HEART SCOTLAND EAST
Hturn up the feel good!
Local / regional · RAJAR code 4801 · · Local
Headline figures · JUN 2026
Weekly reach
162k
22kvs prev. quarter
% reach
13.0%
2.0%vs prev. quarter
Total hours
700k
37kvs prev. quarter
Average hours
4.3
0.4vs prev. quarter
Market share
3.7%
0.1%vs prev. quarter
TSA population 1.27m · unweighted sample 1,597
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-09.00 Heart Breakfast with Des Clarke, Adele and Grado | 4.1% | 45k |
09.00-12.00 Grace Nicoll | 3.7% | 58k |
12.00-15.00 Cat Cubie | 4.0% | 59k |
15.00-18.00 David Farrell | 4.4% | 49k |
18.00-21.00 Dev Griffin | 3.1% | 35k |
21.00-24.00 Ben Atkinson | 2.1% | 17k |
24.00-06.00 Guy Howard | 1.7% | 11k |
06.00-12.00 Heart Breakfast with Des Clarke, Adele and Grado | 3.9% | 75k |
06.00-18.00 Heart Breakfast with Des Clarke, Adele and Grado | 4.0% | 114k |
06.00-24.00 Heart Breakfast with Des Clarke, Adele and Grado | 3.8% | 127k |
06.00-06.00 Heart Breakfast with Des Clarke, Adele and Grado | 3.7% | 130k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 Rob Howard | 0.9% | 2,000 |
09.00-12.00 Saturday Breakfast with Mark Wright and Olly Murs | 2.8% | 17k |
12.00-15.00 Aylissa Boyce | 2.9% | 19k |
15.00-18.00 Vicky Pattison | 2.4% | 13k |
18.00-21.00 Heart's Club Classics with Pandora Christie | 3.8% | 12k |
21.00-24.00 Heart's Club Classics with Pandora Christie | 1.9% | 2,000 |
24.00-06.00 Seb Bailey | 1.9% | 2,000 |
06.00-12.00 Rob Howard | 2.2% | 18k |
06.00-18.00 Aylissa Boyce | 2.5% | 35k |
06.00-24.00 Aylissa Boyce | 2.6% | 42k |
06.00-06.00 Seb Bailey | 2.6% | 42k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 Rob Howard | 3.6% | 10k |
09.00-12.00 Zoe Hardman | 4.4% | 20k |
12.00-15.00 Aylissa Boyce | 6.2% | 27k |
15.00-18.00 The EE Official Big Top 40 from Global | 4.6% | 23k |
18.00-21.00 Emma Bunton | 3.2% | 10k |
21.00-24.00 Anna Whitehouse | 1.4% | 3,000 |
24.00-06.00 Seb Bailey | 0.1% | — |
06.00-12.00 Rob Howard | 4.2% | 23k |
06.00-18.00 Aylissa Boyce | 4.9% | 49k |
06.00-24.00 Aylissa Boyce | 4.5% | 54k |
06.00-06.00 Seb Bailey | 4.3% | 54k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — HEART SCOTLAND EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 162k | 13.0% | 4.3 | 100.0% |
| ADULTS 15-24 | 20k | 11.0% | 2.1 | 12.1% |
| ADULTS 25-34 | 31k | 14.0% | 3.3 | 18.8% |
| ADULTS 35-44 | 41k | 20.0% | 3.6 | 25.1% |
| ADULTS 45-54 | 20k | 11.0% | 8.4 | 12.6% |
| ADULTS 55-64 | 21k | 11.0% | 5.9 | 13.2% |
| ADULTS 65-74 | 20k | 11.0% | 2.5 | 12.4% |
| ADULTS 75+ | 9,000 | 10.0% | 6.7 | 5.8% |
| ADULTS 15-34 | 50k | 13.0% | 2.8 | 30.9% |
| ADULTS 15-44 | 91k | 15.0% | 3.2 | 56.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 76k | 12.0% | 3.9 | 46.9% |
| MEN 15-24 | 9,000 | 10.0% | 3.9 | 5.5% |
| MEN 25-34 | 14k | 14.0% | 1.1 | 8.7% |
| MEN 35-44 | 23k | 23.0% | 4.2 | 14.5% |
| MEN 45-54 | 5,000 | 6.0% | 1.4 | 3.4% |
| MEN 55-64 | 8,000 | 8.0% | 5.0 | 5.0% |
| MEN 65-74 | 7,000 | 8.0% | 5.1 | 4.5% |
| MEN 75+ | 9,000 | 22.0% | 7.2 | 5.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 86k | 13.0% | 4.7 | 53.1% |
| WOMEN 15-24 | 11k | 12.0% | 0.6 | 6.6% |
| WOMEN 25-34 | 16k | 15.0% | 5.1 | 10.2% |
| WOMEN 35-44 | 17k | 16.0% | 2.8 | 10.6% |
| WOMEN 45-54 | 15k | 16.0% | 11.0 | 9.2% |
| WOMEN 55-64 | 13k | 13.0% | 6.5 | 8.2% |
| WOMEN 65-74 | 13k | 13.0% | 1.0 | 7.9% |
| WOMEN 75+ | 1,000 | 1.0% | 0.7 | 0.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 92k | 12.0% | 3.6 | 57.0% |
| C2DE ADULTS | 70k | 13.0% | 5.2 | 43.0% |
| ABC1 MEN | 36k | 11.0% | 3.0 | 22.3% |
| ABC1 WOMEN | 56k | 14.0% | 4.0 | 34.7% |
| C2DE MEN | 40k | 15.0% | 4.7 | 24.6% |
| C2DE WOMEN | 30k | 11.0% | 5.9 | 18.4% |
Source: RAJAR — HEART SCOTLAND EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 1.10m | 87.0% | 19.2m | 17.3 | 100.0% |
| ANY COMMER CIAL | 946k | 74.0% | 12.6m | 13.3 | 65.6% |
| ANY BBC | 593k | 47.0% | 6.3m | 10.6 | 32.7% |
| * FORTH 1 | 339k | 27.0% | 3.2m | 9.4 | 16.6% |
| BBC RADIO SCOT LAND | 217k | 17.0% | 926k | 4.3 | 4.8% |
| BBC RADIO 2 | 192k | 15.0% | 1.6m | 8.1 | 8.1% |
| HEART SCOT LAND EAST | 162k | 13.0% | 700k | 4.3 | 3.7% |
| CAPITAL SCOT LAND | 149k | 12.0% | 626k | 4.2 | 3.3% |
| BBC RADIO 4 | 140k | 11.0% | 1.3m | 9.1 | 6.7% |
| OTHER NATION AL COMMER CIAL | 131k | 10.0% | 513k | 3.9 | 2.7% |
| BBC RADIO 5 LIVE | 128k | 10.0% | 564k | 4.4 | 2.9% |
| BBC RADIO 1 | 115k | 9.0% | 446k | 3.9 | 2.3% |
| CLASSIC FM | 100k | 8.0% | 966k | 9.7 | 5.0% |
| OTHER LOCAL COMM. | 99k | 8.0% | 569k | 5.7 | 3.0% |
| GREAT- EST HITS RADIO | 93k | 7.0% | 1.1m | 11.8 | 5.7% |
| * GHR EDINB- URGH LOTHIAN FIFE FALKIRK | 86k | 7.0% | 1.0m | 12.0 | 5.4% |
| OTHER STATION | 85k | 7.0% | 316k | 3.7 | 1.6% |
| SMOOTH RADIO NET WORK (UK) | 83k | 7.0% | 292k | 3.5 | 1.5% |
| BBC 6 MUSIC | 81k | 6.0% | 889k | 11.0 | 4.6% |
| LBC BRAND (UK) | 55k | 4.0% | 316k | 5.8 | 1.6% |
| ABSO LUTE RADIO | 54k | 4.0% | 333k | 6.1 | 1.7% |
| TALK SPORT | 53k | 4.0% | 385k | 7.3 | 2.0% |
| GOLD RADIO UK | 48k | 4.0% | 230k | 4.8 | 1.2% |
| ABSO LUTE 80S | 39k | 3.0% | 212k | 5.5 | 1.1% |
| HEART 80S | 39k | 3.0% | 176k | 4.5 | 0.9% |
| HITS RADIO | 36k | 3.0% | 58k | 1.6 | 0.3% |
| BBC RADIO 3 | 31k | 2.0% | 211k | 6.8 | 1.1% |
| STV RADIO | 30k | 2.0% | 423k | 14.0 | 2.2% |
| MAGIC | 30k | 2.0% | 117k | 3.8 | 0.6% |
| RADIO X NET WORK (UK) | 27k | 2.0% | 63k | 2.3 | 0.3% |
| ABSO LUTE RADIO 90S | 27k | 2.0% | 109k | 4.0 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 2.0% | 71k | 2.7 | 0.4% |
| CAPITAL DANCE | 24k | 2.0% | 62k | 2.7 | 0.3% |
| ABSO LUTE RADIO COUN TRY | 21k | 2.0% | 220k | 10.4 | 1.1% |
| PLANET ROCK | 21k | 2.0% | 204k | 9.7 | 1.1% |
| ABSO LUTE RADIO 00S | 20k | 2.0% | 160k | 7.9 | 0.8% |
| CAPITAL XTRA (UK) | 18k | 1.0% | 79k | 4.3 | 0.4% |
| ABSO LUTE CLASSIC ROCK | 18k | 1.0% | 216k | 12.0 | 1.1% |
| TALK SPORT2 | 18k | 1.0% | 30k | 1.7 | 0.2% |
| BBC WORLD SERVICE | 17k | 1.0% | 133k | 7.7 | 0.7% |
| HEART 90S | 17k | 1.0% | 163k | 9.8 | 0.8% |
| KISS | 16k | 1.0% | 81k | 5.1 | 0.4% |
| BBC RADIO 4 EXTRA | 16k | 1.0% | 42k | 2.6 | 0.2% |
| * NATION RADIO SCOT LAND (EXCL. WEST) | 14k | 1.0% | 17k | 1.2 | 0.1% |
| HEART DANCE | 14k | 1.0% | 37k | 2.6 | 0.2% |
| KISS TORY | 14k | 1.0% | 34k | 2.5 | 0.2% |
| GB NEWS RADIO | 13k | 1.0% | 115k | 9.1 | 0.6% |
| VIRGIN RADIO 80S | 13k | 1.0% | 30k | 2.4 | 0.2% |
| VIRGIN RADIO LE- GENDS | 12k | 1.0% | 13k | 1.1 | 0.1% |
| VIRGIN RADIO | 12k | 1.0% | 26k | 2.2 | 0.1% |
| OTHER BBC LOCAL | 11k | 1.0% | 10k | 0.9 | — |
| HEART 70S | 11k | 1.0% | 35k | 3.1 | 0.2% |
| TIMES RADIO | 11k | 1.0% | 77k | 7.0 | 0.4% |
| KER RANG! | 10k | 1.0% | 18k | 1.8 | 0.1% |
| SMOOTH CHILL | 10k | 1.0% | 177k | 16.9 | 0.9% |
| ABSO LUTE RADIO 70S | 9,000 | 1.0% | 38k | 4.3 | 0.2% |
| RADIO X CLASSIC ROCK | 9,000 | 1.0% | 45k | 5.0 | 0.2% |
| ABSO LUTE RADIO 10S | 8,000 | 1.0% | 15k | 2.0 | 0.1% |
| CAPITAL CHILL | 8,000 | 1.0% | 11k | 1.4 | 0.1% |
| MAGIC SOUL | 7,000 | 1.0% | 45k | 6.5 | 0.2% |
| SMOOTH RELAX | 7,000 | 1.0% | 14k | 1.9 | 0.1% |
| VIRGIN RADIO CHILLED | 7,000 | 1.0% | 21k | 2.8 | 0.1% |
| BBC ASIAN NET WORK | 6,000 | — | 6,000 | 1.0 | — |
| NATION 80S | 6,000 | 1.0% | 23k | 3.6 | 0.1% |
| TALK | 6,000 | — | 32k | 5.4 | 0.2% |
| BBC RADIO 1XTRA | 5,000 | — | 7,000 | 1.4 | — |
| HITS RADIO PRIDE | 5,000 | — | 3,000 | 0.7 | — |
| JAZZ FM | 5,000 | — | 60k | 13.1 | 0.3% |
| KISS TORY R&B | 5,000 | — | 5,000 | 1.1 | — |
| BOOM RADIO | 4,000 | — | 7,000 | 1.7 | — |
| CAPITAL XTRA RELOAD ED | 4,000 | — | 3,000 | 0.7 | — |
| HEAT | 4,000 | — | 58k | 14.3 | 0.3% |
| HITS RADIO CHILLED | 3,000 | — | 3,000 | 0.9 | — |
| MELLOW MAGIC | 3,000 | — | 4,000 | 1.4 | — |
| COUN TRY LINE RADIO | 2,000 | — | 4,000 | 2.2 | — |
| MAGIC CLASSIC AL | 2,000 | — | 15k | 7.8 | 0.1% |
| SMOOTH COUN TRY | 2,000 | — | 9,000 | 3.9 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| KISS XTRA | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HEART SCOTLAND EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HEART SCOTLAND EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HEART SCOTLAND EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HEART SCOTLAND EAST TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)