SMOOTH RADIO LONDON
QLocal / regional · RAJAR code 3241 · Quarterly — 3-month rolling sample · London
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 12.91m · unweighted sample 6,055
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO LONDON TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO LONDON TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO LONDON TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 974k | 8.0% | 5.5 | 100.0% |
| ADULTS 15-24 | 72k | 4.0% | 2.8 | 7.3% |
| ADULTS 25-34 | 213k | 9.0% | 5.2 | 21.9% |
| ADULTS 35-44 | 180k | 8.0% | 3.3 | 18.5% |
| ADULTS 45-54 | 175k | 9.0% | 5.5 | 18.0% |
| ADULTS 55-64 | 162k | 9.0% | 8.2 | 16.6% |
| ADULTS 65-74 | 138k | 10.0% | 7.0 | 14.2% |
| ADULTS 75+ | 34k | 4.0% | 4.9 | 3.5% |
| ADULTS 15-34 | 284k | 6.0% | 4.6 | 29.2% |
| ADULTS 15-44 | 464k | 7.0% | 4.1 | 47.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 427k | 7.0% | 5.6 | 43.8% |
| MEN 15-24 | 21k | 2.0% | 1.4 | 2.2% |
| MEN 25-34 | 84k | 7.0% | 6.6 | 8.7% |
| MEN 35-44 | 92k | 8.0% | 2.9 | 9.5% |
| MEN 45-54 | 67k | 7.0% | 4.6 | 6.9% |
| MEN 55-64 | 97k | 11.0% | 10.1 | 9.9% |
| MEN 65-74 | 50k | 8.0% | 3.5 | 5.2% |
| MEN 75+ | 14k | 3.0% | 3.3 | 1.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 547k | 8.0% | 5.4 | 56.2% |
| WOMEN 15-24 | 50k | 5.0% | 3.3 | 5.2% |
| WOMEN 25-34 | 128k | 10.0% | 4.3 | 13.2% |
| WOMEN 35-44 | 88k | 7.0% | 3.7 | 9.0% |
| WOMEN 45-54 | 108k | 10.0% | 6.1 | 11.0% |
| WOMEN 55-64 | 65k | 7.0% | 5.5 | 6.7% |
| WOMEN 65-74 | 88k | 11.0% | 9.0 | 9.0% |
| WOMEN 75+ | 20k | 4.0% | 6.1 | 2.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 612k | 8.0% | 5.3 | 62.9% |
| C2DE ADULTS | 361k | 7.0% | 5.7 | 37.1% |
| ABC1 MEN | 245k | 6.0% | 5.3 | 25.2% |
| ABC1 WOMEN | 367k | 9.0% | 5.3 | 37.7% |
| C2DE MEN | 182k | 7.0% | 5.9 | 18.7% |
| C2DE WOMEN | 180k | 7.0% | 5.6 | 18.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO LONDON TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.0% | 349k |
06.00-06.00 | 2.6% | 798k |
10.00-13.00 | 2.8% | 364k |
13.00-16.00 | 3.1% | 352k |
16.00-19.00 | 2.9% | 319k |
19.00-22.00 | 2.3% | 205k |
22.00-01.00 | 4.0% | 100k |
01.00-04.00 | 3.8% | 38k |
04.00-06.00 | 0.5% | 16k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.1% | 102k |
10.00-13.00 | 2.5% | 131k |
13.00-16.00 | 2.8% | 107k |
16.00-19.00 | 2.9% | 108k |
19.00-22.00 | 3.0% | 56k |
22.00-01.00 | 5.5% | 54k |
01.00-06.00 | 3.0% | 20k |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.6% | 75k |
10.00-13.00 | 2.3% | 123k |
13.00-16.00 | 2.9% | 100k |
16.00-19.00 | 2.9% | 84k |
19.00-22.00 | 5.9% | 111k |
22.00-01.00 | 8.0% | 60k |
01.00-06.00 | 2.3% | 25k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO LONDON TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 4 | 2.24m | 17.0% | 28.0m | 12.5 | 14.0% |
| BBC RADIO 2 | 2.02m | 16.0% | 20.1m | 10.0 | 10.1% |
| HEART LONDON | 1.76m | 14.0% | 8.5m | 4.8 | 4.3% |
| CAPITAL LONDON | 1.48m | 11.0% | 8.0m | 5.4 | 4.0% |
| BBC RADIO 1 | 1.32m | 10.0% | 8.0m | 6.1 | 4.0% |
| BBC RADIO 5 LIVE | 1.21m | 9.0% | 6.6m | 5.4 | 3.3% |
| MAGIC (LONDON) | 990k | 8.0% | 4.9m | 5.0 | 2.5% |
| SMOOTH RADIO LONDON this station | 974k | 8.0% | 5.3m | 5.5 | 2.7% |
| HITS RADIO (LONDON) (WAS KISS (LONDON)) | 717k | 6.0% | 1.6m | 2.2 | 0.8% |
| BBC RADIO 3 | 656k | 5.0% | 4.4m | 6.7 | 2.2% |
| GREATEST HITS RADIO (LONDON) | 644k | 5.0% | 4.0m | 6.2 | 2.0% |
| BBC 6 MUSIC | 634k | 5.0% | 5.4m | 8.4 | 2.7% |
| CAPITAL XTRA (LONDON) | 579k | 4.0% | 2.3m | 4.0 | 1.1% |
| LBC NEWS (LONDON) | 578k | 4.0% | 2.4m | 4.1 | 1.2% |
| KISSTORY | 483k | 4.0% | 1.8m | 3.7 | 0.9% |
| RADIO X LONDON | 408k | 3.0% | 3.2m | 7.8 | 1.6% |
| KISS | 380k | 3.0% | 1.8m | 4.9 | 0.9% |
| ABSOLUTE RADIO | 365k | 3.0% | 2.4m | 6.7 | 1.2% |
| BBC WORLD SERVICE | 333k | 3.0% | 1.4m | 4.1 | 0.7% |
| BBC RADIO 4 EXTRA | 325k | 3.0% | 1.9m | 5.8 | 1.0% |
| HEART 80S | 306k | 2.0% | 1.1m | 3.7 | 0.6% |
| GOLD RADIO LONDON | 295k | 2.0% | 2.3m | 7.8 | 1.2% |
| BBC RADIO 5 SPORTS EXTRA | 222k | 2.0% | 552k | 2.5 | 0.3% |
| HEART 90S | 211k | 2.0% | 644k | 3.1 | 0.3% |
| ABSOLUTE 80S | 209k | 2.0% | 953k | 4.6 | 0.5% |
| HEART DANCE | 183k | 1.0% | 670k | 3.7 | 0.3% |
| CAPITAL DANCE | 162k | 1.0% | 732k | 4.5 | 0.4% |
| CAPITAL XTRA RELOADED | 158k | 1.0% | 593k | 3.8 | 0.3% |
| GB NEWS RADIO | 124k | 1.0% | 591k | 4.7 | 0.3% |
| PLANET ROCK | 115k | 1.0% | 1.1m | 9.5 | 0.6% |
| SMOOTH CHILL | 102k | 1.0% | 339k | 3.3 | 0.2% |
| SMOOTH RELAX | 96k | 1.0% | 524k | 5.4 | 0.3% |
| HEART 70S | 94k | 1.0% | 368k | 3.9 | 0.2% |
| CAPITAL CHILL | 66k | 1.0% | 196k | 3.0 | 0.1% |
| SMOOTH COUNTRY | 66k | 1.0% | 182k | 2.8 | 0.1% |
| RADIO X CLASSIC ROCK | 31k | 0.0% | 235k | 7.6 | 0.1% |
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO LONDON’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO LONDON TSA, MAR 2026 (Q) · WEEKS 01 2026 - 13 2026 (5th JANUARY '26 - 5th APRIL '26)