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HITS RADIO (LONDON) (WAS KISS (LONDON))

Q

The Biggest Hits. The Biggest Throwbacks

Local / regional · RAJAR code 3261 · · London

Headline figures · JUN 2026

Weekly reach
629k
88kvs prev. quarter
% reach
5.0%
1.0%vs prev. quarter
Total hours
1.9m
314kvs prev. quarter
Average hours
3.0
0.8vs prev. quarter
Market share
1.0%
0.2%vs prev. quarter

TSA population 13.11m · unweighted sample 6,617

Listening by daypart · JUN 2026

Monday–FridayShareReach
04.00-07.00
0.5%37k
07.00-11.00
0.6%186k
11.00-13.00
1.0%170k
13.00-16.00
1.3%191k
16.00-19.00
1.3%203k
19.00-21.00
1.2%110k
21.00-23.00
0.8%63k
23.00-01.00
0.7%26k
01.00-02.00
0.8%11k
02.00-04.00
0.7%11k
SaturdayShareReach
06.00-08.00
0.5%8,000
08.00-11.00
0.9%61k
11.00-14.00
1.0%74k
14.00-17.00
1.3%79k
17.00-19.00
1.3%49k
19.00-21.00
1.4%29k
21.00-23.00
0.5%16k
23.00-01.00
1.1%8,000
01.00-03.00
0.6%3,000
03.00-05.00
0.4%3,000
05.00-06.00
1.0%4,000
SundayShareReach
06.00-08.00
1.0%14k
08.00-11.00
0.8%43k
11.00-14.00
1.4%91k
14.00-17.00
1.7%68k
17.00-19.00
1.2%36k
19.00-22.00
1.9%40k
22.00-24.00
1.3%14k
01.00-03.00
0.7%7,000
03.00-05.00
0.1%1,000
05.00-06.00
1.2%4,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, JUN 2026 (Q) · WEEKS 14 2026 - 25 2026 (6th APRIL '26 - 28th JUNE '26)

Audience profile · JUN 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+629k5.0%3.0100.0%
ADULTS 15-2494k5.0%5.915.0%
ADULTS 25-34217k8.0%1.134.4%
ADULTS 35-44159k7.0%2.525.2%
ADULTS 45-5483k4.0%4.613.2%
ADULTS 55-6441k2.0%4.36.6%
ADULTS 65-7426k2.0%1.44.2%
ADULTS 75+9,0001.0%12.31.5%
ADULTS 15-34311k7.0%2.649.4%
ADULTS 15-44470k7.0%2.574.6%
MenReach% reachAvg hrs% of audience
ALL MEN 15+250k4.0%3.039.8%
MEN 15-2451k5.0%6.68.0%
MEN 25-3491k7.0%0.914.5%
MEN 35-4449k4.0%1.77.8%
MEN 45-5428k3.0%5.84.5%
MEN 55-6414k2.0%3.52.3%
MEN 65-7413k2.0%1.92.1%
MEN 75+4,0001.0%1.30.6%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+379k6.0%3.160.2%
WOMEN 15-2444k5.0%5.26.9%
WOMEN 25-34125k10.0%1.319.9%
WOMEN 35-44110k9.0%2.817.4%
WOMEN 45-5455k5.0%4.08.7%
WOMEN 55-6427k3.0%4.74.3%
WOMEN 65-7413k2.0%0.92.1%
WOMEN 75+6,0001.0%19.10.9%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS402k5.0%3.463.9%
C2DE ADULTS227k5.0%2.436.1%
ABC1 MEN134k3.0%3.521.3%
ABC1 WOMEN268k6.0%3.342.6%
C2DE MEN116k5.0%2.318.4%
C2DE WOMEN111k4.0%2.517.7%

Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, JUN 2026 (Q) · WEEKS 14 2026 - 25 2026 (6th APRIL '26 - 28th JUNE '26)

Stations in this survey area · JUN 2026

StationReach% reachTotal hoursAvg hrsShare
ALL RADIO10.75m82.0%196.2m18.3100.0%
ANY COMMER CIAL8.61m66.0%111.0m12.956.6%
ANY BBC6.07m46.0%80.0m13.240.7%
OTHER NATION AL COMMER CIAL3.96m30.0%28.9m7.314.7%
BBC RADIO 42.23m17.0%28.7m12.814.6%
BBC RADIO 21.88m14.0%16.9m9.08.6%
HEART LONDON1.85m14.0%9.6m5.24.9%
LBC LONDON (ILR)1.74m13.0%16.9m9.78.6%
CAPITAL LONDON1.61m12.0%8.3m5.14.2%
OTHER LOCAL COMM.1.55m12.0%8.6m5.54.4%
LBC LONDON1.40m11.0%15.3m10.97.8%
BBC RADIO 11.25m10.0%7.3m5.83.7%
BBC RADIO 5 LIVE1.22m9.0%6.1m5.03.1%
MAGIC (LON DON)981k7.0%4.3m4.42.2%
OTHER STATION965k7.0%5.3m5.52.7%
SMOOTH RADIO LONDON895k7.0%4.2m4.72.1%
BBC 6 MUSIC660k5.0%5.0m7.62.6%
GREAT- EST HITS RADIO LONDON651k5.0%5.1m7.92.6%
HITS RADIO (LON DON)629k5.0%1.9m3.01.0%
CAPITAL XTRA (LON DON)597k5.0%2.6m4.31.3%
BBC RADIO 3563k4.0%5.0m8.92.6%
KISS TORY522k4.0%2.1m4.01.1%
LBC NEWS (LON DON)508k4.0%1.6m3.20.8%
KISS506k4.0%2.2m4.31.1%
BBC RADIO LONDON477k4.0%1.4m3.00.7%
OTHER BBC LOCAL406k3.0%3.1m7.71.6%
ABSO LUTE RADIO386k3.0%1.9m4.80.9%
HEART 80S374k3.0%1.3m3.50.7%
RADIO X LONDON368k3.0%2.7m7.51.4%
BBC RADIO 4 EXTRA354k3.0%1.6m4.60.8%
GOLD RADIO LONDON322k2.0%2.3m7.21.2%
BBC WORLD SERVICE273k2.0%1.3m4.70.7%
BBC RADIO 5 SPORTS EXTRA225k2.0%563k2.50.3%
HEART DANCE210k2.0%902k4.30.5%
HEART 90S209k2.0%993k4.70.5%
CAPITAL XTRA RELOAD ED189k1.0%613k3.20.3%
ABSO LUTE 80S168k1.0%859k5.10.4%
CAPITAL DANCE167k1.0%657k3.90.3%
GB NEWS RADIO143k1.0%971k6.80.5%
SMOOTH CHILL109k1.0%607k5.60.3%
PLANET ROCK98k1.0%1.3m13.00.6%
HEART 70S89k1.0%171k1.90.1%
SMOOTH RELAX88k1.0%300k3.40.2%
SMOOTH COUN TRY70k1.0%318k4.50.2%
CAPITAL CHILL48k124k2.60.1%
RADIO X CLASSIC ROCK30k330k11.10.2%

Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). means no estimate was published.

Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, JUN 2026 (Q) · WEEKS 14 2026 - 25 2026 (6th APRIL '26 - 28th JUNE '26)

Weekly reach over time

Weekly reach ('000s) for HITS RADIO (LONDON) (WAS KISS (LONDON))400k600k800k1.00m1.20m1.07m629kSEP 2021SEP 2022SEP 2023SEP 2024SEP 2025JUN 2026
Weekly reach ('000s) for HITS RADIO (LONDON) (WAS KISS (LONDON)). SEP 2021: 1.07m; DEC 2021: 1.13m; MAR 2022: 908k; JUN 2022: 955k; SEP 2022: 1.04m; DEC 2022: 893k; MAR 2023: 902k; JUN 2023: 904k; SEP 2023: 1.02m; DEC 2023: 964k; MAR 2024: 875k; JUN 2024: 723k; SEP 2024: 645k; DEC 2024: 727k; MAR 2025: 676k; JUN 2025: 662k; SEP 2025: 530k; DEC 2025: 554k; MAR 2026: 717k; JUN 2026: 629k

Weekly reach ('000s) · Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, JUN 2026 (Q) · WEEKS 14 2026 - 25 2026 (6th APRIL '26 - 28th JUNE '26)

Total hours over time

Total hours ('000s) for HITS RADIO (LONDON) (WAS KISS (LONDON))02.0m4.0m3.7m1.9mSEP 2021SEP 2022SEP 2023SEP 2024SEP 2025JUN 2026
Total hours ('000s) for HITS RADIO (LONDON) (WAS KISS (LONDON)). SEP 2021: 3.7m; DEC 2021: 4.8m; MAR 2022: 3.3m; JUN 2022: 3.6m; SEP 2022: 4.0m; DEC 2022: 3.7m; MAR 2023: 3.2m; JUN 2023: 3.9m; SEP 2023: 3.2m; DEC 2023: 3.0m; MAR 2024: 3.0m; JUN 2024: 3.0m; SEP 2024: 2.3m; DEC 2024: 2.1m; MAR 2025: 1.5m; JUN 2025: 1.5m; SEP 2025: 1.6m; DEC 2025: 1.2m; MAR 2026: 1.6m; JUN 2026: 1.9m

Total hours ('000s) · Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, JUN 2026 (Q) · WEEKS 14 2026 - 25 2026 (6th APRIL '26 - 28th JUNE '26)

Market share over time

Market share (% of all-radio hours within TSA) for HITS RADIO (LONDON) (WAS KISS (LONDON))0.0%1.0%2.0%1.8%1.0%SEP 2021SEP 2022SEP 2023SEP 2024SEP 2025JUN 2026
Market share (% of all-radio hours within TSA) for HITS RADIO (LONDON) (WAS KISS (LONDON)). SEP 2021: 1.8%; DEC 2021: 2.4%; MAR 2022: 1.6%; JUN 2022: 1.8%; SEP 2022: 2.0%; DEC 2022: 1.8%; MAR 2023: 1.5%; JUN 2023: 1.9%; SEP 2023: 1.6%; DEC 2023: 1.5%; MAR 2024: 1.5%; JUN 2024: 1.5%; SEP 2024: 1.2%; DEC 2024: 1.1%; MAR 2025: 0.7%; JUN 2025: 0.8%; SEP 2025: 0.8%; DEC 2025: 0.6%; MAR 2026: 0.8%; JUN 2026: 1.0%

Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, JUN 2026 (Q) · WEEKS 14 2026 - 25 2026 (6th APRIL '26 - 28th JUNE '26)