TAY FM
YThe Biggest Hits The Biggest Throwbacks
Local / regional · RAJAR code 3591 · Yearly — 12-month rolling sample · Local
Part of: HITS RADIO NETWORK (EXC PARTNERS), BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS), HITS RADIO PORTFOLIO (EXC PARTNERS)
Headline figures · MAR 2026
TSA population 391k · unweighted sample 1,041
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — TAY FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — TAY FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — TAY FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 125k | 32.0% | 7.8 | 100.0% |
| ADULTS 15-24 | 28k | 47.0% | 2.6 | 22.3% |
| ADULTS 25-34 | 19k | 34.0% | 8.9 | 14.9% |
| ADULTS 35-44 | 24k | 44.0% | 9.7 | 19.4% |
| ADULTS 45-54 | 18k | 35.0% | 9.3 | 14.4% |
| ADULTS 55-64 | 15k | 22.0% | 4.1 | 11.6% |
| ADULTS 65-74 | 12k | 19.0% | 16.8 | 9.6% |
| ADULTS 75+ | 10k | 24.0% | 6.9 | 7.9% |
| ADULTS 15-34 | 47k | 41.0% | 5.1 | 37.1% |
| ADULTS 15-44 | 71k | 42.0% | 6.7 | 56.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 51k | 27.0% | 8.8 | 40.5% |
| MEN 15-24 | 11k | 37.0% | 1.6 | 8.7% |
| MEN 25-34 | 4,000 | 16.0% | 14.1 | 3.5% |
| MEN 35-44 | 10k | 37.0% | 5.5 | 8.0% |
| MEN 45-54 | 7,000 | 27.0% | 11.2 | 5.4% |
| MEN 55-64 | 6,000 | 21.0% | 2.5 | 5.2% |
| MEN 65-74 | 5,000 | 17.0% | 36.2 | 3.7% |
| MEN 75+ | 7,000 | 37.0% | 7.2 | 6.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 75k | 37.0% | 7.1 | 59.5% |
| WOMEN 15-24 | 17k | 56.0% | 3.3 | 13.5% |
| WOMEN 25-34 | 14k | 51.0% | 7.3 | 11.4% |
| WOMEN 35-44 | 14k | 50.0% | 12.7 | 11.4% |
| WOMEN 45-54 | 11k | 42.0% | 8.1 | 9.0% |
| WOMEN 55-64 | 8,000 | 24.0% | 5.4 | 6.4% |
| WOMEN 65-74 | 7,000 | 21.0% | 4.8 | 5.9% |
| WOMEN 75+ | 2,000 | 11.0% | 6.1 | 1.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 62k | 29.0% | 4.7 | 49.1% |
| C2DE ADULTS | 64k | 35.0% | 10.7 | 50.9% |
| ABC1 MEN | 29k | 27.0% | 4.3 | 23.0% |
| ABC1 WOMEN | 33k | 31.0% | 5.2 | 26.1% |
| C2DE MEN | 22k | 27.0% | 14.8 | 17.5% |
| C2DE WOMEN | 42k | 43.0% | 8.5 | 33.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — TAY FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 18.3% | 60k |
10.00-14.00 | 17.4% | 76k |
14.00-18.00 | 18.9% | 71k |
18.00-20.00 | 17.7% | 29k |
18.00-22.00 | 17.2% | 36k |
20.00-22.00 | 16.2% | 14k |
22.00-01.00 | 11.6% | 7,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 14.8% | 12k |
09.00-12.00 | 16.6% | 24k |
12.00-14.00 | 16.2% | 22k |
14.00-18.00 | 12.5% | 17k |
18.00-22.00 | 5.4% | 7,000 |
22.00-01.00 | 17.2% | 4,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 19.5% | 10k |
09.00-12.00 | 13.7% | 21k |
12.00-16.00 | 11.6% | 21k |
16.00-19.00 | 11.9% | 12k |
19.00-22.00 | 5.6% | 4,000 |
22.00-01.00 | 2.1% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — TAY FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| TAY FM this station | 125k | 32.0% | 972k | 7.8 | 16.6% |
| BBC RADIO 2 | 76k | 19.0% | 791k | 10.5 | 13.5% |
| BBC RADIO 1 | 44k | 11.0% | 199k | 4.5 | 3.4% |
| BBC RADIO 4 | 38k | 10.0% | 363k | 9.6 | 6.2% |
| CLASSIC FM | 30k | 8.0% | 161k | 5.4 | 2.8% |
| GREATEST HITS RADIO (TAYSIDE & FIFE) | 23k | 6.0% | 128k | 5.5 | 2.2% |
| BBC RADIO 5 LIVE | 22k | 6.0% | 93k | 4.3 | 1.6% |
| TALKSPORT | 20k | 5.0% | 215k | 10.5 | 3.7% |
| BBC 6 MUSIC | 19k | 5.0% | 245k | 12.7 | 4.2% |
| HEART 80S | 19k | 5.0% | 109k | 5.6 | 1.9% |
| MAGIC | 19k | 5.0% | 195k | 10.4 | 3.3% |
| PLANET ROCK | 14k | 4.0% | 134k | 9.4 | 2.3% |
| ABSOLUTE RADIO | 13k | 3.0% | 57k | 4.4 | 1.0% |
| GOLD RADIO UK | 12k | 3.0% | 60k | 5.1 | 1.0% |
| ABSOLUTE 80S | 11k | 3.0% | 97k | 8.6 | 1.7% |
| HITS RADIO | 11k | 3.0% | 19k | 1.7 | 0.3% |
| KISSTORY | 10k | 3.0% | 41k | 4.2 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 8,000 | 2.0% | 34k | 4.2 | 0.6% |
| HEART 90S | 8,000 | 2.0% | 16k | 2.1 | 0.3% |
| KISS | 8,000 | 2.0% | 41k | 5.3 | 0.7% |
| MELLOW MAGIC | 8,000 | 2.0% | 49k | 6.3 | 0.8% |
| VIRGIN RADIO | 8,000 | 2.0% | 70k | 8.4 | 1.2% |
| CAPITAL DANCE | 7,000 | 2.0% | 172k | 25.6 | 2.9% |
| HEART DANCE | 7,000 | 2.0% | 43k | 6.2 | 0.7% |
| KERRANG! | 7,000 | 2.0% | 24k | 3.4 | 0.4% |
| ABSOLUTE RADIO 90S | 6,000 | 2.0% | 17k | 2.7 | 0.3% |
| BBC RADIO 4 EXTRA | 6,000 | 1.0% | 20k | 3.4 | 0.3% |
| BBC WORLD SERVICE | 6,000 | 1.0% | 59k | 10.2 | 1.0% |
| * ORIGINAL 106 TAYSIDE | 6,000 | 1.0% | 20k | 3.6 | 0.3% |
| BBC RADIO 3 | 5,000 | 1.0% | 10k | 1.9 | 0.2% |
| HEART 70S | 5,000 | 1.0% | 42k | 7.9 | 0.7% |
| JAZZ FM | 5,000 | 1.0% | 12k | 2.4 | 0.2% |
| MAGIC SOUL | 5,000 | 1.0% | 15k | 2.8 | 0.3% |
| ABSOLUTE RADIO 70S | 4,000 | 1.0% | 5,000 | 1.3 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 4,000 | 1.0% | 19k | 4.9 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 4,000 | 1.0% | 6,000 | 1.5 | 0.1% |
| TALKSPORT2 | 4,000 | 1.0% | 12k | 3.4 | 0.2% |
| BOOM RADIO | 3,000 | 1.0% | 29k | 10.0 | 0.5% |
| GB NEWS RADIO | 3,000 | 1.0% | 59k | 20.3 | 1.0% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 10k | 2.9 | 0.2% |
| ABSOLUTE RADIO 00S | 2,000 | 0.0% | 3,000 | 1.8 | 0.1% |
| ABSOLUTE RADIO 10S | 2,000 | 1.0% | 3,000 | 1.6 | 0.1% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 2,000 | 1.4 | 0.0% |
| BBC RADIO 1XTRA | 2,000 | 0.0% | 2,000 | 1.1 | 0.0% |
| CAPITAL XTRA (UK) | 2,000 | 0.0% | 4,000 | 2.1 | 0.1% |
| NATION RADIO SCOTLAND (WEST) | 2,000 | 1.0% | 12k | 5.0 | 0.2% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 38k | 23.9 | 0.6% |
| SMOOTH CHILL | 2,000 | 0.0% | 4,000 | 2.0 | 0.1% |
| TIMES RADIO | 2,000 | 1.0% | 9,000 | 3.7 | 0.2% |
| VIRGIN RADIO 80S | 2,000 | 1.0% | 2,000 | 1.1 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 1.0% | 3,000 | 1.4 | 0.0% |
| HEAT | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 3,000 | 3.8 | 0.1% |
| SMOOTH RELAX | 1,000 | 0.0% | 3,000 | 3.9 | 0.0% |
| TALK (WAS TALKRADIO) | 1,000 | 0.0% | 4,000 | 4.0 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | 0 | 0.0% | 2,000 | 4.5 | 0.0% |
| CAPITAL XTRA RELOADED | 0 | 0.0% | 0 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 4,000 | 11.7 | 0.1% |
| HITS RADIO CHILLED | 0 | 0.0% | 0 | 0.6 | 0.0% |
| KISS XTRA | 0 | 0.0% | 1,000 | 4.5 | 0.0% |
| MAGIC CLASSICAL | — | — | — | — | — |
| NATION 80S | 0 | 0.0% | 0 | 0.7 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within TAY FM’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — TAY FM TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)