HEART HERTFORDSHIRE
HLocal / regional · RAJAR code 3104 · Half-yearly — 6-month rolling sample · Local
Part of: COMMUNICORP UK
Headline figures · MAR 2026
TSA population 763k · unweighted sample 881
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART HERTFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART HERTFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART HERTFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 61k | 8.0% | 4.2 | 100.0% |
| ADULTS 15-24 | 8,000 | 8.0% | 3.7 | 12.8% |
| ADULTS 25-34 | 13k | 11.0% | 5.5 | 20.9% |
| ADULTS 35-44 | 12k | 9.0% | 1.4 | 20.4% |
| ADULTS 45-54 | 14k | 11.0% | 4.5 | 23.0% |
| ADULTS 55-64 | 7,000 | 6.0% | 9.5 | 11.6% |
| ADULTS 65-74 | 6,000 | 7.0% | 1.1 | 10.5% |
| ADULTS 75+ | 1,000 | 1.0% | 0.8 | 0.8% |
| ADULTS 15-34 | 20k | 9.0% | 4.8 | 33.6% |
| ADULTS 15-44 | 33k | 9.0% | 3.5 | 54.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 24k | 7.0% | 6.2 | 39.8% |
| MEN 15-24 | 1,000 | 3.0% | 0.7 | 2.2% |
| MEN 25-34 | 1,000 | 2.0% | 34.9 | 2.1% |
| MEN 35-44 | 5,000 | 7.0% | 1.2 | 7.6% |
| MEN 45-54 | 6,000 | 10.0% | 5.3 | 10.0% |
| MEN 55-64 | 5,000 | 9.0% | 12.6 | 8.2% |
| MEN 65-74 | 5,000 | 14.0% | 0.5 | 8.8% |
| MEN 75+ | 1,000 | 1.0% | 0.8 | 0.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 36k | 9.0% | 2.8 | 60.2% |
| WOMEN 15-24 | 6,000 | 13.0% | 4.3 | 10.6% |
| WOMEN 25-34 | 11k | 19.0% | 2.2 | 18.8% |
| WOMEN 35-44 | 8,000 | 11.0% | 1.5 | 12.7% |
| WOMEN 45-54 | 8,000 | 12.0% | 3.9 | 13.0% |
| WOMEN 55-64 | 2,000 | 4.0% | 2.1 | 3.4% |
| WOMEN 65-74 | 1,000 | 2.0% | 4.0 | 1.7% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 37k | 7.0% | 2.6 | 60.4% |
| C2DE ADULTS | 24k | 9.0% | 6.5 | 39.6% |
| ABC1 MEN | 15k | 6.0% | 2.7 | 24.1% |
| ABC1 WOMEN | 22k | 9.0% | 2.6 | 36.3% |
| C2DE MEN | 10k | 8.0% | 11.5 | 15.7% |
| C2DE WOMEN | 14k | 10.0% | 3.2 | 23.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART HERTFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 1.0% | 17k |
10.00-13.00 | 1.9% | 21k |
13.00-16.00 | 2.4% | 21k |
16.00-19.00 | 1.7% | 20k |
19.00-22.00 | 2.2% | 19k |
22.00-01.00 | 0.5% | 2,000 |
01.00-04.00 | 2.0% | 2,000 |
04.00-06.30 | 0.7% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.5% | 4,000 |
10.00-13.00 | 3.7% | 15k |
13.00-16.00 | 2.1% | 9,000 |
16.00-19.00 | 2.2% | 6,000 |
19.00-23.00 | 3.7% | 5,000 |
23.00-01.00 | 2.1% | 2,000 |
01.00-06.00 | 0.5% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.4% | 2,000 |
09.00-12.00 | 1.9% | 7,000 |
12.00-16.00 | 2.9% | 15k |
16.00-19.00 | 1.4% | 3,000 |
19.00-22.00 | 1.2% | 1,000 |
22.00-01.00 | 0.6% | 1,000 |
01.00-06.00 | 1.1% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART HERTFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 158k | 21.0% | 1.4m | 8.6 | 9.7% |
| BBC RADIO 4 | 136k | 18.0% | 1.5m | 11.2 | 10.9% |
| BBC RADIO 1 | 106k | 14.0% | 1.1m | 10.4 | 7.9% |
| BBC RADIO 5 LIVE | 100k | 13.0% | 590k | 5.9 | 4.2% |
| * HEART FOUR COUNTIES - BEDS/BUCKS/HERTS | 88k | 12.0% | 504k | 5.7 | 3.6% |
| MAGIC | 68k | 9.0% | 403k | 5.9 | 2.9% |
| HEART HERTFORDSHIRE this station | 61k | 8.0% | 253k | 4.2 | 1.8% |
| TALKSPORT | 52k | 7.0% | 331k | 6.3 | 2.4% |
| CLASSIC FM | 51k | 7.0% | 542k | 10.6 | 3.9% |
| BBC 6 MUSIC | 47k | 6.0% | 416k | 8.9 | 3.0% |
| HITS RADIO | 44k | 6.0% | 59k | 1.3 | 0.4% |
| HEART 80S | 40k | 5.0% | 199k | 5.0 | 1.4% |
| BBC RADIO 3 | 34k | 4.0% | 190k | 5.6 | 1.4% |
| GREATEST HITS RADIO | 34k | 4.0% | 294k | 8.7 | 2.1% |
| CAPITAL XTRA (UK) | 33k | 4.0% | 90k | 2.8 | 0.6% |
| ABSOLUTE RADIO | 31k | 4.0% | 77k | 2.5 | 0.5% |
| KISSTORY | 31k | 4.0% | 62k | 2.0 | 0.4% |
| HEART 90S | 27k | 3.0% | 129k | 4.8 | 0.9% |
| ABSOLUTE 80S | 21k | 3.0% | 122k | 5.8 | 0.9% |
| BBC RADIO 1XTRA | 18k | 2.0% | 98k | 5.4 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 18k | 2.0% | 31k | 1.7 | 0.2% |
| KISS | 17k | 2.0% | 46k | 2.7 | 0.3% |
| MAGIC SOUL | 17k | 2.0% | 132k | 7.8 | 0.9% |
| PLANET ROCK | 17k | 2.0% | 333k | 19.5 | 2.4% |
| ABSOLUTE RADIO 90S | 16k | 2.0% | 49k | 3.0 | 0.3% |
| BBC RADIO 4 EXTRA | 16k | 2.0% | 68k | 4.3 | 0.5% |
| TIMES RADIO | 16k | 2.0% | 104k | 6.7 | 0.7% |
| BBC WORLD SERVICE | 14k | 2.0% | 53k | 3.7 | 0.4% |
| CAPITAL XTRA RELOADED | 11k | 2.0% | 30k | 2.7 | 0.2% |
| * SMOOTH RADIO THREE COUNTIES | 11k | 1.0% | 145k | 13.6 | 1.0% |
| TALK (WAS TALKRADIO) | 11k | 1.0% | 72k | 6.6 | 0.5% |
| VIRGIN RADIO | 11k | 1.0% | 52k | 4.6 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 10k | 1.0% | 39k | 3.9 | 0.3% |
| BBC ASIAN NETWORK UK | 10k | 1.0% | 32k | 3.2 | 0.2% |
| BLOOMBERG RADIO | 10k | 1.0% | 31k | 3.2 | 0.2% |
| GB NEWS RADIO | 10k | 1.0% | 34k | 3.4 | 0.2% |
| HEART 70S | 10k | 1.0% | 46k | 4.4 | 0.3% |
| GOLD RADIO UK | 9,000 | 1.0% | 15k | 1.7 | 0.1% |
| KISSTORY R&B | 9,000 | 1.0% | 24k | 2.8 | 0.2% |
| SMOOTH CHILL | 9,000 | 1.0% | 36k | 4.2 | 0.3% |
| HEART DANCE | 8,000 | 1.0% | 14k | 1.9 | 0.1% |
| KISS XTRA | 8,000 | 1.0% | 19k | 2.4 | 0.1% |
| SMOOTH COUNTRY | 8,000 | 1.0% | 49k | 6.6 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 7,000 | 1.0% | 32k | 4.2 | 0.2% |
| JAZZ FM | 7,000 | 1.0% | 11k | 1.6 | 0.1% |
| MELLOW MAGIC | 7,000 | 1.0% | 63k | 8.6 | 0.5% |
| ABSOLUTE RADIO 00S | 6,000 | 1.0% | 12k | 2.2 | 0.1% |
| CAPITAL DANCE | 6,000 | 1.0% | 14k | 2.1 | 0.1% |
| HITS RADIO CHILLED | 6,000 | 1.0% | 10k | 1.5 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 1.0% | 25k | 4.0 | 0.2% |
| HEAT | 5,000 | 1.0% | 14k | 2.6 | 0.1% |
| KERRANG! | 5,000 | 1.0% | 13k | 2.4 | 0.1% |
| SMOOTH RELAX | 5,000 | 1.0% | 95k | 18.4 | 0.7% |
| ABSOLUTE RADIO 70S | 4,000 | 1.0% | 13k | 3.4 | 0.1% |
| BOOM RADIO | 4,000 | 1.0% | 116k | 25.8 | 0.8% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 3,000 | 0.0% | 2,000 | 0.9 | 0.0% |
| VIRGIN RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 2,000 | 0.9 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| TALKSPORT2 | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 3,000 | 2.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART HERTFORDSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART HERTFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)