HEART FOUR COUNTIES - NORTHAMPTONSHIRE
HLocal / regional · RAJAR code 4450 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 655k · unweighted sample 761
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 128k | 19.0% | 5.9 | 100.0% |
| ADULTS 15-24 | 18k | 21.0% | 3.7 | 14.5% |
| ADULTS 25-34 | 23k | 21.0% | 4.6 | 17.8% |
| ADULTS 35-44 | 27k | 24.0% | 7.4 | 21.5% |
| ADULTS 45-54 | 30k | 29.0% | 5.8 | 23.4% |
| ADULTS 55-64 | 18k | 18.0% | 9.0 | 14.2% |
| ADULTS 65-74 | 9,000 | 10.0% | 3.3 | 7.3% |
| ADULTS 75+ | 2,000 | 4.0% | 2.3 | 1.4% |
| ADULTS 15-34 | 41k | 21.0% | 4.2 | 32.2% |
| ADULTS 15-44 | 69k | 22.0% | 5.5 | 53.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 59k | 18.0% | 5.5 | 45.8% |
| MEN 15-24 | 10k | 26.0% | 3.2 | 8.0% |
| MEN 25-34 | 11k | 18.0% | 0.9 | 8.3% |
| MEN 35-44 | 11k | 21.0% | 4.7 | 9.0% |
| MEN 45-54 | 15k | 28.0% | 7.4 | 11.4% |
| MEN 55-64 | 8,000 | 16.0% | 13.8 | 6.4% |
| MEN 65-74 | 2,000 | 6.0% | 1.1 | 1.9% |
| MEN 75+ | 1,000 | 4.0% | 1.0 | 0.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 69k | 21.0% | 6.2 | 54.2% |
| WOMEN 15-24 | 8,000 | 17.0% | 4.5 | 6.4% |
| WOMEN 25-34 | 12k | 25.0% | 7.9 | 9.4% |
| WOMEN 35-44 | 16k | 27.0% | 9.3 | 12.5% |
| WOMEN 45-54 | 15k | 30.0% | 4.3 | 12.0% |
| WOMEN 55-64 | 10k | 19.0% | 5.2 | 7.8% |
| WOMEN 65-74 | 7,000 | 14.0% | 4.1 | 5.5% |
| WOMEN 75+ | 1,000 | 3.0% | 4.3 | 0.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 74k | 19.0% | 6.1 | 57.8% |
| C2DE ADULTS | 54k | 21.0% | 5.5 | 42.2% |
| ABC1 MEN | 37k | 18.0% | 6.0 | 28.6% |
| ABC1 WOMEN | 37k | 19.0% | 6.3 | 29.2% |
| C2DE MEN | 22k | 18.0% | 4.7 | 17.2% |
| C2DE WOMEN | 32k | 23.0% | 6.1 | 25.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 6.0% | 62k |
10.00-13.00 | 8.1% | 51k |
13.00-16.00 | 9.7% | 49k |
16.00-19.00 | 11.2% | 58k |
19.00-22.00 | 13.8% | 30k |
22.00-01.00 | 8.6% | 11k |
01.00-04.00 | 13.2% | 1,000 |
04.00-06.30 | 7.2% | 5,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.8% | 14k |
10.00-13.00 | 5.6% | 18k |
13.00-16.00 | 4.0% | 12k |
16.00-19.00 | 3.9% | 9,000 |
19.00-22.00 | 8.1% | 7,000 |
22.00-01.00 | 2.6% | 1,000 |
01.00-06.00 | 11.0% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.1% | 4,000 |
10.00-13.00 | 6.7% | 19k |
13.00-16.00 | 10.3% | 20k |
16.00-19.00 | 6.9% | 14k |
19.00-22.00 | 7.7% | 4,000 |
22.00-01.00 | 3.4% | 3,000 |
01.00-06.00 | 1.7% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 165k | 25.0% | 1.9m | 11.2 | 19.7% |
| HEART FOUR COUNTIES - NORTHAMPTONSHIRE this station | 128k | 19.0% | 750k | 5.9 | 8.0% |
| BBC RADIO 1 | 106k | 16.0% | 686k | 6.5 | 7.3% |
| BBC RADIO 4 | 77k | 12.0% | 680k | 8.8 | 7.2% |
| BBC RADIO 5 LIVE | 65k | 10.0% | 273k | 4.2 | 2.9% |
| CLASSIC FM | 46k | 7.0% | 319k | 7.0 | 3.4% |
| GREATEST HITS RADIO (NORTHAMPTONSHIRE) | 45k | 7.0% | 363k | 8.1 | 3.9% |
| BBC RADIO 4 EXTRA | 30k | 5.0% | 124k | 4.1 | 1.3% |
| ABSOLUTE RADIO | 26k | 4.0% | 146k | 5.7 | 1.5% |
| GOLD RADIO UK | 26k | 4.0% | 225k | 8.8 | 2.4% |
| TALKSPORT | 26k | 4.0% | 96k | 3.7 | 1.0% |
| BBC 6 MUSIC | 24k | 4.0% | 184k | 7.7 | 2.0% |
| HEART 80S | 23k | 3.0% | 74k | 3.3 | 0.8% |
| KISSTORY | 18k | 3.0% | 52k | 3.0 | 0.6% |
| HITS RADIO (NORTHAMPTONSHIRE) | 17k | 3.0% | 40k | 2.4 | 0.4% |
| ABSOLUTE 80S | 16k | 2.0% | 68k | 4.2 | 0.7% |
| BOOM RADIO | 16k | 2.0% | 325k | 20.9 | 3.5% |
| BBC RADIO 1XTRA | 14k | 2.0% | 70k | 5.0 | 0.7% |
| HEART 70S | 13k | 2.0% | 75k | 5.9 | 0.8% |
| CAPITAL DANCE | 12k | 2.0% | 29k | 2.5 | 0.3% |
| BBC RADIO 3 | 11k | 2.0% | 74k | 7.0 | 0.8% |
| MAGIC | 11k | 2.0% | 32k | 2.9 | 0.3% |
| VIRGIN RADIO | 11k | 2.0% | 48k | 4.3 | 0.5% |
| CAPITAL XTRA (UK) | 10k | 2.0% | 89k | 8.8 | 0.9% |
| HEART 90S | 10k | 2.0% | 23k | 2.3 | 0.2% |
| HEART DANCE | 10k | 1.0% | 56k | 5.9 | 0.6% |
| KERRANG! | 10k | 2.0% | 153k | 15.3 | 1.6% |
| PLANET ROCK | 10k | 2.0% | 37k | 3.6 | 0.4% |
| TIMES RADIO | 9,000 | 1.0% | 95k | 10.3 | 1.0% |
| ABSOLUTE RADIO 90S | 8,000 | 1.0% | 20k | 2.4 | 0.2% |
| BBC WORLD SERVICE | 7,000 | 1.0% | 26k | 3.6 | 0.3% |
| CAPITAL XTRA RELOADED | 7,000 | 1.0% | 20k | 3.1 | 0.2% |
| HEAT | 7,000 | 1.0% | 46k | 6.3 | 0.5% |
| SMOOTH RELAX | 7,000 | 1.0% | 21k | 2.8 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 6,000 | 1.0% | 6,000 | 1.0 | 0.1% |
| GB NEWS RADIO | 6,000 | 1.0% | 35k | 5.5 | 0.4% |
| KISS | 6,000 | 1.0% | 12k | 1.9 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 5,000 | 1.0% | 7,000 | 1.3 | 0.1% |
| ABSOLUTE RADIO 00S | 5,000 | 1.0% | 14k | 3.0 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 5,000 | 1.0% | 27k | 5.6 | 0.3% |
| KISSTORY R&B | 5,000 | 1.0% | 8,000 | 1.7 | 0.1% |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 11k | 2.3 | 0.1% |
| ABSOLUTE RADIO 10S | 4,000 | 1.0% | 3,000 | 0.7 | 0.0% |
| JAZZ FM | 4,000 | 1.0% | 11k | 2.5 | 0.1% |
| MAGIC SOUL | 4,000 | 1.0% | 4,000 | 1.0 | 0.0% |
| SMOOTH CHILL | 4,000 | 1.0% | 11k | 3.2 | 0.1% |
| SMOOTH COUNTRY | 4,000 | 1.0% | 7,000 | 1.7 | 0.1% |
| TALKSPORT2 | 4,000 | 1.0% | 26k | 5.9 | 0.3% |
| VIRGIN RADIO 80S | 4,000 | 1.0% | 4,000 | 1.0 | 0.0% |
| ABSOLUTE RADIO 70S | 3,000 | 0.0% | 8,000 | 2.6 | 0.1% |
| BBC ASIAN NETWORK UK | 3,000 | 0.0% | 6,000 | 2.3 | 0.1% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 3,000 | 0.8 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| MELLOW MAGIC | 1,000 | 0.0% | 2,000 | 1.6 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| TALK (WAS TALKRADIO) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HEART FOUR COUNTIES - NORTHAMPTONSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART FOUR COUNTIES - NORTHAMPTONSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)