CLYDE 1 (AYRSHIRE)
YThe Biggest Hits The Biggest Throwbacks
Local / regional · RAJAR code 3652 · Yearly — 12-month rolling sample · Local
Previously: CLYDE 1 (AYRSHIRE) (WAS WEST FM)
Part of: HITS RADIO NETWORK (EXC PARTNERS), BAUER MEDIA AUDIO UK - TOTAL (EXC PARTNERS), HITS RADIO PORTFOLIO (EXC PARTNERS)
Headline figures · MAR 2026
TSA population 290k · unweighted sample 954
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — CLYDE 1 (AYRSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — CLYDE 1 (AYRSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — CLYDE 1 (AYRSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 31k | 11.0% | 9.6 | 100.0% |
| ADULTS 15-24 | 4,100 | 12.0% | 10.5 | 13.3% |
| ADULTS 25-34 | 3,300 | 9.0% | 12.3 | 10.6% |
| ADULTS 35-44 | 9,600 | 24.0% | 9.9 | 31.4% |
| ADULTS 45-54 | 4,900 | 12.0% | 9.8 | 16.1% |
| ADULTS 55-64 | 4,100 | 8.0% | 10.1 | 13.5% |
| ADULTS 65-74 | 4,000 | 8.0% | 6.4 | 13.2% |
| ADULTS 75+ | 500 | 2.0% | 0.8 | 1.8% |
| ADULTS 15-34 | 7,400 | 10.0% | 11.3 | 24.0% |
| ADULTS 15-44 | 17k | 15.0% | 10.5 | 55.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 12k | 9.0% | 10.0 | 38.5% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 2,100 | 12.0% | 14.8 | 6.8% |
| MEN 35-44 | 3,900 | 21.0% | 10.6 | 12.8% |
| MEN 45-54 | 2,200 | 11.0% | 15.9 | 7.3% |
| MEN 55-64 | 800 | 3.0% | 2.4 | 2.7% |
| MEN 65-74 | 2,200 | 9.0% | 3.4 | 7.1% |
| MEN 75+ | 500 | 4.0% | 0.8 | 1.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 19k | 12.0% | 9.4 | 61.5% |
| WOMEN 15-24 | 4,100 | 24.0% | 10.5 | 13.3% |
| WOMEN 25-34 | 1,200 | 6.0% | 7.7 | 3.8% |
| WOMEN 35-44 | 5,700 | 28.0% | 9.3 | 18.6% |
| WOMEN 45-54 | 2,700 | 12.0% | 4.8 | 8.8% |
| WOMEN 55-64 | 3,300 | 12.0% | 12.1 | 10.8% |
| WOMEN 65-74 | 1,900 | 7.0% | 10.0 | 6.1% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 14k | 10.0% | 8.7 | 46.0% |
| C2DE ADULTS | 17k | 11.0% | 10.4 | 54.0% |
| ABC1 MEN | 5,400 | 9.0% | 8.4 | 17.6% |
| ABC1 WOMEN | 8,700 | 11.0% | 8.9 | 28.4% |
| C2DE MEN | 6,400 | 8.0% | 11.3 | 21.0% |
| C2DE WOMEN | 10k | 14.0% | 9.9 | 33.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — CLYDE 1 (AYRSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.7% | 19k |
10.00-14.00 | 5.7% | 17k |
14.00-18.00 | 5.7% | 15k |
18.00-20.00 | 5.1% | 7,600 |
18.00-22.00 | 4.4% | 8,800 |
20.00-22.00 | 3.2% | 5,100 |
22.00-01.00 | 2.1% | 1,100 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.6% | 3,500 |
09.00-12.00 | 9.7% | 8,100 |
12.00-14.00 | 9.0% | 7,800 |
14.00-18.00 | 7.0% | 5,600 |
18.00-22.00 | 2.0% | 1,600 |
22.00-01.00 | 0.7% | 500 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.6% | 1,800 |
09.00-12.00 | 3.9% | 4,000 |
12.00-16.00 | 6.7% | 6,400 |
16.00-19.00 | 2.4% | 2,400 |
19.00-22.00 | 2.1% | 700 |
22.00-01.00 | 7.0% | 700 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — CLYDE 1 (AYRSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 70k | 24.0% | 643k | 9.1 | 12.4% |
| BBC RADIO 1 | 31k | 11.0% | 334k | 10.7 | 6.4% |
| CLYDE 1 (AYRSHIRE) this station | 31k | 11.0% | 295k | 9.6 | 5.7% |
| GREATEST HITS RADIO (AYRSHIRE & DUMFRIES & GALLOWAY) | 28k | 10.0% | 390k | 13.9 | 7.5% |
| HITS RADIO | 26k | 9.0% | 128k | 5.0 | 2.5% |
| BBC RADIO 4 | 25k | 9.0% | 197k | 7.8 | 3.8% |
| BBC RADIO 5 LIVE | 21k | 7.0% | 175k | 8.2 | 3.4% |
| CLASSIC FM | 19k | 6.0% | 98k | 5.2 | 1.9% |
| ABSOLUTE 80S | 17k | 6.0% | 164k | 9.6 | 3.1% |
| ABSOLUTE RADIO | 14k | 5.0% | 50k | 3.7 | 1.0% |
| TALKSPORT | 13k | 4.0% | 102k | 7.9 | 2.0% |
| VIRGIN RADIO | 13k | 4.0% | 61k | 4.9 | 1.2% |
| ABSOLUTE RADIO COUNTRY | 12k | 4.0% | 28k | 2.4 | 0.5% |
| BBC 6 MUSIC | 11k | 4.0% | 98k | 9.2 | 1.9% |
| BBC RADIO 4 EXTRA | 11k | 4.0% | 56k | 5.2 | 1.1% |
| GOLD RADIO UK | 11k | 4.0% | 74k | 7.0 | 1.4% |
| HEART 80S | 9,000 | 3.0% | 72k | 8.0 | 1.4% |
| MAGIC | 8,500 | 3.0% | 34k | 4.1 | 0.7% |
| JAZZ FM | 7,200 | 2.0% | 31k | 4.3 | 0.6% |
| CAPITAL DANCE | 6,200 | 2.0% | 24k | 3.9 | 0.5% |
| HEART DANCE | 5,700 | 2.0% | 28k | 4.9 | 0.5% |
| PLANET ROCK | 5,500 | 2.0% | 81k | 14.7 | 1.6% |
| ABSOLUTE CLASSIC ROCK | 5,300 | 2.0% | 15k | 2.8 | 0.3% |
| ABSOLUTE RADIO 90S | 5,300 | 2.0% | 13k | 2.5 | 0.3% |
| BOOM RADIO | 5,000 | 2.0% | 88k | 17.5 | 1.7% |
| KERRANG! | 5,000 | 2.0% | 24k | 4.8 | 0.5% |
| HEART 90S | 4,600 | 2.0% | 12k | 2.6 | 0.2% |
| VIRGIN RADIO CHILLED | 4,500 | 2.0% | 14k | 3.2 | 0.3% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 4,400 | 1.0% | 5,500 | 1.3 | 0.1% |
| ABSOLUTE RADIO 00S | 4,200 | 1.0% | 9,500 | 2.3 | 0.2% |
| MAGIC SOUL | 3,900 | 1.0% | 9,500 | 2.5 | 0.2% |
| KISS | 3,800 | 1.0% | 5,100 | 1.4 | 0.1% |
| KISSTORY | 3,700 | 1.0% | 18k | 4.8 | 0.3% |
| CAPITAL XTRA (UK) | 3,400 | 1.0% | 20k | 5.8 | 0.4% |
| BBC RADIO 3 | 3,200 | 1.0% | 29k | 9.1 | 0.6% |
| TIMES RADIO | 3,200 | 1.0% | 16k | 4.9 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 3,000 | 1.0% | 13k | 4.3 | 0.3% |
| VIRGIN RADIO 80S | 2,700 | 1.0% | 8,200 | 3.0 | 0.2% |
| MAGIC CLASSICAL | 2,600 | 1.0% | 26k | 10.1 | 0.5% |
| TALKSPORT2 | 2,600 | 1.0% | 2,100 | 0.8 | 0.0% |
| HEART 70S | 2,400 | 1.0% | 3,600 | 1.5 | 0.1% |
| TALK (WAS TALKRADIO) | 2,300 | 1.0% | 8,300 | 3.7 | 0.2% |
| BBC WORLD SERVICE | 2,000 | 1.0% | 2,000 | 1.0 | 0.0% |
| HEAT | 2,000 | 1.0% | 13k | 6.4 | 0.2% |
| MELLOW MAGIC | 2,000 | 1.0% | 14k | 7.1 | 0.3% |
| ABSOLUTE RADIO 10S | 1,600 | 1.0% | 2,400 | 1.5 | 0.0% |
| NATION 80S | 1,600 | 1.0% | 23k | 13.8 | 0.4% |
| HITS RADIO PRIDE | 1,500 | 1.0% | 1,800 | 1.2 | 0.0% |
| SMOOTH COUNTRY | 1,300 | 0.0% | 2,900 | 2.2 | 0.1% |
| HITS RADIO CHILLED | 1,100 | 0.0% | 4,600 | 4.0 | 0.1% |
| KISSTORY R&B | 1,100 | 0.0% | 1,600 | 1.5 | 0.0% |
| SMOOTH RELAX | 1,100 | 0.0% | 800 | 0.7 | 0.0% |
| GB NEWS RADIO | 1,000 | 0.0% | 7,400 | 7.1 | 0.1% |
| RADIO X CLASSIC ROCK | 700 | 0.0% | 900 | 1.3 | 0.0% |
| ABSOLUTE RADIO 70S | 600 | 0.0% | 800 | 1.4 | 0.0% |
| CAPITAL XTRA RELOADED | 500 | 0.0% | 400 | 0.8 | 0.0% |
| SMOOTH CHILL | 500 | 0.0% | 500 | 1.0 | 0.0% |
| BBC RADIO 1XTRA | 400 | 0.0% | 200 | 0.6 | 0.0% |
| CAPITAL CHILL | 400 | 0.0% | 6,600 | 15.3 | 0.1% |
| KISS XTRA | 300 | 0.0% | 300 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 200 | 0.0% | 100 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within CLYDE 1 (AYRSHIRE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — CLYDE 1 (AYRSHIRE) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)