SUNRISE RADIO NATIONAL

YBrand

Local / regional · RAJAR code 4483 · Yearly — 12-month rolling sample · National

Part of: SUNRISE RADIO GROUP NATIONAL

Headline figures · MAR 2026

View quarter

Weekly reach

291k

▼ 5,000 vs prev. quarter

% reach

0.0%

▼ 1.0% vs prev. quarter

Total hours

1.6m

▲ 110k vs prev. quarter

Average hours

5.6

▲ 0.5 vs prev. quarter

Market share

0.2%

▲ 0.1% vs prev. quarter

TSA population 58.25m · unweighted sample 133,087

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SUNRISE RADIO NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SUNRISE RADIO NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SUNRISE RADIO NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	291k	0.0%	5.6	100.0%
ADULTS 15-24	59k	1.0%	3.6	20.3%
ADULTS 25-34	49k	1.0%	8.5	16.8%
ADULTS 35-44	72k	1.0%	3.5	24.9%
ADULTS 45-54	60k	1.0%	6.3	20.7%
ADULTS 55-64	30k	0.0%	5.3	10.3%
ADULTS 65-74	16k	0.0%	13.4	5.3%
ADULTS 75+	5,000	0.0%	2.2	1.6%
ADULTS 15-34	108k	1.0%	5.8	37.1%
ADULTS 15-44	180k	1.0%	4.9	62.0%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	140k	0.0%	6.6	48.3%
MEN 15-24	29k	1.0%	4.6	10.2%
MEN 25-34	19k	0.0%	14.2	6.4%
MEN 35-44	30k	1.0%	2.6	10.5%
MEN 45-54	20k	0.0%	4.9	6.8%
MEN 55-64	23k	1.0%	6.1	8.1%
MEN 65-74	15k	0.0%	13.4	5.3%
MEN 75+	3,000	0.0%	1.1	1.1%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	150k	1.0%	4.7	51.7%
WOMEN 15-24	30k	1.0%	2.6	10.2%
WOMEN 25-34	30k	1.0%	4.9	10.3%
WOMEN 35-44	42k	1.0%	4.1	14.4%
WOMEN 45-54	40k	1.0%	6.9	13.9%
WOMEN 55-64	7,000	0.0%	2.7	2.2%
WOMEN 65-74	0	0.0%	5.3	0.0%
WOMEN 75+	2,000	0.0%	4.4	0.6%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	148k	0.0%	5.0	51.0%
C2DE ADULTS	142k	1.0%	6.2	49.0%
ABC1 MEN	86k	1.0%	6.5	29.7%
ABC1 WOMEN	62k	0.0%	3.0	21.2%
C2DE MEN	54k	0.0%	6.8	18.6%
C2DE WOMEN	89k	1.0%	5.9	30.5%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SUNRISE RADIO NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
06.00-09.00 ▸	0.1%	86k
09.00-12.00 ▸	0.1%	97k
12.00-16.00 ▸	0.2%	116k
16.00-19.00 ▸	0.2%	107k
19.00-22.00 ▸	0.2%	62k
22.00-01.00 ▸	0.3%	41k
01.00-04.00 ▸	0.1%	4,000
04.00-06.00 ▸	0.2%	34k

Saturday	Share	Reach
07.00-10.00 ▸	0.1%	32k
10.00-13.00 ▸	0.2%	51k
13.00-16.00 ▸	0.2%	42k
16.00-19.00 ▸	0.2%	33k
19.00-22.00 ▸	0.4%	32k
22.00-01.00 ▸	0.3%	14k
01.00-04.00 ▸	0.5%	4,000
04.00-07.00 ▸	0.3%	13k

Sunday	Share	Reach
07.00-10.00 ▸	0.1%	17k
10.00-13.00 ▸	0.2%	50k
13.00-16.00 ▸	0.2%	47k
16.00-19.00 ▸	0.2%	37k
19.00-22.00 ▸	0.2%	15k
22.00-01.00 ▸	0.1%	9,000
01.00-04.00 ▸	0.5%	6,000
04.00-07.00 ▸	0.1%	6,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — SUNRISE RADIO NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	12.61m	22.0%	133.9m	10.6	13.2%
BBC RADIO 4	9.02m	15.0%	104.3m	11.6	10.3%
BBC RADIO 1	7.20m	12.0%	46.0m	6.4	4.5%
GREATEST HITS RADIO	5.97m	10.0%	55.2m	9.2	5.4%
BBC RADIO 5 LIVE	5.28m	9.0%	31.4m	6.0	3.1%
CLASSIC FM	4.23m	7.0%	34.3m	8.1	3.4%
HITS RADIO	3.89m	7.0%	17.9m	4.6	1.8%
TALKSPORT	3.22m	6.0%	22.2m	6.9	2.2%
BBC 6 MUSIC	2.59m	4.0%	24.9m	9.6	2.5%
MAGIC	2.31m	4.0%	12.4m	5.4	1.2%
ABSOLUTE RADIO	2.01m	3.0%	13.3m	6.6	1.3%
BBC RADIO 3	1.94m	3.0%	14.8m	7.6	1.5%
KISSTORY	1.90m	3.0%	7.9m	4.2	0.8%
HEART 80S	1.69m	3.0%	6.9m	4.1	0.7%
GOLD RADIO UK	1.64m	3.0%	12.1m	7.3	1.2%
CAPITAL XTRA (UK)	1.58m	3.0%	6.4m	4.1	0.6%
BBC RADIO 4 EXTRA	1.54m	3.0%	11.0m	7.2	1.1%
ABSOLUTE 80S	1.45m	2.0%	7.8m	5.4	0.8%
KISS	1.35m	2.0%	5.6m	4.1	0.5%
VIRGIN RADIO	1.18m	2.0%	6.6m	5.6	0.6%
PLANET ROCK	1.10m	2.0%	10.4m	9.5	1.0%
HEART 90S	1.07m	2.0%	3.8m	3.5	0.4%
BBC WORLD SERVICE	1.06m	2.0%	5.0m	4.7	0.5%
HEART DANCE	1.05m	2.0%	4.6m	4.4	0.5%
BBC RADIO 5 SPORTS EXTRA	1.03m	2.0%	3.1m	3.0	0.3%
CAPITAL DANCE	1.03m	2.0%	5.2m	5.0	0.5%
ABSOLUTE RADIO 90S	890k	2.0%	3.5m	4.0	0.3%
ABSOLUTE CLASSIC ROCK	785k	1.0%	4.4m	5.6	0.4%
BBC RADIO 1XTRA	762k	1.0%	3.6m	4.8	0.4%
BOOM RADIO	675k	1.0%	9.8m	14.6	1.0%
GB NEWS RADIO	642k	1.0%	4.2m	6.6	0.4%
HEART 70S	619k	1.0%	2.4m	3.8	0.2%
KISSTORY R&B	589k	1.0%	2.1m	3.6	0.2%
ABSOLUTE RADIO COUNTRY	583k	1.0%	4.0m	6.8	0.4%
TIMES RADIO	583k	1.0%	4.8m	8.3	0.5%
KERRANG!	574k	1.0%	3.3m	5.7	0.3%
BBC ASIAN NETWORK UK	540k	1.0%	3.1m	5.8	0.3%
TALK (WAS TALKRADIO)	537k	1.0%	5.7m	10.5	0.6%
CAPITAL XTRA RELOADED	532k	1.0%	1.9m	3.6	0.2%
ABSOLUTE RADIO 00S	497k	1.0%	1.6m	3.3	0.2%
MAGIC SOUL	485k	1.0%	2.6m	5.4	0.3%
MELLOW MAGIC	477k	1.0%	2.0m	4.2	0.2%
SMOOTH RELAX	476k	1.0%	2.4m	5.1	0.2%
TALKSPORT2	476k	1.0%	1.2m	2.6	0.1%
HEAT	470k	1.0%	1.4m	3.0	0.1%
JAZZ FM	443k	1.0%	2.0m	4.5	0.2%
SMOOTH CHILL	416k	1.0%	2.2m	5.4	0.2%
SMOOTH COUNTRY	406k	1.0%	2.0m	5.0	0.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)	388k	1.0%	985k	2.5	0.1%
VIRGIN RADIO CHILLED	353k	1.0%	652k	1.8	0.1%
HITS RADIO PRIDE	335k	1.0%	534k	1.6	0.1%
VIRGIN RADIO 80S	292k	1.0%	439k	1.5	0.0%
SUNRISE RADIO NATIONAL Brandthis station	291k	0.0%	1.6m	5.6	0.2%
HITS RADIO CHILLED	281k	0.0%	891k	3.2	0.1%
ABSOLUTE RADIO 10S	279k	0.0%	633k	2.3	0.1%
ABSOLUTE RADIO 70S	279k	0.0%	704k	2.5	0.1%
KISS XTRA	260k	0.0%	692k	2.7	0.1%
RADIO X CLASSIC ROCK	237k	0.0%	1.6m	6.7	0.2%
CAPITAL CHILL	212k	0.0%	823k	3.9	0.1%
NATION 80S	168k	0.0%	439k	2.6	0.0%
MAGIC CLASSICAL	139k	0.0%	1.0m	7.4	0.1%
BLOOMBERG RADIO	89k	0.0%	214k	2.4	0.0%

Weekly reach, hours and share for every station RAJAR reports within SUNRISE RADIO NATIONAL’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SUNRISE RADIO NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)