HEART FOUR COUNTIES - BEDS/BUCKS/HERTS
HLocal / regional · RAJAR code 4449 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 771k · unweighted sample 887
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART FOUR COUNTIES - BEDS/BUCKS/HERTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART FOUR COUNTIES - BEDS/BUCKS/HERTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART FOUR COUNTIES - BEDS/BUCKS/HERTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 134k | 17.0% | 6.8 | 100.0% |
| ADULTS 15-24 | 19k | 17.0% | 2.2 | 14.2% |
| ADULTS 25-34 | 29k | 23.0% | 6.1 | 21.5% |
| ADULTS 35-44 | 32k | 23.0% | 8.6 | 23.8% |
| ADULTS 45-54 | 24k | 20.0% | 5.9 | 18.2% |
| ADULTS 55-64 | 14k | 12.0% | 9.0 | 10.1% |
| ADULTS 65-74 | 14k | 14.0% | 5.8 | 10.3% |
| ADULTS 75+ | 2,000 | 4.0% | 30.0 | 1.8% |
| ADULTS 15-34 | 48k | 20.0% | 4.5 | 35.7% |
| ADULTS 15-44 | 80k | 21.0% | 6.1 | 59.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 65k | 17.0% | 8.1 | 48.7% |
| MEN 15-24 | 6,000 | 11.0% | 2.2 | 4.8% |
| MEN 25-34 | 14k | 21.0% | 8.5 | 10.1% |
| MEN 35-44 | 23k | 33.0% | 10.9 | 16.9% |
| MEN 45-54 | 12k | 19.0% | 4.6 | 8.8% |
| MEN 55-64 | 6,000 | 11.0% | 13.5 | 4.7% |
| MEN 65-74 | 4,000 | 11.0% | 2.8 | 3.3% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 69k | 18.0% | 5.5 | 51.3% |
| WOMEN 15-24 | 13k | 24.0% | 2.2 | 9.4% |
| WOMEN 25-34 | 15k | 24.0% | 3.9 | 11.5% |
| WOMEN 35-44 | 9,000 | 13.0% | 2.9 | 7.0% |
| WOMEN 45-54 | 13k | 20.0% | 7.1 | 9.4% |
| WOMEN 55-64 | 7,000 | 13.0% | 4.9 | 5.3% |
| WOMEN 65-74 | 9,000 | 17.0% | 7.2 | 7.0% |
| WOMEN 75+ | 2,000 | 8.0% | 30.0 | 1.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 86k | 18.0% | 3.7 | 63.7% |
| C2DE ADULTS | 49k | 17.0% | 12.1 | 36.3% |
| ABC1 MEN | 37k | 16.0% | 2.3 | 27.2% |
| ABC1 WOMEN | 49k | 19.0% | 4.8 | 36.5% |
| C2DE MEN | 29k | 19.0% | 15.4 | 21.4% |
| C2DE WOMEN | 20k | 15.0% | 7.3 | 14.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART FOUR COUNTIES - BEDS/BUCKS/HERTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 6.1% | 71k |
10.00-13.00 | 6.4% | 64k |
13.00-16.00 | 7.2% | 52k |
16.00-19.00 | 5.7% | 41k |
19.00-22.00 | 5.3% | 22k |
22.00-01.00 | 4.1% | 6,000 |
01.00-04.00 | 3.0% | 3,000 |
04.00-06.30 | 8.6% | 16k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 7.1% | 20k |
10.00-13.00 | 6.3% | 22k |
13.00-16.00 | 7.0% | 29k |
16.00-19.00 | 4.0% | 12k |
19.00-23.00 | 9.8% | 10k |
23.00-01.00 | 11.4% | 8,000 |
01.00-06.00 | 2.1% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 4.7% | 9,000 |
10.00-13.00 | 6.9% | 25k |
13.00-16.00 | 7.1% | 18k |
16.00-19.00 | 8.2% | 16k |
19.00-22.00 | 13.9% | 8,000 |
22.00-01.00 | 3.6% | 4,000 |
01.00-06.00 | 2.2% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART FOUR COUNTIES - BEDS/BUCKS/HERTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 174k | 23.0% | 1.8m | 10.6 | 12.9% |
| HEART FOUR COUNTIES - BEDS/BUCKS/HERTS this station | 134k | 17.0% | 909k | 6.8 | 6.4% |
| BBC RADIO 1 | 115k | 15.0% | 1.1m | 9.2 | 7.4% |
| BBC RADIO 4 | 109k | 14.0% | 945k | 8.7 | 6.6% |
| BBC RADIO 5 LIVE | 85k | 11.0% | 665k | 7.8 | 4.7% |
| CLASSIC FM | 61k | 8.0% | 629k | 10.2 | 4.4% |
| BBC 6 MUSIC | 58k | 8.0% | 544k | 9.4 | 3.8% |
| * HEART HERTFORDSHIRE | 49k | 6.0% | 238k | 4.8 | 1.7% |
| TALKSPORT | 43k | 6.0% | 198k | 4.6 | 1.4% |
| MAGIC | 38k | 5.0% | 139k | 3.6 | 1.0% |
| GREATEST HITS RADIO | 34k | 4.0% | 366k | 10.8 | 2.6% |
| KISSTORY | 30k | 4.0% | 61k | 2.0 | 0.4% |
| HEART 80S | 29k | 4.0% | 135k | 4.7 | 0.9% |
| CAPITAL XTRA (UK) | 28k | 4.0% | 109k | 3.9 | 0.8% |
| GOLD RADIO UK | 28k | 4.0% | 253k | 9.2 | 1.8% |
| HITS RADIO | 26k | 3.0% | 65k | 2.5 | 0.5% |
| ABSOLUTE RADIO | 22k | 3.0% | 107k | 4.7 | 0.7% |
| BBC RADIO 3 | 20k | 3.0% | 122k | 6.0 | 0.9% |
| BBC ASIAN NETWORK UK | 18k | 2.0% | 42k | 2.3 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 18k | 2.0% | 29k | 1.6 | 0.2% |
| HEART 90S | 16k | 2.0% | 64k | 3.9 | 0.4% |
| BBC RADIO 1XTRA | 15k | 2.0% | 79k | 5.3 | 0.6% |
| ABSOLUTE 80S | 14k | 2.0% | 78k | 5.7 | 0.5% |
| CAPITAL DANCE | 13k | 2.0% | 46k | 3.6 | 0.3% |
| * GREATEST HITS RADIO (BUCKS BEDS & HERTS) | 13k | 2.0% | 249k | 18.9 | 1.7% |
| MELLOW MAGIC | 13k | 2.0% | 81k | 6.2 | 0.6% |
| PLANET ROCK | 13k | 2.0% | 76k | 6.0 | 0.5% |
| VIRGIN RADIO | 13k | 2.0% | 65k | 5.0 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 12k | 2.0% | 90k | 7.5 | 0.6% |
| ABSOLUTE RADIO 90S | 12k | 2.0% | 37k | 3.2 | 0.3% |
| JAZZ FM | 11k | 1.0% | 27k | 2.4 | 0.2% |
| BBC RADIO 4 EXTRA | 10k | 1.0% | 112k | 10.9 | 0.8% |
| KISS | 10k | 1.0% | 24k | 2.5 | 0.2% |
| KISSTORY R&B | 9,000 | 1.0% | 29k | 3.3 | 0.2% |
| TIMES RADIO | 9,000 | 1.0% | 42k | 4.6 | 0.3% |
| ABSOLUTE RADIO 00S | 8,000 | 1.0% | 17k | 2.0 | 0.1% |
| BBC WORLD SERVICE | 8,000 | 1.0% | 12k | 1.6 | 0.1% |
| MAGIC SOUL | 8,000 | 1.0% | 70k | 8.6 | 0.5% |
| SMOOTH CHILL | 8,000 | 1.0% | 29k | 3.6 | 0.2% |
| TALK (WAS TALKRADIO) | 8,000 | 1.0% | 58k | 7.7 | 0.4% |
| BOOM RADIO | 7,000 | 1.0% | 297k | 43.9 | 2.1% |
| GB NEWS RADIO | 7,000 | 1.0% | 24k | 3.4 | 0.2% |
| HEART 70S | 7,000 | 1.0% | 28k | 4.0 | 0.2% |
| HEART DANCE | 7,000 | 1.0% | 17k | 2.4 | 0.1% |
| HEAT | 7,000 | 1.0% | 14k | 2.2 | 0.1% |
| SMOOTH COUNTRY | 7,000 | 1.0% | 40k | 6.0 | 0.3% |
| SMOOTH RADIO THREE COUNTIES | 7,000 | 1.0% | 127k | 17.2 | 0.9% |
| CAPITAL XTRA RELOADED | 6,000 | 1.0% | 19k | 3.3 | 0.1% |
| KERRANG! | 6,000 | 1.0% | 27k | 4.3 | 0.2% |
| MAGIC CLASSICAL | 6,000 | 1.0% | 155k | 25.7 | 1.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 1.0% | 15k | 2.4 | 0.1% |
| SMOOTH RELAX | 5,000 | 1.0% | 93k | 20.0 | 0.7% |
| ABSOLUTE RADIO 70S | 4,000 | 1.0% | 6,000 | 1.4 | 0.0% |
| BLOOMBERG RADIO | 4,000 | 1.0% | 3,000 | 0.8 | 0.0% |
| KISS XTRA | 4,000 | 0.0% | 7,000 | 1.8 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 0.0% | 4,000 | 1.7 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 6,000 | 1.6 | 0.0% |
| HITS RADIO PRIDE | 3,000 | 0.0% | 2,000 | 0.9 | 0.0% |
| VIRGIN RADIO CHILLED | 3,000 | 0.0% | 5,000 | 2.1 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 7,000 | 3.0 | 0.1% |
| NATION 80S | 2,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 36k | 15.0 | 0.3% |
| * HITS RADIO (BUCKS BEDS & HERTS) | 1,000 | 0.0% | 27k | 33.5 | 0.2% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 2,000 | 1.7 | 0.0% |
| CAPITAL CHILL | 0 | 0.0% | 0 | 0.8 | 0.0% |
| TALKSPORT2 | 0 | 0.0% | 0 | 0.8 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART FOUR COUNTIES - BEDS/BUCKS/HERTS’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART FOUR COUNTIES - BEDS/BUCKS/HERTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)