HITS RADIO NETWORK (EXC PARTNERS)

HBrand

Aggregate / network · RAJAR code 4404 · Half-yearly — 6-month rolling sample · National

Headline figures · MAR 2026

View quarter

Weekly reach

6.54m

▼ 243k vs prev. quarter

% reach

11.0%

▼ 1.0% vs prev. quarter

Total hours

39.0m

▼ 2.9m vs prev. quarter

Average hours

6.0

▼ 0.2 vs prev. quarter

Market share

3.9%

▼ 0.2% vs prev. quarter

TSA population 58.25m · unweighted sample 66,591

Brand members (13)

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HITS RADIO NETWORK (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HITS RADIO NETWORK (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HITS RADIO NETWORK (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By age	Reach	% reach	Avg hrs	% of audience
ALL ADULTS 15+	6.54m	11.0%	6.0	100.0%
ADULTS 15-24	964k	11.0%	3.9	14.8%
ADULTS 25-34	1.48m	16.0%	4.7	22.7%
ADULTS 35-44	1.46m	15.0%	5.8	22.3%
ADULTS 45-54	1.13m	13.0%	7.4	17.3%
ADULTS 55-64	799k	9.0%	8.3	12.2%
ADULTS 65-74	548k	7.0%	7.3	8.4%
ADULTS 75+	156k	3.0%	5.0	2.4%
ADULTS 15-34	2.45m	14.0%	4.4	37.4%
ADULTS 15-44	3.90m	14.0%	4.9	59.7%

Men	Reach	% reach	Avg hrs	% of audience
ALL MEN 15+	2.75m	10.0%	6.3	42.0%
MEN 15-24	441k	10.0%	4.9	6.7%
MEN 25-34	535k	12.0%	5.0	8.2%
MEN 35-44	594k	13.0%	6.0	9.1%
MEN 45-54	489k	12.0%	7.2	7.5%
MEN 55-64	361k	8.0%	8.7	5.5%
MEN 65-74	239k	6.0%	7.0	3.7%
MEN 75+	88k	4.0%	5.2	1.3%

Women	Reach	% reach	Avg hrs	% of audience
ALL WOMEN 15+	3.79m	13.0%	5.7	58.0%
WOMEN 15-24	524k	13.0%	3.0	8.0%
WOMEN 25-34	947k	20.0%	4.6	14.5%
WOMEN 35-44	863k	18.0%	5.6	13.2%
WOMEN 45-54	640k	15.0%	7.5	9.8%
WOMEN 55-64	438k	9.0%	8.0	6.7%
WOMEN 65-74	309k	7.0%	7.5	4.7%
WOMEN 75+	69k	2.0%	4.7	1.0%

By social grade	Reach	% reach	Avg hrs	% of audience
ABC1 ADULTS	3.35m	10.0%	5.2	51.3%
C2DE ADULTS	3.19m	12.0%	6.8	48.7%
ABC1 MEN	1.38m	9.0%	5.1	21.1%
ABC1 WOMEN	1.97m	12.0%	5.2	30.1%
C2DE MEN	1.37m	11.0%	7.5	20.9%
C2DE WOMEN	1.82m	14.0%	6.3	27.8%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HITS RADIO NETWORK (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–Friday	Share	Reach
06.00-06.00 ▸	3.9%	5.55m
06.00-09.00 ▸	3.7%	2.25m
06.00-12.00 ▸	3.8%	3.50m
06.00-18.00 ▸	4.1%	4.98m
06.00-24.00 ▸	4.0%	5.46m
09.00-12.00 ▸	3.9%	2.66m
12.00-15.00 ▸	4.2%	2.72m
15.00-18.00 ▸	4.5%	2.71m
18.00-21.00 ▸	4.3%	1.71m
21.00-24.00 ▸	2.3%	644k
24.00-06.00 ▸	2.4%	427k

Saturday	Share	Reach
06.00-09.00 ▸	2.7%	469k
06.00-12.00 ▸	3.3%	1.23m
06.00-18.00 ▸	3.7%	1.98m
06.00-24.00 ▸	3.8%	2.22m
06.00-06.00 ▸	3.8%	2.27m
09.00-12.00 ▸	3.7%	1.06m
12.00-15.00 ▸	3.9%	992k
15.00-18.00 ▸	4.2%	803k
18.00-21.00 ▸	4.3%	508k
21.00-24.00 ▸	3.8%	270k
24.00-06.00 ▸	3.7%	139k

Sunday	Share	Reach
06.00-09.00 ▸	2.5%	335k
06.00-12.00 ▸	2.9%	962k
06.00-18.00 ▸	3.4%	1.70m
06.00-24.00 ▸	3.5%	1.91m
06.00-06.00 ▸	3.4%	1.99m
09.00-12.00 ▸	3.0%	824k
12.00-15.00 ▸	3.8%	951k
15.00-18.00 ▸	4.1%	766k
18.00-21.00 ▸	4.4%	494k
21.00-24.00 ▸	2.8%	172k
24.00-06.00 ▸	2.7%	144k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — HITS RADIO NETWORK (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

Station	Reach	% reach	Hours	Avg hrs	Share
BBC RADIO 2	12.60m	22.0%	137.0m	10.9	13.6%
BBC RADIO 4	9.07m	16.0%	105.8m	11.7	10.5%
BBC RADIO 1	7.07m	12.0%	45.3m	6.4	4.5%
GREATEST HITS RADIO	5.74m	10.0%	54.8m	9.5	5.4%
BBC RADIO 5 LIVE	5.27m	9.0%	32.1m	6.1	3.2%
CLASSIC FM	4.17m	7.0%	33.4m	8.0	3.3%
HITS RADIO	3.80m	7.0%	16.8m	4.4	1.7%
TALKSPORT	3.29m	6.0%	22.2m	6.8	2.2%
BBC 6 MUSIC	2.51m	4.0%	23.5m	9.3	2.3%
MAGIC	2.32m	4.0%	12.4m	5.4	1.2%
BBC RADIO 3	1.97m	3.0%	15.1m	7.6	1.5%
ABSOLUTE RADIO	1.96m	3.0%	12.9m	6.6	1.3%
KISSTORY	1.78m	3.0%	7.5m	4.2	0.7%
GOLD RADIO UK	1.61m	3.0%	11.9m	7.4	1.2%
BBC RADIO 4 EXTRA	1.60m	3.0%	12.0m	7.5	1.2%
HEART 80S	1.60m	3.0%	7.0m	4.4	0.7%
CAPITAL XTRA (UK)	1.50m	3.0%	6.3m	4.2	0.6%
ABSOLUTE 80S	1.41m	2.0%	7.9m	5.6	0.8%
KISS	1.39m	2.0%	6.0m	4.3	0.6%
PLANET ROCK	1.07m	2.0%	9.6m	9.0	1.0%
BBC WORLD SERVICE	1.07m	2.0%	4.9m	4.6	0.5%
VIRGIN RADIO	1.04m	2.0%	6.4m	6.1	0.6%
BBC RADIO 5 SPORTS EXTRA	995k	2.0%	2.1m	2.2	0.2%
CAPITAL DANCE	993k	2.0%	4.8m	4.8	0.5%
HEART DANCE	991k	2.0%	4.4m	4.4	0.4%
HEART 90S	964k	2.0%	3.3m	3.4	0.3%
ABSOLUTE RADIO 90S	828k	1.0%	3.1m	3.7	0.3%
ABSOLUTE CLASSIC ROCK	769k	1.0%	4.2m	5.4	0.4%
BBC RADIO 1XTRA	743k	1.0%	3.8m	5.0	0.4%
GB NEWS RADIO	655k	1.0%	4.5m	6.8	0.4%
BOOM RADIO	636k	1.0%	9.3m	14.6	0.9%
KISSTORY R&B	623k	1.0%	2.1m	3.4	0.2%
TIMES RADIO	604k	1.0%	5.0m	8.2	0.5%
HEART 70S	575k	1.0%	2.0m	3.6	0.2%
KERRANG!	569k	1.0%	3.0m	5.3	0.3%
TALK (WAS TALKRADIO)	560k	1.0%	6.1m	10.9	0.6%
TALKSPORT2	549k	1.0%	1.6m	3.0	0.2%
ABSOLUTE RADIO COUNTRY	521k	1.0%	4.0m	7.6	0.4%
ABSOLUTE RADIO 00S	515k	1.0%	2.0m	4.0	0.2%
BBC ASIAN NETWORK UK	513k	1.0%	3.4m	6.7	0.3%
CAPITAL XTRA RELOADED	494k	1.0%	1.8m	3.6	0.2%
SMOOTH RELAX	484k	1.0%	2.4m	5.0	0.2%
HEAT	476k	1.0%	1.5m	3.1	0.1%
MAGIC SOUL	467k	1.0%	2.7m	5.8	0.3%
MELLOW MAGIC	431k	1.0%	1.6m	3.7	0.2%
JAZZ FM	416k	1.0%	1.8m	4.4	0.2%
SMOOTH CHILL	396k	1.0%	1.9m	4.9	0.2%
SMOOTH COUNTRY	384k	1.0%	2.1m	5.4	0.2%
VIRGIN RADIO CHILLED	348k	1.0%	576k	1.7	0.1%
HITS RADIO PRIDE	341k	1.0%	652k	1.9	0.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS)	336k	1.0%	743k	2.2	0.1%
VIRGIN RADIO 80S	277k	0.0%	445k	1.6	0.0%
HITS RADIO CHILLED	275k	0.0%	747k	2.7	0.1%
ABSOLUTE RADIO 10S	259k	0.0%	572k	2.2	0.1%
ABSOLUTE RADIO 70S	259k	0.0%	732k	2.8	0.1%
KISS XTRA	236k	0.0%	563k	2.4	0.1%
RADIO X CLASSIC ROCK	235k	0.0%	1.8m	7.7	0.2%
CAPITAL CHILL	214k	0.0%	824k	3.9	0.1%
NATION 80S	191k	0.0%	566k	3.0	0.1%
MAGIC CLASSICAL	136k	0.0%	1.0m	7.5	0.1%
BLOOMBERG RADIO	110k	0.0%	254k	2.3	0.0%

Weekly reach, hours and share for every station RAJAR reports within HITS RADIO NETWORK (EXC PARTNERS)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HITS RADIO NETWORK (EXC PARTNERS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)