TAY FM
YThe Biggest Hits The Biggest Throwbacks
Local / regional · RAJAR code 3591 · · Local
Part of: HITS RADIO NETWORK (EXC PARTNERS), BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS), HITS RADIO PORTFOLIO (EXC PARTNERS)
Headline figures · JUN 2026
Weekly reach
111k
14kvs prev. quarter
% reach
28.0%
4.0%vs prev. quarter
Total hours
812k
160kvs prev. quarter
Average hours
7.3
0.5vs prev. quarter
Market share
15.0%
1.6%vs prev. quarter
TSA population 392k · unweighted sample 1,052
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 17.2% | 51k |
10.00-14.00 | 15.3% | 62k |
14.00-18.00 | 17.7% | 62k |
18.00-20.00 | 15.2% | 23k |
18.00-22.00 | 15.4% | 27k |
20.00-22.00 | 15.6% | 11k |
22.00-01.00 | 9.7% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 13.3% | 11k |
09.00-12.00 | 16.2% | 21k |
12.00-14.00 | 11.8% | 16k |
14.00-18.00 | 9.2% | 13k |
18.00-22.00 | 5.5% | 5,000 |
22.00-01.00 | 3.6% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 14.9% | 9,000 |
09.00-12.00 | 12.9% | 17k |
12.00-16.00 | 9.0% | 17k |
16.00-19.00 | 11.0% | 10k |
19.00-22.00 | 4.7% | 2,000 |
22.00-01.00 | 4.5% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — TAY FM TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 111k | 28.0% | 7.3 | 100.0% |
| ADULTS 15-24 | 22k | 37.0% | 1.9 | 20.1% |
| ADULTS 25-34 | 18k | 33.0% | 8.5 | 16.2% |
| ADULTS 35-44 | 20k | 35.0% | 10.0 | 17.7% |
| ADULTS 45-54 | 18k | 35.0% | 7.4 | 16.0% |
| ADULTS 55-64 | 14k | 22.0% | 4.5 | 13.0% |
| ADULTS 65-74 | 10k | 17.0% | 15.9 | 9.1% |
| ADULTS 75+ | 9,000 | 19.0% | 7.0 | 7.8% |
| ADULTS 15-34 | 40k | 35.0% | 4.8 | 36.3% |
| ADULTS 15-44 | 60k | 35.0% | 6.5 | 54.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 43k | 23.0% | 7.5 | 38.9% |
| MEN 15-24 | 10k | 33.0% | 1.9 | 8.8% |
| MEN 25-34 | 4,000 | 15.0% | 14.3 | 3.5% |
| MEN 35-44 | 7,000 | 24.0% | 2.6 | 6.0% |
| MEN 45-54 | 7,000 | 29.0% | 7.2 | 6.4% |
| MEN 55-64 | 7,000 | 23.0% | 2.7 | 6.3% |
| MEN 65-74 | 3,000 | 10.0% | 45.3 | 2.3% |
| MEN 75+ | 6,000 | 27.0% | 7.2 | 5.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 68k | 33.0% | 7.2 | 61.1% |
| WOMEN 15-24 | 13k | 42.0% | 1.9 | 11.4% |
| WOMEN 25-34 | 14k | 52.0% | 6.8 | 12.7% |
| WOMEN 35-44 | 13k | 46.0% | 13.8 | 11.7% |
| WOMEN 45-54 | 11k | 40.0% | 7.6 | 9.6% |
| WOMEN 55-64 | 7,000 | 22.0% | 6.2 | 6.7% |
| WOMEN 65-74 | 8,000 | 22.0% | 5.9 | 6.8% |
| WOMEN 75+ | 3,000 | 11.0% | 6.6 | 2.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 56k | 27.0% | 4.7 | 50.4% |
| C2DE ADULTS | 55k | 31.0% | 9.9 | 49.6% |
| ABC1 MEN | 24k | 23.0% | 4.1 | 21.6% |
| ABC1 WOMEN | 32k | 30.0% | 5.2 | 28.8% |
| C2DE MEN | 19k | 23.0% | 11.6 | 17.3% |
| C2DE WOMEN | 36k | 37.0% | 9.0 | 32.3% |
Source: RAJAR — TAY FM TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 298k | 76.0% | 5.4m | 18.2 | 100.0% |
| ANY COMMER CIAL | 240k | 61.0% | 3.4m | 14.1 | 62.5% |
| ANY BBC | 174k | 44.0% | 1.9m | 10.8 | 34.8% |
| TAY FM | 111k | 28.0% | 812k | 7.3 | 15.0% |
| BBC RADIO 2 | 75k | 19.0% | 714k | 9.6 | 13.2% |
| BBC RADIO SCOT LAND | 51k | 13.0% | 231k | 4.6 | 4.3% |
| BBC RADIO 1 | 42k | 11.0% | 174k | 4.2 | 3.2% |
| BBC RADIO 4 | 34k | 9.0% | 320k | 9.4 | 5.9% |
| CLASSIC FM | 34k | 9.0% | 143k | 4.2 | 2.6% |
| OTHER NATION AL COMMER CIAL | 33k | 8.0% | 133k | 4.0 | 2.5% |
| OTHER STATION | 29k | 8.0% | 150k | 5.1 | 2.8% |
| OTHER LOCAL COMM. | 22k | 6.0% | 179k | 8.2 | 3.3% |
| GREAT- EST HITS RADIO TAYSIDE & FIFE | 21k | 5.0% | 136k | 6.4 | 2.5% |
| HEART NET WORK (UK) | 21k | 5.0% | 73k | 3.5 | 1.4% |
| CAPITAL NET WORK (UK) | 20k | 5.0% | 88k | 4.3 | 1.6% |
| BBC RADIO 5 LIVE | 19k | 5.0% | 76k | 3.9 | 1.4% |
| BBC 6 MUSIC | 18k | 5.0% | 229k | 12.9 | 4.2% |
| TALK SPORT | 17k | 4.0% | 172k | 10.4 | 3.2% |
| MAGIC | 16k | 4.0% | 157k | 9.7 | 2.9% |
| HEART 80S | 15k | 4.0% | 72k | 4.9 | 1.3% |
| PLANET ROCK | 15k | 4.0% | 137k | 9.2 | 2.5% |
| ABSO LUTE 80S | 14k | 4.0% | 101k | 7.0 | 1.9% |
| GOLD RADIO UK | 13k | 3.0% | 159k | 12.7 | 2.9% |
| RADIO X NET WORK (UK) | 13k | 3.0% | 37k | 2.8 | 0.7% |
| ABSO LUTE RADIO | 12k | 3.0% | 50k | 4.1 | 0.9% |
| SMOOTH RADIO NET WORK (UK) | 11k | 3.0% | 37k | 3.4 | 0.7% |
| HITS RADIO | 10k | 2.0% | 22k | 2.3 | 0.4% |
| BBC RADIO 4 EXTRA | 10k | 3.0% | 47k | 4.8 | 0.9% |
| LBC BRAND (UK) | 9,000 | 2.0% | 72k | 7.6 | 1.3% |
| KISS TORY | 9,000 | 2.0% | 49k | 5.3 | 0.9% |
| VIRGIN RADIO | 9,000 | 2.0% | 89k | 9.7 | 1.6% |
| KISS | 8,000 | 2.0% | 51k | 6.5 | 0.9% |
| CAPITAL DANCE | 7,000 | 2.0% | 134k | 18.9 | 2.5% |
| HEART 90S | 7,000 | 2.0% | 12k | 1.7 | 0.2% |
| MELLOW MAGIC | 7,000 | 2.0% | 42k | 6.2 | 0.8% |
| BBC RADIO 3 | 6,000 | 2.0% | 13k | 2.1 | 0.2% |
| ABSO LUTE RADIO 90S | 6,000 | 1.0% | 17k | 3.0 | 0.3% |
| ABSO LUTE CLASSIC ROCK | 6,000 | 2.0% | 15k | 2.5 | 0.3% |
| HEART DANCE | 6,000 | 2.0% | 28k | 4.4 | 0.5% |
| TALK SPORT2 | 6,000 | 1.0% | 16k | 2.8 | 0.3% |
| * ORIG INAL 106 TAYSIDE | 5,000 | 1.0% | 19k | 3.4 | 0.3% |
| KER RANG! | 5,000 | 1.0% | 19k | 3.7 | 0.4% |
| BBC WORLD SERVICE | 4,000 | 1.0% | 47k | 13.4 | 0.9% |
| OTHER BBC LOCAL | 4,000 | 1.0% | 2,000 | 0.6 | — |
| ABSO LUTE RADIO COUN TRY | 4,000 | 1.0% | 20k | 4.7 | 0.4% |
| GB NEWS RADIO | 4,000 | 1.0% | 99k | 26.7 | 1.8% |
| HEART 70S | 4,000 | 1.0% | 37k | 8.7 | 0.7% |
| JAZZ FM | 4,000 | 1.0% | 10k | 2.5 | 0.2% |
| VIRGIN RADIO LE- GENDS | 4,000 | 1.0% | 8,000 | 2.0 | 0.1% |
| ABSO LUTE RADIO 70S | 3,000 | 1.0% | 3,000 | 1.0 | 0.1% |
| BOOM RADIO | 3,000 | 1.0% | 30k | 8.9 | 0.6% |
| MAGIC SOUL | 3,000 | 1.0% | 10k | 2.9 | 0.2% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 8,000 | 2.7 | 0.2% |
| VIRGIN RADIO 80S | 3,000 | 1.0% | 3,000 | 1.1 | 0.1% |
| NATION RADIO SCOT LAND (EXCL. WEST) | 2,000 | 1.0% | 12k | 4.8 | 0.2% |
| CAPITAL XTRA (UK) | 2,000 | 1.0% | 4,000 | 1.6 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 2,000 | 1.0% | 4,000 | 1.9 | 0.1% |
| BBC RADIO 1XTRA | 2,000 | 1.0% | 2,000 | 1.0 | — |
| ABSO LUTE RADIO 00S | 2,000 | — | 3,000 | 1.7 | 0.1% |
| ABSO LUTE RADIO 10S | 2,000 | — | 1,000 | 0.6 | — |
| SMOOTH CHILL | 2,000 | 1.0% | 4,000 | 1.8 | 0.1% |
| SUNRISE RADIO NATION AL | 2,000 | — | 1,000 | 0.8 | — |
| TIMES RADIO | 2,000 | — | 9,000 | 5.7 | 0.2% |
| BBC ASIAN NET WORK | 1,000 | — | 2,000 | 1.5 | — |
| CAPITAL CHILL | 1,000 | — | 2,000 | 4.5 | — |
| HEAT | 1,000 | — | 1,000 | 0.6 | — |
| HITS RADIO PRIDE | 1,000 | — | 1,000 | 0.6 | — |
| RADIO X CLASSIC ROCK | 1,000 | — | 31k | 22.8 | 0.6% |
| SMOOTH COUN TRY | 1,000 | — | 4,000 | 3.9 | 0.1% |
| TALK | 1,000 | — | 5,000 | 4.9 | 0.1% |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| MAGIC CLASSIC AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| COUN TRY LINE RADIO | — | — | 4,000 | 12.4 | 0.1% |
| CAPITAL XTRA RELOAD ED | — | — | — | 0.8 | — |
| KISS XTRA | — | — | 1,000 | 4.5 | — |
| KISS TORY R&B | — | — | — | 0.8 | — |
| HITS RADIO CHILLED | — | — | — | 0.6 | — |
| NATION 80S | — | — | — | 0.5 | — |
| SMOOTH RELAX | — | — | — | 0.5 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — TAY FM TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — TAY FM TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — TAY FM TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — TAY FM TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)