NATION RADIO SCOTLAND (WEST)
HLocal / regional · RAJAR code 4736 · Half-yearly — 6-month rolling sample · Local
Part of: NATION BROADCASTING GROUP
Headline figures · MAR 2026
TSA population 1.93m · unweighted sample 2,021
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — NATION RADIO SCOTLAND (WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — NATION RADIO SCOTLAND (WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — NATION RADIO SCOTLAND (WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 79k | 4.0% | 7.4 | 100.0% |
| ADULTS 15-24 | 6,000 | 2.0% | 0.5 | 7.3% |
| ADULTS 25-34 | 19k | 6.0% | 18.5 | 24.4% |
| ADULTS 35-44 | 8,000 | 3.0% | 0.4 | 9.6% |
| ADULTS 45-54 | 12k | 4.0% | 4.3 | 14.7% |
| ADULTS 55-64 | 23k | 7.0% | 6.4 | 29.5% |
| ADULTS 65-74 | 10k | 3.0% | 2.0 | 12.0% |
| ADULTS 75+ | 2,000 | 1.0% | 0.7 | 2.5% |
| ADULTS 15-34 | 25k | 4.0% | 14.4 | 31.7% |
| ADULTS 15-44 | 33k | 4.0% | 11.1 | 41.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 43k | 5.0% | 10.4 | 54.6% |
| MEN 15-24 | 1,000 | 1.0% | 0.8 | 1.3% |
| MEN 25-34 | 16k | 10.0% | 22.0 | 20.4% |
| MEN 35-44 | 3,000 | 2.0% | 0.6 | 4.1% |
| MEN 45-54 | 3,000 | 2.0% | 0.7 | 4.1% |
| MEN 55-64 | 15k | 9.0% | 4.9 | 18.5% |
| MEN 65-74 | 4,000 | 3.0% | 4.3 | 4.5% |
| MEN 75+ | 1,000 | 2.0% | 0.8 | 1.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 36k | 4.0% | 3.8 | 45.4% |
| WOMEN 15-24 | 5,000 | 3.0% | 0.4 | 5.9% |
| WOMEN 25-34 | 3,000 | 2.0% | 0.6 | 4.0% |
| WOMEN 35-44 | 4,000 | 3.0% | 0.3 | 5.5% |
| WOMEN 45-54 | 8,000 | 6.0% | 5.7 | 10.6% |
| WOMEN 55-64 | 9,000 | 5.0% | 9.1 | 11.0% |
| WOMEN 65-74 | 6,000 | 4.0% | 0.6 | 7.5% |
| WOMEN 75+ | 1,000 | 1.0% | 0.5 | 0.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 32k | 3.0% | 4.7 | 39.8% |
| C2DE ADULTS | 48k | 5.0% | 9.1 | 60.2% |
| ABC1 MEN | 10k | 2.0% | 3.0 | 12.8% |
| ABC1 WOMEN | 21k | 4.0% | 5.6 | 27.0% |
| C2DE MEN | 33k | 7.0% | 12.6 | 41.8% |
| C2DE WOMEN | 15k | 3.0% | 1.2 | 18.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — NATION RADIO SCOTLAND (WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.5% | 38k |
10.00-13.00 | 2.6% | 40k |
13.00-16.00 | 0.8% | 30k |
16.00-19.00 | 1.2% | 20k |
19.00-20.00 | 0.5% | 7,000 |
20.00-23.00 | 0.2% | 4,000 |
23.00-24.00 | 0.1% | 1,000 |
24.00-06.00 | 5.1% | 12k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.8% | 6,000 |
10.00-13.00 | 0.7% | 9,000 |
13.00-18.00 | 0.6% | 10k |
18.00-23.00 | 0.5% | 5,000 |
23.00-24.00 | 1.2% | 1,000 |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.6% | 4,000 |
10.00-13.00 | 0.5% | 6,000 |
13.00-18.00 | 0.6% | 7,000 |
18.00-23.00 | 0.4% | 3,000 |
23.00-24.00 | 0.7% | 1,000 |
24.00-06.00 | 0.2% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — NATION RADIO SCOTLAND (WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| * CLYDE 1 (GLASGOW & THE WEST) | 655k | 34.0% | 6.8m | 10.4 | 20.2% |
| SMOOTH RADIO SCOTLAND | 341k | 18.0% | 2.0m | 5.9 | 6.0% |
| BBC RADIO 2 | 336k | 17.0% | 2.9m | 8.6 | 8.5% |
| * CAPITAL SCOTLAND | 270k | 14.0% | 1.2m | 4.6 | 3.6% |
| * HEART SCOTLAND WEST | 259k | 13.0% | 1.2m | 4.6 | 3.5% |
| BBC RADIO 1 | 194k | 10.0% | 969k | 5.0 | 2.9% |
| BBC RADIO 4 | 191k | 10.0% | 1.9m | 9.9 | 5.6% |
| GREATEST HITS RADIO | 177k | 9.0% | 1.4m | 7.8 | 4.1% |
| * GREATEST HITS RADIO (GLASGOW & THE WEST) | 159k | 8.0% | 1.2m | 7.4 | 3.5% |
| CLASSIC FM | 115k | 6.0% | 1.1m | 9.3 | 3.1% |
| BBC RADIO 5 LIVE | 113k | 6.0% | 527k | 4.7 | 1.6% |
| TALKSPORT | 95k | 5.0% | 730k | 7.7 | 2.2% |
| HITS RADIO | 92k | 5.0% | 88k | 1.0 | 0.3% |
| BBC 6 MUSIC | 88k | 5.0% | 911k | 10.4 | 2.7% |
| ABSOLUTE 80S | 85k | 4.0% | 476k | 5.6 | 1.4% |
| NATION RADIO SCOTLAND (WEST) this station | 79k | 4.0% | 587k | 7.4 | 1.7% |
| HEART 80S | 73k | 4.0% | 334k | 4.6 | 1.0% |
| ABSOLUTE RADIO | 67k | 3.0% | 334k | 5.0 | 1.0% |
| ABSOLUTE RADIO COUNTRY | 61k | 3.0% | 374k | 6.1 | 1.1% |
| PLANET ROCK | 58k | 3.0% | 619k | 10.7 | 1.8% |
| GOLD RADIO UK | 49k | 3.0% | 208k | 4.3 | 0.6% |
| VIRGIN RADIO | 46k | 2.0% | 202k | 4.4 | 0.6% |
| HEART DANCE | 45k | 2.0% | 121k | 2.7 | 0.4% |
| MAGIC | 43k | 2.0% | 159k | 3.7 | 0.5% |
| ABSOLUTE RADIO 00S | 42k | 2.0% | 115k | 2.7 | 0.3% |
| BBC RADIO 3 | 37k | 2.0% | 357k | 9.7 | 1.1% |
| HEART 90S | 37k | 2.0% | 70k | 1.9 | 0.2% |
| BBC WORLD SERVICE | 36k | 2.0% | 149k | 4.2 | 0.4% |
| KISSTORY | 36k | 2.0% | 68k | 1.9 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 35k | 2.0% | 206k | 5.8 | 0.6% |
| ABSOLUTE RADIO 90S | 35k | 2.0% | 82k | 2.4 | 0.2% |
| CAPITAL DANCE | 35k | 2.0% | 161k | 4.6 | 0.5% |
| KERRANG! | 35k | 2.0% | 193k | 5.6 | 0.6% |
| VIRGIN RADIO 80S | 31k | 2.0% | 38k | 1.2 | 0.1% |
| BBC RADIO 4 EXTRA | 30k | 2.0% | 184k | 6.2 | 0.5% |
| CAPITAL XTRA (UK) | 30k | 2.0% | 83k | 2.7 | 0.2% |
| HEART 70S | 30k | 2.0% | 69k | 2.3 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 30k | 2.0% | 60k | 2.0 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 25k | 1.0% | 26k | 1.1 | 0.1% |
| BOOM RADIO | 24k | 1.0% | 201k | 8.6 | 0.6% |
| HITS RADIO PRIDE | 23k | 1.0% | 59k | 2.6 | 0.2% |
| VIRGIN RADIO CHILLED | 23k | 1.0% | 47k | 2.1 | 0.1% |
| KISS | 21k | 1.0% | 25k | 1.2 | 0.1% |
| BBC ASIAN NETWORK UK | 18k | 1.0% | 99k | 5.5 | 0.3% |
| SMOOTH RELAX | 18k | 1.0% | 29k | 1.6 | 0.1% |
| TALK (WAS TALKRADIO) | 15k | 1.0% | 282k | 19.0 | 0.8% |
| GB NEWS RADIO | 14k | 1.0% | 55k | 3.9 | 0.2% |
| KISSTORY R&B | 14k | 1.0% | 43k | 3.1 | 0.1% |
| RADIO X CLASSIC ROCK | 14k | 1.0% | 83k | 5.8 | 0.2% |
| TIMES RADIO | 14k | 1.0% | 183k | 13.4 | 0.5% |
| ABSOLUTE RADIO 10S | 13k | 1.0% | 26k | 2.0 | 0.1% |
| HEAT | 13k | 1.0% | 11k | 0.8 | 0.0% |
| ABSOLUTE RADIO 70S | 12k | 1.0% | 12k | 1.0 | 0.0% |
| BBC RADIO 1XTRA | 11k | 1.0% | 115k | 10.9 | 0.3% |
| JAZZ FM | 11k | 1.0% | 29k | 2.6 | 0.1% |
| MAGIC CLASSICAL | 10k | 1.0% | 131k | 12.6 | 0.4% |
| NATION 80S | 10k | 1.0% | 55k | 5.2 | 0.2% |
| SMOOTH COUNTRY | 10k | 1.0% | 8,000 | 0.8 | 0.0% |
| TALKSPORT2 | 10k | 1.0% | 13k | 1.3 | 0.0% |
| CAPITAL CHILL | 8,000 | 0.0% | 11k | 1.4 | 0.0% |
| MAGIC SOUL | 8,000 | 0.0% | 16k | 2.1 | 0.0% |
| HITS RADIO CHILLED | 7,000 | 0.0% | 6,000 | 0.8 | 0.0% |
| SMOOTH CHILL | 7,000 | 0.0% | 21k | 2.9 | 0.1% |
| MELLOW MAGIC | 6,000 | 0.0% | 26k | 4.3 | 0.1% |
| CAPITAL XTRA RELOADED | 4,000 | 0.0% | 6,000 | 1.5 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within NATION RADIO SCOTLAND (WEST)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — NATION RADIO SCOTLAND (WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)