HEART FOUR COUNTIES
HComboLocal / regional · RAJAR code 4312 · Half-yearly — 6-month rolling sample · Local
Part of: HEART BRAND (UK), HEART NETWORK (UK), HEART EAST
Headline figures · MAR 2026
TSA population 2.40m · unweighted sample 2,872
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART FOUR COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART FOUR COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART FOUR COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 411k | 17.0% | 7.4 | 100.0% |
| ADULTS 15-24 | 62k | 19.0% | 2.8 | 15.0% |
| ADULTS 25-34 | 71k | 18.0% | 6.1 | 17.2% |
| ADULTS 35-44 | 90k | 21.0% | 13.1 | 21.8% |
| ADULTS 45-54 | 85k | 22.0% | 6.4 | 20.6% |
| ADULTS 55-64 | 53k | 15.0% | 8.2 | 12.9% |
| ADULTS 65-74 | 40k | 13.0% | 3.7 | 9.7% |
| ADULTS 75+ | 11k | 5.0% | 13.3 | 2.7% |
| ADULTS 15-34 | 133k | 19.0% | 4.6 | 32.2% |
| ADULTS 15-44 | 222k | 19.0% | 8.0 | 54.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 184k | 16.0% | 6.7 | 44.7% |
| MEN 15-24 | 29k | 17.0% | 2.5 | 7.2% |
| MEN 25-34 | 29k | 15.0% | 7.3 | 7.0% |
| MEN 35-44 | 39k | 19.0% | 8.0 | 9.5% |
| MEN 45-54 | 39k | 20.0% | 6.3 | 9.4% |
| MEN 55-64 | 25k | 14.0% | 12.0 | 6.0% |
| MEN 65-74 | 18k | 13.0% | 1.8 | 4.4% |
| MEN 75+ | 5,000 | 6.0% | 12.3 | 1.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 227k | 19.0% | 8.0 | 55.3% |
| WOMEN 15-24 | 32k | 21.0% | 3.0 | 7.9% |
| WOMEN 25-34 | 42k | 21.0% | 5.3 | 10.2% |
| WOMEN 35-44 | 51k | 23.0% | 17.1 | 12.3% |
| WOMEN 45-54 | 46k | 24.0% | 6.5 | 11.2% |
| WOMEN 55-64 | 29k | 16.0% | 4.9 | 7.0% |
| WOMEN 65-74 | 22k | 14.0% | 5.2 | 5.3% |
| WOMEN 75+ | 6,000 | 5.0% | 14.2 | 1.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 239k | 16.0% | 4.8 | 58.2% |
| C2DE ADULTS | 172k | 19.0% | 11.1 | 41.8% |
| ABC1 MEN | 103k | 14.0% | 4.5 | 24.9% |
| ABC1 WOMEN | 137k | 18.0% | 5.0 | 33.3% |
| C2DE MEN | 81k | 18.0% | 9.6 | 19.8% |
| C2DE WOMEN | 91k | 20.0% | 12.6 | 22.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART FOUR COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 4.8% | 186k |
10.00-13.00 | 6.7% | 178k |
13.00-16.00 | 8.5% | 171k |
16.00-19.00 | 9.0% | 163k |
19.00-22.00 | 11.6% | 94k |
22.00-01.00 | 11.4% | 34k |
01.00-04.00 | 8.1% | 16k |
04.00-06.30 | 5.5% | 28k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.1% | 52k |
10.00-13.00 | 7.1% | 71k |
13.00-16.00 | 7.8% | 71k |
16.00-19.00 | 9.5% | 55k |
19.00-23.00 | 16.3% | 39k |
23.00-01.00 | 20.2% | 26k |
01.00-06.00 | 9.9% | 13k |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.7% | 26k |
10.00-13.00 | 7.5% | 76k |
13.00-16.00 | 9.1% | 69k |
16.00-19.00 | 8.5% | 50k |
19.00-22.00 | 9.7% | 15k |
22.00-01.00 | 3.7% | 8,000 |
01.00-06.00 | 10.5% | 13k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART FOUR COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 562k | 23.0% | 6.2m | 11.0 | 15.3% |
| HEART FOUR COUNTIES Combothis station | 411k | 17.0% | 3.1m | 7.4 | 7.6% |
| BBC RADIO 1 | 366k | 15.0% | 3.5m | 9.5 | 8.6% |
| BBC RADIO 4 | 356k | 15.0% | 3.3m | 9.4 | 8.3% |
| BBC RADIO 5 LIVE | 255k | 11.0% | 1.7m | 6.8 | 4.3% |
| CLASSIC FM | 178k | 7.0% | 1.6m | 9.0 | 4.0% |
| TALKSPORT | 135k | 6.0% | 684k | 5.1 | 1.7% |
| * HEART FOUR COUNTIES - BEDS/BUCKS/HERTS | 134k | 6.0% | 909k | 6.8 | 2.3% |
| GREATEST HITS RADIO | 130k | 5.0% | 1.1m | 8.8 | 2.8% |
| * HEART FOUR COUNTIES - NORTHAMPTONSHIRE | 128k | 5.0% | 750k | 5.9 | 1.9% |
| BBC 6 MUSIC | 114k | 5.0% | 977k | 8.6 | 2.4% |
| MAGIC | 107k | 4.0% | 552k | 5.2 | 1.4% |
| HEART 80S | 103k | 4.0% | 384k | 3.7 | 1.0% |
| HITS RADIO | 84k | 3.0% | 178k | 2.1 | 0.4% |
| ABSOLUTE RADIO | 81k | 3.0% | 385k | 4.8 | 1.0% |
| CAPITAL XTRA (UK) | 76k | 3.0% | 313k | 4.1 | 0.8% |
| KISSTORY | 75k | 3.0% | 291k | 3.9 | 0.7% |
| BBC RADIO 4 EXTRA | 67k | 3.0% | 755k | 11.2 | 1.9% |
| BBC RADIO 3 | 65k | 3.0% | 359k | 5.5 | 0.9% |
| GOLD RADIO UK | 64k | 3.0% | 530k | 8.3 | 1.3% |
| * HEART HERTFORDSHIRE | 61k | 3.0% | 253k | 4.2 | 0.6% |
| BBC RADIO 1XTRA | 60k | 3.0% | 296k | 4.9 | 0.7% |
| ABSOLUTE 80S | 52k | 2.0% | 240k | 4.6 | 0.6% |
| HEART 90S | 48k | 2.0% | 162k | 3.4 | 0.4% |
| * GREATEST HITS RADIO (NORTHAMPTONSHIRE) | 45k | 2.0% | 363k | 8.1 | 0.9% |
| BBC RADIO 5 SPORTS EXTRA | 43k | 2.0% | 82k | 1.9 | 0.2% |
| * GREATEST HITS RADIO (BUCKS BEDS & HERTS) | 43k | 2.0% | 490k | 11.3 | 1.2% |
| BBC WORLD SERVICE | 41k | 2.0% | 148k | 3.6 | 0.4% |
| VIRGIN RADIO | 41k | 2.0% | 200k | 4.9 | 0.5% |
| KISS | 40k | 2.0% | 134k | 3.4 | 0.3% |
| ABSOLUTE RADIO 90S | 37k | 2.0% | 110k | 3.0 | 0.3% |
| BBC ASIAN NETWORK UK | 37k | 2.0% | 102k | 2.8 | 0.3% |
| CAPITAL DANCE | 37k | 2.0% | 93k | 2.5 | 0.2% |
| PLANET ROCK | 36k | 2.0% | 463k | 12.8 | 1.1% |
| * SMOOTH RADIO THREE COUNTIES | 34k | 1.0% | 239k | 7.0 | 0.6% |
| HEART DANCE | 31k | 1.0% | 115k | 3.7 | 0.3% |
| HEART 70S | 30k | 1.0% | 137k | 4.6 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 29k | 1.0% | 128k | 4.5 | 0.3% |
| MAGIC SOUL | 29k | 1.0% | 165k | 5.8 | 0.4% |
| TIMES RADIO | 29k | 1.0% | 225k | 7.7 | 0.6% |
| BOOM RADIO | 28k | 1.0% | 696k | 24.5 | 1.7% |
| GB NEWS RADIO | 28k | 1.0% | 97k | 3.5 | 0.2% |
| TALK (WAS TALKRADIO) | 26k | 1.0% | 241k | 9.3 | 0.6% |
| CAPITAL XTRA RELOADED | 24k | 1.0% | 63k | 2.6 | 0.2% |
| KISSTORY R&B | 24k | 1.0% | 67k | 2.7 | 0.2% |
| MELLOW MAGIC | 20k | 1.0% | 101k | 5.0 | 0.3% |
| SMOOTH COUNTRY | 20k | 1.0% | 93k | 4.8 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 19k | 1.0% | 102k | 5.5 | 0.3% |
| HEAT | 19k | 1.0% | 97k | 5.1 | 0.2% |
| KERRANG! | 19k | 1.0% | 182k | 9.8 | 0.5% |
| SMOOTH CHILL | 19k | 1.0% | 63k | 3.3 | 0.2% |
| SMOOTH RELAX | 19k | 1.0% | 134k | 7.1 | 0.3% |
| JAZZ FM | 18k | 1.0% | 44k | 2.5 | 0.1% |
| * HITS RADIO (NORTHAMPTONSHIRE) | 17k | 1.0% | 40k | 2.4 | 0.1% |
| ABSOLUTE RADIO 00S | 15k | 1.0% | 32k | 2.1 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 15k | 1.0% | 41k | 2.8 | 0.1% |
| * HITS RADIO (BUCKS BEDS & HERTS) | 14k | 1.0% | 58k | 4.2 | 0.1% |
| KISS XTRA | 14k | 1.0% | 41k | 3.0 | 0.1% |
| VIRGIN RADIO CHILLED | 13k | 1.0% | 24k | 1.8 | 0.1% |
| BLOOMBERG RADIO | 11k | 0.0% | 47k | 4.3 | 0.1% |
| ABSOLUTE RADIO 10S | 10k | 0.0% | 7,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 10k | 0.0% | 56k | 5.6 | 0.1% |
| ABSOLUTE RADIO 70S | 9,000 | 0.0% | 23k | 2.6 | 0.1% |
| HITS RADIO CHILLED | 9,000 | 0.0% | 11k | 1.3 | 0.0% |
| MAGIC CLASSICAL | 9,000 | 0.0% | 157k | 17.7 | 0.4% |
| TALKSPORT2 | 9,000 | 0.0% | 32k | 3.7 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 10k | 1.3 | 0.0% |
| CAPITAL CHILL | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 4,000 | 0.0% | 20k | 4.6 | 0.0% |
| NATION 80S | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART FOUR COUNTIES’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART FOUR COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)