MFR
YThe Biggest Hits The Biggest Throwbacks
Local / regional · RAJAR code 3411 · Yearly — 12-month rolling sample · Local
Part of: HITS RADIO NETWORK (EXC PARTNERS), BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS), HITS RADIO PORTFOLIO (EXC PARTNERS)
Headline figures · MAR 2026
TSA population 259k · unweighted sample 746
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — MFR TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — MFR TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — MFR TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 77k | 30.0% | 11.0 | 100.0% |
| ADULTS 15-24 | 7,800 | 26.0% | 10.2 | 10.1% |
| ADULTS 25-34 | 7,900 | 23.0% | 11.8 | 10.2% |
| ADULTS 35-44 | 17k | 47.0% | 11.7 | 22.0% |
| ADULTS 45-54 | 18k | 47.0% | 7.8 | 23.2% |
| ADULTS 55-64 | 13k | 27.0% | 9.2 | 16.2% |
| ADULTS 65-74 | 8,400 | 19.0% | 17.4 | 10.8% |
| ADULTS 75+ | 5,800 | 19.0% | 12.9 | 7.6% |
| ADULTS 15-34 | 16k | 24.0% | 11.0 | 20.3% |
| ADULTS 15-44 | 33k | 32.0% | 11.4 | 42.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 34k | 27.0% | 11.1 | 43.7% |
| MEN 15-24 | 400 | 2.0% | 11.5 | 0.5% |
| MEN 25-34 | 3,100 | 18.0% | 21.4 | 4.0% |
| MEN 35-44 | 10k | 58.0% | 11.9 | 13.4% |
| MEN 45-54 | 7,100 | 39.0% | 9.0 | 9.2% |
| MEN 55-64 | 4,000 | 18.0% | 1.5 | 5.2% |
| MEN 65-74 | 4,100 | 23.0% | 9.0 | 5.3% |
| MEN 75+ | 4,800 | 30.0% | 15.6 | 6.2% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 44k | 33.0% | 10.9 | 56.3% |
| WOMEN 15-24 | 7,400 | 54.0% | 10.1 | 9.6% |
| WOMEN 25-34 | 4,800 | 29.0% | 5.6 | 6.2% |
| WOMEN 35-44 | 6,700 | 35.0% | 11.4 | 8.6% |
| WOMEN 45-54 | 11k | 56.0% | 6.9 | 14.0% |
| WOMEN 55-64 | 8,500 | 35.0% | 12.9 | 11.0% |
| WOMEN 65-74 | 4,300 | 17.0% | 25.4 | 5.5% |
| WOMEN 75+ | 1,100 | 7.0% | 0.8 | 1.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 33k | 26.0% | 8.3 | 43.1% |
| C2DE ADULTS | 44k | 33.0% | 13.0 | 56.9% |
| ABC1 MEN | 8,600 | 16.0% | 4.6 | 11.1% |
| ABC1 WOMEN | 25k | 34.0% | 9.6 | 32.0% |
| C2DE MEN | 25k | 35.0% | 13.3 | 32.6% |
| C2DE WOMEN | 19k | 32.0% | 12.6 | 24.2% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — MFR TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 22.0% | 55k |
10.00-14.00 | 19.9% | 49k |
14.00-18.00 | 21.0% | 45k |
18.00-20.00 | 18.1% | 22k |
18.00-22.00 | 16.4% | 24k |
20.00-22.00 | 14.2% | 8,000 |
22.00-01.00 | 2.3% | 3,500 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 21.5% | 13k |
09.00-12.00 | 19.5% | 18k |
12.00-14.00 | 23.0% | 15k |
14.00-18.00 | 22.5% | 17k |
18.00-22.00 | 22.6% | 8,300 |
22.00-01.00 | 2.5% | 1,600 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 29.5% | 14k |
09.00-12.00 | 23.6% | 17k |
12.00-16.00 | 22.5% | 19k |
16.00-19.00 | 15.5% | 8,500 |
19.00-22.00 | 18.2% | 2,600 |
22.00-01.00 | 2.9% | 1,400 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — MFR TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| MFR this station | 77k | 30.0% | 847k | 11.0 | 18.6% |
| BBC RADIO 2 | 65k | 25.0% | 955k | 14.6 | 21.0% |
| BBC RADIO 1 | 32k | 12.0% | 179k | 5.6 | 3.9% |
| BBC RADIO 4 | 29k | 11.0% | 432k | 15.0 | 9.5% |
| HITS RADIO | 25k | 10.0% | 92k | 3.7 | 2.0% |
| BBC RADIO 5 LIVE | 19k | 7.0% | 63k | 3.4 | 1.4% |
| CLASSIC FM | 12k | 5.0% | 276k | 22.5 | 6.1% |
| ABSOLUTE RADIO COUNTRY | 10k | 4.0% | 91k | 9.0 | 2.0% |
| PLANET ROCK | 9,200 | 4.0% | 30k | 3.2 | 0.6% |
| BBC 6 MUSIC | 9,100 | 4.0% | 126k | 13.7 | 2.8% |
| TALKSPORT | 7,600 | 3.0% | 51k | 6.7 | 1.1% |
| ABSOLUTE RADIO | 7,500 | 3.0% | 45k | 6.0 | 1.0% |
| BBC RADIO 3 | 7,300 | 3.0% | 25k | 3.3 | 0.5% |
| GOLD RADIO UK | 5,100 | 2.0% | 30k | 6.0 | 0.7% |
| MAGIC | 5,000 | 2.0% | 24k | 4.8 | 0.5% |
| CAPITAL DANCE | 4,900 | 2.0% | 40k | 8.1 | 0.9% |
| ABSOLUTE 80S | 4,700 | 2.0% | 11k | 2.2 | 0.2% |
| ABSOLUTE RADIO 90S | 4,400 | 2.0% | 37k | 8.4 | 0.8% |
| HEART 80S | 4,400 | 2.0% | 8,900 | 2.0 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 4,100 | 2.0% | 30k | 7.3 | 0.7% |
| GB NEWS RADIO | 3,500 | 1.0% | 15k | 4.2 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 3,400 | 1.0% | 17k | 5.0 | 0.4% |
| SMOOTH COUNTRY | 3,100 | 1.0% | 9,900 | 3.2 | 0.2% |
| NATION RADIO SCOTLAND (WEST) | 2,900 | 1.0% | 3,300 | 1.1 | 0.1% |
| ABSOLUTE RADIO 70S | 2,700 | 1.0% | 12k | 4.3 | 0.3% |
| HEART DANCE | 2,500 | 1.0% | 9,800 | 3.9 | 0.2% |
| BBC WORLD SERVICE | 2,400 | 1.0% | 7,800 | 3.2 | 0.2% |
| VIRGIN RADIO | 2,200 | 1.0% | 20k | 9.0 | 0.4% |
| MELLOW MAGIC | 1,900 | 1.0% | 1,400 | 0.7 | 0.0% |
| ABSOLUTE RADIO 00S | 1,700 | 1.0% | 4,800 | 2.8 | 0.1% |
| KISS | 1,600 | 1.0% | 1,700 | 1.0 | 0.0% |
| VIRGIN RADIO 80S | 1,600 | 1.0% | 1,200 | 0.7 | 0.0% |
| BBC RADIO 1XTRA | 1,500 | 1.0% | 14k | 9.3 | 0.3% |
| SMOOTH RELAX | 1,500 | 1.0% | 1,500 | 1.0 | 0.0% |
| HEART 90S | 1,200 | 0.0% | 900 | 0.8 | 0.0% |
| TALKSPORT2 | 1,200 | 0.0% | 3,000 | 2.5 | 0.1% |
| BBC ASIAN NETWORK UK | 1,100 | 0.0% | 18k | 16.3 | 0.4% |
| BBC RADIO 4 EXTRA | 1,000 | 0.0% | 4,700 | 4.7 | 0.1% |
| TALK (WAS TALKRADIO) | 1,000 | 0.0% | 9,800 | 10.1 | 0.2% |
| TIMES RADIO | 1,000 | 0.0% | 900 | 0.9 | 0.0% |
| KISSTORY | 900 | 0.0% | 600 | 0.7 | 0.0% |
| HEART 70S | 800 | 0.0% | 800 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 700 | 0.0% | 600 | 0.9 | 0.0% |
| VIRGIN RADIO CHILLED | 700 | 0.0% | 400 | 0.6 | 0.0% |
| KERRANG! | 600 | 0.0% | 800 | 1.4 | 0.0% |
| NATION 80S | 600 | 0.0% | 400 | 0.7 | 0.0% |
| SMOOTH CHILL | 600 | 0.0% | 3,900 | 6.0 | 0.1% |
| HEAT | 500 | 0.0% | 300 | 0.6 | 0.0% |
| JAZZ FM | 500 | 0.0% | 900 | 1.8 | 0.0% |
| KISS XTRA | 500 | 0.0% | 1,500 | 3.0 | 0.0% |
| ABSOLUTE RADIO 10S | 400 | 0.0% | 200 | 0.6 | 0.0% |
| HITS RADIO CHILLED | 400 | 0.0% | 700 | 1.8 | 0.0% |
| RADIO X CLASSIC ROCK | 400 | 0.0% | 8,800 | 24.9 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 400 | 0.0% | 300 | 0.9 | 0.0% |
| CAPITAL XTRA (UK) | 200 | 0.0% | 100 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| BOOM RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
| CAPITAL XTRA RELOADED | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| KISSTORY R&B | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
| MAGIC SOUL | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within MFR’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — MFR TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)