ORIGINAL 106 (FIFE) (WAS KINGDOM FM)
YAlways Your Favourite Music for Fife.
Local / regional · RAJAR code 3718 · Yearly — 12-month rolling sample · Local
Part of: TOTAL ORIGINAL 106
Headline figures · MAR 2026
TSA population 301k · unweighted sample 751
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — ORIGINAL 106 (FIFE) (WAS KINGDOM FM) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — ORIGINAL 106 (FIFE) (WAS KINGDOM FM) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — ORIGINAL 106 (FIFE) (WAS KINGDOM FM) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 24k | 8.0% | 5.9 | 100.0% |
| ADULTS 15-24 | 4,000 | 8.0% | 6.2 | 14.9% |
| ADULTS 25-34 | 1,000 | 3.0% | 0.6 | 5.8% |
| ADULTS 35-44 | 3,000 | 7.0% | 2.0 | 13.4% |
| ADULTS 45-54 | 7,000 | 16.0% | 5.8 | 29.3% |
| ADULTS 55-64 | 2,000 | 5.0% | 4.6 | 10.3% |
| ADULTS 65-74 | 6,000 | 12.0% | 10.6 | 24.0% |
| ADULTS 75+ | 1,000 | 2.0% | 0.7 | 2.3% |
| ADULTS 15-34 | 5,000 | 6.0% | 4.6 | 20.7% |
| ADULTS 15-44 | 8,000 | 6.0% | 3.6 | 34.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 9,000 | 6.0% | 6.2 | 38.2% |
| MEN 15-24 | 1,000 | 5.0% | 8.6 | 4.7% |
| MEN 25-34 | 1,000 | 6.0% | 0.6 | 4.6% |
| MEN 35-44 | 1,000 | 6.0% | 2.5 | 5.0% |
| MEN 45-54 | 2,000 | 8.0% | 11.3 | 7.2% |
| MEN 55-64 | 1,000 | 3.0% | 3.8 | 3.4% |
| MEN 65-74 | 3,000 | 13.0% | 7.7 | 10.9% |
| MEN 75+ | 1,000 | 3.0% | 0.7 | 2.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 15k | 9.0% | 5.8 | 61.8% |
| WOMEN 15-24 | 2,000 | 11.0% | 5.1 | 10.1% |
| WOMEN 25-34 | 0 | 1.0% | 0.8 | 1.2% |
| WOMEN 35-44 | 2,000 | 9.0% | 1.6 | 8.4% |
| WOMEN 45-54 | 5,000 | 24.0% | 4.0 | 22.2% |
| WOMEN 55-64 | 2,000 | 6.0% | 5.0 | 6.9% |
| WOMEN 65-74 | 3,000 | 12.0% | 12.9 | 13.1% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 15k | 10.0% | 6.0 | 61.5% |
| C2DE ADULTS | 9,000 | 6.0% | 5.9 | 38.5% |
| ABC1 MEN | 5,000 | 8.0% | 6.4 | 22.8% |
| ABC1 WOMEN | 9,000 | 11.0% | 5.7 | 38.8% |
| C2DE MEN | 4,000 | 5.0% | 5.9 | 15.4% |
| C2DE WOMEN | 5,000 | 7.0% | 5.9 | 23.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — ORIGINAL 106 (FIFE) (WAS KINGDOM FM) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.0% | 14k |
10.00-14.00 | 2.0% | 9,000 |
14.00-18.00 | 2.4% | 11k |
18.00-22.00 | 2.9% | 8,000 |
22.00-24.00 | 1.0% | 1,000 |
24.00-06.00 We're now Original 106 | 0.7% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.0% | 6,000 |
09.00-13.00 | 4.7% | 8,000 |
13.00-17.00 | 5.1% | 4,000 |
17.00-21.00 | 2.2% | 2,000 |
21.00-24.00 | 1.7% | 1,000 |
24.00-06.00 We're now Original 106 | 1.2% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 7.0% | 6,000 |
09.00-13.00 | 4.8% | 8,000 |
13.00-17.00 | 3.5% | 5,000 |
17.00-21.00 | 2.2% | 3,000 |
21.00-24.00 | 0.9% | 0 |
24.00-06.00 We're now Original 106 | 0.5% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — ORIGINAL 106 (FIFE) (WAS KINGDOM FM) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 38k | 13.0% | 439k | 11.6 | 8.7% |
| BBC RADIO 4 | 24k | 8.0% | 244k | 10.0 | 4.8% |
| ORIGINAL 106 (FIFE) (WAS KINGDOM FM) this station | 24k | 8.0% | 141k | 5.9 | 2.8% |
| CLASSIC FM | 23k | 8.0% | 245k | 10.5 | 4.9% |
| BBC RADIO 1 | 21k | 7.0% | 230k | 10.8 | 4.6% |
| BBC RADIO 5 LIVE | 19k | 6.0% | 66k | 3.5 | 1.3% |
| GREATEST HITS RADIO | 15k | 5.0% | 197k | 13.5 | 3.9% |
| ABSOLUTE 80S | 14k | 5.0% | 120k | 8.8 | 2.4% |
| GOLD RADIO UK | 13k | 4.0% | 106k | 8.4 | 2.1% |
| HITS RADIO | 12k | 4.0% | 14k | 1.2 | 0.3% |
| BBC 6 MUSIC | 11k | 4.0% | 73k | 6.9 | 1.5% |
| ABSOLUTE RADIO | 10k | 3.0% | 174k | 18.1 | 3.5% |
| HEART 80S | 10k | 3.0% | 35k | 3.4 | 0.7% |
| CAPITAL DANCE | 9,000 | 3.0% | 70k | 8.2 | 1.4% |
| KERRANG! | 8,000 | 3.0% | 117k | 14.2 | 2.3% |
| ABSOLUTE CLASSIC ROCK | 7,000 | 2.0% | 206k | 29.8 | 4.1% |
| TALKSPORT | 7,000 | 2.0% | 26k | 3.6 | 0.5% |
| HEART DANCE | 6,000 | 2.0% | 25k | 4.1 | 0.5% |
| MELLOW MAGIC | 6,000 | 2.0% | 13k | 2.3 | 0.3% |
| PLANET ROCK | 6,000 | 2.0% | 19k | 3.0 | 0.4% |
| BBC RADIO 1XTRA | 5,000 | 2.0% | 5,000 | 1.1 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 4,000 | 1.0% | 7,000 | 1.9 | 0.1% |
| BBC ASIAN NETWORK UK | 4,000 | 1.0% | 60k | 17.0 | 1.2% |
| BBC RADIO 5 SPORTS EXTRA | 4,000 | 1.0% | 4,000 | 1.0 | 0.1% |
| KISS | 4,000 | 1.0% | 12k | 2.9 | 0.2% |
| MAGIC | 4,000 | 1.0% | 14k | 3.5 | 0.3% |
| VIRGIN RADIO | 4,000 | 1.0% | 19k | 4.9 | 0.4% |
| ABSOLUTE RADIO 00S | 3,000 | 1.0% | 51k | 14.8 | 1.0% |
| ABSOLUTE RADIO 10S | 3,000 | 1.0% | 2,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 90S | 3,000 | 1.0% | 4,000 | 1.1 | 0.1% |
| BBC WORLD SERVICE | 3,000 | 1.0% | 28k | 9.9 | 0.6% |
| CAPITAL XTRA (UK) | 3,000 | 1.0% | 3,000 | 0.8 | 0.1% |
| HEART 70S | 3,000 | 1.0% | 7,000 | 2.0 | 0.1% |
| NATION 80S | 3,000 | 1.0% | 12k | 4.5 | 0.2% |
| TALKSPORT2 | 3,000 | 1.0% | 4,000 | 1.4 | 0.1% |
| TIMES RADIO | 3,000 | 1.0% | 26k | 8.2 | 0.5% |
| VIRGIN RADIO 80S | 3,000 | 1.0% | 10k | 3.4 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 1.0% | 9,000 | 3.0 | 0.2% |
| ABSOLUTE RADIO 70S | 2,000 | 1.0% | 5,000 | 2.7 | 0.1% |
| BBC RADIO 3 | 2,000 | 1.0% | 5,000 | 2.1 | 0.1% |
| BBC RADIO 4 EXTRA | 2,000 | 1.0% | 12k | 5.3 | 0.2% |
| GB NEWS RADIO | 2,000 | 1.0% | 10k | 5.9 | 0.2% |
| JAZZ FM | 2,000 | 1.0% | 9,000 | 4.0 | 0.2% |
| MAGIC CLASSICAL | 2,000 | 1.0% | 3,000 | 1.5 | 0.1% |
| RADIO X CLASSIC ROCK | 2,000 | 1.0% | 6,000 | 3.5 | 0.1% |
| BOOM RADIO | 1,000 | 0.0% | 10k | 7.1 | 0.2% |
| CAPITAL CHILL | 1,000 | 0.0% | 11k | 11.3 | 0.2% |
| HEART 90S | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| HEAT | 1,000 | 0.0% | 2,000 | 2.0 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| KISSTORY | 1,000 | 0.0% | 3,000 | 2.6 | 0.1% |
| KISSTORY R&B | 1,000 | 0.0% | 2,000 | 3.5 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 1,000 | 1.8 | 0.0% |
| NATION RADIO SCOTLAND (WEST) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| SMOOTH CHILL | 1,000 | 0.0% | 2,000 | 2.1 | 0.0% |
| SMOOTH RELAX | 1,000 | 0.0% | 1,000 | 1.3 | 0.0% |
| TALK (WAS TALKRADIO) | 1,000 | 0.0% | 11k | 10.0 | 0.2% |
| VIRGIN RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL XTRA RELOADED | 0 | 0.0% | 0 | 0.6 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| HITS RADIO CHILLED | 0 | 0.0% | 0 | 0.7 | 0.0% |
| MAGIC SOUL | — | — | — | — | — |
| SMOOTH COUNTRY | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within ORIGINAL 106 (FIFE) (WAS KINGDOM FM)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — ORIGINAL 106 (FIFE) (WAS KINGDOM FM) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)