HITS RADIO (NORTHAMPTONSHIRE)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6510 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 655k · unweighted sample 761
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (NORTHAMPTONSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (NORTHAMPTONSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (NORTHAMPTONSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 17k | 3.0% | 2.4 | 100.0% |
| ADULTS 15-24 | 1,000 | 1.0% | 10.7 | 6.7% |
| ADULTS 25-34 | 6,000 | 5.0% | 1.3 | 34.0% |
| ADULTS 35-44 | 6,000 | 5.0% | 2.3 | 33.9% |
| ADULTS 45-54 | 2,000 | 2.0% | 2.8 | 14.6% |
| ADULTS 55-64 | — | — | — | — |
| ADULTS 65-74 | 2,000 | 2.0% | 0.3 | 10.9% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 7,000 | 4.0% | 2.8 | 40.7% |
| ADULTS 15-44 | 13k | 4.0% | 2.6 | 74.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 9,000 | 3.0% | 0.9 | 54.9% |
| MEN 15-24 | 0 | 1.0% | 1.0 | 2.5% |
| MEN 25-34 | 3,000 | 5.0% | 1.9 | 16.1% |
| MEN 35-44 | 4,000 | 7.0% | 0.6 | 22.5% |
| MEN 45-54 | 1,000 | 1.0% | 0.8 | 3.0% |
| MEN 55-64 | — | — | — | — |
| MEN 65-74 | 2,000 | 4.0% | 0.3 | 10.9% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 8,000 | 2.0% | 4.1 | 45.1% |
| WOMEN 15-24 | 1,000 | 1.0% | 16.5 | 4.2% |
| WOMEN 25-34 | 3,000 | 6.0% | 0.7 | 17.9% |
| WOMEN 35-44 | 2,000 | 3.0% | 5.6 | 11.4% |
| WOMEN 45-54 | 2,000 | 4.0% | 3.3 | 11.6% |
| WOMEN 55-64 | — | — | — | — |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 7,000 | 2.0% | 2.0 | 39.8% |
| C2DE ADULTS | 10k | 4.0% | 2.6 | 60.2% |
| ABC1 MEN | 4,000 | 2.0% | 1.7 | 20.5% |
| ABC1 WOMEN | 3,000 | 2.0% | 2.3 | 19.2% |
| C2DE MEN | 6,000 | 5.0% | 0.5 | 34.4% |
| C2DE WOMEN | 4,000 | 3.0% | 5.4 | 25.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (NORTHAMPTONSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 0.5% | 13k |
06.00-09.00 | 0.1% | 1,000 |
06.00-12.00 | 0.3% | 3,000 |
06.00-18.00 | 0.5% | 7,000 |
06.00-24.00 | 0.5% | 13k |
09.00-12.00 | 0.4% | 3,000 |
12.00-15.00 | 0.8% | 4,000 |
15.00-18.00 | 0.9% | 5,000 |
18.00-21.00 | 0.5% | 6,000 |
21.00-24.00 | 0.4% | 2,000 |
24.00-06.00 | 0.2% | 0 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.0% | 0 |
06.00-12.00 | 0.0% | 0 |
06.00-18.00 | 0.2% | 3,000 |
06.00-24.00 | 0.2% | 3,000 |
06.00-06.00 | 0.2% | 3,000 |
09.00-12.00 | 0.0% | 0 |
12.00-15.00 | 0.5% | 2,000 |
15.00-18.00 | 0.2% | 1,000 |
18.00-21.00 | 0.1% | 1,000 |
21.00-24.00 | — | — |
24.00-06.00 | 0.5% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.1% | 0 |
06.00-12.00 | 0.0% | 0 |
06.00-18.00 | 0.1% | 2,000 |
06.00-24.00 | 0.1% | 2,000 |
06.00-06.00 | 0.1% | 2,000 |
09.00-12.00 | 0.0% | 0 |
12.00-15.00 | 0.2% | 1,000 |
15.00-18.00 | 0.1% | 1,000 |
18.00-21.00 | 0.3% | 1,000 |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (NORTHAMPTONSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 165k | 25.0% | 1.9m | 11.2 | 19.7% |
| HEART FOUR COUNTIES - NORTHAMPTONSHIRE | 128k | 19.0% | 750k | 5.9 | 8.0% |
| BBC RADIO 1 | 106k | 16.0% | 686k | 6.5 | 7.3% |
| BBC RADIO 4 | 77k | 12.0% | 680k | 8.8 | 7.2% |
| BBC RADIO 5 LIVE | 65k | 10.0% | 273k | 4.2 | 2.9% |
| CLASSIC FM | 46k | 7.0% | 319k | 7.0 | 3.4% |
| GREATEST HITS RADIO (NORTHAMPTONSHIRE) | 45k | 7.0% | 363k | 8.1 | 3.9% |
| BBC RADIO 4 EXTRA | 30k | 5.0% | 124k | 4.1 | 1.3% |
| ABSOLUTE RADIO | 26k | 4.0% | 146k | 5.7 | 1.5% |
| GOLD RADIO UK | 26k | 4.0% | 225k | 8.8 | 2.4% |
| TALKSPORT | 26k | 4.0% | 96k | 3.7 | 1.0% |
| BBC 6 MUSIC | 24k | 4.0% | 184k | 7.7 | 2.0% |
| HEART 80S | 23k | 3.0% | 74k | 3.3 | 0.8% |
| KISSTORY | 18k | 3.0% | 52k | 3.0 | 0.6% |
| HITS RADIO (NORTHAMPTONSHIRE) this station | 17k | 3.0% | 40k | 2.4 | 0.4% |
| ABSOLUTE 80S | 16k | 2.0% | 68k | 4.2 | 0.7% |
| BOOM RADIO | 16k | 2.0% | 325k | 20.9 | 3.5% |
| BBC RADIO 1XTRA | 14k | 2.0% | 70k | 5.0 | 0.7% |
| HEART 70S | 13k | 2.0% | 75k | 5.9 | 0.8% |
| CAPITAL DANCE | 12k | 2.0% | 29k | 2.5 | 0.3% |
| BBC RADIO 3 | 11k | 2.0% | 74k | 7.0 | 0.8% |
| MAGIC | 11k | 2.0% | 32k | 2.9 | 0.3% |
| VIRGIN RADIO | 11k | 2.0% | 48k | 4.3 | 0.5% |
| CAPITAL XTRA (UK) | 10k | 2.0% | 89k | 8.8 | 0.9% |
| HEART 90S | 10k | 2.0% | 23k | 2.3 | 0.2% |
| HEART DANCE | 10k | 1.0% | 56k | 5.9 | 0.6% |
| KERRANG! | 10k | 2.0% | 153k | 15.3 | 1.6% |
| PLANET ROCK | 10k | 2.0% | 37k | 3.6 | 0.4% |
| TIMES RADIO | 9,000 | 1.0% | 95k | 10.3 | 1.0% |
| ABSOLUTE RADIO 90S | 8,000 | 1.0% | 20k | 2.4 | 0.2% |
| BBC WORLD SERVICE | 7,000 | 1.0% | 26k | 3.6 | 0.3% |
| CAPITAL XTRA RELOADED | 7,000 | 1.0% | 20k | 3.1 | 0.2% |
| HEAT | 7,000 | 1.0% | 46k | 6.3 | 0.5% |
| SMOOTH RELAX | 7,000 | 1.0% | 21k | 2.8 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 6,000 | 1.0% | 6,000 | 1.0 | 0.1% |
| GB NEWS RADIO | 6,000 | 1.0% | 35k | 5.5 | 0.4% |
| KISS | 6,000 | 1.0% | 12k | 1.9 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 5,000 | 1.0% | 7,000 | 1.3 | 0.1% |
| ABSOLUTE RADIO 00S | 5,000 | 1.0% | 14k | 3.0 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 5,000 | 1.0% | 27k | 5.6 | 0.3% |
| KISSTORY R&B | 5,000 | 1.0% | 8,000 | 1.7 | 0.1% |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 11k | 2.3 | 0.1% |
| ABSOLUTE RADIO 10S | 4,000 | 1.0% | 3,000 | 0.7 | 0.0% |
| JAZZ FM | 4,000 | 1.0% | 11k | 2.5 | 0.1% |
| MAGIC SOUL | 4,000 | 1.0% | 4,000 | 1.0 | 0.0% |
| SMOOTH CHILL | 4,000 | 1.0% | 11k | 3.2 | 0.1% |
| SMOOTH COUNTRY | 4,000 | 1.0% | 7,000 | 1.7 | 0.1% |
| TALKSPORT2 | 4,000 | 1.0% | 26k | 5.9 | 0.3% |
| VIRGIN RADIO 80S | 4,000 | 1.0% | 4,000 | 1.0 | 0.0% |
| ABSOLUTE RADIO 70S | 3,000 | 0.0% | 8,000 | 2.6 | 0.1% |
| BBC ASIAN NETWORK UK | 3,000 | 0.0% | 6,000 | 2.3 | 0.1% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 3,000 | 0.8 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| MELLOW MAGIC | 1,000 | 0.0% | 2,000 | 1.6 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| TALK (WAS TALKRADIO) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (NORTHAMPTONSHIRE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (NORTHAMPTONSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)