HEART FOUR COUNTIES - NORTHAMPTONSHIRE
HLocal / regional · RAJAR code 4450 · · Local
Headline figures · JUN 2026
Weekly reach
144k
16kvs prev. quarter
% reach
22.0%
3.0%vs prev. quarter
Total hours
862k
112kvs prev. quarter
Average hours
6.0
0.1vs prev. quarter
Market share
8.1%
0.1%vs prev. quarter
TSA population 662k · unweighted sample 754
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
01.00-04.00 | 12.1% | 2,000 |
04.00-06.30 | 8.6% | 8,000 |
06.30-10.00 | 7.7% | 65k |
10.00-13.00 | 6.7% | 52k |
13.00-16.00 | 9.6% | 56k |
16.00-19.00 | 10.5% | 59k |
19.00-22.00 | 13.3% | 31k |
22.00-01.00 | 6.7% | 9,000 |
| Saturday | Share | Reach |
|---|---|---|
01.00-06.00 | 2.9% | 2,000 |
06.00-10.00 | 5.1% | 18k |
10.00-13.00 | 6.9% | 21k |
13.00-16.00 | 7.7% | 17k |
16.00-19.00 | 3.9% | 9,000 |
19.00-22.00 | 6.0% | 6,000 |
22.00-01.00 | 1.8% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
01.00-06.00 | 0.0% | 0 |
06.00-10.00 | 3.1% | 8,000 |
10.00-13.00 | 8.2% | 23k |
13.00-16.00 | 10.9% | 19k |
16.00-19.00 | 4.4% | 9,000 |
19.00-22.00 | 7.7% | 4,000 |
22.00-01.00 | 1.5% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 144k | 22.0% | 6.0 | 100.0% |
| ADULTS 15-24 | 21k | 24.0% | 3.4 | 14.6% |
| ADULTS 25-34 | 29k | 27.0% | 6.5 | 19.9% |
| ADULTS 35-44 | 30k | 25.0% | 7.6 | 20.9% |
| ADULTS 45-54 | 32k | 32.0% | 5.9 | 22.4% |
| ADULTS 55-64 | 17k | 15.0% | 6.7 | 11.7% |
| ADULTS 65-74 | 11k | 13.0% | 2.9 | 7.8% |
| ADULTS 75+ | 4,000 | 8.0% | 10.2 | 2.7% |
| ADULTS 15-34 | 50k | 26.0% | 5.2 | 34.6% |
| ADULTS 15-44 | 80k | 25.0% | 6.1 | 55.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 65k | 20.0% | 5.4 | 45.6% |
| MEN 15-24 | 15k | 36.0% | 4.1 | 10.2% |
| MEN 25-34 | 9,000 | 17.0% | 1.0 | 6.6% |
| MEN 35-44 | 13k | 21.0% | 4.8 | 8.8% |
| MEN 45-54 | 14k | 28.0% | 8.0 | 9.7% |
| MEN 55-64 | 10k | 20.0% | 10.4 | 7.0% |
| MEN 65-74 | 4,000 | 9.0% | 1.6 | 2.5% |
| MEN 75+ | 1,000 | 4.0% | 1.0 | 0.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 78k | 23.0% | 6.5 | 54.4% |
| WOMEN 15-24 | 6,000 | 13.0% | 1.9 | 4.4% |
| WOMEN 25-34 | 19k | 40.0% | 9.3 | 13.3% |
| WOMEN 35-44 | 17k | 28.0% | 9.6 | 12.1% |
| WOMEN 45-54 | 18k | 37.0% | 4.4 | 12.7% |
| WOMEN 55-64 | 7,000 | 12.0% | 1.3 | 4.7% |
| WOMEN 65-74 | 8,000 | 16.0% | 3.5 | 5.2% |
| WOMEN 75+ | 3,000 | 12.0% | 14.1 | 1.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 76k | 20.0% | 6.4 | 52.7% |
| C2DE ADULTS | 68k | 25.0% | 5.6 | 47.3% |
| ABC1 MEN | 37k | 19.0% | 6.6 | 25.7% |
| ABC1 WOMEN | 39k | 21.0% | 6.2 | 27.0% |
| C2DE MEN | 29k | 23.0% | 3.8 | 19.9% |
| C2DE WOMEN | 39k | 26.0% | 6.8 | 27.4% |
Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 554k | 84.0% | 10.7m | 19.3 | 100.0% |
| ANY COMMER CIAL | 416k | 63.0% | 5.2m | 12.4 | 48.4% |
| ANY BBC | 408k | 62.0% | 5.3m | 13.1 | 50.1% |
| BBC RADIO 2 | 187k | 28.0% | 2.2m | 11.6 | 20.3% |
| HEART FOUR COUNT IES NORTH AMPTON | 144k | 22.0% | 862k | 6.0 | 8.1% |
| HEART FOUR COUNT IES | 144k | 22.0% | 862k | 6.0 | 8.1% |
| BBC RADIO 1 | 144k | 22.0% | 937k | 6.5 | 8.8% |
| BBC RADIO 4 | 85k | 13.0% | 762k | 9.0 | 7.1% |
| CAPITAL NET WORK (UK) | 75k | 11.0% | 462k | 6.2 | 4.3% |
| OTHER NATION AL COMMER CIAL | 75k | 11.0% | 370k | 4.9 | 3.5% |
| * BBC RADIO NORTH AMPTON | 67k | 10.0% | 498k | 7.4 | 4.7% |
| BBC RADIO 5 LIVE | 60k | 9.0% | 255k | 4.2 | 2.4% |
| OTHER STATION | 56k | 8.0% | 168k | 3.0 | 1.6% |
| GREAT- EST HITS (NORTH AMPTON SHIRE) | 52k | 8.0% | 509k | 9.8 | 4.8% |
| SMOOTH RADIO NET WORK (UK) | 50k | 8.0% | 228k | 4.6 | 2.1% |
| CLASSIC FM | 41k | 6.0% | 240k | 5.9 | 2.3% |
| RADIO X NET WORK (UK) | 29k | 4.0% | 178k | 6.1 | 1.7% |
| GOLD RADIO UK | 25k | 4.0% | 135k | 5.4 | 1.3% |
| ABSO LUTE RADIO | 25k | 4.0% | 143k | 5.6 | 1.3% |
| VIRGIN RADIO | 24k | 4.0% | 121k | 5.1 | 1.1% |
| HITS RADIO (NORTH AMPTON SHIRE) | 23k | 3.0% | 44k | 1.9 | 0.4% |
| BBC RADIO 4 EXTRA | 23k | 4.0% | 59k | 2.5 | 0.6% |
| OTHER LOCAL COMM. | 23k | 4.0% | 69k | 3.0 | 0.6% |
| BBC 6 MUSIC | 22k | 3.0% | 180k | 8.2 | 1.7% |
| HEART 80S | 22k | 3.0% | 58k | 2.6 | 0.5% |
| TALK SPORT | 22k | 3.0% | 79k | 3.5 | 0.7% |
| ABSO LUTE 80S | 21k | 3.0% | 88k | 4.3 | 0.8% |
| OTHER BBC LOCAL | 20k | 3.0% | 186k | 9.1 | 1.7% |
| HEART 90S | 20k | 3.0% | 34k | 1.7 | 0.3% |
| KISS | 19k | 3.0% | 39k | 2.0 | 0.4% |
| LBC BRAND (UK) | 17k | 3.0% | 165k | 9.5 | 1.5% |
| KER RANG! | 15k | 2.0% | 214k | 14.3 | 2.0% |
| HEAT | 14k | 2.0% | 123k | 8.7 | 1.1% |
| PLANET ROCK | 14k | 2.0% | 50k | 3.6 | 0.5% |
| ABSO LUTE RADIO 90S | 13k | 2.0% | 56k | 4.2 | 0.5% |
| BOOM RADIO | 13k | 2.0% | 285k | 21.6 | 2.7% |
| CAPITAL DANCE | 13k | 2.0% | 66k | 5.1 | 0.6% |
| HEART 70S | 13k | 2.0% | 69k | 5.2 | 0.6% |
| BBC RADIO 3 | 12k | 2.0% | 78k | 6.4 | 0.7% |
| KISS TORY | 12k | 2.0% | 41k | 3.4 | 0.4% |
| MAGIC | 11k | 2.0% | 23k | 2.2 | 0.2% |
| HEART DANCE | 11k | 2.0% | 35k | 3.0 | 0.3% |
| CAPITAL XTRA (UK) | 10k | 2.0% | 25k | 2.5 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 9,000 | 1.0% | 14k | 1.5 | 0.1% |
| BBC RADIO 1XTRA | 9,000 | 1.0% | 92k | 10.3 | 0.9% |
| GB NEWS RADIO | 8,000 | 1.0% | 46k | 5.7 | 0.4% |
| JAZZ FM | 8,000 | 1.0% | 16k | 2.1 | 0.2% |
| SMOOTH COUN TRY | 7,000 | 1.0% | 38k | 5.4 | 0.4% |
| BBC WORLD SERVICE | 6,000 | 1.0% | 24k | 4.1 | 0.2% |
| KISS TORY R&B | 6,000 | 1.0% | 31k | 5.0 | 0.3% |
| RADIO X CLASSIC ROCK | 6,000 | 1.0% | 11k | 1.8 | 0.1% |
| SMOOTH RELAX | 6,000 | 1.0% | 21k | 3.3 | 0.2% |
| ABSO LUTE RADIO 00S | 5,000 | 1.0% | 7,000 | 1.4 | 0.1% |
| ABSO LUTE RADIO 10S | 5,000 | 1.0% | 3,000 | 0.6 | — |
| ABSO LUTE CLASSIC ROCK | 5,000 | 1.0% | 11k | 2.3 | 0.1% |
| ABSO LUTE RADIO COUN TRY | 5,000 | 1.0% | 35k | 7.4 | 0.3% |
| MAGIC SOUL | 5,000 | 1.0% | 7,000 | 1.4 | 0.1% |
| VIRGIN RADIO CHILLED | 5,000 | 1.0% | 4,000 | 0.8 | — |
| ABSO LUTE RADIO 70S | 4,000 | 1.0% | 9,000 | 2.3 | 0.1% |
| TALK SPORT2 | 4,000 | 1.0% | 30k | 6.8 | 0.3% |
| TIMES RADIO | 4,000 | 1.0% | 36k | 8.5 | 0.3% |
| VIRGIN RADIO 80S | 4,000 | 1.0% | 4,000 | 0.9 | — |
| BBC ASIAN NET WORK | 3,000 | — | 7,000 | 2.3 | 0.1% |
| CAPITAL CHILL | 3,000 | — | 4,000 | 1.4 | — |
| MELLOW MAGIC | 3,000 | — | 6,000 | 1.9 | 0.1% |
| SMOOTH CHILL | 3,000 | — | 11k | 4.1 | 0.1% |
| CAPITAL XTRA RELOAD ED | 2,000 | — | 1,000 | 0.7 | — |
| HITS RADIO CHILLED | 2,000 | — | 3,000 | 1.3 | — |
| MAGIC CLASSIC AL | 2,000 | — | 8,000 | 5.0 | 0.1% |
| TALK | 2,000 | — | 9,000 | 5.4 | 0.1% |
| VIRGIN RADIO LE- GENDS | 2,000 | — | 1,000 | 0.6 | — |
| HITS RADIO PRIDE | 1,000 | — | 1,000 | 0.5 | — |
| KISS XTRA | 1,000 | — | 1,000 | 0.9 | — |
| NATION 80S | 1,000 | — | 1,000 | 0.9 | — |
| COUN TRY LINE RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)