TOTAL ORIGINAL 106
YBrandAggregate / network · RAJAR code 6283 · Yearly — 12-month rolling sample · Local
Previously: DCT (TOTAL)
Headline figures · MAR 2026
TSA population 800k · unweighted sample 2,279
Brand members (4)
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — TOTAL ORIGINAL 106 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — TOTAL ORIGINAL 106 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — TOTAL ORIGINAL 106 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 137k | 17.0% | 7.7 | 100.0% |
| ADULTS 15-24 | 16k | 13.0% | 3.3 | 11.6% |
| ADULTS 25-34 | 28k | 24.0% | 7.4 | 20.4% |
| ADULTS 35-44 | 20k | 16.0% | 5.9 | 14.8% |
| ADULTS 45-54 | 25k | 22.0% | 6.6 | 18.3% |
| ADULTS 55-64 | 23k | 18.0% | 9.1 | 16.6% |
| ADULTS 65-74 | 20k | 16.0% | 11.9 | 14.4% |
| ADULTS 75+ | 5,000 | 8.0% | 12.8 | 3.9% |
| ADULTS 15-34 | 44k | 18.0% | 5.9 | 32.0% |
| ADULTS 15-44 | 64k | 18.0% | 5.9 | 46.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 71k | 18.0% | 7.2 | 51.6% |
| MEN 15-24 | 10k | 16.0% | 3.9 | 7.2% |
| MEN 25-34 | 17k | 30.0% | 8.2 | 12.7% |
| MEN 35-44 | 9,000 | 15.0% | 7.9 | 6.7% |
| MEN 45-54 | 8,000 | 15.0% | 4.8 | 6.0% |
| MEN 55-64 | 13k | 21.0% | 8.6 | 9.6% |
| MEN 65-74 | 8,000 | 15.0% | 5.2 | 5.9% |
| MEN 75+ | 5,000 | 15.0% | 13.1 | 3.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 66k | 16.0% | 8.2 | 48.4% |
| WOMEN 15-24 | 6,000 | 10.0% | 2.4 | 4.4% |
| WOMEN 25-34 | 11k | 18.0% | 6.1 | 7.7% |
| WOMEN 35-44 | 11k | 17.0% | 4.2 | 8.1% |
| WOMEN 45-54 | 17k | 29.0% | 7.5 | 12.3% |
| WOMEN 55-64 | 10k | 15.0% | 9.8 | 7.1% |
| WOMEN 65-74 | 12k | 17.0% | 16.5 | 8.5% |
| WOMEN 75+ | 0 | 1.0% | 9.3 | 0.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 63k | 15.0% | 7.5 | 45.9% |
| C2DE ADULTS | 74k | 19.0% | 7.9 | 54.1% |
| ABC1 MEN | 27k | 15.0% | 7.5 | 20.0% |
| ABC1 WOMEN | 36k | 15.0% | 7.5 | 25.9% |
| C2DE MEN | 43k | 22.0% | 7.1 | 31.6% |
| C2DE WOMEN | 31k | 17.0% | 9.0 | 22.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — TOTAL ORIGINAL 106 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 9.8% | 78k |
10.00-14.00 | 9.3% | 64k |
14.00-16.00 | 8.5% | 54k |
16.00-18.00 | 7.2% | 56k |
20.00-24.00 | 4.9% | 17k |
24.00-06.00 | 5.1% | 13k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 7.5% | 21k |
09.00-13.00 | 8.3% | 35k |
13.00-17.00 | 6.2% | 20k |
17.00-21.00 | 3.9% | 12k |
21.00-24.00 | 4.2% | 4,000 |
24.00-06.00 | 7.9% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 5.4% | 11k |
09.00-13.00 | 6.7% | 23k |
13.00-17.00 | 5.7% | 22k |
17.00-21.00 | 6.1% | 13k |
21.00-24.00 | 1.5% | 2,000 |
24.00-06.00 | 2.7% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — TOTAL ORIGINAL 106 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| TOTAL ORIGINAL 106 Brandthis station | 137k | 17.0% | 1.1m | 7.7 | 7.9% |
| BBC RADIO 2 | 132k | 17.0% | 1.7m | 12.5 | 12.3% |
| * ORIGINAL 106 (ABERDEEN) | 97k | 12.0% | 775k | 8.0 | 5.8% |
| * NORTHSOUND 1 | 91k | 11.0% | 602k | 6.6 | 4.5% |
| BBC RADIO 1 | 70k | 9.0% | 508k | 7.3 | 3.8% |
| BBC RADIO 4 | 70k | 9.0% | 611k | 8.7 | 4.6% |
| BBC RADIO 5 LIVE | 70k | 9.0% | 345k | 4.9 | 2.6% |
| CLASSIC FM | 58k | 7.0% | 559k | 9.6 | 4.2% |
| GREATEST HITS RADIO | 51k | 6.0% | 580k | 11.4 | 4.3% |
| ABSOLUTE 80S | 41k | 5.0% | 267k | 6.5 | 2.0% |
| BBC 6 MUSIC | 34k | 4.0% | 330k | 9.7 | 2.5% |
| GOLD RADIO UK | 33k | 4.0% | 235k | 7.2 | 1.8% |
| TALKSPORT | 32k | 4.0% | 214k | 6.6 | 1.6% |
| ABSOLUTE RADIO | 31k | 4.0% | 258k | 8.4 | 1.9% |
| * GREATEST HITS RADIO (NORTH EAST SCOTLAND) | 27k | 3.0% | 313k | 11.4 | 2.3% |
| HEART 80S | 25k | 3.0% | 85k | 3.4 | 0.6% |
| HITS RADIO | 24k | 3.0% | 29k | 1.2 | 0.2% |
| * ORIGINAL 106 (FIFE) (WAS KINGDOM FM) | 24k | 3.0% | 141k | 5.9 | 1.0% |
| * ORIGINAL 106 GOLD | 19k | 2.0% | 121k | 6.4 | 0.9% |
| PLANET ROCK | 19k | 2.0% | 97k | 5.0 | 0.7% |
| VIRGIN RADIO | 16k | 2.0% | 98k | 6.0 | 0.7% |
| HEART DANCE | 15k | 2.0% | 67k | 4.4 | 0.5% |
| MAGIC | 15k | 2.0% | 88k | 5.8 | 0.7% |
| MELLOW MAGIC | 15k | 2.0% | 73k | 5.0 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 14k | 2.0% | 224k | 16.5 | 1.7% |
| CAPITAL DANCE | 14k | 2.0% | 132k | 9.2 | 1.0% |
| TIMES RADIO | 13k | 2.0% | 127k | 9.4 | 0.9% |
| BBC RADIO 3 | 12k | 1.0% | 92k | 7.9 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 12k | 2.0% | 30k | 2.5 | 0.2% |
| ABSOLUTE RADIO 00S | 11k | 1.0% | 90k | 8.2 | 0.7% |
| HEART 70S | 11k | 1.0% | 48k | 4.5 | 0.4% |
| KERRANG! | 11k | 1.0% | 131k | 11.9 | 1.0% |
| KISS | 11k | 1.0% | 24k | 2.2 | 0.2% |
| ABSOLUTE RADIO 70S | 10k | 1.0% | 18k | 1.8 | 0.1% |
| BOOM RADIO | 10k | 1.0% | 221k | 21.5 | 1.7% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 1.0% | 24k | 2.4 | 0.2% |
| ABSOLUTE RADIO 90S | 9,000 | 1.0% | 19k | 2.2 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 9,000 | 1.0% | 21k | 2.2 | 0.2% |
| HEART 90S | 9,000 | 1.0% | 25k | 2.7 | 0.2% |
| KISSTORY | 9,000 | 1.0% | 27k | 3.1 | 0.2% |
| VIRGIN RADIO 80S | 9,000 | 1.0% | 34k | 3.7 | 0.3% |
| BBC WORLD SERVICE | 8,000 | 1.0% | 78k | 10.1 | 0.6% |
| BBC RADIO 1XTRA | 7,000 | 1.0% | 7,000 | 1.1 | 0.1% |
| BBC RADIO 4 EXTRA | 7,000 | 1.0% | 33k | 4.6 | 0.2% |
| GB NEWS RADIO | 7,000 | 1.0% | 44k | 6.3 | 0.3% |
| ABSOLUTE RADIO 10S | 6,000 | 1.0% | 7,000 | 1.3 | 0.1% |
| CAPITAL XTRA (UK) | 6,000 | 1.0% | 7,000 | 1.3 | 0.1% |
| NATION RADIO SCOTLAND (WEST) | 6,000 | 1.0% | 17k | 2.7 | 0.1% |
| TALKSPORT2 | 6,000 | 1.0% | 15k | 2.4 | 0.1% |
| VIRGIN RADIO CHILLED | 6,000 | 1.0% | 12k | 2.0 | 0.1% |
| BBC ASIAN NETWORK UK | 5,000 | 1.0% | 62k | 13.0 | 0.5% |
| JAZZ FM | 5,000 | 1.0% | 12k | 2.4 | 0.1% |
| NATION 80S | 5,000 | 1.0% | 13k | 2.8 | 0.1% |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 52k | 11.6 | 0.4% |
| SMOOTH RELAX | 5,000 | 1.0% | 13k | 2.7 | 0.1% |
| MAGIC CLASSICAL | 4,000 | 1.0% | 14k | 3.4 | 0.1% |
| MAGIC SOUL | 4,000 | 0.0% | 13k | 3.5 | 0.1% |
| HEAT | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| HITS RADIO PRIDE | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| TALK (WAS TALKRADIO) | 3,000 | 0.0% | 15k | 5.1 | 0.1% |
| SMOOTH CHILL | 2,000 | 0.0% | 3,000 | 1.7 | 0.0% |
| SMOOTH COUNTRY | 2,000 | 0.0% | 6,000 | 2.8 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 13k | 9.9 | 0.1% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 8,000 | 8.0 | 0.1% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| KISSTORY R&B | 1,000 | 0.0% | 2,000 | 2.2 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 2,000 | 2.6 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within TOTAL ORIGINAL 106’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — TOTAL ORIGINAL 106 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)