SMOOTH RADIO THREE COUNTIES
HLocal / regional · RAJAR code 4329 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.70m · unweighted sample 2,115
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO THREE COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO THREE COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO THREE COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 38k | 2.0% | 6.5 | 100.0% |
| ADULTS 15-24 | 1,000 | 0.0% | 0.3 | 3.1% |
| ADULTS 25-34 | 4,000 | 1.0% | 0.8 | 10.4% |
| ADULTS 35-44 | 4,000 | 1.0% | 10.0 | 10.1% |
| ADULTS 45-54 | 3,000 | 1.0% | 1.0 | 7.7% |
| ADULTS 55-64 | 11k | 5.0% | 7.9 | 30.3% |
| ADULTS 65-74 | 11k | 6.0% | 9.5 | 29.4% |
| ADULTS 75+ | 3,000 | 2.0% | 1.9 | 9.1% |
| ADULTS 15-34 | 5,000 | 1.0% | 0.7 | 13.5% |
| ADULTS 15-44 | 9,000 | 1.0% | 4.7 | 23.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 21k | 3.0% | 5.8 | 55.7% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 4,000 | 3.0% | 0.8 | 9.3% |
| MEN 35-44 | 2,000 | 1.0% | 15.8 | 5.9% |
| MEN 45-54 | 2,000 | 2.0% | 0.8 | 5.8% |
| MEN 55-64 | 6,000 | 5.0% | 7.4 | 16.7% |
| MEN 65-74 | 3,000 | 4.0% | 8.4 | 8.9% |
| MEN 75+ | 3,000 | 5.0% | 1.9 | 9.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 17k | 2.0% | 7.5 | 44.3% |
| WOMEN 15-24 | 1,000 | 1.0% | 0.3 | 3.1% |
| WOMEN 25-34 | 0 | 0.0% | 1.0 | 1.1% |
| WOMEN 35-44 | 2,000 | 1.0% | 1.8 | 4.2% |
| WOMEN 45-54 | 1,000 | 1.0% | 1.8 | 1.9% |
| WOMEN 55-64 | 5,000 | 4.0% | 8.5 | 13.6% |
| WOMEN 65-74 | 8,000 | 7.0% | 10.0 | 20.5% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 18k | 2.0% | 6.7 | 46.9% |
| C2DE ADULTS | 20k | 3.0% | 6.4 | 53.1% |
| ABC1 MEN | 8,000 | 2.0% | 8.7 | 20.6% |
| ABC1 WOMEN | 10k | 2.0% | 5.1 | 26.3% |
| C2DE MEN | 13k | 4.0% | 4.0 | 35.1% |
| C2DE WOMEN | 7,000 | 2.0% | 10.9 | 18.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO THREE COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.8% | 13k |
06.00-06.00 | 0.8% | 28k |
10.00-13.00 | 1.0% | 13k |
13.00-16.00 | 0.9% | 14k |
16.00-19.00 | 0.7% | 14k |
19.00-22.00 | 0.5% | 5,000 |
22.00-01.00 | 0.5% | 2,000 |
01.00-04.00 | 2.5% | 4,000 |
04.00-06.00 | 1.2% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.0% | 6,000 |
10.00-13.00 | 1.0% | 7,000 |
13.00-16.00 | 0.3% | 4,000 |
16.00-19.00 | 0.0% | 0 |
19.00-22.00 | 0.1% | 0 |
22.00-01.00 | 0.4% | 2,000 |
01.00-06.00 | 0.6% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.4% | 4,000 |
10.00-13.00 | 0.5% | 6,000 |
13.00-16.00 | 0.6% | 4,000 |
16.00-19.00 | 0.0% | 0 |
19.00-22.00 | — | — |
22.00-01.00 | 1.3% | 2,000 |
01.00-06.00 | 5.8% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO THREE COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 386k | 23.0% | 4.4m | 11.3 | 14.4% |
| BBC RADIO 4 | 270k | 16.0% | 2.6m | 9.7 | 8.7% |
| BBC RADIO 1 | 254k | 15.0% | 2.8m | 11.1 | 9.3% |
| BBC RADIO 5 LIVE | 180k | 11.0% | 1.4m | 7.6 | 4.5% |
| * HEART FOUR COUNTIES - BEDS/BUCKS/HERTS | 134k | 8.0% | 909k | 6.8 | 3.0% |
| CLASSIC FM | 124k | 7.0% | 1.0m | 8.4 | 3.5% |
| TALKSPORT | 102k | 6.0% | 453k | 4.5 | 1.5% |
| MAGIC | 95k | 6.0% | 505k | 5.3 | 1.7% |
| BBC 6 MUSIC | 92k | 5.0% | 815k | 8.9 | 2.7% |
| GREATEST HITS RADIO | 83k | 5.0% | 717k | 8.6 | 2.4% |
| HEART 80S | 78k | 5.0% | 296k | 3.8 | 1.0% |
| CAPITAL XTRA (UK) | 64k | 4.0% | 233k | 3.6 | 0.8% |
| HITS RADIO | 64k | 4.0% | 152k | 2.4 | 0.5% |
| * HEART HERTFORDSHIRE | 58k | 3.0% | 248k | 4.3 | 0.8% |
| KISSTORY | 55k | 3.0% | 233k | 4.3 | 0.8% |
| BBC RADIO 3 | 51k | 3.0% | 253k | 5.0 | 0.8% |
| ABSOLUTE RADIO | 49k | 3.0% | 231k | 4.7 | 0.8% |
| BBC RADIO 1XTRA | 44k | 3.0% | 187k | 4.3 | 0.6% |
| * GREATEST HITS RADIO (BUCKS BEDS & HERTS) | 43k | 3.0% | 490k | 11.3 | 1.6% |
| HEART 90S | 39k | 2.0% | 141k | 3.6 | 0.5% |
| BBC RADIO 5 SPORTS EXTRA | 38k | 2.0% | 79k | 2.1 | 0.3% |
| SMOOTH RADIO THREE COUNTIES this station | 38k | 2.0% | 247k | 6.5 | 0.8% |
| BBC RADIO 4 EXTRA | 36k | 2.0% | 932k | 25.5 | 3.1% |
| GOLD RADIO UK | 36k | 2.0% | 300k | 8.4 | 1.0% |
| BBC ASIAN NETWORK UK | 35k | 2.0% | 96k | 2.8 | 0.3% |
| BBC WORLD SERVICE | 34k | 2.0% | 123k | 3.6 | 0.4% |
| ABSOLUTE RADIO 90S | 30k | 2.0% | 90k | 3.0 | 0.3% |
| KISS | 30k | 2.0% | 108k | 3.6 | 0.4% |
| ABSOLUTE 80S | 29k | 2.0% | 130k | 4.5 | 0.4% |
| VIRGIN RADIO | 29k | 2.0% | 151k | 5.2 | 0.5% |
| PLANET ROCK | 27k | 2.0% | 427k | 15.7 | 1.4% |
| TALK (WAS TALKRADIO) | 27k | 2.0% | 337k | 12.6 | 1.1% |
| CAPITAL DANCE | 24k | 1.0% | 63k | 2.6 | 0.2% |
| MAGIC SOUL | 24k | 1.0% | 156k | 6.6 | 0.5% |
| HEART DANCE | 23k | 1.0% | 62k | 2.7 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 22k | 1.0% | 113k | 5.1 | 0.4% |
| GB NEWS RADIO | 21k | 1.0% | 60k | 2.8 | 0.2% |
| MELLOW MAGIC | 19k | 1.0% | 99k | 5.3 | 0.3% |
| TIMES RADIO | 19k | 1.0% | 73k | 3.9 | 0.2% |
| SMOOTH COUNTRY | 18k | 1.0% | 97k | 5.3 | 0.3% |
| JAZZ FM | 17k | 1.0% | 93k | 5.4 | 0.3% |
| KISSTORY R&B | 17k | 1.0% | 46k | 2.7 | 0.2% |
| CAPITAL XTRA RELOADED | 15k | 1.0% | 31k | 2.2 | 0.1% |
| HEART 70S | 15k | 1.0% | 51k | 3.3 | 0.2% |
| SMOOTH CHILL | 15k | 1.0% | 52k | 3.4 | 0.2% |
| ABSOLUTE RADIO 00S | 14k | 1.0% | 41k | 2.8 | 0.1% |
| * HITS RADIO (BUCKS BEDS & HERTS) | 14k | 1.0% | 58k | 4.2 | 0.2% |
| BOOM RADIO | 13k | 1.0% | 371k | 28.8 | 1.2% |
| ABSOLUTE RADIO COUNTRY | 12k | 1.0% | 57k | 4.6 | 0.2% |
| HEAT | 12k | 1.0% | 51k | 4.4 | 0.2% |
| SMOOTH RELAX | 12k | 1.0% | 114k | 9.8 | 0.4% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 12k | 1.0% | 39k | 3.2 | 0.1% |
| BLOOMBERG RADIO | 10k | 1.0% | 46k | 4.6 | 0.2% |
| KERRANG! | 10k | 1.0% | 52k | 5.3 | 0.2% |
| KISS XTRA | 10k | 1.0% | 28k | 2.7 | 0.1% |
| VIRGIN RADIO CHILLED | 10k | 1.0% | 21k | 2.2 | 0.1% |
| MAGIC CLASSICAL | 9,000 | 1.0% | 157k | 18.3 | 0.5% |
| ABSOLUTE RADIO 10S | 7,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| HITS RADIO CHILLED | 7,000 | 0.0% | 10k | 1.4 | 0.0% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 7,000 | 1.3 | 0.0% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 45k | 8.4 | 0.2% |
| TALKSPORT2 | 5,000 | 0.0% | 6,000 | 1.3 | 0.0% |
| VIRGIN RADIO 80S | 5,000 | 0.0% | 7,000 | 1.4 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 4,000 | 0.0% | 20k | 5.5 | 0.1% |
| NATION 80S | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| CAPITAL CHILL | 3,000 | 0.0% | 4,000 | 1.1 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO THREE COUNTIES’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO THREE COUNTIES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)