BBC RADIO 1XTRA
HAmplifying black music and culture
BBC · RAJAR code 1907 · Half-yearly — 6-month rolling sample · National
Headline figures · MAR 2026
TSA population 58.25m · unweighted sample 66,591
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — BBC RADIO 1XTRA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — BBC RADIO 1XTRA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — BBC RADIO 1XTRA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 743k | 1.0% | 5.0 | 100.0% |
| ADULTS 15-24 | 168k | 2.0% | 4.2 | 22.6% |
| ADULTS 25-34 | 208k | 2.0% | 4.3 | 28.0% |
| ADULTS 35-44 | 192k | 2.0% | 4.9 | 25.8% |
| ADULTS 45-54 | 83k | 1.0% | 6.8 | 11.2% |
| ADULTS 55-64 | 57k | 1.0% | 8.7 | 7.7% |
| ADULTS 65-74 | 29k | 0.0% | 4.5 | 3.9% |
| ADULTS 75+ | 6,000 | 0.0% | 3.2 | 0.8% |
| ADULTS 15-34 | 376k | 2.0% | 4.2 | 50.6% |
| ADULTS 15-44 | 568k | 2.0% | 4.5 | 76.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 357k | 1.0% | 4.5 | 48.0% |
| MEN 15-24 | 78k | 2.0% | 3.8 | 10.5% |
| MEN 25-34 | 111k | 2.0% | 4.8 | 14.9% |
| MEN 35-44 | 91k | 2.0% | 5.0 | 12.2% |
| MEN 45-54 | 42k | 1.0% | 5.1 | 5.6% |
| MEN 55-64 | 22k | 1.0% | 2.7 | 3.0% |
| MEN 65-74 | 11k | 0.0% | 2.5 | 1.4% |
| MEN 75+ | 2,000 | 0.0% | 0.5 | 0.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 387k | 1.0% | 5.6 | 52.0% |
| WOMEN 15-24 | 90k | 2.0% | 4.5 | 12.1% |
| WOMEN 25-34 | 97k | 2.0% | 3.7 | 13.1% |
| WOMEN 35-44 | 101k | 2.0% | 4.7 | 13.6% |
| WOMEN 45-54 | 42k | 1.0% | 8.6 | 5.6% |
| WOMEN 55-64 | 35k | 1.0% | 12.5 | 4.7% |
| WOMEN 65-74 | 18k | 0.0% | 5.7 | 2.5% |
| WOMEN 75+ | 4,000 | 0.0% | 4.7 | 0.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 386k | 1.0% | 4.3 | 52.0% |
| C2DE ADULTS | 357k | 1.0% | 5.8 | 48.0% |
| ABC1 MEN | 185k | 1.0% | 4.6 | 24.9% |
| ABC1 WOMEN | 201k | 1.0% | 4.0 | 27.0% |
| C2DE MEN | 172k | 1.0% | 4.3 | 23.1% |
| C2DE WOMEN | 186k | 1.0% | 7.3 | 25.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — BBC RADIO 1XTRA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 0.4% | 622k |
06.00-09.00 | 0.4% | 248k |
06.00-12.00 | 0.3% | 383k |
06.00-18.00 | 0.3% | 542k |
06.00-24.00 | 0.4% | 618k |
09.00-12.00 | 0.3% | 276k |
12.00-15.00 | 0.4% | 273k |
15.00-18.00 | 0.3% | 248k |
18.00-21.00 | 0.4% | 180k |
21.00-24.00 | 0.3% | 78k |
24.00-06.00 | 0.5% | 61k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.4% | 63k |
06.00-12.00 | 0.4% | 130k |
06.00-18.00 | 0.3% | 185k |
06.00-24.00 | 0.3% | 206k |
06.00-06.00 | 0.4% | 215k |
09.00-12.00 | 0.4% | 104k |
12.00-15.00 | 0.3% | 63k |
15.00-18.00 | 0.3% | 62k |
18.00-21.00 | 0.3% | 37k |
21.00-24.00 | 0.3% | 24k |
24.00-06.00 | 0.6% | 24k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.4% | 48k |
06.00-12.00 | 0.4% | 128k |
06.00-18.00 | 0.5% | 201k |
06.00-24.00 | 0.4% | 215k |
06.00-06.00 | 0.4% | 228k |
09.00-12.00 | 0.4% | 106k |
12.00-15.00 | 0.5% | 102k |
15.00-18.00 | 0.4% | 71k |
18.00-21.00 | 0.4% | 42k |
21.00-24.00 | 0.3% | 19k |
24.00-06.00 | 0.6% | 25k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — BBC RADIO 1XTRA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Compared to other national stations · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 12.57m | 22.0% | 133.1m | 10.6 | 13.2% |
| BBC RADIO 4 | 9.15m | 16.0% | 108.1m | 11.8 | 10.7% |
| BBC RADIO 1 | 7.03m | 12.0% | 44.9m | 6.4 | 4.5% |
| GREATEST HITS RADIO | 5.74m | 10.0% | 54.8m | 9.5 | 5.4% |
| BBC RADIO 5 LIVE | 5.36m | 9.0% | 32.3m | 6.0 | 3.2% |
| CLASSIC FM | 4.17m | 7.0% | 33.4m | 8.0 | 3.3% |
| HITS RADIO | 3.80m | 7.0% | 16.8m | 4.4 | 1.7% |
| TALKSPORT | 3.29m | 6.0% | 22.2m | 6.8 | 2.2% |
| LBC (UK) | 2.88m | 5.0% | 27.8m | 9.7 | 2.8% |
| BBC 6 MUSIC | 2.65m | 5.0% | 24.6m | 9.3 | 2.4% |
| MAGIC | 2.16m | 4.0% | 11.0m | 5.1 | 1.1% |
| BBC RADIO 3 | 2.06m | 4.0% | 16.1m | 7.8 | 1.6% |
| ABSOLUTE RADIO | 2.01m | 3.0% | 13.2m | 6.6 | 1.3% |
| KISSTORY | 1.82m | 3.0% | 8.5m | 4.7 | 0.8% |
| GOLD RADIO UK | 1.61m | 3.0% | 11.9m | 7.4 | 1.2% |
| HEART 80S | 1.60m | 3.0% | 7.0m | 4.4 | 0.7% |
| BBC RADIO 4 EXTRA | 1.59m | 3.0% | 12.1m | 7.6 | 1.2% |
| CAPITAL XTRA (UK) | 1.50m | 3.0% | 6.3m | 4.2 | 0.6% |
| KISS | 1.48m | 3.0% | 6.2m | 4.2 | 0.6% |
| ABSOLUTE 80S | 1.45m | 2.0% | 8.2m | 5.7 | 0.8% |
| PLANET ROCK | 1.13m | 2.0% | 9.3m | 8.3 | 0.9% |
| BBC WORLD SERVICE | 1.09m | 2.0% | 5.2m | 4.8 | 0.5% |
| LBC NEWS (UK) | 1.08m | 2.0% | 3.0m | 2.8 | 0.3% |
| VIRGIN RADIO | 1.04m | 2.0% | 6.4m | 6.1 | 0.6% |
| HEART DANCE | 987k | 2.0% | 4.4m | 4.4 | 0.4% |
| HEART 90S | 959k | 2.0% | 3.3m | 3.5 | 0.3% |
| HEART 00S | 931k | 2.0% | 3.9m | 4.2 | 0.4% |
| CAPITAL DANCE | 908k | 2.0% | 4.6m | 5.0 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 907k | 2.0% | 2.1m | 2.3 | 0.2% |
| ABSOLUTE RADIO 90S | 828k | 1.0% | 3.1m | 3.7 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 769k | 1.0% | 4.2m | 5.4 | 0.4% |
| BBC RADIO 1XTRA this station | 743k | 1.0% | 3.8m | 5.0 | 0.4% |
| GB NEWS RADIO | 676k | 1.0% | 4.4m | 6.4 | 0.4% |
| BOOM RADIO | 636k | 1.0% | 9.3m | 14.6 | 0.9% |
| CAPITAL ANTHEMS | 626k | 1.0% | 1.7m | 2.8 | 0.2% |
| KISSTORY R&B | 623k | 1.0% | 2.1m | 3.4 | 0.2% |
| SMOOTH 80S | 617k | 1.0% | 3.0m | 4.9 | 0.3% |
| TIMES RADIO | 604k | 1.0% | 5.0m | 8.2 | 0.5% |
| GREATEST HITS RADIO 80S | 585k | 1.0% | 2.8m | 4.8 | 0.3% |
| HEART 70S | 581k | 1.0% | 2.2m | 3.7 | 0.2% |
| KERRANG! | 569k | 1.0% | 3.0m | 5.3 | 0.3% |
| TALK (WAS TALKRADIO) | 560k | 1.0% | 6.1m | 10.9 | 0.6% |
| TALKSPORT2 | 549k | 1.0% | 1.6m | 3.0 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 521k | 1.0% | 4.0m | 7.6 | 0.4% |
| ABSOLUTE RADIO 00S | 515k | 1.0% | 2.0m | 4.0 | 0.2% |
| BBC ASIAN NETWORK UK | 513k | 1.0% | 3.4m | 6.7 | 0.3% |
| SMOOTH RELAX | 513k | 1.0% | 2.5m | 4.8 | 0.2% |
| GREATEST HITS RADIO 70S | 506k | 1.0% | 2.5m | 4.9 | 0.2% |
| CAPITAL XTRA RELOADED | 494k | 1.0% | 1.9m | 3.8 | 0.2% |
| HEAT | 476k | 1.0% | 1.5m | 3.1 | 0.1% |
| MAGIC SOUL | 467k | 1.0% | 2.7m | 5.8 | 0.3% |
| BBC RADIO 1 DANCE | 437k | 1.0% | 1.7m | 3.8 | 0.2% |
| MELLOW MAGIC | 431k | 1.0% | 1.6m | 3.7 | 0.2% |
| HITS RADIO 90S | 427k | 1.0% | 1.2m | 2.9 | 0.1% |
| BBC RADIO 1 ANTHEMS | 417k | 1.0% | 1.5m | 3.6 | 0.1% |
| JAZZ FM | 416k | 1.0% | 1.8m | 4.4 | 0.2% |
| GREATEST HITS RADIO 60S | 415k | 1.0% | 2.6m | 6.3 | 0.3% |
| SMOOTH CHILL | 395k | 1.0% | 1.7m | 4.3 | 0.2% |
| BBC RADIO 3 UNWIND | 388k | 1.0% | 2.3m | 6.0 | 0.2% |
| CLASSIC FM CALM | 386k | 1.0% | 2.4m | 6.2 | 0.2% |
| SMOOTH COUNTRY | 375k | 1.0% | 1.8m | 4.9 | 0.2% |
| HITS RADIO 00S | 357k | 1.0% | 928k | 2.6 | 0.1% |
| HEART 10S | 356k | 1.0% | 688k | 1.9 | 0.1% |
| VIRGIN RADIO CHILLED | 348k | 1.0% | 576k | 1.7 | 0.1% |
| HITS RADIO PRIDE | 341k | 1.0% | 652k | 1.9 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 336k | 1.0% | 743k | 2.2 | 0.1% |
| SMOOTH 70S | 304k | 1.0% | 936k | 3.1 | 0.1% |
| MAGIC MUSICALS | 303k | 1.0% | 1.7m | 5.6 | 0.2% |
| VIRGIN RADIO 80S | 277k | 0.0% | 445k | 1.6 | 0.0% |
| HITS RADIO CHILLED | 275k | 0.0% | 747k | 2.7 | 0.1% |
| ABSOLUTE RADIO 70S | 259k | 0.0% | 732k | 2.8 | 0.1% |
| ABSOLUTE RADIO 10S | 259k | 0.0% | 572k | 2.2 | 0.1% |
| KISS XTRA | 236k | 0.0% | 563k | 2.4 | 0.1% |
| RADIO X CLASSIC ROCK | 221k | 0.0% | 1.9m | 8.7 | 0.2% |
| CAPITAL CHILL | 214k | 0.0% | 1.0m | 4.7 | 0.1% |
| CLASSIC FM MOVIES | 203k | 0.0% | 1.2m | 6.0 | 0.1% |
| SMOOTH SOUL | 202k | 0.0% | 770k | 3.8 | 0.1% |
| HEART LOVE | 201k | 0.0% | 598k | 3.0 | 0.1% |
| NATION 80S | 191k | 0.0% | 566k | 3.0 | 0.1% |
| HEART MUSICALS | 175k | 0.0% | 350k | 2.0 | 0.0% |
| RADIO X CHILLED | 151k | 0.0% | 268k | 1.8 | 0.0% |
| RADIO X 90S | 146k | 0.0% | 627k | 4.3 | 0.1% |
| RADIO X 00S | 143k | 0.0% | 437k | 3.1 | 0.0% |
| MAGIC CLASSICAL | 136k | 0.0% | 1.0m | 7.5 | 0.1% |
| NATION 70S | 132k | 0.0% | 308k | 2.3 | 0.0% |
| NATION 90S | 124k | 0.0% | 227k | 1.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 82k | 0.0% | 463k | 5.7 | 0.0% |
| BOOM LIGHT | 80k | 0.0% | 616k | 7.7 | 0.1% |
National stations side by side, all adults 15+ — BBC RADIO 1XTRA is highlighted in the row marked with the cross-station subject indicator.
Source: RAJAR — BBC RADIO 1XTRA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)