RAJAR Dashboard

HEART SCOTLAND WEST

H

turn up the feel good!

Local / regional · RAJAR code 4791 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
259k
▼ 12k vs prev. quarter
% reach
15.0%
▼ 1.0% vs prev. quarter
Total hours
1.2m
▲ 36k vs prev. quarter
Average hours
4.6
▲ 0.3 vs prev. quarter
Market share
4.0%
▲ 0.5% vs prev. quarter

TSA population 1.71m · unweighted sample 1,592

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HEART SCOTLAND WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HEART SCOTLAND WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HEART SCOTLAND WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+259k15.0%4.6100.0%
ADULTS 15-2440k16.0%9.115.5%
ADULTS 25-3434k12.0%1.913.1%
ADULTS 35-4448k18.0%5.118.7%
ADULTS 45-5452k22.0%4.120.2%
ADULTS 55-6441k15.0%2.715.8%
ADULTS 65-7430k12.0%5.311.6%
ADULTS 75+14k11.0%2.95.2%
ADULTS 15-3474k14.0%5.828.5%
ADULTS 15-44122k15.0%5.547.2%
MenReach% reachAvg hrs% of audience
ALL MEN 15+115k14.0%5.944.4%
MEN 15-2415k12.0%19.85.9%
MEN 25-3411k8.0%1.84.4%
MEN 35-4419k14.0%6.17.4%
MEN 45-5429k25.0%4.111.3%
MEN 55-6418k13.0%1.97.0%
MEN 65-7416k14.0%4.26.1%
MEN 75+6,00010.0%3.22.3%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+144k16.0%3.655.6%
WOMEN 15-2425k20.0%2.59.6%
WOMEN 25-3422k15.0%2.08.7%
WOMEN 35-4429k21.0%4.411.2%
WOMEN 45-5423k19.0%4.18.9%
WOMEN 55-6423k16.0%3.48.8%
WOMEN 65-7414k10.0%6.55.5%
WOMEN 75+7,00011.0%2.72.9%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS130k14.0%5.150.2%
C2DE ADULTS129k16.0%4.149.8%
ABC1 MEN57k13.0%7.222.1%
ABC1 WOMEN73k16.0%3.428.1%
C2DE MEN58k15.0%4.622.3%
C2DE WOMEN71k17.0%3.827.6%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HEART SCOTLAND WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-06.00
Heart Breakfast with Des Clarke, Adele and Grado
▸
3.9%221k
06.00-09.00
Heart Breakfast with Des Clarke, Adele and Grado
▸
4.1%83k
06.00-12.00
Heart Breakfast with Des Clarke, Adele and Grado
▸
3.4%132k
06.00-18.00
Heart Breakfast with Des Clarke, Adele and Grado
▸
4.0%198k
06.00-24.00
Heart Breakfast with Des Clarke, Adele and Grado
▸
4.0%221k
09.00-12.00
Grace Nicoll
▸
3.0%95k
12.00-15.00
Cat Cubie
▸
4.2%103k
15.00-18.00
David Farrell
▸
5.0%87k
18.00-21.00
Dev Griffin
▸
4.9%62k
21.00-24.00
Ben Atkinson
▸
2.8%24k
24.00-06.00
Guy Howard
▸
0.4%4,000
SaturdayShareReach
06.00-09.00
Rob Howard
▸
3.1%18k
06.00-12.00
Rob Howard
▸
2.6%39k
06.00-18.00
Aylissa Boyce
▸
4.0%69k
06.00-24.00
Aylissa Boyce
▸
4.3%81k
06.00-06.00
Seb Bailey
▸
4.1%82k
09.00-12.00
Saturday Breakfast with Mark Wright and Olly Murs
▸
2.4%28k
12.00-15.00
Aylissa Boyce
▸
4.7%35k
15.00-18.00
Vicky Pattison
▸
5.6%36k
18.00-21.00
Heart's Club Classics with Pandora Christie
▸
4.2%20k
21.00-24.00
Heart's Club Classics with Pandora Christie
▸
7.9%18k
24.00-06.00
Seb Bailey
▸
1.0%4,000
SundayShareReach
06.00-09.00
Rob Howard
▸
3.5%10k
06.00-12.00
Rob Howard
▸
4.4%37k
06.00-18.00
Aylissa Boyce
▸
4.7%67k
06.00-24.00
Aylissa Boyce
▸
4.6%73k
06.00-06.00
Seb Bailey
▸
4.6%73k
09.00-12.00
Zoe Hardman
▸
4.7%30k
12.00-15.00
Aylissa Boyce
▸
5.1%31k
15.00-18.00
The EE Official Big Top 40 from Global
▸
4.7%28k
18.00-21.00
Emma Bunton
▸
4.3%15k
21.00-24.00
Anna Whitehouse
▸
3.7%5,000
24.00-06.00
Seb Bailey
▸
4.0%6,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).

Source: RAJAR — HEART SCOTLAND WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
CLYDE 1 (GLASGOW & THE WEST) 610k36.0%6.4m10.521.3%
SMOOTH RADIO SCOTLAND 321k19.0%1.9m5.96.3%
BBC RADIO 2 294k17.0%2.5m8.58.3%
CAPITAL SCOTLAND 266k16.0%1.2m4.64.0%
HEART SCOTLAND WEST this station259k15.0%1.2m4.64.0%
BBC RADIO 1 178k10.0%878k4.92.9%
BBC RADIO 4 176k10.0%1.7m9.95.8%
GREATEST HITS RADIO (GLASGOW & THE WEST) 149k9.0%1.1m7.43.7%
CLASSIC FM 106k6.0%975k9.23.2%
BBC RADIO 5 LIVE 104k6.0%497k4.81.7%
TALKSPORT 90k5.0%692k7.72.3%
HITS RADIO 83k5.0%75k0.90.3%
BBC 6 MUSIC 80k5.0%837k10.52.8%
NATION RADIO SCOTLAND (WEST) 75k4.0%560k7.51.9%
ABSOLUTE 80S 72k4.0%294k4.11.0%
HEART 80S 63k4.0%286k4.61.0%
ABSOLUTE RADIO 56k3.0%258k4.60.9%
ABSOLUTE RADIO COUNTRY 56k3.0%367k6.51.2%
PLANET ROCK 54k3.0%557k10.41.9%
GOLD RADIO UK 41k2.0%145k3.50.5%
ABSOLUTE RADIO 00S 40k2.0%109k2.70.4%
HEART DANCE 39k2.0%94k2.40.3%
VIRGIN RADIO 39k2.0%145k3.80.5%
BBC RADIO 3 36k2.0%346k9.61.2%
BBC WORLD SERVICE 36k2.0%149k4.20.5%
KISSTORY 35k2.0%68k1.90.2%
MAGIC 35k2.0%107k3.00.4%
ABSOLUTE CLASSIC ROCK 34k2.0%202k6.00.7%
HEART 90S 34k2.0%68k2.00.2%
CAPITAL DANCE 32k2.0%133k4.20.4%
ABSOLUTE RADIO 90S 31k2.0%74k2.40.2%
HEART 70S 30k2.0%69k2.30.2%
CAPITAL XTRA (UK) 29k2.0%79k2.70.3%
KERRANG! 29k2.0%165k5.70.5%
BBC RADIO 4 EXTRA 27k2.0%169k6.20.6%
VIRGIN RADIO 80S 27k2.0%24k0.90.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 27k2.0%54k2.00.2%
BBC RADIO 5 SPORTS EXTRA 23k1.0%22k1.00.1%
HITS RADIO PRIDE 22k1.0%59k2.60.2%
BOOM RADIO 20k1.0%143k7.10.5%
BBC ASIAN NETWORK UK 18k1.0%99k5.50.3%
KISS 17k1.0%22k1.20.1%
VIRGIN RADIO CHILLED 17k1.0%33k1.90.1%
SMOOTH RELAX 15k1.0%22k1.50.1%
TALK (WAS TALKRADIO) 15k1.0%282k19.30.9%
KISSTORY R&B 14k1.0%43k3.10.1%
RADIO X CLASSIC ROCK 14k1.0%83k5.80.3%
GB NEWS RADIO 13k1.0%39k3.10.1%
ABSOLUTE RADIO 70S 12k1.0%12k1.00.0%
HEAT 12k1.0%10k0.90.0%
ABSOLUTE RADIO 10S 11k1.0%8,0000.70.0%
TIMES RADIO 11k1.0%177k16.20.6%
BBC RADIO 1XTRA 10k1.0%115k11.50.4%
MAGIC CLASSICAL 10k1.0%131k12.80.4%
SMOOTH COUNTRY 10k1.0%8,0000.80.0%
CAPITAL CHILL 8,0000.0%11k1.40.0%
HITS RADIO CHILLED 7,0000.0%6,0000.90.0%
MAGIC SOUL 7,0000.0%15k2.20.1%
NATION 80S 7,0000.0%10k1.30.0%
SMOOTH CHILL 7,0000.0%21k2.90.1%
TALKSPORT2 7,0000.0%9,0001.20.0%
MELLOW MAGIC 6,0000.0%26k4.60.1%
JAZZ FM 5,0000.0%8,0001.70.0%
CAPITAL XTRA RELOADED 4,0000.0%6,0001.50.0%
KISS XTRA 2,0000.0%1,0000.50.0%
BLOOMBERG RADIO —————
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) —————

Weekly reach, hours and share for every station RAJAR reports within HEART SCOTLAND WEST’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HEART SCOTLAND WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)