SMOOTH COUNTRY

Just Great Country

Local / regional · RAJAR code 4789 · Quarterly — 3-month rolling sample · National

Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK)

Headline figures · MAR 2026

View quarter

Weekly reach

375k

▲ 28k vs prev. quarter

% reach

1.0%

▬ 0.0% vs prev. quarter

Total hours

1.8m

▼ 267k vs prev. quarter

Average hours

4.9

▼ 1.1 vs prev. quarter

Market share

0.2%

▬ 0.0% vs prev. quarter

TSA population 58.25m · unweighted sample 33,250

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SMOOTH COUNTRY TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SMOOTH COUNTRY TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SMOOTH COUNTRY TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	375k	1.0%	4.9	100.0%
ADULTS 15-24	22k	0.0%	2.7	5.8%
ADULTS 25-34	82k	1.0%	2.9	21.9%
ADULTS 35-44	59k	1.0%	4.0	15.7%
ADULTS 45-54	65k	1.0%	6.7	17.3%
ADULTS 55-64	53k	1.0%	3.9	14.2%
ADULTS 65-74	53k	1.0%	7.2	14.2%
ADULTS 75+	41k	1.0%	6.5	10.8%
ADULTS 15-34	104k	1.0%	2.9	27.7%
ADULTS 15-44	163k	1.0%	3.3	43.4%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	168k	1.0%	5.8	44.7%
MEN 15-24	7,000	0.0%	1.0	1.8%
MEN 25-34	38k	1.0%	2.9	10.1%
MEN 35-44	30k	1.0%	5.2	8.1%
MEN 45-54	15k	0.0%	2.8	4.0%
MEN 55-64	18k	0.0%	5.1	4.8%
MEN 65-74	28k	1.0%	11.6	7.4%
MEN 75+	32k	1.0%	7.5	8.4%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	207k	1.0%	4.2	55.3%
WOMEN 15-24	15k	0.0%	3.5	3.9%
WOMEN 25-34	44k	1.0%	3.0	11.8%
WOMEN 35-44	29k	1.0%	2.7	7.6%
WOMEN 45-54	50k	1.0%	7.9	13.3%
WOMEN 55-64	35k	1.0%	3.3	9.4%
WOMEN 65-74	25k	1.0%	2.5	6.8%
WOMEN 75+	9,000	0.0%	3.3	2.4%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	189k	1.0%	4.0	50.4%
C2DE ADULTS	186k	1.0%	5.8	49.6%
ABC1 MEN	66k	0.0%	3.7	17.7%
ABC1 WOMEN	123k	1.0%	4.2	32.7%
C2DE MEN	101k	1.0%	7.1	27.0%
C2DE WOMEN	85k	1.0%	4.2	22.6%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SMOOTH COUNTRY TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
06.00-06.00 Smooth Country Early Mornings ▸	0.2%	305k
06.00-09.00 Smooth Country Breakfast ▸	0.1%	110k
06.00-12.00 Smooth Country Breakfast ▸	0.2%	196k
06.00-18.00 Smooth Country Afternoons ▸	0.2%	283k
06.00-24.00 Smooth Country Afternoons ▸	0.2%	304k
09.00-12.00 The Morning Show with Eamonn Kelly ▸	0.2%	169k
12.00-15.00 Smooth Country Afternoons ▸	0.2%	150k
15.00-18.00 Smooth Country Afternoons ▸	0.2%	165k
18.00-21.00 Smooth Country Evenings ▸	0.2%	86k
21.00-24.00 Smooth Country Late Nights ▸	0.1%	35k
24.00-06.00 Smooth Country Early Mornings ▸	0.1%	12k

Saturday	Share	Reach
06.00-09.00 Smooth Country Breakfast ▸	0.1%	16k
06.00-12.00 Smooth Country Breakfast ▸	0.2%	78k
06.00-18.00 Smooth Country Afternoons ▸	0.2%	123k
06.00-24.00 Smooth Country Afternoons ▸	0.2%	143k
06.00-06.00 Smooth Country Early Mornings ▸	0.2%	144k
09.00-12.00 The Morning Show ▸	0.3%	78k
12.00-15.00 Smooth Country Afternoons ▸	0.3%	67k
15.00-18.00 Smooth Country Afternoons ▸	0.2%	31k
18.00-21.00 Smooth Country Evenings ▸	0.2%	26k
21.00-24.00 Smooth Country Late Nights ▸	0.2%	15k
24.00-06.00 Smooth Country Early Mornings ▸	0.1%	7,000

Sunday	Share	Reach
06.00-09.00 Smooth Country Breakfast ▸	0.2%	15k
06.00-12.00 Smooth Country Breakfast ▸	0.2%	63k
06.00-18.00 Smooth Country Afternoons ▸	0.2%	109k
06.00-24.00 Smooth Country Afternoons ▸	0.2%	113k
06.00-06.00 Smooth Country Early Mornings ▸	0.2%	113k
09.00-12.00 The Morning Show ▸	0.2%	53k
12.00-15.00 Smooth Country Afternoons ▸	0.3%	66k
15.00-18.00 Smooth Country Afternoons ▸	0.2%	42k
18.00-21.00 Smooth Country Evenings ▸	0.1%	11k
21.00-24.00 Smooth Country Late Nights ▸	0.1%	6,000
24.00-06.00 Smooth Country Early Mornings ▸	0.2%	6,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).

Source: RAJAR — SMOOTH COUNTRY TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	12.57m	22.0%	133.1m	10.6	13.2%
BBC RADIO 4	9.15m	16.0%	108.1m	11.8	10.7%
BBC RADIO 1	7.03m	12.0%	44.9m	6.4	4.5%
BBC RADIO 5 LIVE	5.36m	9.0%	32.3m	6.0	3.2%
BBC 6 MUSIC	2.65m	5.0%	24.6m	9.3	2.4%
MAGIC	2.16m	4.0%	11.0m	5.1	1.1%
BBC RADIO 3	2.06m	4.0%	16.1m	7.8	1.6%
ABSOLUTE RADIO	2.01m	3.0%	13.2m	6.6	1.3%
KISSTORY	1.82m	3.0%	8.5m	4.7	0.8%
HEART 80S	1.60m	3.0%	7.0m	4.4	0.7%
BBC RADIO 4 EXTRA	1.59m	3.0%	12.1m	7.6	1.2%
KISS	1.48m	3.0%	6.2m	4.2	0.6%
ABSOLUTE 80S	1.45m	2.0%	8.2m	5.7	0.8%
PLANET ROCK	1.13m	2.0%	9.3m	8.3	0.9%
BBC WORLD SERVICE	1.09m	2.0%	5.2m	4.8	0.5%
HEART DANCE	987k	2.0%	4.4m	4.4	0.4%
HEART 90S	959k	2.0%	3.3m	3.5	0.3%
CAPITAL DANCE	908k	2.0%	4.6m	5.0	0.5%
BBC RADIO 5 SPORTS EXTRA	907k	2.0%	2.1m	2.3	0.2%
GB NEWS RADIO	676k	1.0%	4.4m	6.4	0.4%
HEART 70S	581k	1.0%	2.2m	3.7	0.2%
SMOOTH RELAX	513k	1.0%	2.5m	4.8	0.2%
CAPITAL XTRA RELOADED	494k	1.0%	1.9m	3.8	0.2%
SMOOTH CHILL	395k	1.0%	1.7m	4.3	0.2%
SMOOTH COUNTRY this station	375k	1.0%	1.8m	4.9	0.2%
RADIO X CLASSIC ROCK	221k	0.0%	1.9m	8.7	0.2%
CAPITAL CHILL	214k	0.0%	1.0m	4.7	0.1%

Weekly reach, hours and share for every station RAJAR reports within SMOOTH COUNTRY’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SMOOTH COUNTRY TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)