MELLOW MAGIC

The Best Variety of Relaxing Classics

Local / regional · RAJAR code 4468 · Half-yearly — 6-month rolling sample · National

Part of: BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS)

Headline figures · MAR 2026

View quarter

Weekly reach

431k

▼ 97k vs prev. quarter

% reach

1.0%

▬ 0.0% vs prev. quarter

Total hours

1.6m

▼ 1.0m vs prev. quarter

Average hours

3.7

▼ 1.2 vs prev. quarter

Market share

0.2%

▼ 0.1% vs prev. quarter

TSA population 58.25m · unweighted sample 66,591

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — MELLOW MAGIC TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — MELLOW MAGIC TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — MELLOW MAGIC TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	431k	1.0%	3.7	100.0%
ADULTS 15-24	38k	0.0%	1.5	8.7%
ADULTS 25-34	44k	0.0%	1.9	10.3%
ADULTS 35-44	110k	1.0%	3.8	25.6%
ADULTS 45-54	65k	1.0%	3.7	15.2%
ADULTS 55-64	75k	1.0%	4.7	17.4%
ADULTS 65-74	65k	1.0%	3.8	15.1%
ADULTS 75+	33k	1.0%	5.7	7.7%
ADULTS 15-34	82k	0.0%	1.7	19.0%
ADULTS 15-44	192k	1.0%	2.9	44.6%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	194k	1.0%	3.9	44.9%
MEN 15-24	10k	0.0%	1.1	2.3%
MEN 25-34	15k	0.0%	2.0	3.6%
MEN 35-44	50k	1.0%	4.5	11.6%
MEN 45-54	32k	1.0%	4.3	7.3%
MEN 55-64	38k	1.0%	4.3	8.8%
MEN 65-74	32k	1.0%	3.5	7.5%
MEN 75+	16k	1.0%	4.8	3.8%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	237k	1.0%	3.5	55.1%
WOMEN 15-24	28k	1.0%	1.7	6.4%
WOMEN 25-34	29k	1.0%	1.8	6.7%
WOMEN 35-44	60k	1.0%	3.2	13.9%
WOMEN 45-54	34k	1.0%	3.2	7.9%
WOMEN 55-64	37k	1.0%	5.0	8.6%
WOMEN 65-74	33k	1.0%	4.0	7.6%
WOMEN 75+	17k	1.0%	6.6	3.9%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	248k	1.0%	3.7	57.6%
C2DE ADULTS	183k	1.0%	3.7	42.4%
ABC1 MEN	107k	1.0%	4.6	24.8%
ABC1 WOMEN	141k	1.0%	3.0	32.7%
C2DE MEN	87k	1.0%	3.1	20.1%
C2DE WOMEN	96k	1.0%	4.3	22.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — MELLOW MAGIC TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
07.00-10.00 ▸	0.1%	113k
10.00-13.00 ▸	0.2%	138k
13.00-16.00 ▸	0.2%	142k
16.00-20.00 ▸	0.2%	141k
20.00-24.00 ▸	0.2%	75k
24.00-07.00 ▸	0.1%	35k

Saturday	Share	Reach
07.00-08.00 ▸	0.0%	4,000
08.00-12.00 ▸	0.1%	44k
12.00-16.00 ▸	0.2%	55k
16.00-20.00 ▸	0.2%	46k
20.00-24.00 ▸	0.5%	41k

Sunday	Share	Reach
07.00-08.00 ▸	0.2%	9,000
08.00-12.00 ▸	0.2%	45k
12.00-16.00 ▸	0.2%	56k
16.00-20.00 ▸	0.2%	43k
20.00-24.00 ▸	0.2%	19k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — MELLOW MAGIC TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	12.60m	22.0%	137.0m	10.9	13.6%
BBC RADIO 4	9.07m	16.0%	105.8m	11.7	10.5%
BBC RADIO 1	7.07m	12.0%	45.3m	6.4	4.5%
GREATEST HITS RADIO	5.74m	10.0%	54.8m	9.5	5.4%
BBC RADIO 5 LIVE	5.27m	9.0%	32.1m	6.1	3.2%
CLASSIC FM	4.17m	7.0%	33.4m	8.0	3.3%
HITS RADIO	3.80m	7.0%	16.8m	4.4	1.7%
TALKSPORT	3.29m	6.0%	22.2m	6.8	2.2%
BBC 6 MUSIC	2.51m	4.0%	23.5m	9.3	2.3%
MAGIC	2.32m	4.0%	12.4m	5.4	1.2%
BBC RADIO 3	1.97m	3.0%	15.1m	7.6	1.5%
ABSOLUTE RADIO	1.96m	3.0%	12.9m	6.6	1.3%
KISSTORY	1.78m	3.0%	7.5m	4.2	0.7%
GOLD RADIO UK	1.61m	3.0%	11.9m	7.4	1.2%
BBC RADIO 4 EXTRA	1.60m	3.0%	12.0m	7.5	1.2%
HEART 80S	1.60m	3.0%	7.0m	4.4	0.7%
CAPITAL XTRA (UK)	1.50m	3.0%	6.3m	4.2	0.6%
ABSOLUTE 80S	1.41m	2.0%	7.9m	5.6	0.8%
KISS	1.39m	2.0%	6.0m	4.3	0.6%
PLANET ROCK	1.07m	2.0%	9.6m	9.0	1.0%
BBC WORLD SERVICE	1.07m	2.0%	4.9m	4.6	0.5%
VIRGIN RADIO	1.04m	2.0%	6.4m	6.1	0.6%
BBC RADIO 5 SPORTS EXTRA	995k	2.0%	2.1m	2.2	0.2%
CAPITAL DANCE	993k	2.0%	4.8m	4.8	0.5%
HEART DANCE	991k	2.0%	4.4m	4.4	0.4%
HEART 90S	964k	2.0%	3.3m	3.4	0.3%
ABSOLUTE RADIO 90S	828k	1.0%	3.1m	3.7	0.3%
ABSOLUTE CLASSIC ROCK	769k	1.0%	4.2m	5.4	0.4%
BBC RADIO 1XTRA	743k	1.0%	3.8m	5.0	0.4%
GB NEWS RADIO	655k	1.0%	4.5m	6.8	0.4%
BOOM RADIO	636k	1.0%	9.3m	14.6	0.9%
KISSTORY R&B	623k	1.0%	2.1m	3.4	0.2%
TIMES RADIO	604k	1.0%	5.0m	8.2	0.5%
HEART 70S	575k	1.0%	2.0m	3.6	0.2%
KERRANG!	569k	1.0%	3.0m	5.3	0.3%
TALK (WAS TALKRADIO)	560k	1.0%	6.1m	10.9	0.6%
TALKSPORT2	549k	1.0%	1.6m	3.0	0.2%
ABSOLUTE RADIO COUNTRY	521k	1.0%	4.0m	7.6	0.4%
ABSOLUTE RADIO 00S	515k	1.0%	2.0m	4.0	0.2%
BBC ASIAN NETWORK UK	513k	1.0%	3.4m	6.7	0.3%
CAPITAL XTRA RELOADED	494k	1.0%	1.8m	3.6	0.2%
SMOOTH RELAX	484k	1.0%	2.4m	5.0	0.2%
HEAT	476k	1.0%	1.5m	3.1	0.1%
MAGIC SOUL	467k	1.0%	2.7m	5.8	0.3%
MELLOW MAGIC this station	431k	1.0%	1.6m	3.7	0.2%
JAZZ FM	416k	1.0%	1.8m	4.4	0.2%
SMOOTH CHILL	396k	1.0%	1.9m	4.9	0.2%
SMOOTH COUNTRY	384k	1.0%	2.1m	5.4	0.2%
VIRGIN RADIO CHILLED	348k	1.0%	576k	1.7	0.1%
HITS RADIO PRIDE	341k	1.0%	652k	1.9	0.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)	336k	1.0%	743k	2.2	0.1%
VIRGIN RADIO 80S	277k	0.0%	445k	1.6	0.0%
HITS RADIO CHILLED	275k	0.0%	747k	2.7	0.1%
ABSOLUTE RADIO 10S	259k	0.0%	572k	2.2	0.1%
ABSOLUTE RADIO 70S	259k	0.0%	732k	2.8	0.1%
KISS XTRA	236k	0.0%	563k	2.4	0.1%
RADIO X CLASSIC ROCK	235k	0.0%	1.8m	7.7	0.2%
CAPITAL CHILL	214k	0.0%	824k	3.9	0.1%
NATION 80S	191k	0.0%	566k	3.0	0.1%
MAGIC CLASSICAL	136k	0.0%	1.0m	7.5	0.1%
BLOOMBERG RADIO	110k	0.0%	254k	2.3	0.0%

Weekly reach, hours and share for every station RAJAR reports within MELLOW MAGIC’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — MELLOW MAGIC TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)