HEART SCOTLAND EAST
Hturn up the feel good!
Local / regional · RAJAR code 4801 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.27m · unweighted sample 1,659
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART SCOTLAND EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART SCOTLAND EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART SCOTLAND EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 140k | 11.0% | 4.7 | 100.0% |
| ADULTS 15-24 | 16k | 8.0% | 1.5 | 11.2% |
| ADULTS 25-34 | 22k | 11.0% | 3.4 | 16.0% |
| ADULTS 35-44 | 39k | 19.0% | 4.7 | 28.0% |
| ADULTS 45-54 | 21k | 12.0% | 9.9 | 15.2% |
| ADULTS 55-64 | 21k | 11.0% | 3.4 | 14.9% |
| ADULTS 65-74 | 13k | 7.0% | 1.6 | 9.5% |
| ADULTS 75+ | 7,000 | 8.0% | 10.8 | 5.1% |
| ADULTS 15-34 | 38k | 10.0% | 2.6 | 27.2% |
| ADULTS 15-44 | 77k | 13.0% | 3.6 | 55.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 52k | 9.0% | 4.2 | 37.4% |
| MEN 15-24 | 5,000 | 6.0% | 0.8 | 3.7% |
| MEN 25-34 | 6,000 | 6.0% | 0.9 | 4.4% |
| MEN 35-44 | 17k | 17.0% | 5.9 | 12.1% |
| MEN 45-54 | 6,000 | 7.0% | 2.6 | 4.5% |
| MEN 55-64 | 8,000 | 8.0% | 1.2 | 5.7% |
| MEN 65-74 | 3,000 | 4.0% | 2.7 | 2.3% |
| MEN 75+ | 6,000 | 15.0% | 12.0 | 4.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 88k | 13.0% | 5.0 | 62.6% |
| WOMEN 15-24 | 11k | 11.0% | 1.8 | 7.5% |
| WOMEN 25-34 | 16k | 15.0% | 4.3 | 11.6% |
| WOMEN 35-44 | 22k | 21.0% | 3.7 | 15.9% |
| WOMEN 45-54 | 15k | 16.0% | 13.0 | 10.7% |
| WOMEN 55-64 | 13k | 13.0% | 4.8 | 9.2% |
| WOMEN 65-74 | 10k | 10.0% | 1.3 | 7.2% |
| WOMEN 75+ | 1,000 | 1.0% | 0.7 | 0.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 81k | 11.0% | 3.9 | 57.5% |
| C2DE ADULTS | 59k | 11.0% | 5.8 | 42.5% |
| ABC1 MEN | 27k | 8.0% | 3.7 | 19.1% |
| ABC1 WOMEN | 54k | 13.0% | 4.1 | 38.5% |
| C2DE MEN | 26k | 9.0% | 4.8 | 18.3% |
| C2DE WOMEN | 34k | 13.0% | 6.6 | 24.2% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART SCOTLAND EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 Heart Breakfast with Des Clarke, Adele and Grado | 3.9% | 122k |
06.00-09.00 Heart Breakfast with Des Clarke, Adele and Grado | 4.9% | 46k |
06.00-12.00 Heart Breakfast with Des Clarke, Adele and Grado | 4.0% | 75k |
06.00-18.00 Heart Breakfast with Des Clarke, Adele and Grado | 4.0% | 110k |
06.00-24.00 Heart Breakfast with Des Clarke, Adele and Grado | 4.0% | 121k |
09.00-12.00 Grace Nicoll | 3.4% | 56k |
12.00-15.00 Cat Cubie | 3.8% | 54k |
15.00-18.00 David Farrell | 4.4% | 45k |
18.00-21.00 Dev Griffin | 3.8% | 39k |
21.00-24.00 Ben Atkinson | 3.0% | 14k |
24.00-06.00 Guy Howard | 1.0% | 5,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 Rob Howard | 1.2% | 5,000 |
06.00-12.00 Rob Howard | 2.1% | 17k |
06.00-18.00 Aylissa Boyce | 2.5% | 34k |
06.00-24.00 Aylissa Boyce | 2.8% | 39k |
06.00-06.00 Seb Bailey | 2.8% | 40k |
09.00-12.00 Saturday Breakfast with Mark Wright and Olly Murs | 2.5% | 14k |
12.00-15.00 Aylissa Boyce | 3.2% | 19k |
15.00-18.00 Vicky Pattison | 2.7% | 12k |
18.00-21.00 Heart's Club Classics with Pandora Christie | 4.8% | 13k |
21.00-24.00 Heart's Club Classics with Pandora Christie | 1.5% | 2,000 |
24.00-06.00 Seb Bailey | 3.6% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 Rob Howard | 1.4% | 6,000 |
06.00-12.00 Rob Howard | 3.2% | 21k |
06.00-18.00 Aylissa Boyce | 3.3% | 36k |
06.00-24.00 Aylissa Boyce | 3.1% | 38k |
06.00-06.00 Seb Bailey | 3.0% | 38k |
09.00-12.00 Zoe Hardman | 4.0% | 19k |
12.00-15.00 Aylissa Boyce | 3.4% | 19k |
15.00-18.00 The EE Official Big Top 40 from Global | 3.2% | 15k |
18.00-21.00 Emma Bunton | 2.4% | 7,000 |
21.00-24.00 Anna Whitehouse | — | — |
24.00-06.00 Seb Bailey | 0.1% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — HEART SCOTLAND EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| * FORTH 1 | 318k | 25.0% | 2.9m | 9.0 | 15.7% |
| BBC RADIO 2 | 204k | 16.0% | 1.9m | 9.3 | 10.4% |
| CAPITAL SCOTLAND | 148k | 12.0% | 566k | 3.8 | 3.1% |
| BBC RADIO 4 | 143k | 11.0% | 1.2m | 8.3 | 6.5% |
| HEART SCOTLAND EAST this station | 140k | 11.0% | 663k | 4.7 | 3.6% |
| BBC RADIO 5 LIVE | 116k | 9.0% | 582k | 5.0 | 3.2% |
| GREATEST HITS RADIO | 110k | 9.0% | 980k | 8.9 | 5.4% |
| * GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK) | 108k | 9.0% | 965k | 8.9 | 5.3% |
| BBC RADIO 1 | 103k | 8.0% | 383k | 3.7 | 2.1% |
| CLASSIC FM | 91k | 7.0% | 821k | 9.0 | 4.5% |
| BBC 6 MUSIC | 70k | 6.0% | 826k | 11.8 | 4.5% |
| TALKSPORT | 54k | 4.0% | 326k | 6.0 | 1.8% |
| ABSOLUTE RADIO | 52k | 4.0% | 399k | 7.7 | 2.2% |
| GOLD RADIO UK | 43k | 3.0% | 196k | 4.5 | 1.1% |
| ABSOLUTE 80S | 42k | 3.0% | 221k | 5.2 | 1.2% |
| HITS RADIO | 42k | 3.0% | 62k | 1.5 | 0.3% |
| HEART 80S | 38k | 3.0% | 133k | 3.5 | 0.7% |
| BBC RADIO 3 | 34k | 3.0% | 267k | 7.8 | 1.5% |
| MAGIC | 34k | 3.0% | 90k | 2.7 | 0.5% |
| HEART DANCE | 24k | 2.0% | 103k | 4.2 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 23k | 2.0% | 116k | 5.0 | 0.6% |
| ABSOLUTE RADIO 90S | 22k | 2.0% | 50k | 2.3 | 0.3% |
| CAPITAL XTRA (UK) | 22k | 2.0% | 27k | 1.2 | 0.1% |
| BBC WORLD SERVICE | 20k | 2.0% | 103k | 5.3 | 0.6% |
| ABSOLUTE RADIO COUNTRY | 18k | 1.0% | 170k | 9.5 | 0.9% |
| PLANET ROCK | 17k | 1.0% | 132k | 7.8 | 0.7% |
| CAPITAL DANCE | 16k | 1.0% | 83k | 5.3 | 0.5% |
| KISS | 16k | 1.0% | 65k | 4.1 | 0.4% |
| BBC RADIO 4 EXTRA | 15k | 1.0% | 42k | 2.8 | 0.2% |
| GB NEWS RADIO | 15k | 1.0% | 43k | 2.9 | 0.2% |
| TALKSPORT2 | 15k | 1.0% | 32k | 2.1 | 0.2% |
| HEART 90S | 14k | 1.0% | 58k | 4.2 | 0.3% |
| VIRGIN RADIO | 13k | 1.0% | 41k | 3.2 | 0.2% |
| ABSOLUTE RADIO 00S | 12k | 1.0% | 82k | 6.7 | 0.4% |
| HEART 70S | 12k | 1.0% | 32k | 2.8 | 0.2% |
| KISSTORY | 12k | 1.0% | 25k | 2.1 | 0.1% |
| * NATION RADIO SCOTLAND (WEST) | 12k | 1.0% | 12k | 1.0 | 0.1% |
| SMOOTH CHILL | 12k | 1.0% | 170k | 13.8 | 0.9% |
| SMOOTH RELAX | 12k | 1.0% | 42k | 3.5 | 0.2% |
| TALK (WAS TALKRADIO) | 12k | 1.0% | 155k | 13.2 | 0.8% |
| VIRGIN RADIO 80S | 12k | 1.0% | 78k | 6.3 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 11k | 1.0% | 178k | 15.5 | 1.0% |
| KERRANG! | 11k | 1.0% | 135k | 12.0 | 0.7% |
| TIMES RADIO | 11k | 1.0% | 129k | 12.3 | 0.7% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 11k | 1.0% | 16k | 1.4 | 0.1% |
| JAZZ FM | 10k | 1.0% | 85k | 8.8 | 0.5% |
| ABSOLUTE RADIO 10S | 9,000 | 1.0% | 22k | 2.6 | 0.1% |
| MELLOW MAGIC | 8,000 | 1.0% | 25k | 3.3 | 0.1% |
| NATION 80S | 6,000 | 1.0% | 21k | 3.3 | 0.1% |
| RADIO X CLASSIC ROCK | 6,000 | 0.0% | 22k | 3.8 | 0.1% |
| VIRGIN RADIO CHILLED | 6,000 | 1.0% | 13k | 2.0 | 0.1% |
| BOOM RADIO | 5,000 | 0.0% | 17k | 3.1 | 0.1% |
| CAPITAL XTRA RELOADED | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| HITS RADIO CHILLED | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| BBC RADIO 1XTRA | 4,000 | 0.0% | 3,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 4,000 | 0.0% | 34k | 7.7 | 0.2% |
| MAGIC SOUL | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| MAGIC CLASSICAL | 3,000 | 0.0% | 34k | 13.0 | 0.2% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 8,000 | 3.0 | 0.0% |
| HEAT | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 3,000 | 1.8 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 1,000 | 3.0 | 0.0% |
| SMOOTH COUNTRY | 0 | 0.0% | 0 | 0.5 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART SCOTLAND EAST’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART SCOTLAND EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)