.0%6.610.7%
WOMEN 65-7467k2.0%7.16.4%
WOMEN 75+19k1.0%22.01.8%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS718k2.0%6.168.8%
C2DE ADULTS325k1.0%6.031.2%
ABC1 MEN358k2.0%5.834.3%
ABC1 WOMEN360k2.0%6.434.5%
C2DE MEN166k1.0%5.615.9%
C2DE WOMEN160k1.0%6.515.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — VIRGIN RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.30-10.00
▸
1.2%571k
10.00-14.00
▸
0.6%399k
14.00-18.00
▸
0.6%350k
18.00-22.00
▸
0.4%226k
22.00-02.00
▸
0.2%46k
02.00-06.30
▸
0.5%124k
SaturdayShareReach
06.00-10.00
▸
0.4%105k
10.00-14.00
▸
0.5%145k
14.00-18.00
▸
0.4%94k
18.00-22.00
▸
0.3%53k
22.00-02.00
▸
0.2%17k
02.00-06.00
▸
0.1%6,000
SundayShareReach
06.00-10.00
▸
0.4%86k
10.00-14.00
▸
0.5%134k
14.00-18.00
▸
0.4%101k
18.00-20.00
▸
0.5%47k
20.00-23.00
▸
0.2%22k
23.00-02.00
▸
0.2%4,000
02.00-06.00
▸
0.1%2,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — VIRGIN RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 12.60m22.0%137.0m10.913.6%
BBC RADIO 4 9.07m16.0%105.8m11.710.5%
BBC RADIO 1 7.07m12.0%45.3m6.44.5%
GREATEST HITS RADIO 5.74m10.0%54.8m9.55.4%
BBC RADIO 5 LIVE 5.27m9.0%32.1m6.13.2%
CLASSIC FM 4.17m7.0%33.4m8.03.3%
HITS RADIO 3.80m7.0%16.8m4.41.7%
TALKSPORT 3.29m6.0%22.2m6.82.2%
BBC 6 MUSIC 2.51m4.0%23.5m9.32.3%
MAGIC 2.32m4.0%12.4m5.41.2%
BBC RADIO 3 1.97m3.0%15.1m7.61.5%
ABSOLUTE RADIO 1.96m3.0%12.9m6.61.3%
KISSTORY 1.78m3.0%7.5m4.20.7%
GOLD RADIO UK 1.61m3.0%11.9m7.41.2%
BBC RADIO 4 EXTRA 1.60m3.0%12.0m7.51.2%
HEART 80S 1.60m3.0%7.0m4.40.7%
CAPITAL XTRA (UK) 1.50m3.0%6.3m4.20.6%
ABSOLUTE 80S 1.41m2.0%7.9m5.60.8%
KISS 1.39m2.0%6.0m4.30.6%
PLANET ROCK 1.07m2.0%9.6m9.01.0%
BBC WORLD SERVICE 1.07m2.0%4.9m4.60.5%
VIRGIN RADIO this station1.04m2.0%6.4m6.10.6%
BBC RADIO 5 SPORTS EXTRA 995k2.0%2.1m2.20.2%
CAPITAL DANCE 993k2.0%4.8m4.80.5%
HEART DANCE 991k2.0%4.4m4.40.4%
HEART 90S 964k2.0%3.3m3.40.3%
ABSOLUTE RADIO 90S 828k1.0%3.1m3.70.3%
ABSOLUTE CLASSIC ROCK 769k1.0%4.2m5.40.4%
BBC RADIO 1XTRA 743k1.0%3.8m5.00.4%
GB NEWS RADIO 655k1.0%4.5m6.80.4%
BOOM RADIO 636k1.0%9.3m14.60.9%
KISSTORY R&B 623k1.0%2.1m3.40.2%
TIMES RADIO 604k1.0%5.0m8.20.5%
HEART 70S 575k1.0%2.0m3.60.2%
KERRANG! 569k1.0%3.0m5.30.3%
TALK (WAS TALKRADIO) 560k1.0%6.1m10.90.6%
TALKSPORT2 549k1.0%1.6m3.00.2%
ABSOLUTE RADIO COUNTRY 521k1.0%4.0m7.60.4%
ABSOLUTE RADIO 00S 515k1.0%2.0m4.00.2%
BBC ASIAN NETWORK UK 513k1.0%3.4m6.70.3%
CAPITAL XTRA RELOADED 494k1.0%1.8m3.60.2%
SMOOTH RELAX 484k1.0%2.4m5.00.2%
HEAT 476k1.0%1.5m3.10.1%
MAGIC SOUL 467k1.0%2.7m5.80.3%
MELLOW MAGIC 431k1.0%1.6m3.70.2%
JAZZ FM 416k1.0%1.8m4.40.2%
SMOOTH CHILL 396k1.0%1.9m4.90.2%
SMOOTH COUNTRY 384k1.0%2.1m5.40.2%
VIRGIN RADIO CHILLED 348k1.0%576k1.70.1%
HITS RADIO PRIDE 341k1.0%652k1.90.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 336k1.0%743k2.20.1%
VIRGIN RADIO 80S 277k0.0%445k1.60.0%
HITS RADIO CHILLED 275k0.0%747k2.70.1%
ABSOLUTE RADIO 10S 259k0.0%572k2.20.1%
ABSOLUTE RADIO 70S 259k0.0%732k2.80.1%
KISS XTRA 236k0.0%563k2.40.1%
RADIO X CLASSIC ROCK 235k0.0%1.8m7.70.2%
CAPITAL CHILL 214k0.0%824k3.90.1%
NATION 80S 191k0.0%566k3.00.1%
MAGIC CLASSICAL 136k0.0%1.0m7.50.1%
BLOOMBERG RADIO 110k0.0%254k2.30.0%

Weekly reach, hours and share for every station RAJAR reports within VIRGIN RADIO’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — VIRGIN RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)