RAJAR Dashboard

ORIGINAL 106 TAYSIDE

Y

Local / regional · RAJAR code 6528 · Yearly — 12-month rolling sample · Local

Part of: TOTAL ORIGINAL 106

Headline figures · MAR 2026

Weekly reach
5,500
700 vs prev. quarter
% reach
4.0%
1.0% vs prev. quarter
Total hours
20k
2,700 vs prev. quarter
Average hours
3.6
0.0 vs prev. quarter
Market share
0.9%
0.2% vs prev. quarter

TSA population 149k · unweighted sample 571

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — ORIGINAL 106 TAYSIDE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — ORIGINAL 106 TAYSIDE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — ORIGINAL 106 TAYSIDE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+5,5004.0%3.6100.0%
ADULTS 15-24
ADULTS 25-341000.0%2.81.6%
ADULTS 35-441,1005.0%4.319.7%
ADULTS 45-541,7009.0%5.530.1%
ADULTS 55-647003.0%2.013.1%
ADULTS 65-741,5007.0%2.626.5%
ADULTS 75+5004.0%1.68.9%
ADULTS 15-341000.0%2.81.6%
ADULTS 15-441,2002.0%4.221.3%
MenReach% reachAvg hrs% of audience
ALL MEN 15+2,2003.0%3.439.9%
MEN 15-24
MEN 25-34
MEN 35-447006.0%5.113.2%
MEN 45-546006.0%2.910.2%
MEN 55-644004.0%3.37.0%
MEN 65-741001.0%0.52.0%
MEN 75+4008.0%1.97.4%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+3,3004.0%3.860.1%
WOMEN 15-24
WOMEN 25-341001.0%2.81.6%
WOMEN 35-444003.0%2.96.5%
WOMEN 45-541,10012.0%6.819.9%
WOMEN 55-643003.0%0.56.1%
WOMEN 65-741,40012.0%2.824.5%
WOMEN 75+1001.0%0.31.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS2,3003.0%2.841.9%
C2DE ADULTS3,2005.0%4.258.1%
ABC1 MEN1,7004.0%3.530.5%
ABC1 WOMEN6002.0%1.111.4%
C2DE MEN5002.0%3.09.3%
C2DE WOMEN2,7007.0%4.548.7%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — ORIGINAL 106 TAYSIDE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
1.4%2,500
10.00-14.00
0.7%2,900
14.00-16.00
0.9%2,100
16.00-18.00
2.1%1,800
20.00-24.00
0.1%100
24.00-06.00
0.2%100
SaturdayShareReach
06.00-09.00
09.00-13.00
0.3%500
13.00-17.00
1.3%600
17.00-21.00
0.7%200
21.00-24.00
24.00-06.00
SundayShareReach
06.00-09.00
0.2%100
09.00-13.00
0.6%400
13.00-17.00
1.1%500
17.00-21.00
0.4%200
21.00-24.00
24.00-06.00

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — ORIGINAL 106 TAYSIDE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
TAY FM 50k34.0%401k8.017.9%
BBC RADIO 2 22k15.0%279k12.612.4%
BBC RADIO 1 16k10.0%82k5.33.7%
CLASSIC FM 9,2006.0%42k4.51.8%
GREATEST HITS RADIO (TAYSIDE & FIFE) 9,1006.0%70k7.73.1%
GOLD RADIO UK 7,8005.0%52k6.72.3%
BBC RADIO 4 7,7005.0%78k10.13.5%
BBC 6 MUSIC 7,1005.0%115k16.25.1%
HEART 80S 6,7004.0%36k5.31.6%
ABSOLUTE RADIO 6,2004.0%40k6.51.8%
ORIGINAL 106 TAYSIDE this station5,5004.0%20k3.60.9%
TALKSPORT 5,3004.0%28k5.31.2%
BBC RADIO 5 LIVE 5,1003.0%45k8.82.0%
ABSOLUTE 80S 4,9003.0%82k16.93.7%
KISSTORY 4,9003.0%18k3.70.8%
MAGIC 4,9003.0%28k5.71.2%
VIRGIN RADIO 4,5003.0%26k5.61.1%
MELLOW MAGIC 4,4003.0%44k10.12.0%
PLANET ROCK 4,3003.0%31k7.21.4%
ABSOLUTE CLASSIC ROCK 4,1003.0%15k3.80.7%
HITS RADIO 4,0003.0%8,8002.20.4%
KISS 4,0003.0%7,7001.90.3%
CAPITAL DANCE 3,6002.0%59k16.32.6%
HEART 90S 3,5002.0%5,9001.70.3%
ABSOLUTE RADIO 90S 3,3002.0%10k3.10.5%
MAGIC SOUL 3,2002.0%13k4.00.6%
ABSOLUTE RADIO 70S 3,0002.0%4,5001.50.2%
ABSOLUTE RADIO COUNTRY 3,0002.0%9,6003.20.4%
HEART 70S 2,7002.0%34k12.71.5%
HEART DANCE 2,5002.0%11k4.60.5%
BBC WORLD SERVICE 2,1001.0%33k15.51.5%
KERRANG! 2,1001.0%13k6.40.6%
VIRGIN RADIO CHILLED 2,1001.0%9,1004.40.4%
JAZZ FM 1,9001.0%2,2001.10.1%
CAPITAL XTRA (UK) 1,7001.0%3,8002.20.2%
BBC RADIO 1XTRA 1,6001.0%1,5001.00.1%
RADIO X CLASSIC ROCK 1,6001.0%38k23.91.7%
TIMES RADIO 1,6001.0%8,1005.20.4%
BOOM RADIO 1,5001.0%19k12.00.8%
VIRGIN RADIO 80S 1,5001.0%2,0001.40.1%
NATION RADIO SCOTLAND (WEST) 1,4001.0%3,7002.70.2%
BBC ASIAN NETWORK UK 1,2001.0%1,9001.50.1%
BBC RADIO 3 1,1001.0%3,7003.30.2%
TALKSPORT2 1,0001.0%8,7008.60.4%
SMOOTH COUNTRY 9001.0%3,5003.80.2%
BBC RADIO 5 SPORTS EXTRA 8001.0%1,9002.50.1%
HEAT 8001.0%4000.50.0%
ABSOLUTE RADIO 10S 7000.0%2,5003.60.1%
SMOOTH RELAX 7000.0%2,9003.90.1%
TALK (WAS TALKRADIO) 7000.0%4,0005.70.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 7000.0%1,9002.60.1%
BBC RADIO 4 EXTRA 6000.0%1,1001.70.0%
GB NEWS RADIO 5000.0%1,7003.80.1%
HITS RADIO PRIDE 5000.0%4000.80.0%
KISSTORY R&B 5000.0%4000.80.0%
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 4000.0%4,20011.70.2%
HITS RADIO CHILLED 3000.0%2000.60.0%
KISS XTRA 3000.0%1,2004.50.1%
SMOOTH CHILL 3000.0%5002.00.0%
ABSOLUTE RADIO 00S 1000.0%1000.80.0%
CAPITAL XTRA RELOADED 1000.0%00.80.0%
NATION 80S 1000.0%1000.50.0%
BLOOMBERG RADIO
CAPITAL CHILL
MAGIC CLASSICAL

Weekly reach, hours and share for every station RAJAR reports within ORIGINAL 106 TAYSIDE’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — ORIGINAL 106 TAYSIDE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)