NORTHSOUND 1
YThe Biggest Hits The Biggest Throwbacks
Local / regional · RAJAR code 3431 · Yearly — 12-month rolling sample · Local
Part of: HITS RADIO NETWORK (EXC PARTNERS), BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS), HITS RADIO PORTFOLIO (EXC PARTNERS)
Headline figures · MAR 2026
TSA population 350k · unweighted sample 957
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — NORTHSOUND 1 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — NORTHSOUND 1 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — NORTHSOUND 1 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 91k | 26.0% | 6.6 | 100.0% |
| ADULTS 15-24 | 14k | 28.0% | 2.1 | 15.4% |
| ADULTS 25-34 | 17k | 31.0% | 5.8 | 18.4% |
| ADULTS 35-44 | 18k | 30.0% | 7.7 | 19.8% |
| ADULTS 45-54 | 17k | 32.0% | 4.7 | 18.2% |
| ADULTS 55-64 | 14k | 25.0% | 14.9 | 15.0% |
| ADULTS 65-74 | 9,000 | 16.0% | 4.9 | 9.4% |
| ADULTS 75+ | 3,000 | 12.0% | 3.0 | 3.6% |
| ADULTS 15-34 | 31k | 30.0% | 4.1 | 33.9% |
| ADULTS 15-44 | 49k | 30.0% | 5.4 | 53.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 42k | 25.0% | 8.0 | 45.7% |
| MEN 15-24 | 7,000 | 28.0% | 2.1 | 7.8% |
| MEN 25-34 | 7,000 | 28.0% | 8.2 | 8.1% |
| MEN 35-44 | 6,000 | 21.0% | 8.7 | 6.9% |
| MEN 45-54 | 9,000 | 33.0% | 3.7 | 9.3% |
| MEN 55-64 | 7,000 | 27.0% | 20.6 | 8.0% |
| MEN 65-74 | 3,000 | 12.0% | 6.1 | 3.2% |
| MEN 75+ | 2,000 | 17.0% | 2.0 | 2.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 50k | 28.0% | 5.4 | 54.3% |
| WOMEN 15-24 | 7,000 | 28.0% | 2.0 | 7.6% |
| WOMEN 25-34 | 9,000 | 35.0% | 3.9 | 10.4% |
| WOMEN 35-44 | 12k | 39.0% | 7.2 | 12.9% |
| WOMEN 45-54 | 8,000 | 31.0% | 5.7 | 8.9% |
| WOMEN 55-64 | 6,000 | 23.0% | 8.3 | 7.0% |
| WOMEN 65-74 | 6,000 | 20.0% | 4.3 | 6.2% |
| WOMEN 75+ | 1,000 | 8.0% | 4.8 | 1.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 42k | 22.0% | 5.3 | 46.2% |
| C2DE ADULTS | 49k | 31.0% | 7.7 | 53.8% |
| ABC1 MEN | 16k | 21.0% | 6.9 | 18.0% |
| ABC1 WOMEN | 26k | 24.0% | 4.3 | 28.2% |
| C2DE MEN | 25k | 28.0% | 8.8 | 27.7% |
| C2DE WOMEN | 24k | 34.0% | 6.5 | 26.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — NORTHSOUND 1 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 11.6% | 50k |
10.00-14.00 | 11.7% | 50k |
14.00-18.00 | 11.4% | 47k |
18.00-20.00 | 7.2% | 24k |
18.00-22.00 | 5.6% | 26k |
20.00-22.00 | 3.2% | 10k |
22.00-01.00 | 4.8% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 8.5% | 9,000 |
09.00-12.00 | 7.5% | 15k |
12.00-14.00 | 7.9% | 12k |
14.00-18.00 | 8.6% | 13k |
18.00-22.00 | 9.2% | 7,000 |
22.00-01.00 | 11.2% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.8% | 1,000 |
09.00-12.00 | 5.6% | 11k |
12.00-16.00 | 9.5% | 16k |
16.00-19.00 | 5.2% | 6,000 |
19.00-22.00 | 7.8% | 5,000 |
22.00-01.00 | 6.8% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — NORTHSOUND 1 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ORIGINAL 106 (ABERDEEN) | 97k | 28.0% | 775k | 8.0 | 12.7% |
| NORTHSOUND 1 this station | 91k | 26.0% | 602k | 6.6 | 9.8% |
| BBC RADIO 2 | 72k | 21.0% | 935k | 12.9 | 15.3% |
| BBC RADIO 5 LIVE | 46k | 13.0% | 234k | 5.1 | 3.8% |
| BBC RADIO 4 | 38k | 11.0% | 289k | 7.6 | 4.7% |
| BBC RADIO 1 | 33k | 9.0% | 196k | 6.0 | 3.2% |
| GREATEST HITS RADIO (NORTH EAST SCOTLAND) | 27k | 8.0% | 313k | 11.4 | 5.1% |
| CLASSIC FM | 25k | 7.0% | 272k | 10.7 | 4.4% |
| ABSOLUTE 80S | 22k | 6.0% | 64k | 2.9 | 1.0% |
| TALKSPORT | 20k | 6.0% | 160k | 8.1 | 2.6% |
| ORIGINAL 106 GOLD | 19k | 5.0% | 121k | 6.4 | 2.0% |
| BBC 6 MUSIC | 16k | 5.0% | 142k | 8.8 | 2.3% |
| ABSOLUTE RADIO | 15k | 4.0% | 44k | 2.9 | 0.7% |
| GOLD RADIO UK | 12k | 3.0% | 77k | 6.4 | 1.3% |
| PLANET ROCK | 9,000 | 2.0% | 47k | 5.4 | 0.8% |
| TIMES RADIO | 9,000 | 3.0% | 93k | 10.6 | 1.5% |
| BBC RADIO 3 | 8,000 | 2.0% | 83k | 10.1 | 1.4% |
| HEART 80S | 8,000 | 2.0% | 15k | 1.8 | 0.2% |
| HITS RADIO | 8,000 | 2.0% | 6,000 | 0.8 | 0.1% |
| VIRGIN RADIO | 8,000 | 2.0% | 53k | 6.8 | 0.9% |
| ABSOLUTE RADIO 00S | 7,000 | 2.0% | 39k | 5.3 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 2.0% | 24k | 3.3 | 0.4% |
| BOOM RADIO | 7,000 | 2.0% | 193k | 26.2 | 3.1% |
| ABSOLUTE RADIO 70S | 6,000 | 2.0% | 9,000 | 1.6 | 0.1% |
| HEART DANCE | 6,000 | 2.0% | 30k | 4.6 | 0.5% |
| MAGIC | 6,000 | 2.0% | 46k | 7.3 | 0.8% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 2.0% | 12k | 2.1 | 0.2% |
| GB NEWS RADIO | 5,000 | 1.0% | 32k | 6.6 | 0.5% |
| HEART 70S | 5,000 | 1.0% | 7,000 | 1.5 | 0.1% |
| HEART 90S | 5,000 | 1.0% | 18k | 3.9 | 0.3% |
| MELLOW MAGIC | 5,000 | 1.0% | 16k | 3.5 | 0.3% |
| VIRGIN RADIO 80S | 5,000 | 1.0% | 22k | 4.5 | 0.4% |
| BBC RADIO 4 EXTRA | 4,000 | 1.0% | 19k | 4.7 | 0.3% |
| NATION RADIO SCOTLAND (WEST) | 4,000 | 1.0% | 13k | 3.1 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 3,000 | 1.0% | 2,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 1.0% | 3,000 | 1.0 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 1.0% | 5,000 | 1.7 | 0.1% |
| BBC WORLD SERVICE | 3,000 | 1.0% | 16k | 6.2 | 0.3% |
| KISS | 3,000 | 1.0% | 5,000 | 1.5 | 0.1% |
| SMOOTH RELAX | 3,000 | 1.0% | 9,000 | 2.9 | 0.1% |
| TALKSPORT2 | 3,000 | 1.0% | 3,000 | 1.0 | 0.0% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 2,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 90S | 2,000 | 1.0% | 5,000 | 2.8 | 0.1% |
| CAPITAL DANCE | 2,000 | 1.0% | 3,000 | 1.4 | 0.0% |
| HITS RADIO PRIDE | 2,000 | 1.0% | 1,000 | 0.7 | 0.0% |
| KISSTORY | 2,000 | 1.0% | 5,000 | 2.1 | 0.1% |
| MAGIC CLASSICAL | 2,000 | 1.0% | 12k | 4.7 | 0.2% |
| NATION 80S | 2,000 | 1.0% | 1,000 | 0.7 | 0.0% |
| CAPITAL XTRA (UK) | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 4,000 | 6.0 | 0.1% |
| HEAT | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| JAZZ FM | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| KERRANG! | 1,000 | 0.0% | 1,000 | 1.4 | 0.0% |
| MAGIC SOUL | 1,000 | 0.0% | 1,000 | 1.3 | 0.0% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 8,000 | 6.9 | 0.1% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 2,000 | 2.3 | 0.0% |
| TALK (WAS TALKRADIO) | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BBC RADIO 1XTRA | 0 | 0.0% | 0 | 1.0 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | 0 | 0.0% | 2,000 | 6.0 | 0.0% |
| KISSTORY R&B | — | — | — | — | — |
| KISS XTRA | — | — | — | — | — |
| SMOOTH CHILL | 0 | 0.0% | 0 | 0.9 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within NORTHSOUND 1’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — NORTHSOUND 1 TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)