NATION RADIO SCOTLAND (EXCLUDING WEST)
HLocal / regional · RAJAR code 6178 · Half-yearly — 6-month rolling sample · Local
Part of: NATION BROADCASTING GROUP
Headline figures · MAR 2026
TSA population 2.81m · unweighted sample 3,689
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — NATION RADIO SCOTLAND (EXCLUDING WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — NATION RADIO SCOTLAND (EXCLUDING WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — NATION RADIO SCOTLAND (EXCLUDING WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 26k | 1.0% | 1.9 | 100.0% |
| ADULTS 15-24 | 3,000 | 1.0% | 1.0 | 9.8% |
| ADULTS 25-34 | 4,000 | 1.0% | 0.8 | 14.4% |
| ADULTS 35-44 | 2,000 | 0.0% | 0.6 | 5.9% |
| ADULTS 45-54 | 6,000 | 1.0% | 0.9 | 22.4% |
| ADULTS 55-64 | 6,000 | 1.0% | 4.2 | 21.9% |
| ADULTS 65-74 | 3,000 | 1.0% | 2.3 | 12.9% |
| ADULTS 75+ | 3,000 | 1.0% | 1.5 | 12.6% |
| ADULTS 15-34 | 6,000 | 1.0% | 0.9 | 24.2% |
| ADULTS 15-44 | 8,000 | 1.0% | 0.8 | 30.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 12k | 1.0% | 3.2 | 44.9% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | — | — | — | — |
| MEN 35-44 | — | — | — | — |
| MEN 45-54 | 2,000 | 1.0% | 1.2 | 7.7% |
| MEN 55-64 | 3,000 | 1.0% | 7.4 | 11.6% |
| MEN 65-74 | 3,000 | 2.0% | 2.3 | 12.9% |
| MEN 75+ | 3,000 | 3.0% | 1.5 | 12.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 15k | 1.0% | 0.8 | 55.1% |
| WOMEN 15-24 | 3,000 | 1.0% | 1.0 | 9.8% |
| WOMEN 25-34 | 4,000 | 2.0% | 0.8 | 14.4% |
| WOMEN 35-44 | 2,000 | 1.0% | 0.6 | 5.9% |
| WOMEN 45-54 | 4,000 | 2.0% | 0.7 | 14.7% |
| WOMEN 55-64 | 3,000 | 1.0% | 0.6 | 10.3% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 14k | 1.0% | 1.2 | 53.7% |
| C2DE ADULTS | 12k | 1.0% | 2.6 | 46.3% |
| ABC1 MEN | 5,000 | 1.0% | 1.8 | 19.7% |
| ABC1 WOMEN | 9,000 | 1.0% | 0.8 | 34.0% |
| C2DE MEN | 7,000 | 1.0% | 4.3 | 25.2% |
| C2DE WOMEN | 6,000 | 1.0% | 0.7 | 21.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — NATION RADIO SCOTLAND (EXCLUDING WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.2% | 5,000 |
10.00-13.00 | 0.0% | 4,000 |
13.00-16.00 | 0.1% | 6,000 |
16.00-19.00 | 0.1% | 7,000 |
19.00-20.00 | 0.0% | 1,000 |
20.00-23.00 | 0.1% | 2,000 |
23.00-24.00 | 0.2% | 1,000 |
24.00-06.00 | 0.1% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.2% | 2,000 |
10.00-13.00 | 0.1% | 3,000 |
13.00-18.00 | 0.3% | 3,000 |
18.00-23.00 | 0.1% | 1,000 |
23.00-24.00 | — | — |
24.00-06.00 | 0.1% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.1% | 1,000 |
10.00-13.00 | 0.0% | 1,000 |
13.00-18.00 | 0.1% | 2,000 |
18.00-23.00 | — | — |
23.00-24.00 | 0.0% | 0 |
24.00-06.00 | 0.4% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — NATION RADIO SCOTLAND (EXCLUDING WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 576k | 21.0% | 6.4m | 11.2 | 14.5% |
| BBC RADIO 4 | 339k | 12.0% | 3.4m | 10.1 | 7.7% |
| BBC RADIO 1 | 332k | 12.0% | 1.8m | 5.5 | 4.1% |
| * FORTH 1 | 318k | 11.0% | 2.9m | 9.0 | 6.5% |
| GREATEST HITS RADIO | 273k | 10.0% | 2.7m | 10.0 | 6.1% |
| BBC RADIO 5 LIVE | 265k | 9.0% | 1.4m | 5.4 | 3.3% |
| CLASSIC FM | 178k | 6.0% | 1.8m | 10.0 | 4.0% |
| HITS RADIO | 143k | 5.0% | 590k | 4.1 | 1.3% |
| * HEART SCOTLAND EAST | 133k | 5.0% | 641k | 4.8 | 1.4% |
| BBC 6 MUSIC | 125k | 4.0% | 1.4m | 10.9 | 3.1% |
| TALKSPORT | 122k | 4.0% | 1.0m | 8.4 | 2.3% |
| * GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK) | 108k | 4.0% | 965k | 8.9 | 2.2% |
| ABSOLUTE RADIO | 90k | 3.0% | 457k | 5.1 | 1.0% |
| GOLD RADIO UK | 87k | 3.0% | 527k | 6.1 | 1.2% |
| ABSOLUTE 80S | 85k | 3.0% | 347k | 4.1 | 0.8% |
| HEART 80S | 76k | 3.0% | 349k | 4.6 | 0.8% |
| BBC RADIO 3 | 72k | 3.0% | 480k | 6.7 | 1.1% |
| PLANET ROCK | 67k | 2.0% | 497k | 7.4 | 1.1% |
| MAGIC | 66k | 2.0% | 307k | 4.6 | 0.7% |
| BBC RADIO 4 EXTRA | 52k | 2.0% | 207k | 4.0 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 51k | 2.0% | 176k | 3.4 | 0.4% |
| HEART DANCE | 46k | 2.0% | 190k | 4.1 | 0.4% |
| VIRGIN RADIO | 42k | 2.0% | 265k | 6.3 | 0.6% |
| BBC WORLD SERVICE | 41k | 1.0% | 301k | 7.4 | 0.7% |
| HEART 90S | 41k | 1.0% | 146k | 3.6 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 40k | 1.0% | 343k | 8.6 | 0.8% |
| KISS | 39k | 1.0% | 150k | 3.9 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 38k | 1.0% | 404k | 10.5 | 0.9% |
| CAPITAL DANCE | 37k | 1.0% | 405k | 10.9 | 0.9% |
| GB NEWS RADIO | 33k | 1.0% | 213k | 6.4 | 0.5% |
| ABSOLUTE RADIO 90S | 32k | 1.0% | 100k | 3.1 | 0.2% |
| KISSTORY | 30k | 1.0% | 93k | 3.1 | 0.2% |
| TALKSPORT2 | 29k | 1.0% | 62k | 2.1 | 0.1% |
| CAPITAL XTRA (UK) | 28k | 1.0% | 35k | 1.3 | 0.1% |
| HEART 70S | 27k | 1.0% | 71k | 2.7 | 0.2% |
| VIRGIN RADIO 80S | 27k | 1.0% | 131k | 4.9 | 0.3% |
| NATION RADIO SCOTLAND (WEST) | 26k | 1.0% | 49k | 1.9 | 0.1% |
| TIMES RADIO | 25k | 1.0% | 241k | 9.5 | 0.5% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 25k | 1.0% | 40k | 1.6 | 0.1% |
| MELLOW MAGIC | 23k | 1.0% | 80k | 3.5 | 0.2% |
| KERRANG! | 21k | 1.0% | 168k | 8.2 | 0.4% |
| SMOOTH CHILL | 21k | 1.0% | 261k | 12.2 | 0.6% |
| TALK (WAS TALKRADIO) | 21k | 1.0% | 184k | 8.6 | 0.4% |
| ABSOLUTE RADIO 00S | 20k | 1.0% | 101k | 4.9 | 0.2% |
| BOOM RADIO | 18k | 1.0% | 248k | 13.9 | 0.6% |
| ABSOLUTE RADIO 70S | 16k | 1.0% | 30k | 1.8 | 0.1% |
| SMOOTH RELAX | 16k | 1.0% | 44k | 2.8 | 0.1% |
| JAZZ FM | 15k | 1.0% | 92k | 6.3 | 0.2% |
| ABSOLUTE RADIO 10S | 14k | 1.0% | 11k | 0.8 | 0.0% |
| HITS RADIO PRIDE | 12k | 0.0% | 10k | 0.8 | 0.0% |
| VIRGIN RADIO CHILLED | 12k | 0.0% | 17k | 1.4 | 0.0% |
| BBC RADIO 1XTRA | 10k | 0.0% | 40k | 4.2 | 0.1% |
| NATION 80S | 9,000 | 0.0% | 23k | 2.5 | 0.1% |
| MAGIC CLASSICAL | 8,000 | 0.0% | 76k | 9.9 | 0.2% |
| HITS RADIO CHILLED | 7,000 | 0.0% | 7,000 | 1.0 | 0.0% |
| MAGIC SOUL | 7,000 | 0.0% | 8,000 | 1.1 | 0.0% |
| RADIO X CLASSIC ROCK | 7,000 | 0.0% | 44k | 6.3 | 0.1% |
| SMOOTH COUNTRY | 7,000 | 0.0% | 145k | 20.3 | 0.3% |
| CAPITAL CHILL | 6,000 | 0.0% | 56k | 9.4 | 0.1% |
| CAPITAL XTRA RELOADED | 6,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| HEAT | 6,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| BBC ASIAN NETWORK UK | 4,000 | 0.0% | 53k | 13.7 | 0.1% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 3,000 | 0.0% | 20k | 7.8 | 0.0% |
| KISSTORY R&B | 2,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 5,000 | 2.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within NATION RADIO SCOTLAND (EXCLUDING WEST)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — NATION RADIO SCOTLAND (EXCLUDING WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)