GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK)
HThe Good Times Sound Like This
Local / regional · RAJAR code 3192 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.23m · unweighted sample 1,554
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 108k | 9.0% | 8.9 | 100.0% |
| ADULTS 15-24 | 7,000 | 4.0% | 0.7 | 6.6% |
| ADULTS 25-34 | 10k | 5.0% | 1.9 | 9.7% |
| ADULTS 35-44 | 8,000 | 4.0% | 10.4 | 7.1% |
| ADULTS 45-54 | 14k | 8.0% | 5.5 | 12.7% |
| ADULTS 55-64 | 33k | 17.0% | 8.7 | 30.3% |
| ADULTS 65-74 | 32k | 18.0% | 14.8 | 30.0% |
| ADULTS 75+ | 4,000 | 4.0% | 5.7 | 3.7% |
| ADULTS 15-34 | 18k | 5.0% | 1.4 | 16.3% |
| ADULTS 15-44 | 25k | 4.0% | 4.1 | 23.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 48k | 8.0% | 9.3 | 44.7% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 7,000 | 7.0% | 2.3 | 6.5% |
| MEN 35-44 | 2,000 | 2.0% | 23.5 | 1.5% |
| MEN 45-54 | 8,000 | 9.0% | 3.3 | 7.1% |
| MEN 55-64 | 15k | 16.0% | 4.6 | 13.5% |
| MEN 65-74 | 16k | 19.0% | 18.6 | 14.9% |
| MEN 75+ | 1,000 | 3.0% | 3.4 | 1.2% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 60k | 9.0% | 8.6 | 55.3% |
| WOMEN 15-24 | 7,000 | 8.0% | 0.7 | 6.6% |
| WOMEN 25-34 | 3,000 | 3.0% | 0.9 | 3.2% |
| WOMEN 35-44 | 6,000 | 6.0% | 6.7 | 5.5% |
| WOMEN 45-54 | 6,000 | 7.0% | 8.3 | 5.5% |
| WOMEN 55-64 | 18k | 19.0% | 11.9 | 16.9% |
| WOMEN 65-74 | 16k | 16.0% | 11.1 | 15.1% |
| WOMEN 75+ | 3,000 | 5.0% | 6.9 | 2.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 62k | 9.0% | 9.8 | 57.5% |
| C2DE ADULTS | 46k | 9.0% | 7.8 | 42.5% |
| ABC1 MEN | 22k | 7.0% | 9.3 | 20.5% |
| ABC1 WOMEN | 40k | 10.0% | 10.0 | 37.0% |
| C2DE MEN | 26k | 10.0% | 9.4 | 24.3% |
| C2DE WOMEN | 20k | 8.0% | 5.7 | 18.2% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 4.8% | 55k |
10.00-13.00 | 7.8% | 56k |
10.30-11.00 | 7.4% | 31k |
13.00-16.00 | 7.7% | 59k |
16.00-19.00 | 6.7% | 47k |
19.00-22.00 | 2.5% | 18k |
22.00-01.00 | 1.1% | 5,000 |
01.00-06.00 | 0.5% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.4% | 16k |
09.00-13.00 | 6.2% | 35k |
13.00-17.00 | 4.4% | 18k |
17.00-19.00 | 2.6% | 8,000 |
19.00-22.00 | 3.8% | 4,000 |
22.00-01.00 | 4.0% | 3,000 |
01.00-06.00 | 0.6% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.2% | 6,000 |
09.00-13.00 | 2.3% | 17k |
13.00-16.00 | 5.7% | 17k |
16.00-19.00 | 4.1% | 13k |
19.00-22.00 | 4.2% | 8,000 |
22.00-01.00 | 0.6% | 0 |
01.00-06.00 | 1.2% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| FORTH 1 | 318k | 26.0% | 2.9m | 9.0 | 16.4% |
| BBC RADIO 2 | 195k | 16.0% | 1.8m | 9.0 | 10.1% |
| CAPITAL SCOTLAND | 143k | 12.0% | 541k | 3.8 | 3.1% |
| BBC RADIO 4 | 139k | 11.0% | 1.1m | 8.1 | 6.5% |
| HEART SCOTLAND EAST | 133k | 11.0% | 641k | 4.8 | 3.7% |
| BBC RADIO 5 LIVE | 114k | 9.0% | 561k | 4.9 | 3.2% |
| GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK) this station | 108k | 9.0% | 965k | 8.9 | 5.5% |
| BBC RADIO 1 | 101k | 8.0% | 381k | 3.8 | 2.2% |
| CLASSIC FM | 89k | 7.0% | 814k | 9.1 | 4.7% |
| BBC 6 MUSIC | 68k | 6.0% | 803k | 11.8 | 4.6% |
| TALKSPORT | 53k | 4.0% | 324k | 6.1 | 1.9% |
| ABSOLUTE RADIO | 48k | 4.0% | 334k | 6.9 | 1.9% |
| ABSOLUTE 80S | 42k | 3.0% | 214k | 5.2 | 1.2% |
| GOLD RADIO UK | 41k | 3.0% | 173k | 4.2 | 1.0% |
| HITS RADIO | 40k | 3.0% | 57k | 1.4 | 0.3% |
| BBC RADIO 3 | 34k | 3.0% | 267k | 7.8 | 1.5% |
| HEART 80S | 33k | 3.0% | 123k | 3.7 | 0.7% |
| MAGIC | 32k | 3.0% | 88k | 2.7 | 0.5% |
| HEART DANCE | 24k | 2.0% | 102k | 4.2 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 23k | 2.0% | 114k | 5.0 | 0.7% |
| CAPITAL XTRA (UK) | 22k | 2.0% | 27k | 1.2 | 0.2% |
| ABSOLUTE RADIO 90S | 21k | 2.0% | 47k | 2.3 | 0.3% |
| BBC WORLD SERVICE | 20k | 2.0% | 103k | 5.3 | 0.6% |
| ABSOLUTE RADIO COUNTRY | 18k | 1.0% | 170k | 9.5 | 1.0% |
| PLANET ROCK | 17k | 1.0% | 132k | 7.8 | 0.8% |
| CAPITAL DANCE | 16k | 1.0% | 83k | 5.3 | 0.5% |
| BBC RADIO 4 EXTRA | 15k | 1.0% | 42k | 2.8 | 0.2% |
| GB NEWS RADIO | 15k | 1.0% | 43k | 2.9 | 0.2% |
| KISS | 15k | 1.0% | 64k | 4.2 | 0.4% |
| HEART 90S | 14k | 1.0% | 57k | 4.2 | 0.3% |
| TALKSPORT2 | 14k | 1.0% | 29k | 2.2 | 0.2% |
| VIRGIN RADIO | 13k | 1.0% | 41k | 3.2 | 0.2% |
| ABSOLUTE RADIO 00S | 12k | 1.0% | 82k | 6.7 | 0.5% |
| HEART 70S | 12k | 1.0% | 32k | 2.8 | 0.2% |
| KISSTORY | 12k | 1.0% | 25k | 2.1 | 0.1% |
| NATION RADIO SCOTLAND (WEST) | 12k | 1.0% | 12k | 1.0 | 0.1% |
| SMOOTH CHILL | 12k | 1.0% | 169k | 13.9 | 1.0% |
| TALK (WAS TALKRADIO) | 12k | 1.0% | 155k | 13.3 | 0.9% |
| VIRGIN RADIO 80S | 12k | 1.0% | 78k | 6.4 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 11k | 1.0% | 176k | 15.8 | 1.0% |
| KERRANG! | 11k | 1.0% | 135k | 12.0 | 0.8% |
| TIMES RADIO | 11k | 1.0% | 129k | 12.3 | 0.7% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 11k | 1.0% | 12k | 1.1 | 0.1% |
| JAZZ FM | 10k | 1.0% | 85k | 8.8 | 0.5% |
| SMOOTH RELAX | 10k | 1.0% | 36k | 3.8 | 0.2% |
| ABSOLUTE RADIO 10S | 8,000 | 1.0% | 7,000 | 0.8 | 0.0% |
| MELLOW MAGIC | 8,000 | 1.0% | 25k | 3.3 | 0.1% |
| NATION 80S | 6,000 | 1.0% | 21k | 3.3 | 0.1% |
| RADIO X CLASSIC ROCK | 6,000 | 0.0% | 22k | 3.8 | 0.1% |
| VIRGIN RADIO CHILLED | 6,000 | 0.0% | 12k | 2.0 | 0.1% |
| BOOM RADIO | 5,000 | 0.0% | 16k | 3.0 | 0.1% |
| CAPITAL XTRA RELOADED | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| HITS RADIO CHILLED | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| BBC RADIO 1XTRA | 4,000 | 0.0% | 3,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 4,000 | 0.0% | 34k | 7.7 | 0.2% |
| MAGIC SOUL | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 8,000 | 3.0 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 3,000 | 1.8 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 34k | 13.6 | 0.2% |
| HEAT | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 1,000 | 3.0 | 0.0% |
| SMOOTH COUNTRY | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — GREATEST HITS RADIO (EDINBURGH & THE LOTHIANS & FIFE & FALKIRK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)