GREATEST HITS RADIO (TAYSIDE & FIFE)
YThe Good Times Sound Like This
Local / regional · RAJAR code 3592 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 391k · unweighted sample 1,041
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — GREATEST HITS RADIO (TAYSIDE & FIFE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — GREATEST HITS RADIO (TAYSIDE & FIFE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — GREATEST HITS RADIO (TAYSIDE & FIFE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 23k | 6.0% | 5.5 | 100.0% |
| ADULTS 15-24 | 1,000 | 2.0% | 1.3 | 5.5% |
| ADULTS 25-34 | 3,000 | 5.0% | 4.0 | 11.0% |
| ADULTS 35-44 | 3,000 | 6.0% | 1.9 | 14.8% |
| ADULTS 45-54 | 5,000 | 9.0% | 4.0 | 20.5% |
| ADULTS 55-64 | 4,000 | 7.0% | 10.5 | 18.0% |
| ADULTS 65-74 | 4,000 | 6.0% | 5.7 | 16.1% |
| ADULTS 75+ | 3,000 | 8.0% | 7.5 | 14.1% |
| ADULTS 15-34 | 4,000 | 3.0% | 3.1 | 16.5% |
| ADULTS 15-44 | 7,000 | 4.0% | 2.5 | 31.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 14k | 8.0% | 4.1 | 60.8% |
| MEN 15-24 | 1,000 | 4.0% | 1.3 | 5.5% |
| MEN 25-34 | 1,000 | 2.0% | 7.1 | 2.5% |
| MEN 35-44 | 2,000 | 8.0% | 1.4 | 9.3% |
| MEN 45-54 | 3,000 | 11.0% | 3.2 | 11.4% |
| MEN 55-64 | 3,000 | 10.0% | 5.5 | 13.1% |
| MEN 65-74 | 2,000 | 6.0% | 9.7 | 7.6% |
| MEN 75+ | 3,000 | 13.0% | 2.8 | 11.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 9,000 | 5.0% | 7.5 | 39.2% |
| WOMEN 15-24 | — | — | — | — |
| WOMEN 25-34 | 2,000 | 7.0% | 3.1 | 8.5% |
| WOMEN 35-44 | 1,000 | 5.0% | 2.8 | 5.5% |
| WOMEN 45-54 | 2,000 | 8.0% | 5.0 | 9.1% |
| WOMEN 55-64 | 1,000 | 3.0% | 23.8 | 4.9% |
| WOMEN 65-74 | 2,000 | 6.0% | 2.1 | 8.5% |
| WOMEN 75+ | 1,000 | 3.0% | 27.1 | 2.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 14k | 6.0% | 4.0 | 58.3% |
| C2DE ADULTS | 10k | 5.0% | 7.5 | 41.7% |
| ABC1 MEN | 10k | 9.0% | 2.6 | 41.2% |
| ABC1 WOMEN | 4,000 | 4.0% | 7.4 | 17.1% |
| C2DE MEN | 5,000 | 6.0% | 7.4 | 19.5% |
| C2DE WOMEN | 5,000 | 5.0% | 7.7 | 22.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — GREATEST HITS RADIO (TAYSIDE & FIFE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.2% | 7,000 |
10.00-13.00 | 2.3% | 12k |
10.30-11.00 | 2.5% | 7,000 |
13.00-16.00 | 2.1% | 9,000 |
16.00-19.00 | 2.9% | 8,000 |
19.00-22.00 | 2.2% | 5,000 |
22.00-01.00 | 2.4% | 2,000 |
01.00-06.00 | 5.2% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.2% | 2,000 |
09.00-13.00 | 1.2% | 2,000 |
13.00-17.00 | 2.9% | 4,000 |
17.00-19.00 | 4.4% | 3,000 |
19.00-22.00 | 2.6% | 2,000 |
22.00-01.00 | 3.5% | 2,000 |
01.00-06.00 | 2.5% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.1% | 1,000 |
09.00-13.00 | 2.6% | 4,000 |
13.00-16.00 | 3.1% | 3,000 |
16.00-19.00 | 4.4% | 3,000 |
19.00-22.00 | 2.7% | 1,000 |
22.00-01.00 | — | — |
01.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — GREATEST HITS RADIO (TAYSIDE & FIFE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| TAY FM | 125k | 32.0% | 972k | 7.8 | 16.6% |
| BBC RADIO 2 | 76k | 19.0% | 791k | 10.5 | 13.5% |
| BBC RADIO 1 | 44k | 11.0% | 199k | 4.5 | 3.4% |
| BBC RADIO 4 | 38k | 10.0% | 363k | 9.6 | 6.2% |
| CLASSIC FM | 30k | 8.0% | 161k | 5.4 | 2.8% |
| GREATEST HITS RADIO (TAYSIDE & FIFE) this station | 23k | 6.0% | 128k | 5.5 | 2.2% |
| BBC RADIO 5 LIVE | 22k | 6.0% | 93k | 4.3 | 1.6% |
| TALKSPORT | 20k | 5.0% | 215k | 10.5 | 3.7% |
| BBC 6 MUSIC | 19k | 5.0% | 245k | 12.7 | 4.2% |
| HEART 80S | 19k | 5.0% | 109k | 5.6 | 1.9% |
| MAGIC | 19k | 5.0% | 195k | 10.4 | 3.3% |
| PLANET ROCK | 14k | 4.0% | 134k | 9.4 | 2.3% |
| ABSOLUTE RADIO | 13k | 3.0% | 57k | 4.4 | 1.0% |
| GOLD RADIO UK | 12k | 3.0% | 60k | 5.1 | 1.0% |
| ABSOLUTE 80S | 11k | 3.0% | 97k | 8.6 | 1.7% |
| HITS RADIO | 11k | 3.0% | 19k | 1.7 | 0.3% |
| KISSTORY | 10k | 3.0% | 41k | 4.2 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 8,000 | 2.0% | 34k | 4.2 | 0.6% |
| HEART 90S | 8,000 | 2.0% | 16k | 2.1 | 0.3% |
| KISS | 8,000 | 2.0% | 41k | 5.3 | 0.7% |
| MELLOW MAGIC | 8,000 | 2.0% | 49k | 6.3 | 0.8% |
| VIRGIN RADIO | 8,000 | 2.0% | 70k | 8.4 | 1.2% |
| CAPITAL DANCE | 7,000 | 2.0% | 172k | 25.6 | 2.9% |
| HEART DANCE | 7,000 | 2.0% | 43k | 6.2 | 0.7% |
| KERRANG! | 7,000 | 2.0% | 24k | 3.4 | 0.4% |
| ABSOLUTE RADIO 90S | 6,000 | 2.0% | 17k | 2.7 | 0.3% |
| BBC RADIO 4 EXTRA | 6,000 | 1.0% | 20k | 3.4 | 0.3% |
| BBC WORLD SERVICE | 6,000 | 1.0% | 59k | 10.2 | 1.0% |
| * ORIGINAL 106 TAYSIDE | 6,000 | 1.0% | 20k | 3.6 | 0.3% |
| BBC RADIO 3 | 5,000 | 1.0% | 10k | 1.9 | 0.2% |
| HEART 70S | 5,000 | 1.0% | 42k | 7.9 | 0.7% |
| JAZZ FM | 5,000 | 1.0% | 12k | 2.4 | 0.2% |
| MAGIC SOUL | 5,000 | 1.0% | 15k | 2.8 | 0.3% |
| ABSOLUTE RADIO 70S | 4,000 | 1.0% | 5,000 | 1.3 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 4,000 | 1.0% | 19k | 4.9 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 4,000 | 1.0% | 6,000 | 1.5 | 0.1% |
| TALKSPORT2 | 4,000 | 1.0% | 12k | 3.4 | 0.2% |
| BOOM RADIO | 3,000 | 1.0% | 29k | 10.0 | 0.5% |
| GB NEWS RADIO | 3,000 | 1.0% | 59k | 20.3 | 1.0% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 10k | 2.9 | 0.2% |
| ABSOLUTE RADIO 00S | 2,000 | 0.0% | 3,000 | 1.8 | 0.1% |
| ABSOLUTE RADIO 10S | 2,000 | 1.0% | 3,000 | 1.6 | 0.1% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 2,000 | 1.4 | 0.0% |
| BBC RADIO 1XTRA | 2,000 | 0.0% | 2,000 | 1.1 | 0.0% |
| CAPITAL XTRA (UK) | 2,000 | 0.0% | 4,000 | 2.1 | 0.1% |
| NATION RADIO SCOTLAND (WEST) | 2,000 | 1.0% | 12k | 5.0 | 0.2% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 38k | 23.9 | 0.6% |
| SMOOTH CHILL | 2,000 | 0.0% | 4,000 | 2.0 | 0.1% |
| TIMES RADIO | 2,000 | 1.0% | 9,000 | 3.7 | 0.2% |
| VIRGIN RADIO 80S | 2,000 | 1.0% | 2,000 | 1.1 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 1.0% | 3,000 | 1.4 | 0.0% |
| HEAT | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 3,000 | 3.8 | 0.1% |
| SMOOTH RELAX | 1,000 | 0.0% | 3,000 | 3.9 | 0.0% |
| TALK (WAS TALKRADIO) | 1,000 | 0.0% | 4,000 | 4.0 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | 0 | 0.0% | 2,000 | 4.5 | 0.0% |
| CAPITAL XTRA RELOADED | 0 | 0.0% | 0 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 4,000 | 11.7 | 0.1% |
| HITS RADIO CHILLED | 0 | 0.0% | 0 | 0.6 | 0.0% |
| KISS XTRA | 0 | 0.0% | 1,000 | 4.5 | 0.0% |
| MAGIC CLASSICAL | — | — | — | — | — |
| NATION 80S | 0 | 0.0% | 0 | 0.7 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within GREATEST HITS RADIO (TAYSIDE & FIFE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — GREATEST HITS RADIO (TAYSIDE & FIFE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)