HITS RADIO (BUCKS BEDS & HERTS)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6503 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.24m · unweighted sample 1,464
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (BUCKS BEDS & HERTS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (BUCKS BEDS & HERTS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (BUCKS BEDS & HERTS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 15k | 1.0% | 4.0 | 100.0% |
| ADULTS 15-24 | 1,000 | 1.0% | 1.5 | 7.9% |
| ADULTS 25-34 | 6,000 | 3.0% | 0.7 | 41.5% |
| ADULTS 35-44 | 1,000 | 0.0% | 14.1 | 7.2% |
| ADULTS 45-54 | 1,000 | 0.0% | 0.5 | 4.6% |
| ADULTS 55-64 | 2,000 | 1.0% | 16.8 | 10.8% |
| ADULTS 65-74 | 4,000 | 3.0% | 1.5 | 25.4% |
| ADULTS 75+ | 0 | 0.0% | 12.7 | 2.6% |
| ADULTS 15-34 | 7,000 | 2.0% | 0.8 | 49.4% |
| ADULTS 15-44 | 9,000 | 1.0% | 2.5 | 56.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 8,000 | 1.0% | 3.1 | 54.8% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 4,000 | 4.0% | 0.8 | 29.6% |
| MEN 35-44 | 1,000 | 1.0% | 14.1 | 7.2% |
| MEN 45-54 | 1,000 | 1.0% | 0.5 | 4.6% |
| MEN 55-64 | — | — | — | — |
| MEN 65-74 | 2,000 | 2.0% | 1.3 | 10.8% |
| MEN 75+ | 0 | 1.0% | 12.7 | 2.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 7,000 | 1.0% | 5.0 | 45.2% |
| WOMEN 15-24 | 1,000 | 2.0% | 1.5 | 7.9% |
| WOMEN 25-34 | 2,000 | 2.0% | 0.6 | 11.8% |
| WOMEN 35-44 | — | — | — | — |
| WOMEN 45-54 | — | — | — | — |
| WOMEN 55-64 | 2,000 | 2.0% | 16.8 | 10.8% |
| WOMEN 65-74 | 2,000 | 3.0% | 1.7 | 14.6% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 11k | 2.0% | 3.7 | 74.7% |
| C2DE ADULTS | 4,000 | 1.0% | 4.9 | 25.3% |
| ABC1 MEN | 7,000 | 2.0% | 1.5 | 47.6% |
| ABC1 WOMEN | 4,000 | 1.0% | 7.5 | 27.1% |
| C2DE MEN | 1,000 | 0.0% | 14.1 | 7.2% |
| C2DE WOMEN | 3,000 | 1.0% | 1.3 | 18.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (BUCKS BEDS & HERTS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 0.3% | 13k |
06.00-09.00 | 0.3% | 7,000 |
06.00-12.00 | 0.3% | 7,000 |
06.00-18.00 | 0.4% | 12k |
06.00-24.00 | 0.3% | 13k |
09.00-12.00 | 0.4% | 3,000 |
12.00-15.00 | 0.4% | 4,000 |
15.00-18.00 | 0.3% | 4,000 |
18.00-21.00 | 0.0% | 1,000 |
21.00-24.00 | 0.1% | 1,000 |
24.00-06.00 | — | — |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | — | — |
06.00-12.00 | 0.2% | 1,000 |
06.00-18.00 | 0.1% | 2,000 |
06.00-24.00 | 0.1% | 2,000 |
06.00-06.00 | 0.1% | 2,000 |
09.00-12.00 | 0.4% | 1,000 |
12.00-15.00 | 0.1% | 1,000 |
15.00-18.00 | 0.0% | 0 |
18.00-21.00 | 0.1% | 0 |
21.00-24.00 | 0.2% | 1,000 |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.2% | 1,000 |
06.00-12.00 | 0.1% | 2,000 |
06.00-18.00 | 0.1% | 3,000 |
06.00-24.00 | 0.1% | 3,000 |
06.00-06.00 | 0.1% | 3,000 |
09.00-12.00 | 0.0% | 1,000 |
12.00-15.00 | 0.2% | 2,000 |
15.00-18.00 | 0.2% | 1,000 |
18.00-21.00 | — | — |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (BUCKS BEDS & HERTS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 288k | 23.0% | 3.6m | 12.5 | 15.6% |
| BBC RADIO 1 | 205k | 17.0% | 2.0m | 9.6 | 8.6% |
| BBC RADIO 4 | 202k | 16.0% | 2.0m | 9.9 | 8.7% |
| BBC RADIO 5 LIVE | 123k | 10.0% | 1.0m | 8.3 | 4.4% |
| CLASSIC FM | 111k | 9.0% | 959k | 8.7 | 4.2% |
| * HEART FOUR COUNTIES - BEDS/BUCKS/HERTS | 84k | 7.0% | 714k | 8.5 | 3.1% |
| TALKSPORT | 78k | 6.0% | 425k | 5.4 | 1.8% |
| BBC 6 MUSIC | 69k | 6.0% | 580k | 8.4 | 2.5% |
| HEART 80S | 54k | 4.0% | 183k | 3.4 | 0.8% |
| GREATEST HITS RADIO (BUCKS BEDS & HERTS) | 53k | 4.0% | 515k | 9.8 | 2.2% |
| CAPITAL XTRA (UK) | 51k | 4.0% | 214k | 4.2 | 0.9% |
| MAGIC | 51k | 4.0% | 184k | 3.6 | 0.8% |
| ABSOLUTE RADIO | 37k | 3.0% | 193k | 5.2 | 0.8% |
| BBC RADIO 3 | 35k | 3.0% | 238k | 6.8 | 1.0% |
| BBC WORLD SERVICE | 34k | 3.0% | 113k | 3.3 | 0.5% |
| KISSTORY | 34k | 3.0% | 155k | 4.5 | 0.7% |
| BBC RADIO 1XTRA | 33k | 3.0% | 159k | 4.9 | 0.7% |
| GOLD RADIO UK | 33k | 3.0% | 292k | 8.9 | 1.3% |
| * SMOOTH RADIO THREE COUNTIES | 27k | 2.0% | 184k | 6.9 | 0.8% |
| BBC ASIAN NETWORK UK | 25k | 2.0% | 75k | 3.0 | 0.3% |
| KISS | 25k | 2.0% | 98k | 4.0 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 24k | 2.0% | 48k | 2.0 | 0.2% |
| CAPITAL DANCE | 24k | 2.0% | 62k | 2.6 | 0.3% |
| BBC RADIO 4 EXTRA | 23k | 2.0% | 564k | 24.4 | 2.5% |
| ABSOLUTE 80S | 22k | 2.0% | 112k | 5.0 | 0.5% |
| HEART 90S | 21k | 2.0% | 70k | 3.4 | 0.3% |
| TALK (WAS TALKRADIO) | 19k | 2.0% | 200k | 10.6 | 0.9% |
| VIRGIN RADIO | 19k | 2.0% | 92k | 4.8 | 0.4% |
| ABSOLUTE RADIO 90S | 18k | 1.0% | 71k | 4.0 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 17k | 1.0% | 89k | 5.4 | 0.4% |
| HEART DANCE | 16k | 1.0% | 54k | 3.3 | 0.2% |
| HITS RADIO (BUCKS BEDS & HERTS) this station | 15k | 1.0% | 60k | 4.0 | 0.3% |
| MELLOW MAGIC | 14k | 1.0% | 83k | 6.1 | 0.4% |
| PLANET ROCK | 13k | 1.0% | 107k | 8.1 | 0.5% |
| CAPITAL XTRA RELOADED | 12k | 1.0% | 30k | 2.6 | 0.1% |
| GB NEWS RADIO | 12k | 1.0% | 29k | 2.4 | 0.1% |
| HEAT | 12k | 1.0% | 50k | 4.3 | 0.2% |
| KISSTORY R&B | 12k | 1.0% | 36k | 3.1 | 0.2% |
| MAGIC SOUL | 12k | 1.0% | 68k | 5.5 | 0.3% |
| BOOM RADIO | 11k | 1.0% | 276k | 25.2 | 1.2% |
| SMOOTH RELAX | 11k | 1.0% | 136k | 12.9 | 0.6% |
| SMOOTH CHILL | 9,000 | 1.0% | 43k | 4.8 | 0.2% |
| HEART 70S | 8,000 | 1.0% | 19k | 2.4 | 0.1% |
| TIMES RADIO | 8,000 | 1.0% | 34k | 4.5 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 8,000 | 1.0% | 16k | 1.9 | 0.1% |
| ABSOLUTE RADIO 00S | 7,000 | 1.0% | 18k | 2.6 | 0.1% |
| MAGIC CLASSICAL | 7,000 | 1.0% | 155k | 22.2 | 0.7% |
| SMOOTH COUNTRY | 7,000 | 1.0% | 17k | 2.6 | 0.1% |
| VIRGIN RADIO CHILLED | 7,000 | 1.0% | 19k | 2.6 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 6,000 | 1.0% | 44k | 6.9 | 0.2% |
| JAZZ FM | 6,000 | 1.0% | 20k | 3.2 | 0.1% |
| KERRANG! | 6,000 | 0.0% | 27k | 4.9 | 0.1% |
| KISS XTRA | 6,000 | 0.0% | 23k | 3.9 | 0.1% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 45k | 9.2 | 0.2% |
| TALKSPORT2 | 5,000 | 0.0% | 11k | 2.2 | 0.0% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 6,000 | 1.4 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 4,000 | 0.0% | 20k | 5.5 | 0.1% |
| VIRGIN RADIO 80S | 4,000 | 0.0% | 4,000 | 1.0 | 0.0% |
| HITS RADIO PRIDE | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| BLOOMBERG RADIO | 2,000 | 0.0% | 17k | 7.2 | 0.1% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 2,000 | 0.9 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 2,000 | 1.9 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (BUCKS BEDS & HERTS)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (BUCKS BEDS & HERTS) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)