SUNRISE RETRO (WAS SUNRISE SMOOTH)
YLondon's Retro Asian Mix
Local / regional · RAJAR code 6410 · Yearly — 12-month rolling sample · London
Previously: SUNRISE SMOOTH
Part of: SUNRISE RADIO GROUP LONDON, SUNRISE RADIO GROUP NATIONAL
Headline figures · MAR 2026
TSA population 12.91m · unweighted sample 24,288
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SUNRISE RETRO (WAS SUNRISE SMOOTH) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SUNRISE RETRO (WAS SUNRISE SMOOTH) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SUNRISE RETRO (WAS SUNRISE SMOOTH) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 39k | 0.0% | 2.6 | 100.0% |
| ADULTS 15-24 | 13k | 1.0% | 3.8 | 32.6% |
| ADULTS 25-34 | 10k | 0.0% | 2.3 | 25.6% |
| ADULTS 35-44 | 6,000 | 0.0% | 1.4 | 14.7% |
| ADULTS 45-54 | 7,000 | 0.0% | 1.6 | 17.1% |
| ADULTS 55-64 | 1,000 | 0.0% | 5.1 | 2.2% |
| ADULTS 65-74 | 3,000 | 0.0% | 1.9 | 7.9% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 23k | 1.0% | 3.1 | 58.1% |
| ADULTS 15-44 | 28k | 0.0% | 2.8 | 72.9% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 27k | 0.0% | 2.8 | 68.3% |
| MEN 15-24 | 8,000 | 1.0% | 3.9 | 21.2% |
| MEN 25-34 | 7,000 | 1.0% | 2.6 | 17.5% |
| MEN 35-44 | 3,000 | 0.0% | 2.1 | 7.1% |
| MEN 45-54 | 5,000 | 1.0% | 1.9 | 13.0% |
| MEN 55-64 | 1,000 | 0.0% | 7.0 | 1.6% |
| MEN 65-74 | 3,000 | 0.0% | 1.9 | 7.9% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 12k | 0.0% | 2.0 | 31.7% |
| WOMEN 15-24 | 4,000 | 0.0% | 3.6 | 11.3% |
| WOMEN 25-34 | 3,000 | 0.0% | 1.5 | 8.0% |
| WOMEN 35-44 | 3,000 | 0.0% | 0.8 | 7.6% |
| WOMEN 45-54 | 2,000 | 0.0% | 0.8 | 4.0% |
| WOMEN 55-64 | 0 | 0.0% | 0.5 | 0.6% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 26k | 0.0% | 2.8 | 66.5% |
| C2DE ADULTS | 13k | 0.0% | 2.0 | 33.5% |
| ABC1 MEN | 21k | 1.0% | 3.0 | 54.3% |
| ABC1 WOMEN | 5,000 | 0.0% | 2.2 | 12.2% |
| C2DE MEN | 5,000 | 0.0% | 2.4 | 14.0% |
| C2DE WOMEN | 8,000 | 0.0% | 1.8 | 19.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SUNRISE RETRO (WAS SUNRISE SMOOTH) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.1% | 13k |
09.00-12.00 | 0.0% | 11k |
12.00-16.00 | 0.0% | 5,000 |
16.00-19.00 | 0.1% | 9,000 |
19.00-22.00 | 0.1% | 7,000 |
22.00-01.00 | 0.1% | 6,000 |
01.00-04.00 | — | — |
04.00-06.00 | 0.3% | 9,000 |
| Saturday | Share | Reach |
|---|---|---|
07.00-10.00 | 0.0% | 5,000 |
10.00-13.00 | 0.0% | 3,000 |
13.00-16.00 | 0.0% | 3,000 |
16.00-19.00 | 0.1% | 3,000 |
19.00-22.00 | 0.0% | 1,000 |
22.00-01.00 | 0.1% | 1,000 |
01.00-04.00 | 0.0% | 0 |
04.00-07.00 | 0.4% | 4,000 |
| Sunday | Share | Reach |
|---|---|---|
07.00-10.00 | 0.1% | 6,000 |
10.00-13.00 | 0.0% | 2,000 |
13.00-16.00 | 0.0% | 3,000 |
16.00-19.00 | 0.0% | 2,000 |
19.00-22.00 | 0.0% | 1,000 |
22.00-01.00 | — | — |
01.00-04.00 | — | — |
04.00-07.00 | 0.3% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SUNRISE RETRO (WAS SUNRISE SMOOTH) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 4 | 2.16m | 17.0% | 25.0m | 11.6 | 12.9% |
| BBC RADIO 2 | 1.98m | 15.0% | 18.9m | 9.6 | 9.8% |
| HEART LONDON | 1.80m | 14.0% | 8.9m | 5.0 | 4.6% |
| CAPITAL LONDON | 1.54m | 12.0% | 7.7m | 5.0 | 4.0% |
| BBC RADIO 1 | 1.22m | 9.0% | 7.6m | 6.2 | 3.9% |
| BBC RADIO 5 LIVE | 1.18m | 9.0% | 6.1m | 5.2 | 3.2% |
| MAGIC (LONDON) | 1.07m | 8.0% | 5.8m | 5.4 | 3.0% |
| SMOOTH RADIO LONDON | 995k | 8.0% | 4.8m | 4.8 | 2.5% |
| CLASSIC FM | 928k | 7.0% | 7.1m | 7.7 | 3.7% |
| GREATEST HITS RADIO (LONDON) | 771k | 6.0% | 4.8m | 6.3 | 2.5% |
| TALKSPORT | 748k | 6.0% | 4.9m | 6.5 | 2.5% |
| CAPITAL XTRA (LONDON) | 629k | 5.0% | 3.0m | 4.8 | 1.5% |
| BBC 6 MUSIC | 624k | 5.0% | 5.5m | 8.9 | 2.9% |
| HITS RADIO (LONDON) (WAS KISS (LONDON)) | 616k | 5.0% | 1.6m | 2.5 | 0.8% |
| BBC RADIO 3 | 549k | 4.0% | 4.0m | 7.3 | 2.1% |
| KISSTORY | 522k | 4.0% | 1.9m | 3.7 | 1.0% |
| LBC NEWS (LONDON) | 491k | 4.0% | 1.7m | 3.4 | 0.9% |
| RADIO X LONDON | 428k | 3.0% | 3.4m | 7.9 | 1.7% |
| ABSOLUTE RADIO | 378k | 3.0% | 2.4m | 6.3 | 1.2% |
| BBC RADIO 4 EXTRA | 349k | 3.0% | 2.3m | 6.6 | 1.2% |
| HEART 80S | 337k | 3.0% | 1.4m | 4.2 | 0.7% |
| BBC WORLD SERVICE | 290k | 2.0% | 1.2m | 4.0 | 0.6% |
| GOLD RADIO LONDON | 287k | 2.0% | 2.0m | 6.8 | 1.0% |
| VIRGIN RADIO | 243k | 2.0% | 1.4m | 5.6 | 0.7% |
| KISS | 236k | 2.0% | 972k | 4.1 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 229k | 2.0% | 653k | 2.9 | 0.3% |
| HEART 90S | 228k | 2.0% | 920k | 4.0 | 0.5% |
| ABSOLUTE 80S | 221k | 2.0% | 912k | 4.1 | 0.5% |
| BBC RADIO 1XTRA | 217k | 2.0% | 965k | 4.4 | 0.5% |
| TIMES RADIO | 195k | 2.0% | 1.7m | 8.7 | 0.9% |
| MAGIC SOUL | 194k | 2.0% | 1.1m | 5.5 | 0.5% |
| CAPITAL XTRA RELOADED | 193k | 1.0% | 671k | 3.5 | 0.3% |
| HEART DANCE | 179k | 1.0% | 590k | 3.3 | 0.3% |
| BBC ASIAN NETWORK UK | 150k | 1.0% | 812k | 5.4 | 0.4% |
| CAPITAL DANCE | 150k | 1.0% | 587k | 3.9 | 0.3% |
| GB NEWS RADIO | 145k | 1.0% | 697k | 4.8 | 0.4% |
| MELLOW MAGIC | 145k | 1.0% | 438k | 3.0 | 0.2% |
| SUNRISE RADIO LONDON | 141k | 1.0% | 707k | 5.0 | 0.4% |
| ABSOLUTE RADIO 90S | 139k | 1.0% | 510k | 3.7 | 0.3% |
| KISSTORY R&B | 136k | 1.0% | 493k | 3.6 | 0.3% |
| JAZZ FM | 132k | 1.0% | 510k | 3.9 | 0.3% |
| PLANET ROCK | 132k | 1.0% | 1.2m | 8.7 | 0.6% |
| 1458 LYCA RADIO | 122k | 1.0% | 564k | 4.6 | 0.3% |
| BOOM RADIO | 118k | 1.0% | 1.4m | 11.6 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 114k | 1.0% | 516k | 4.5 | 0.3% |
| LYCA GOLD 1035AM | 114k | 1.0% | 701k | 6.1 | 0.4% |
| TALK (WAS TALKRADIO) | 114k | 1.0% | 933k | 8.2 | 0.5% |
| KISS XTRA | 110k | 1.0% | 267k | 2.4 | 0.1% |
| HEART 70S | 109k | 1.0% | 329k | 3.0 | 0.2% |
| MI-SOUL | 104k | 1.0% | 662k | 6.4 | 0.3% |
| SMOOTH CHILL | 92k | 1.0% | 474k | 5.2 | 0.2% |
| SMOOTH RELAX | 92k | 1.0% | 392k | 4.3 | 0.2% |
| BLOOMBERG RADIO | 89k | 1.0% | 214k | 2.4 | 0.1% |
| HEAT | 89k | 1.0% | 271k | 3.1 | 0.1% |
| TALKSPORT2 | 89k | 1.0% | 255k | 2.9 | 0.1% |
| NATION RADIO LONDON (DIGITAL) | 88k | 1.0% | 199k | 2.3 | 0.1% |
| CENTREFORCE 883 | 82k | 1.0% | 462k | 5.6 | 0.2% |
| ABSOLUTE RADIO 00S | 81k | 1.0% | 150k | 1.9 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 77k | 1.0% | 298k | 3.9 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 76k | 1.0% | 214k | 2.8 | 0.1% |
| PANJAB RADIO | 73k | 1.0% | 428k | 5.8 | 0.2% |
| VIRGIN RADIO CHILLED | 73k | 1.0% | 69k | 1.0 | 0.0% |
| CAPITAL CHILL | 70k | 1.0% | 278k | 3.9 | 0.1% |
| HITS RADIO CHILLED | 70k | 1.0% | 100k | 1.4 | 0.1% |
| SMOOTH COUNTRY | 69k | 1.0% | 226k | 3.3 | 0.1% |
| HITS RADIO PRIDE | 66k | 1.0% | 57k | 0.9 | 0.0% |
| VIRGIN RADIO 80S | 66k | 1.0% | 108k | 1.6 | 0.1% |
| KERRANG! | 61k | 0.0% | 232k | 3.8 | 0.1% |
| FUN KIDS (LONDON) | 57k | 0.0% | 112k | 2.0 | 0.1% |
| ABSOLUTE RADIO 70S | 54k | 0.0% | 120k | 2.2 | 0.1% |
| RADIO X CLASSIC ROCK | 44k | 0.0% | 267k | 6.0 | 0.1% |
| ABSOLUTE RADIO 10S | 42k | 0.0% | 46k | 1.1 | 0.0% |
| SUNRISE RETRO (WAS SUNRISE SMOOTH) this station | 39k | 0.0% | 100k | 2.6 | 0.1% |
| MAGIC CLASSICAL | 31k | 0.0% | 252k | 8.1 | 0.1% |
| NATION 80S | 28k | 0.0% | 75k | 2.7 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within SUNRISE RETRO (WAS SUNRISE SMOOTH)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SUNRISE RETRO (WAS SUNRISE SMOOTH) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)