RAJAR Dashboard

SUNRISE RADIO GROUP LONDON

YGroup

Local / regional · RAJAR code 6412 · Yearly — 12-month rolling sample · London

Headline figures · MAR 2026

Weekly reach
170k
▼ 1,000 vs prev. quarter
% reach
1.0%
▬ 0.0% vs prev. quarter
Total hours
808k
▼ 141k vs prev. quarter
Average hours
4.7
▼ 0.8 vs prev. quarter
Market share
0.4%
▼ 0.1% vs prev. quarter

TSA population 12.91m · unweighted sample 24,288

Group members (2)

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SUNRISE RADIO GROUP LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SUNRISE RADIO GROUP LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SUNRISE RADIO GROUP LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+170k1.0%4.7100.0%
ADULTS 15-2438k2.0%3.722.3%
ADULTS 25-3437k2.0%5.721.9%
ADULTS 35-4447k2.0%3.727.4%
ADULTS 45-5420k1.0%7.611.5%
ADULTS 55-6418k1.0%4.310.4%
ADULTS 65-7410k1.0%5.26.1%
ADULTS 75+1,0000.0%0.90.4%
ADULTS 15-3475k2.0%4.744.2%
ADULTS 15-44122k2.0%4.371.6%
MenReach% reachAvg hrs% of audience
ALL MEN 15+86k1.0%4.150.3%
MEN 15-2417k2.0%3.810.0%
MEN 25-3415k1.0%4.98.6%
MEN 35-4420k2.0%2.311.6%
MEN 45-5410k1.0%4.86.1%
MEN 55-6413k1.0%4.97.5%
MEN 65-7410k2.0%5.26.1%
MEN 75+1,0000.0%0.90.4%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+85k1.0%5.449.7%
WOMEN 15-2421k2.0%3.612.2%
WOMEN 25-3423k2.0%6.213.3%
WOMEN 35-4427k2.0%4.715.8%
WOMEN 45-549,0001.0%10.75.5%
WOMEN 55-645,0001.0%2.62.9%
WOMEN 65-7400.0%5.30.1%
WOMEN 75+————
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS98k1.0%4.257.8%
C2DE ADULTS72k1.0%5.642.2%
ABC1 MEN59k2.0%4.334.9%
ABC1 WOMEN39k1.0%3.923.0%
C2DE MEN26k1.0%3.615.4%
C2DE WOMEN46k2.0%6.726.8%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SUNRISE RADIO GROUP LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-09.00
▸
0.3%62k
09.00-12.00
▸
0.2%43k
12.00-16.00
▸
0.3%55k
16.00-19.00
▸
0.6%68k
19.00-22.00
▸
0.7%48k
22.00-01.00
▸
0.5%26k
01.00-04.00
▸
0.0%1,000
04.00-06.00
▸
0.9%25k
SaturdayShareReach
07.00-10.00
▸
0.4%23k
10.00-13.00
▸
0.4%23k
13.00-16.00
▸
0.5%17k
16.00-19.00
▸
0.6%19k
19.00-22.00
▸
1.2%25k
22.00-01.00
▸
0.7%9,000
01.00-04.00
▸
0.9%3,000
04.00-07.00
▸
1.0%9,000
SundayShareReach
07.00-10.00
▸
0.3%13k
10.00-13.00
▸
0.4%21k
13.00-16.00
▸
0.6%26k
16.00-19.00
▸
0.5%16k
19.00-22.00
▸
0.3%5,000
22.00-01.00
▸
0.4%8,000
01.00-04.00
▸
1.1%4,000
04.00-07.00
▸
0.5%5,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — SUNRISE RADIO GROUP LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 4 2.16m17.0%25.0m11.612.9%
BBC RADIO 2 1.98m15.0%18.9m9.69.8%
BBC RADIO 1 1.22m9.0%7.6m6.23.9%
BBC RADIO 5 LIVE 1.18m9.0%6.1m5.23.2%
MAGIC 1.07m8.0%5.8m5.43.0%
CLASSIC FM 928k7.0%7.1m7.73.7%
GREATEST HITS RADIO 848k7.0%5.7m6.72.9%
TALKSPORT 748k6.0%4.9m6.52.5%
HITS RADIO 641k5.0%1.7m2.60.9%
CAPITAL XTRA (UK) 629k5.0%3.0m4.81.5%
BBC 6 MUSIC 624k5.0%5.5m8.92.9%
BBC RADIO 3 549k4.0%4.0m7.32.1%
KISSTORY 522k4.0%1.9m3.71.0%
ABSOLUTE RADIO 378k3.0%2.4m6.31.2%
BBC RADIO 4 EXTRA 349k3.0%2.3m6.61.2%
HEART 80S 337k3.0%1.4m4.20.7%
BBC WORLD SERVICE 290k2.0%1.2m4.00.6%
GOLD RADIO UK 287k2.0%2.0m6.81.0%
VIRGIN RADIO 243k2.0%1.4m5.60.7%
KISS 236k2.0%972k4.10.5%
BBC RADIO 5 SPORTS EXTRA 229k2.0%653k2.90.3%
HEART 90S 228k2.0%920k4.00.5%
ABSOLUTE 80S 221k2.0%912k4.10.5%
BBC RADIO 1XTRA 217k2.0%965k4.40.5%
TIMES RADIO 195k2.0%1.7m8.70.9%
MAGIC SOUL 194k2.0%1.1m5.50.5%
CAPITAL XTRA RELOADED 193k1.0%671k3.50.3%
HEART DANCE 179k1.0%590k3.30.3%
SUNRISE RADIO GROUP LONDON Groupthis station170k1.0%808k4.70.4%
BBC ASIAN NETWORK UK 150k1.0%812k5.40.4%
CAPITAL DANCE 150k1.0%587k3.90.3%
GB NEWS RADIO 145k1.0%697k4.80.4%
MELLOW MAGIC 145k1.0%438k3.00.2%
ABSOLUTE RADIO 90S 139k1.0%510k3.70.3%
KISSTORY R&B 136k1.0%493k3.60.3%
JAZZ FM 132k1.0%510k3.90.3%
PLANET ROCK 132k1.0%1.2m8.70.6%
BOOM RADIO 118k1.0%1.4m11.60.7%
ABSOLUTE CLASSIC ROCK 114k1.0%516k4.50.3%
TALK (WAS TALKRADIO) 114k1.0%933k8.20.5%
KISS XTRA 110k1.0%267k2.40.1%
HEART 70S 109k1.0%329k3.00.2%
SMOOTH CHILL 92k1.0%474k5.20.2%
SMOOTH RELAX 92k1.0%392k4.30.2%
BLOOMBERG RADIO 89k1.0%214k2.40.1%
HEAT 89k1.0%271k3.10.1%
TALKSPORT2 89k1.0%255k2.90.1%
ABSOLUTE RADIO 00S 81k1.0%150k1.90.1%
ABSOLUTE RADIO COUNTRY 77k1.0%298k3.90.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 76k1.0%214k2.80.1%
VIRGIN RADIO CHILLED 73k1.0%69k1.00.0%
CAPITAL CHILL 70k1.0%278k3.90.1%
HITS RADIO CHILLED 70k1.0%100k1.40.1%
SMOOTH COUNTRY 69k1.0%226k3.30.1%
HITS RADIO PRIDE 66k1.0%57k0.90.0%
VIRGIN RADIO 80S 66k1.0%108k1.60.1%
KERRANG! 61k0.0%232k3.80.1%
ABSOLUTE RADIO 70S 54k0.0%120k2.20.1%
RADIO X CLASSIC ROCK 44k0.0%267k6.00.1%
ABSOLUTE RADIO 10S 42k0.0%46k1.10.0%
MAGIC CLASSICAL 31k0.0%252k8.10.1%
NATION 80S 28k0.0%75k2.70.0%

Weekly reach, hours and share for every station RAJAR reports within SUNRISE RADIO GROUP LONDON’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SUNRISE RADIO GROUP LONDON TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)