RAJAR Dashboard

SUNRISE RADIO GROUP NATIONAL

YGroup

Local / regional · RAJAR code 6413 · Yearly — 12-month rolling sample · National

Headline figures · MAR 2026

Weekly reach
320k
▼ 7,000 vs prev. quarter
% reach
1.0%
▬ 0.0% vs prev. quarter
Total hours
1.7m
▼ 22k vs prev. quarter
Average hours
5.4
▬ 0.0 vs prev. quarter
Market share
0.2%
▬ 0.0% vs prev. quarter

TSA population 58.25m · unweighted sample 133,087

Group members (3)

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SUNRISE RADIO GROUP NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SUNRISE RADIO GROUP NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SUNRISE RADIO GROUP NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+320k1.0%5.4100.0%
ADULTS 15-2470k1.0%3.721.9%
ADULTS 25-3457k1.0%7.617.9%
ADULTS 35-4476k1.0%3.423.7%
ADULTS 45-5464k1.0%6.020.1%
ADULTS 55-6431k0.0%5.39.6%
ADULTS 65-7417k0.0%12.55.3%
ADULTS 75+5,0000.0%2.21.5%
ADULTS 15-34127k1.0%5.539.8%
ADULTS 15-44203k1.0%4.763.5%
MenReach% reachAvg hrs% of audience
ALL MEN 15+163k1.0%6.250.9%
MEN 15-2438k1.0%4.411.8%
MEN 25-3426k1.0%11.18.0%
MEN 35-4433k1.0%2.610.3%
MEN 45-5422k1.0%4.77.0%
MEN 55-6424k1.0%6.17.5%
MEN 65-7417k0.0%12.65.3%
MEN 75+3,0000.0%1.11.0%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+157k1.0%4.649.1%
WOMEN 15-2432k1.0%2.910.1%
WOMEN 25-3432k1.0%4.89.9%
WOMEN 35-4443k1.0%4.013.5%
WOMEN 45-5442k1.0%6.813.0%
WOMEN 55-647,0000.0%2.62.1%
WOMEN 65-7400.0%5.30.0%
WOMEN 75+2,0000.0%4.40.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS168k1.0%4.952.6%
C2DE ADULTS152k1.0%6.047.4%
ABC1 MEN103k1.0%6.132.3%
ABC1 WOMEN65k0.0%3.020.3%
C2DE MEN59k0.0%6.418.6%
C2DE WOMEN92k1.0%5.828.8%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SUNRISE RADIO GROUP NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-09.00
▸
0.1%97k
09.00-12.00
▸
0.1%107k
12.00-16.00
▸
0.2%118k
16.00-19.00
▸
0.2%115k
19.00-22.00
▸
0.2%68k
22.00-01.00
▸
0.3%45k
01.00-04.00
▸
0.1%4,000
04.00-06.00
▸
0.3%41k
SaturdayShareReach
07.00-10.00
▸
0.1%37k
10.00-13.00
▸
0.2%54k
13.00-16.00
▸
0.2%45k
16.00-19.00
▸
0.2%36k
19.00-22.00
▸
0.4%34k
22.00-01.00
▸
0.4%15k
01.00-04.00
▸
0.5%5,000
04.00-07.00
▸
0.4%16k
SundayShareReach
07.00-10.00
▸
0.1%23k
10.00-13.00
▸
0.2%51k
13.00-16.00
▸
0.2%50k
16.00-19.00
▸
0.2%39k
19.00-22.00
▸
0.2%16k
22.00-01.00
▸
0.1%9,000
01.00-04.00
▸
0.5%6,000
04.00-07.00
▸
0.2%8,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — SUNRISE RADIO GROUP NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 12.61m22.0%133.9m10.613.2%
BBC RADIO 4 9.02m15.0%104.3m11.610.3%
BBC RADIO 1 7.20m12.0%46.0m6.44.5%
GREATEST HITS RADIO 5.97m10.0%55.2m9.25.4%
BBC RADIO 5 LIVE 5.28m9.0%31.4m6.03.1%
CLASSIC FM 4.23m7.0%34.3m8.13.4%
HITS RADIO 3.89m7.0%17.9m4.61.8%
TALKSPORT 3.22m6.0%22.2m6.92.2%
BBC 6 MUSIC 2.59m4.0%24.9m9.62.5%
MAGIC 2.31m4.0%12.4m5.41.2%
ABSOLUTE RADIO 2.01m3.0%13.3m6.61.3%
BBC RADIO 3 1.94m3.0%14.8m7.61.5%
KISSTORY 1.90m3.0%7.9m4.20.8%
HEART 80S 1.69m3.0%6.9m4.10.7%
GOLD RADIO UK 1.64m3.0%12.1m7.31.2%
CAPITAL XTRA (UK) 1.58m3.0%6.4m4.10.6%
BBC RADIO 4 EXTRA 1.54m3.0%11.0m7.21.1%
ABSOLUTE 80S 1.45m2.0%7.8m5.40.8%
KISS 1.35m2.0%5.6m4.10.5%
VIRGIN RADIO 1.18m2.0%6.6m5.60.6%
PLANET ROCK 1.10m2.0%10.4m9.51.0%
HEART 90S 1.07m2.0%3.8m3.50.4%
BBC WORLD SERVICE 1.06m2.0%5.0m4.70.5%
HEART DANCE 1.05m2.0%4.6m4.40.5%
BBC RADIO 5 SPORTS EXTRA 1.03m2.0%3.1m3.00.3%
CAPITAL DANCE 1.03m2.0%5.2m5.00.5%
ABSOLUTE RADIO 90S 890k2.0%3.5m4.00.3%
ABSOLUTE CLASSIC ROCK 785k1.0%4.4m5.60.4%
BBC RADIO 1XTRA 762k1.0%3.6m4.80.4%
BOOM RADIO 675k1.0%9.8m14.61.0%
GB NEWS RADIO 642k1.0%4.2m6.60.4%
HEART 70S 619k1.0%2.4m3.80.2%
KISSTORY R&B 589k1.0%2.1m3.60.2%
ABSOLUTE RADIO COUNTRY 583k1.0%4.0m6.80.4%
TIMES RADIO 583k1.0%4.8m8.30.5%
KERRANG! 574k1.0%3.3m5.70.3%
BBC ASIAN NETWORK UK 540k1.0%3.1m5.80.3%
TALK (WAS TALKRADIO) 537k1.0%5.7m10.50.6%
CAPITAL XTRA RELOADED 532k1.0%1.9m3.60.2%
ABSOLUTE RADIO 00S 497k1.0%1.6m3.30.2%
MAGIC SOUL 485k1.0%2.6m5.40.3%
MELLOW MAGIC 477k1.0%2.0m4.20.2%
SMOOTH RELAX 476k1.0%2.4m5.10.2%
TALKSPORT2 476k1.0%1.2m2.60.1%
HEAT 470k1.0%1.4m3.00.1%
JAZZ FM 443k1.0%2.0m4.50.2%
SMOOTH CHILL 416k1.0%2.2m5.40.2%
SMOOTH COUNTRY 406k1.0%2.0m5.00.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 388k1.0%985k2.50.1%
VIRGIN RADIO CHILLED 353k1.0%652k1.80.1%
HITS RADIO PRIDE 335k1.0%534k1.60.1%
SUNRISE RADIO GROUP NATIONAL Groupthis station320k1.0%1.7m5.40.2%
VIRGIN RADIO 80S 292k1.0%439k1.50.0%
HITS RADIO CHILLED 281k0.0%891k3.20.1%
ABSOLUTE RADIO 10S 279k0.0%633k2.30.1%
ABSOLUTE RADIO 70S 279k0.0%704k2.50.1%
KISS XTRA 260k0.0%692k2.70.1%
RADIO X CLASSIC ROCK 237k0.0%1.6m6.70.2%
CAPITAL CHILL 212k0.0%823k3.90.1%
NATION 80S 168k0.0%439k2.60.0%
MAGIC CLASSICAL 139k0.0%1.0m7.40.1%
BLOOMBERG RADIO 89k0.0%214k2.40.0%

Weekly reach, hours and share for every station RAJAR reports within SUNRISE RADIO GROUP NATIONAL’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SUNRISE RADIO GROUP NATIONAL TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)