RAJAR Dashboard

SMOOTH RADIO SCOTLAND

H

Local / regional · RAJAR code 4118 · Half-yearly — 6-month rolling sample · Local

Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)

Headline figures · MAR 2026

Weekly reach
341k
▼ 36k vs prev. quarter
% reach
18.0%
▼ 2.0% vs prev. quarter
Total hours
2.0m
▼ 345k vs prev. quarter
Average hours
5.9
▼ 0.4 vs prev. quarter
Market share
6.0%
▼ 0.4% vs prev. quarter

TSA population 1.93m · unweighted sample 2,021

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SMOOTH RADIO SCOTLAND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SMOOTH RADIO SCOTLAND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SMOOTH RADIO SCOTLAND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+341k18.0%5.9100.0%
ADULTS 15-2431k11.0%1.69.0%
ADULTS 25-3435k11.0%2.810.2%
ADULTS 35-4438k13.0%1.811.0%
ADULTS 45-5461k22.0%6.818.0%
ADULTS 55-6483k26.0%7.124.3%
ADULTS 65-7461k21.0%8.717.8%
ADULTS 75+33k22.0%8.19.6%
ADULTS 15-3465k11.0%2.319.2%
ADULTS 15-44103k12.0%2.130.2%
MenReach% reachAvg hrs% of audience
ALL MEN 15+129k14.0%6.137.8%
MEN 15-249,0006.0%2.72.5%
MEN 25-3410k7.0%2.43.0%
MEN 35-4420k14.0%2.16.0%
MEN 45-5421k16.0%5.26.3%
MEN 55-6434k22.0%5.510.0%
MEN 65-7427k21.0%13.77.8%
MEN 75+7,00010.0%3.52.2%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+212k21.0%5.862.2%
WOMEN 15-2422k16.0%1.26.5%
WOMEN 25-3424k15.0%3.07.1%
WOMEN 35-4417k11.0%1.45.0%
WOMEN 45-5440k28.0%7.611.8%
WOMEN 55-6449k29.0%8.214.3%
WOMEN 65-7434k20.0%4.910.0%
WOMEN 75+26k33.0%9.47.5%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS146k14.0%5.442.9%
C2DE ADULTS195k21.0%6.357.1%
ABC1 MEN54k11.0%4.415.8%
ABC1 WOMEN92k18.0%6.027.1%
C2DE MEN75k17.0%7.322.0%
C2DE WOMEN120k25.0%5.735.1%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SMOOTH RADIO SCOTLAND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
▸
4.6%125k
06.00-06.00
▸
5.8%305k
10.00-13.00
▸
6.6%172k
13.00-16.00
▸
6.5%145k
16.00-19.00
▸
4.4%103k
19.00-22.00
▸
5.0%73k
22.00-01.00
▸
9.5%33k
01.00-04.00
▸
13.3%12k
04.00-06.00
▸
7.4%14k
SaturdayShareReach
06.00-10.00
▸
7.4%45k
10.00-13.00
▸
9.6%75k
13.00-16.00
▸
5.5%40k
16.00-19.00
▸
4.5%27k
19.00-22.00
▸
2.0%14k
22.00-01.00
▸
7.3%14k
01.00-06.00
▸
11.1%10k
SundayShareReach
06.00-10.00
▸
4.5%20k
10.00-13.00
▸
7.7%62k
13.00-16.00
▸
6.7%48k
16.00-19.00
▸
5.2%36k
19.00-22.00
▸
4.0%12k
22.00-01.00
▸
6.2%6,000
01.00-06.00
▸
9.9%7,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — SMOOTH RADIO SCOTLAND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
* CLYDE 1 (GLASGOW & THE WEST) 655k34.0%6.8m10.420.2%
SMOOTH RADIO SCOTLAND this station341k18.0%2.0m5.96.0%
BBC RADIO 2 336k17.0%2.9m8.68.5%
* CAPITAL SCOTLAND 270k14.0%1.2m4.63.6%
* HEART SCOTLAND WEST 259k13.0%1.2m4.63.5%
BBC RADIO 1 194k10.0%969k5.02.9%
BBC RADIO 4 191k10.0%1.9m9.95.6%
GREATEST HITS RADIO 177k9.0%1.4m7.84.1%
* GREATEST HITS RADIO (GLASGOW & THE WEST) 159k8.0%1.2m7.43.5%
CLASSIC FM 115k6.0%1.1m9.33.1%
BBC RADIO 5 LIVE 113k6.0%527k4.71.6%
TALKSPORT 95k5.0%730k7.72.2%
HITS RADIO 92k5.0%88k1.00.3%
BBC 6 MUSIC 88k5.0%911k10.42.7%
ABSOLUTE 80S 85k4.0%476k5.61.4%
NATION RADIO SCOTLAND (WEST) 79k4.0%587k7.41.7%
HEART 80S 73k4.0%334k4.61.0%
ABSOLUTE RADIO 67k3.0%334k5.01.0%
ABSOLUTE RADIO COUNTRY 61k3.0%374k6.11.1%
PLANET ROCK 58k3.0%619k10.71.8%
GOLD RADIO UK 49k3.0%208k4.30.6%
VIRGIN RADIO 46k2.0%202k4.40.6%
HEART DANCE 45k2.0%121k2.70.4%
MAGIC 43k2.0%159k3.70.5%
ABSOLUTE RADIO 00S 42k2.0%115k2.70.3%
BBC RADIO 3 37k2.0%357k9.71.1%
HEART 90S 37k2.0%70k1.90.2%
BBC WORLD SERVICE 36k2.0%149k4.20.4%
KISSTORY 36k2.0%68k1.90.2%
ABSOLUTE CLASSIC ROCK 35k2.0%206k5.80.6%
ABSOLUTE RADIO 90S 35k2.0%82k2.40.2%
CAPITAL DANCE 35k2.0%161k4.60.5%
KERRANG! 35k2.0%193k5.60.6%
VIRGIN RADIO 80S 31k2.0%38k1.20.1%
BBC RADIO 4 EXTRA 30k2.0%184k6.20.5%
CAPITAL XTRA (UK) 30k2.0%83k2.70.2%
HEART 70S 30k2.0%69k2.30.2%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 30k2.0%60k2.00.2%
BBC RADIO 5 SPORTS EXTRA 25k1.0%26k1.10.1%
BOOM RADIO 24k1.0%201k8.60.6%
HITS RADIO PRIDE 23k1.0%59k2.60.2%
VIRGIN RADIO CHILLED 23k1.0%47k2.10.1%
KISS 21k1.0%25k1.20.1%
BBC ASIAN NETWORK UK 18k1.0%99k5.50.3%
SMOOTH RELAX 18k1.0%29k1.60.1%
TALK (WAS TALKRADIO) 15k1.0%282k19.00.8%
GB NEWS RADIO 14k1.0%55k3.90.2%
KISSTORY R&B 14k1.0%43k3.10.1%
RADIO X CLASSIC ROCK 14k1.0%83k5.80.2%
TIMES RADIO 14k1.0%183k13.40.5%
ABSOLUTE RADIO 10S 13k1.0%26k2.00.1%
HEAT 13k1.0%11k0.80.0%
ABSOLUTE RADIO 70S 12k1.0%12k1.00.0%
BBC RADIO 1XTRA 11k1.0%115k10.90.3%
JAZZ FM 11k1.0%29k2.60.1%
MAGIC CLASSICAL 10k1.0%131k12.60.4%
NATION 80S 10k1.0%55k5.20.2%
SMOOTH COUNTRY 10k1.0%8,0000.80.0%
TALKSPORT2 10k1.0%13k1.30.0%
CAPITAL CHILL 8,0000.0%11k1.40.0%
MAGIC SOUL 8,0000.0%16k2.10.0%
HITS RADIO CHILLED 7,0000.0%6,0000.80.0%
SMOOTH CHILL 7,0000.0%21k2.90.1%
MELLOW MAGIC 6,0000.0%26k4.30.1%
CAPITAL XTRA RELOADED 4,0000.0%6,0001.50.0%
KISS XTRA 2,0000.0%1,0000.50.0%
BLOOMBERG RADIO —————
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) —————

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO SCOTLAND’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SMOOTH RADIO SCOTLAND TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)