RAJAR Dashboard

CLYDE 1 (GLASGOW & THE WEST)

H

Local / regional · RAJAR code 3151 · Half-yearly — 6-month rolling sample · Local

Part of: HITS RADIO NETWORK (EXC PARTNERS), BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS), HITS RADIO PORTFOLIO (EXC PARTNERS)

Headline figures · MAR 2026

Weekly reach
668k
▼ 40k vs prev. quarter
% reach
33.0%
▼ 2.0% vs prev. quarter
Total hours
6.9m
▼ 920k vs prev. quarter
Average hours
10.3
▼ 0.7 vs prev. quarter
Market share
19.7%
▼ 1.0% vs prev. quarter

TSA population 2.00m · unweighted sample 2,113

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — CLYDE 1 (GLASGOW & THE WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — CLYDE 1 (GLASGOW & THE WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — CLYDE 1 (GLASGOW & THE WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+668k33.0%10.3100.0%
ADULTS 15-2497k34.0%10.014.4%
ADULTS 25-34117k35.0%8.817.5%
ADULTS 35-44132k43.0%9.519.8%
ADULTS 45-54111k39.0%9.216.6%
ADULTS 55-64120k36.0%14.418.0%
ADULTS 65-7481k27.0%10.512.1%
ADULTS 75+10k7.0%4.31.6%
ADULTS 15-34214k34.0%9.332.0%
ADULTS 15-44346k37.0%9.451.7%
MenReach% reachAvg hrs% of audience
ALL MEN 15+351k36.0%10.452.6%
MEN 15-2475k51.0%12.511.2%
MEN 25-3461k37.0%7.69.1%
MEN 35-4470k45.0%12.510.4%
MEN 45-5452k38.0%6.67.8%
MEN 55-6456k35.0%14.88.4%
MEN 65-7432k23.0%5.64.7%
MEN 75+6,0009.0%4.91.0%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+317k31.0%10.347.4%
WOMEN 15-2421k15.0%1.13.2%
WOMEN 25-3457k34.0%10.28.5%
WOMEN 35-4462k40.0%6.29.3%
WOMEN 45-5459k40.0%11.58.8%
WOMEN 55-6464k37.0%14.19.6%
WOMEN 65-7449k29.0%13.77.4%
WOMEN 75+4,0005.0%3.20.6%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS308k29.0%8.246.0%
C2DE ADULTS361k38.0%12.254.0%
ABC1 MEN151k30.0%7.222.6%
ABC1 WOMEN156k29.0%9.123.4%
C2DE MEN200k43.0%12.829.9%
C2DE WOMEN161k33.0%11.424.1%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — CLYDE 1 (GLASGOW & THE WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
▸
21.0%337k
10.00-14.00
▸
20.8%366k
14.00-18.00
▸
22.4%351k
18.00-20.00
▸
27.6%221k
18.00-22.00
▸
23.9%246k
20.00-22.00
▸
16.4%118k
22.00-01.00
▸
7.5%46k
SaturdayShareReach
06.00-09.00
▸
16.8%64k
09.00-12.00
▸
15.8%129k
12.00-14.00
▸
13.9%87k
14.00-18.00
▸
17.7%125k
18.00-22.00
▸
21.0%83k
22.00-01.00
▸
25.3%44k
SundayShareReach
06.00-09.00
▸
12.2%44k
09.00-12.00
▸
14.0%108k
12.00-16.00
▸
15.8%126k
16.00-19.00
▸
19.8%87k
19.00-22.00
▸
20.1%43k
22.00-01.00
▸
6.1%11k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — CLYDE 1 (GLASGOW & THE WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
CLYDE 1 (GLASGOW & THE WEST) this station668k33.0%6.9m10.319.7%
BBC RADIO 2 351k18.0%3.2m9.09.0%
* SMOOTH RADIO SCOTLAND 338k17.0%2.0m5.95.7%
* CAPITAL SCOTLAND 289k14.0%1.3m4.53.7%
* HEART SCOTLAND WEST 259k13.0%1.2m4.63.4%
BBC RADIO 1 200k10.0%984k4.92.8%
BBC RADIO 4 194k10.0%1.9m9.75.4%
GREATEST HITS RADIO (GLASGOW & THE WEST) 161k8.0%1.2m7.43.4%
BBC RADIO 5 LIVE 124k6.0%610k4.91.7%
CLASSIC FM 121k6.0%1.1m9.53.3%
TALKSPORT 99k5.0%737k7.52.1%
HITS RADIO 92k5.0%85k0.90.2%
BBC 6 MUSIC 90k4.0%950k10.52.7%
ABSOLUTE 80S 89k4.0%478k5.41.4%
* NATION RADIO SCOTLAND (WEST) 79k4.0%586k7.41.7%
HEART 80S 71k4.0%330k4.70.9%
ABSOLUTE RADIO 69k3.0%296k4.30.8%
ABSOLUTE RADIO COUNTRY 62k3.0%375k6.11.1%
PLANET ROCK 59k3.0%631k10.61.8%
GOLD RADIO UK 50k2.0%205k4.10.6%
HEART DANCE 48k2.0%127k2.70.4%
VIRGIN RADIO 46k2.0%202k4.40.6%
ABSOLUTE RADIO 00S 44k2.0%118k2.70.3%
MAGIC 44k2.0%179k4.00.5%
ABSOLUTE CLASSIC ROCK 39k2.0%227k5.80.6%
BBC RADIO 3 38k2.0%360k9.41.0%
CAPITAL DANCE 38k2.0%208k5.40.6%
KISSTORY 38k2.0%77k2.00.2%
ABSOLUTE RADIO 90S 37k2.0%87k2.40.2%
BBC WORLD SERVICE 37k2.0%152k4.10.4%
HEART 90S 37k2.0%70k1.90.2%
KERRANG! 35k2.0%193k5.60.6%
CAPITAL XTRA (UK) 33k2.0%91k2.80.3%
HEART 70S 32k2.0%75k2.40.2%
BBC RADIO 4 EXTRA 31k2.0%194k6.20.6%
BBC RADIO 5 SPORTS EXTRA 31k2.0%118k3.80.3%
VIRGIN RADIO 80S 31k2.0%38k1.20.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 29k1.0%57k1.90.2%
VIRGIN RADIO CHILLED 25k1.0%48k1.90.1%
BOOM RADIO 23k1.0%201k8.60.6%
HITS RADIO PRIDE 23k1.0%60k2.50.2%
KISS 22k1.0%63k2.80.2%
SMOOTH RELAX 19k1.0%48k2.50.1%
BBC ASIAN NETWORK UK 18k1.0%99k5.50.3%
RADIO X CLASSIC ROCK 15k1.0%83k5.60.2%
TALK (WAS TALKRADIO) 15k1.0%282k19.10.8%
TIMES RADIO 15k1.0%186k12.10.5%
GB NEWS RADIO 14k1.0%64k4.40.2%
KISSTORY R&B 14k1.0%43k3.10.1%
ABSOLUTE RADIO 10S 13k1.0%10k0.80.0%
ABSOLUTE RADIO 70S 12k1.0%12k1.00.0%
HEAT 12k1.0%11k0.90.0%
JAZZ FM 11k1.0%29k2.60.1%
MAGIC CLASSICAL 11k1.0%131k12.30.4%
NATION 80S 11k1.0%55k5.20.2%
TALKSPORT2 11k1.0%24k2.20.1%
BBC RADIO 1XTRA 10k1.0%115k11.00.3%
SMOOTH CHILL 10k1.0%36k3.40.1%
SMOOTH COUNTRY 10k1.0%8,0000.80.0%
CAPITAL CHILL 8,0000.0%11k1.40.0%
MAGIC SOUL 8,0000.0%17k2.00.0%
HITS RADIO CHILLED 7,0000.0%6,0000.80.0%
MELLOW MAGIC 7,0000.0%27k4.10.1%
CAPITAL XTRA RELOADED 4,0000.0%6,0001.50.0%
KISS XTRA 2,0000.0%1,0000.50.0%
BLOOMBERG RADIO —————
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) —————

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within CLYDE 1 (GLASGOW & THE WEST)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — CLYDE 1 (GLASGOW & THE WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)