RAJAR Dashboard

SUNRISE RADIO LONDON

Y

Local / regional · RAJAR code 4183 · Yearly — 12-month rolling sample · London

Part of: SUNRISE RADIO GROUP LONDON

Headline figures · MAR 2026

Weekly reach
141k
▬ 0 vs prev. quarter
% reach
1.0%
▬ 0.0% vs prev. quarter
Total hours
707k
▼ 10k vs prev. quarter
Average hours
5.0
▼ 0.1 vs prev. quarter
Market share
0.4%
▬ 0.0% vs prev. quarter

TSA population 12.91m · unweighted sample 24,288

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SUNRISE RADIO LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SUNRISE RADIO LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SUNRISE RADIO LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+141k1.0%5.0100.0%
ADULTS 15-2427k1.0%3.419.1%
ADULTS 25-3429k1.0%6.620.5%
ADULTS 35-4443k2.0%3.830.5%
ADULTS 45-5416k1.0%8.911.1%
ADULTS 55-6417k1.0%4.211.9%
ADULTS 65-749,0001.0%5.56.3%
ADULTS 75+1,0000.0%0.90.5%
ADULTS 15-3456k1.0%5.139.6%
ADULTS 15-4499k1.0%4.570.1%
MenReach% reachAvg hrs% of audience
ALL MEN 15+63k1.0%4.444.9%
MEN 15-249,0001.0%3.86.3%
MEN 25-348,0001.0%7.05.5%
MEN 35-4417k2.0%2.312.3%
MEN 45-548,0001.0%5.35.4%
MEN 55-6412k1.0%4.88.7%
MEN 65-749,0001.0%5.56.2%
MEN 75+1,0000.0%0.90.5%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+78k1.0%5.655.1%
WOMEN 15-2418k2.0%3.312.9%
WOMEN 25-3421k2.0%6.514.9%
WOMEN 35-4426k2.0%4.918.3%
WOMEN 45-548,0001.0%12.25.8%
WOMEN 55-645,0000.0%2.73.3%
WOMEN 65-7400.0%5.30.1%
WOMEN 75+————
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS78k1.0%4.355.6%
C2DE ADULTS63k1.0%6.044.4%
ABC1 MEN42k1.0%4.530.1%
ABC1 WOMEN36k1.0%4.025.4%
C2DE MEN21k1.0%4.014.7%
C2DE WOMEN42k2.0%6.929.7%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SUNRISE RADIO LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-09.00
▸
0.3%51k
09.00-12.00
▸
0.2%33k
12.00-16.00
▸
0.3%53k
16.00-19.00
▸
0.5%59k
19.00-22.00
▸
0.7%42k
22.00-01.00
▸
0.4%22k
01.00-04.00
▸
0.0%1,000
04.00-06.00
▸
0.5%17k
SaturdayShareReach
07.00-10.00
▸
0.4%18k
10.00-13.00
▸
0.4%19k
13.00-16.00
▸
0.5%14k
16.00-19.00
▸
0.6%16k
19.00-22.00
▸
1.2%24k
22.00-01.00
▸
0.6%8,000
01.00-04.00
▸
0.9%2,000
04.00-07.00
▸
0.5%5,000
SundayShareReach
07.00-10.00
▸
0.2%7,000
10.00-13.00
▸
0.3%20k
13.00-16.00
▸
0.5%23k
16.00-19.00
▸
0.4%14k
19.00-22.00
▸
0.2%4,000
22.00-01.00
▸
0.4%8,000
01.00-04.00
▸
1.1%4,000
04.00-07.00
▸
0.2%3,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — SUNRISE RADIO LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 4 2.16m17.0%25.0m11.612.9%
BBC RADIO 2 1.98m15.0%18.9m9.69.8%
HEART LONDON 1.80m14.0%8.9m5.04.6%
CAPITAL LONDON 1.54m12.0%7.7m5.04.0%
BBC RADIO 1 1.22m9.0%7.6m6.23.9%
BBC RADIO 5 LIVE 1.18m9.0%6.1m5.23.2%
MAGIC (LONDON) 1.07m8.0%5.8m5.43.0%
SMOOTH RADIO LONDON 995k8.0%4.8m4.82.5%
CLASSIC FM 928k7.0%7.1m7.73.7%
GREATEST HITS RADIO (LONDON) 771k6.0%4.8m6.32.5%
TALKSPORT 748k6.0%4.9m6.52.5%
CAPITAL XTRA (LONDON) 629k5.0%3.0m4.81.5%
BBC 6 MUSIC 624k5.0%5.5m8.92.9%
HITS RADIO (LONDON) (WAS KISS (LONDON)) 616k5.0%1.6m2.50.8%
BBC RADIO 3 549k4.0%4.0m7.32.1%
KISSTORY 522k4.0%1.9m3.71.0%
LBC NEWS (LONDON) 491k4.0%1.7m3.40.9%
RADIO X LONDON 428k3.0%3.4m7.91.7%
ABSOLUTE RADIO 378k3.0%2.4m6.31.2%
BBC RADIO 4 EXTRA 349k3.0%2.3m6.61.2%
HEART 80S 337k3.0%1.4m4.20.7%
BBC WORLD SERVICE 290k2.0%1.2m4.00.6%
GOLD RADIO LONDON 287k2.0%2.0m6.81.0%
VIRGIN RADIO 243k2.0%1.4m5.60.7%
KISS 236k2.0%972k4.10.5%
BBC RADIO 5 SPORTS EXTRA 229k2.0%653k2.90.3%
HEART 90S 228k2.0%920k4.00.5%
ABSOLUTE 80S 221k2.0%912k4.10.5%
BBC RADIO 1XTRA 217k2.0%965k4.40.5%
TIMES RADIO 195k2.0%1.7m8.70.9%
MAGIC SOUL 194k2.0%1.1m5.50.5%
CAPITAL XTRA RELOADED 193k1.0%671k3.50.3%
HEART DANCE 179k1.0%590k3.30.3%
BBC ASIAN NETWORK UK 150k1.0%812k5.40.4%
CAPITAL DANCE 150k1.0%587k3.90.3%
GB NEWS RADIO 145k1.0%697k4.80.4%
MELLOW MAGIC 145k1.0%438k3.00.2%
SUNRISE RADIO LONDON this station141k1.0%707k5.00.4%
ABSOLUTE RADIO 90S 139k1.0%510k3.70.3%
KISSTORY R&B 136k1.0%493k3.60.3%
JAZZ FM 132k1.0%510k3.90.3%
PLANET ROCK 132k1.0%1.2m8.70.6%
1458 LYCA RADIO 122k1.0%564k4.60.3%
BOOM RADIO 118k1.0%1.4m11.60.7%
ABSOLUTE CLASSIC ROCK 114k1.0%516k4.50.3%
LYCA GOLD 1035AM 114k1.0%701k6.10.4%
TALK (WAS TALKRADIO) 114k1.0%933k8.20.5%
KISS XTRA 110k1.0%267k2.40.1%
HEART 70S 109k1.0%329k3.00.2%
MI-SOUL 104k1.0%662k6.40.3%
SMOOTH CHILL 92k1.0%474k5.20.2%
SMOOTH RELAX 92k1.0%392k4.30.2%
BLOOMBERG RADIO 89k1.0%214k2.40.1%
HEAT 89k1.0%271k3.10.1%
TALKSPORT2 89k1.0%255k2.90.1%
NATION RADIO LONDON (DIGITAL) 88k1.0%199k2.30.1%
CENTREFORCE 883 82k1.0%462k5.60.2%
ABSOLUTE RADIO 00S 81k1.0%150k1.90.1%
ABSOLUTE RADIO COUNTRY 77k1.0%298k3.90.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 76k1.0%214k2.80.1%
PANJAB RADIO 73k1.0%428k5.80.2%
VIRGIN RADIO CHILLED 73k1.0%69k1.00.0%
CAPITAL CHILL 70k1.0%278k3.90.1%
HITS RADIO CHILLED 70k1.0%100k1.40.1%
SMOOTH COUNTRY 69k1.0%226k3.30.1%
HITS RADIO PRIDE 66k1.0%57k0.90.0%
VIRGIN RADIO 80S 66k1.0%108k1.60.1%
KERRANG! 61k0.0%232k3.80.1%
FUN KIDS (LONDON) 57k0.0%112k2.00.1%
ABSOLUTE RADIO 70S 54k0.0%120k2.20.1%
RADIO X CLASSIC ROCK 44k0.0%267k6.00.1%
ABSOLUTE RADIO 10S 42k0.0%46k1.10.0%
SUNRISE RETRO (WAS SUNRISE SMOOTH) 39k0.0%100k2.60.1%
MAGIC CLASSICAL 31k0.0%252k8.10.1%
NATION 80S 28k0.0%75k2.70.0%

Weekly reach, hours and share for every station RAJAR reports within SUNRISE RADIO LONDON’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SUNRISE RADIO LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)