RAJAR Dashboard

BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS)

HGroup

Aggregate / network · RAJAR code 4136 · Half-yearly — 6-month rolling sample · National

Headline figures · MAR 2026

Weekly reach
20.61m
▼ 427k vs prev. quarter
% reach
35.0%
▼ 1.0% vs prev. quarter
Total hours
190.2m
▼ 6.0m vs prev. quarter
Average hours
9.2
▼ 0.1 vs prev. quarter
Market share
18.8%
▼ 0.5% vs prev. quarter

TSA population 58.25m · unweighted sample 66,591

Group members (40)

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+20.61m35.0%9.2100.0%
ADULTS 15-242.72m32.0%5.713.2%
ADULTS 25-343.65m39.0%6.717.7%
ADULTS 35-443.92m42.0%8.719.0%
ADULTS 45-543.45m40.0%10.516.7%
ADULTS 55-643.51m39.0%12.717.0%
ADULTS 65-742.50m31.0%10.912.1%
ADULTS 75+862k16.0%9.64.2%
ADULTS 15-346.38m36.0%6.330.9%
ADULTS 15-4410.29m38.0%7.249.9%
MenReach% reachAvg hrs% of audience
ALL MEN 15+9.80m35.0%10.147.5%
MEN 15-241.29m30.0%6.26.3%
MEN 25-341.58m34.0%8.07.6%
MEN 35-441.72m38.0%9.98.4%
MEN 45-541.70m41.0%10.68.3%
MEN 55-641.76m40.0%13.88.6%
MEN 65-741.23m33.0%11.55.9%
MEN 75+511k21.0%9.92.5%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+10.81m36.0%8.452.5%
WOMEN 15-241.43m35.0%5.26.9%
WOMEN 25-342.08m44.0%5.810.1%
WOMEN 35-442.19m45.0%7.710.6%
WOMEN 45-541.75m40.0%10.48.5%
WOMEN 55-641.74m38.0%11.58.5%
WOMEN 65-741.28m30.0%10.36.2%
WOMEN 75+351k12.0%9.11.7%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS10.94m33.0%8.153.1%
C2DE ADULTS9.68m38.0%10.646.9%
ABC1 MEN5.00m32.0%8.624.3%
ABC1 WOMEN5.93m35.0%7.628.8%
C2DE MEN4.79m38.0%11.723.3%
C2DE WOMEN4.88m38.0%9.423.7%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
▸
16.9%10.57m
06.00-09.00
▸
15.9%8.50m
06.30-10.00
▸
17.1%10.46m
06.30-09.30
▸
16.5%9.67m
07.00-11.00
▸
18.3%11.89m
07.00-10.00
▸
17.3%10.23m
07.00-10.30
▸
17.8%11.29m
07.30-10.30
▸
18.2%10.98m
15.30-18.00
▸
21.1%9.38m
16.00-19.00
▸
20.0%9.50m
16.00-18.00
▸
20.6%8.46m
17.00-18.00
▸
19.1%6.07m
17.00-19.00
▸
18.9%7.42m
SaturdayShareReach
06.00-09.00
▸
13.4%2.24m
06.00-12.00
▸
16.8%5.39m
06.00-18.00
▸
17.7%8.01m
06.00-24.00
▸
17.7%8.80m
06.00-06.00
▸
17.5%8.95m
09.00-12.00
▸
18.5%4.63m
12.00-15.00
▸
19.0%4.30m
15.00-18.00
▸
18.1%3.35m
18.00-21.00
▸
18.9%2.12m
21.00-24.00
▸
15.7%1.06m
24.00-06.00
▸
13.2%533k
SundayShareReach
06.00-09.00
▸
12.8%1.65m
06.00-12.00
▸
15.8%4.54m
06.00-18.00
▸
17.5%7.19m
06.00-24.00
▸
17.4%7.84m
06.00-06.00
▸
17.2%8.17m
09.00-12.00
▸
17.1%3.99m
12.00-15.00
▸
19.4%4.17m
15.00-18.00
▸
18.8%3.13m
18.00-21.00
▸
18.3%1.89m
21.00-24.00
▸
13.7%741k
24.00-06.00
▸
14.2%545k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 12.60m22.0%137.0m10.913.6%
BBC RADIO 4 9.07m16.0%105.8m11.710.5%
BBC RADIO 1 7.07m12.0%45.3m6.44.5%
GREATEST HITS RADIO 5.74m10.0%54.8m9.55.4%
BBC RADIO 5 LIVE 5.27m9.0%32.1m6.13.2%
CLASSIC FM 4.17m7.0%33.4m8.03.3%
HITS RADIO 3.80m7.0%16.8m4.41.7%
TALKSPORT 3.29m6.0%22.2m6.82.2%
BBC 6 MUSIC 2.51m4.0%23.5m9.32.3%
MAGIC 2.32m4.0%12.4m5.41.2%
BBC RADIO 3 1.97m3.0%15.1m7.61.5%
ABSOLUTE RADIO 1.96m3.0%12.9m6.61.3%
KISSTORY 1.78m3.0%7.5m4.20.7%
GOLD RADIO UK 1.61m3.0%11.9m7.41.2%
BBC RADIO 4 EXTRA 1.60m3.0%12.0m7.51.2%
HEART 80S 1.60m3.0%7.0m4.40.7%
CAPITAL XTRA (UK) 1.50m3.0%6.3m4.20.6%
ABSOLUTE 80S 1.41m2.0%7.9m5.60.8%
KISS 1.39m2.0%6.0m4.30.6%
PLANET ROCK 1.07m2.0%9.6m9.01.0%
BBC WORLD SERVICE 1.07m2.0%4.9m4.60.5%
VIRGIN RADIO 1.04m2.0%6.4m6.10.6%
BBC RADIO 5 SPORTS EXTRA 995k2.0%2.1m2.20.2%
CAPITAL DANCE 993k2.0%4.8m4.80.5%
HEART DANCE 991k2.0%4.4m4.40.4%
HEART 90S 964k2.0%3.3m3.40.3%
ABSOLUTE RADIO 90S 828k1.0%3.1m3.70.3%
ABSOLUTE CLASSIC ROCK 769k1.0%4.2m5.40.4%
BBC RADIO 1XTRA 743k1.0%3.8m5.00.4%
GB NEWS RADIO 655k1.0%4.5m6.80.4%
BOOM RADIO 636k1.0%9.3m14.60.9%
KISSTORY R&B 623k1.0%2.1m3.40.2%
TIMES RADIO 604k1.0%5.0m8.20.5%
HEART 70S 575k1.0%2.0m3.60.2%
KERRANG! 569k1.0%3.0m5.30.3%
TALK (WAS TALKRADIO) 560k1.0%6.1m10.90.6%
TALKSPORT2 549k1.0%1.6m3.00.2%
ABSOLUTE RADIO COUNTRY 521k1.0%4.0m7.60.4%
ABSOLUTE RADIO 00S 515k1.0%2.0m4.00.2%
BBC ASIAN NETWORK UK 513k1.0%3.4m6.70.3%
CAPITAL XTRA RELOADED 494k1.0%1.8m3.60.2%
SMOOTH RELAX 484k1.0%2.4m5.00.2%
HEAT 476k1.0%1.5m3.10.1%
MAGIC SOUL 467k1.0%2.7m5.80.3%
MELLOW MAGIC 431k1.0%1.6m3.70.2%
JAZZ FM 416k1.0%1.8m4.40.2%
SMOOTH CHILL 396k1.0%1.9m4.90.2%
SMOOTH COUNTRY 384k1.0%2.1m5.40.2%
VIRGIN RADIO CHILLED 348k1.0%576k1.70.1%
HITS RADIO PRIDE 341k1.0%652k1.90.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 336k1.0%743k2.20.1%
VIRGIN RADIO 80S 277k0.0%445k1.60.0%
HITS RADIO CHILLED 275k0.0%747k2.70.1%
ABSOLUTE RADIO 10S 259k0.0%572k2.20.1%
ABSOLUTE RADIO 70S 259k0.0%732k2.80.1%
KISS XTRA 236k0.0%563k2.40.1%
RADIO X CLASSIC ROCK 235k0.0%1.8m7.70.2%
CAPITAL CHILL 214k0.0%824k3.90.1%
NATION 80S 191k0.0%566k3.00.1%
MAGIC CLASSICAL 136k0.0%1.0m7.50.1%
BLOOMBERG RADIO 110k0.0%254k2.30.0%

Weekly reach, hours and share for every station RAJAR reports within BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)