HITS RADIO (LONDON) (WAS KISS (LONDON))
QThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3261 · Quarterly — 3-month rolling sample · London
Headline figures · MAR 2026
TSA population 12.91m · unweighted sample 6,055
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 717k | 6.0% | 2.2 | 100.0% |
| ADULTS 15-24 | 113k | 6.0% | 3.1 | 15.8% |
| ADULTS 25-34 | 187k | 8.0% | 1.0 | 26.1% |
| ADULTS 35-44 | 205k | 9.0% | 2.3 | 28.6% |
| ADULTS 45-54 | 111k | 5.0% | 1.7 | 15.5% |
| ADULTS 55-64 | 64k | 4.0% | 4.4 | 8.9% |
| ADULTS 65-74 | 28k | 2.0% | 0.7 | 4.0% |
| ADULTS 75+ | 8,000 | 1.0% | 9.1 | 1.1% |
| ADULTS 15-34 | 300k | 7.0% | 1.8 | 41.9% |
| ADULTS 15-44 | 505k | 8.0% | 2.0 | 70.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 282k | 5.0% | 2.2 | 39.3% |
| MEN 15-24 | 74k | 8.0% | 4.3 | 10.3% |
| MEN 25-34 | 36k | 3.0% | 1.2 | 5.1% |
| MEN 35-44 | 93k | 8.0% | 1.0 | 13.0% |
| MEN 45-54 | 33k | 3.0% | 1.1 | 4.5% |
| MEN 55-64 | 32k | 4.0% | 3.8 | 4.5% |
| MEN 65-74 | 12k | 2.0% | 0.5 | 1.6% |
| MEN 75+ | 2,000 | 0.0% | 1.0 | 0.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 435k | 7.0% | 2.2 | 60.7% |
| WOMEN 15-24 | 40k | 4.0% | 0.8 | 5.5% |
| WOMEN 25-34 | 150k | 12.0% | 1.0 | 21.0% |
| WOMEN 35-44 | 112k | 9.0% | 3.4 | 15.7% |
| WOMEN 45-54 | 79k | 8.0% | 2.0 | 11.0% |
| WOMEN 55-64 | 31k | 3.0% | 5.0 | 4.4% |
| WOMEN 65-74 | 17k | 2.0% | 0.9 | 2.3% |
| WOMEN 75+ | 6,000 | 1.0% | 11.9 | 0.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 414k | 5.0% | 2.2 | 57.8% |
| C2DE ADULTS | 303k | 6.0% | 2.2 | 42.2% |
| ABC1 MEN | 145k | 4.0% | 1.7 | 20.2% |
| ABC1 WOMEN | 269k | 6.0% | 2.4 | 37.6% |
| C2DE MEN | 137k | 6.0% | 2.7 | 19.0% |
| C2DE WOMEN | 166k | 7.0% | 1.9 | 23.2% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
07.00-11.00 | 0.5% | 179k |
11.00-13.00 | 1.0% | 150k |
13.00-16.00 | 1.2% | 221k |
16.00-19.00 | 1.1% | 190k |
19.00-21.00 | 0.7% | 90k |
21.00-23.00 | 0.4% | 38k |
23.00-01.00 | 0.2% | 12k |
01.00-02.00 | 0.1% | 2,000 |
02.00-04.00 | 0.0% | 1,000 |
04.00-07.00 | 0.3% | 26k |
| Saturday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.2% | 7,000 |
08.00-11.00 | 0.6% | 54k |
11.00-14.00 | 0.9% | 79k |
14.00-17.00 | 1.1% | 73k |
17.00-19.00 | 1.1% | 48k |
19.00-21.00 | 1.1% | 29k |
21.00-23.00 | 0.7% | 9,000 |
23.00-01.00 | 0.9% | 10k |
01.00-03.00 | 0.2% | 1,000 |
03.00-05.00 | 0.6% | 2,000 |
05.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.2% | 4,000 |
08.00-11.00 | 0.5% | 34k |
11.00-14.00 | 0.9% | 46k |
14.00-17.00 | 1.2% | 71k |
17.00-19.00 | 0.7% | 27k |
19.00-22.00 | 1.0% | 28k |
22.00-24.00 | 2.1% | 28k |
01.00-03.00 | — | — |
03.00-05.00 | — | — |
05.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 4 | 2.24m | 17.0% | 28.0m | 12.5 | 14.0% |
| BBC RADIO 2 | 2.02m | 16.0% | 20.1m | 10.0 | 10.1% |
| HEART LONDON | 1.76m | 14.0% | 8.5m | 4.8 | 4.3% |
| CAPITAL LONDON | 1.48m | 11.0% | 8.0m | 5.4 | 4.0% |
| BBC RADIO 1 | 1.32m | 10.0% | 8.0m | 6.1 | 4.0% |
| BBC RADIO 5 LIVE | 1.21m | 9.0% | 6.6m | 5.4 | 3.3% |
| MAGIC (LONDON) | 990k | 8.0% | 4.9m | 5.0 | 2.5% |
| SMOOTH RADIO LONDON | 974k | 8.0% | 5.3m | 5.5 | 2.7% |
| HITS RADIO (LONDON) (WAS KISS (LONDON)) this station | 717k | 6.0% | 1.6m | 2.2 | 0.8% |
| BBC RADIO 3 | 656k | 5.0% | 4.4m | 6.7 | 2.2% |
| GREATEST HITS RADIO (LONDON) | 644k | 5.0% | 4.0m | 6.2 | 2.0% |
| BBC 6 MUSIC | 634k | 5.0% | 5.4m | 8.4 | 2.7% |
| CAPITAL XTRA (LONDON) | 579k | 4.0% | 2.3m | 4.0 | 1.1% |
| LBC NEWS (LONDON) | 578k | 4.0% | 2.4m | 4.1 | 1.2% |
| KISSTORY | 483k | 4.0% | 1.8m | 3.7 | 0.9% |
| RADIO X LONDON | 408k | 3.0% | 3.2m | 7.8 | 1.6% |
| KISS | 380k | 3.0% | 1.8m | 4.9 | 0.9% |
| ABSOLUTE RADIO | 365k | 3.0% | 2.4m | 6.7 | 1.2% |
| BBC WORLD SERVICE | 333k | 3.0% | 1.4m | 4.1 | 0.7% |
| BBC RADIO 4 EXTRA | 325k | 3.0% | 1.9m | 5.8 | 1.0% |
| HEART 80S | 306k | 2.0% | 1.1m | 3.7 | 0.6% |
| GOLD RADIO LONDON | 295k | 2.0% | 2.3m | 7.8 | 1.2% |
| BBC RADIO 5 SPORTS EXTRA | 222k | 2.0% | 552k | 2.5 | 0.3% |
| HEART 90S | 211k | 2.0% | 644k | 3.1 | 0.3% |
| ABSOLUTE 80S | 209k | 2.0% | 953k | 4.6 | 0.5% |
| HEART DANCE | 183k | 1.0% | 670k | 3.7 | 0.3% |
| CAPITAL DANCE | 162k | 1.0% | 732k | 4.5 | 0.4% |
| CAPITAL XTRA RELOADED | 158k | 1.0% | 593k | 3.8 | 0.3% |
| GB NEWS RADIO | 124k | 1.0% | 591k | 4.7 | 0.3% |
| PLANET ROCK | 115k | 1.0% | 1.1m | 9.5 | 0.6% |
| SMOOTH CHILL | 102k | 1.0% | 339k | 3.3 | 0.2% |
| SMOOTH RELAX | 96k | 1.0% | 524k | 5.4 | 0.3% |
| HEART 70S | 94k | 1.0% | 368k | 3.9 | 0.2% |
| CAPITAL CHILL | 66k | 1.0% | 196k | 3.0 | 0.1% |
| SMOOTH COUNTRY | 66k | 1.0% | 182k | 2.8 | 0.1% |
| RADIO X CLASSIC ROCK | 31k | 0.0% | 235k | 7.6 | 0.1% |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (LONDON) (WAS KISS (LONDON))’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (LONDON) (WAS KISS (LONDON)) TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)