HEART EAST ANGLIA
HComboLocal / regional · RAJAR code 4310 · Half-yearly — 6-month rolling sample · Local
Part of: HEART BRAND (UK), TOTAL GLOBAL RADIO (UK), HEART NETWORK (UK), HEART EAST
Headline figures · MAR 2026
TSA population 1.27m · unweighted sample 1,777
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 324k | 25.0% | 7.9 | 100.0% |
| ADULTS 15-24 | 39k | 24.0% | 3.8 | 12.0% |
| ADULTS 25-34 | 70k | 39.0% | 7.8 | 21.6% |
| ADULTS 35-44 | 62k | 34.0% | 7.2 | 19.0% |
| ADULTS 45-54 | 66k | 37.0% | 7.8 | 20.3% |
| ADULTS 55-64 | 45k | 21.0% | 9.8 | 13.8% |
| ADULTS 65-74 | 32k | 15.0% | 10.3 | 10.0% |
| ADULTS 75+ | 10k | 7.0% | 11.5 | 3.2% |
| ADULTS 15-34 | 109k | 32.0% | 6.4 | 33.7% |
| ADULTS 15-44 | 171k | 33.0% | 6.7 | 52.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 129k | 21.0% | 6.9 | 39.7% |
| MEN 15-24 | 17k | 20.0% | 5.5 | 5.2% |
| MEN 25-34 | 30k | 35.0% | 7.6 | 9.3% |
| MEN 35-44 | 24k | 28.0% | 8.5 | 7.6% |
| MEN 45-54 | 29k | 33.0% | 4.0 | 8.9% |
| MEN 55-64 | 14k | 13.0% | 8.4 | 4.2% |
| MEN 65-74 | 12k | 12.0% | 8.8 | 3.7% |
| MEN 75+ | 3,000 | 4.0% | 8.7 | 0.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 195k | 30.0% | 8.5 | 60.3% |
| WOMEN 15-24 | 22k | 30.0% | 2.5 | 6.9% |
| WOMEN 25-34 | 40k | 44.0% | 7.9 | 12.4% |
| WOMEN 35-44 | 37k | 41.0% | 6.3 | 11.5% |
| WOMEN 45-54 | 37k | 40.0% | 10.9 | 11.4% |
| WOMEN 55-64 | 31k | 29.0% | 10.4 | 9.6% |
| WOMEN 65-74 | 20k | 17.0% | 11.2 | 6.3% |
| WOMEN 75+ | 8,000 | 10.0% | 12.5 | 2.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 147k | 22.0% | 8.6 | 45.5% |
| C2DE ADULTS | 177k | 30.0% | 7.2 | 54.5% |
| ABC1 MEN | 57k | 18.0% | 9.0 | 17.5% |
| ABC1 WOMEN | 91k | 26.0% | 8.3 | 28.0% |
| C2DE MEN | 72k | 24.0% | 5.3 | 22.3% |
| C2DE WOMEN | 104k | 35.0% | 8.6 | 32.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 10.1% | 188k |
10.00-13.00 | 11.0% | 174k |
13.00-16.00 | 10.6% | 166k |
16.00-19.00 | 9.4% | 134k |
19.00-22.00 | 9.2% | 79k |
22.00-01.00 | 4.6% | 28k |
01.00-04.00 | 0.8% | 2,000 |
04.00-06.30 | 6.5% | 33k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.7% | 44k |
10.00-13.00 | 13.9% | 90k |
13.00-16.00 | 9.6% | 60k |
16.00-19.00 | 9.2% | 42k |
19.00-23.00 | 9.7% | 27k |
23.00-01.00 | 9.7% | 9,000 |
01.00-06.00 | 0.8% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.4% | 39k |
10.00-13.00 | 12.4% | 74k |
13.00-16.00 | 11.4% | 60k |
16.00-19.00 | 9.5% | 33k |
19.00-22.00 | 12.3% | 20k |
22.00-01.00 | 3.4% | 2,000 |
01.00-06.00 | 1.7% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 342k | 27.0% | 3.7m | 10.9 | 14.2% |
| HEART EAST ANGLIA Combothis station | 324k | 25.0% | 2.5m | 7.9 | 9.7% |
| BBC RADIO 4 | 238k | 19.0% | 3.1m | 13.2 | 12.0% |
| GREATEST HITS RADIO | 223k | 18.0% | 2.4m | 10.7 | 9.1% |
| * HEART EAST ANGLIA - NORFOLK | 197k | 15.0% | 1.4m | 6.9 | 5.2% |
| BBC RADIO 1 | 161k | 13.0% | 709k | 4.4 | 2.7% |
| * GREATEST HITS RADIO (NORFOLK) | 155k | 12.0% | 1.6m | 10.2 | 6.1% |
| * HEART EAST ANGLIA - SUFFOLK | 127k | 10.0% | 1.2m | 9.3 | 4.5% |
| BBC RADIO 5 LIVE | 100k | 8.0% | 727k | 7.3 | 2.8% |
| BBC 6 MUSIC | 97k | 8.0% | 845k | 8.7 | 3.2% |
| CLASSIC FM | 92k | 7.0% | 1.2m | 12.8 | 4.5% |
| SMOOTH RADIO EAST ANGLIA | 87k | 7.0% | 790k | 9.1 | 3.0% |
| TALKSPORT | 82k | 6.0% | 648k | 7.9 | 2.5% |
| BBC RADIO 4 EXTRA | 59k | 5.0% | 351k | 5.9 | 1.3% |
| KISS | 59k | 5.0% | 219k | 3.7 | 0.8% |
| ABSOLUTE RADIO | 57k | 4.0% | 468k | 8.3 | 1.8% |
| MAGIC | 53k | 4.0% | 497k | 9.3 | 1.9% |
| BBC RADIO 3 | 46k | 4.0% | 455k | 9.9 | 1.7% |
| KISSTORY | 46k | 4.0% | 198k | 4.3 | 0.8% |
| GOLD RADIO UK | 43k | 3.0% | 364k | 8.4 | 1.4% |
| HITS RADIO | 39k | 3.0% | 213k | 5.5 | 0.8% |
| VIRGIN RADIO | 31k | 2.0% | 241k | 7.7 | 0.9% |
| * HITS RADIO (NORFOLK) (WAS KISS (EAST)) | 29k | 2.0% | 199k | 6.9 | 0.8% |
| BBC WORLD SERVICE | 26k | 2.0% | 179k | 6.8 | 0.7% |
| ABSOLUTE RADIO 90S | 24k | 2.0% | 95k | 3.9 | 0.4% |
| PLANET ROCK | 23k | 2.0% | 261k | 11.2 | 1.0% |
| HEART 80S | 22k | 2.0% | 80k | 3.7 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 21k | 2.0% | 98k | 4.6 | 0.4% |
| HEART 90S | 21k | 2.0% | 47k | 2.3 | 0.2% |
| KERRANG! | 21k | 2.0% | 56k | 2.7 | 0.2% |
| BOOM RADIO | 20k | 2.0% | 302k | 15.0 | 1.2% |
| HEART DANCE | 20k | 2.0% | 64k | 3.2 | 0.2% |
| ABSOLUTE 80S | 19k | 1.0% | 102k | 5.4 | 0.4% |
| KISSTORY R&B | 17k | 1.0% | 68k | 4.1 | 0.3% |
| BBC RADIO 1XTRA | 15k | 1.0% | 59k | 4.0 | 0.2% |
| MELLOW MAGIC | 15k | 1.0% | 97k | 6.3 | 0.4% |
| TIMES RADIO | 15k | 1.0% | 70k | 4.6 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 14k | 1.0% | 28k | 2.1 | 0.1% |
| CAPITAL DANCE | 12k | 1.0% | 31k | 2.6 | 0.1% |
| CAPITAL XTRA (UK) | 12k | 1.0% | 18k | 1.5 | 0.1% |
| GB NEWS RADIO | 12k | 1.0% | 136k | 11.4 | 0.5% |
| HEAT | 12k | 1.0% | 147k | 12.7 | 0.6% |
| TALK (WAS TALKRADIO) | 12k | 1.0% | 122k | 10.0 | 0.5% |
| CAPITAL XTRA RELOADED | 11k | 1.0% | 28k | 2.5 | 0.1% |
| JAZZ FM | 11k | 1.0% | 36k | 3.4 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 10k | 1.0% | 83k | 8.0 | 0.3% |
| HEART 70S | 10k | 1.0% | 29k | 2.8 | 0.1% |
| TALKSPORT2 | 10k | 1.0% | 16k | 1.6 | 0.1% |
| ABSOLUTE RADIO 00S | 8,000 | 1.0% | 42k | 5.3 | 0.2% |
| SMOOTH CHILL | 8,000 | 1.0% | 85k | 10.0 | 0.3% |
| HITS RADIO CHILLED | 7,000 | 1.0% | 11k | 1.6 | 0.0% |
| SMOOTH RELAX | 7,000 | 1.0% | 38k | 5.6 | 0.1% |
| MAGIC SOUL | 6,000 | 0.0% | 15k | 2.5 | 0.1% |
| SMOOTH COUNTRY | 6,000 | 0.0% | 13k | 2.1 | 0.0% |
| VIRGIN RADIO 80S | 6,000 | 0.0% | 7,000 | 1.2 | 0.0% |
| VIRGIN RADIO CHILLED | 6,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 5,000 | 0.0% | 151k | 30.5 | 0.6% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 0.0% | 15k | 3.0 | 0.1% |
| KISS XTRA | 4,000 | 0.0% | 10k | 2.3 | 0.0% |
| NATION 80S | 4,000 | 0.0% | 8,000 | 2.0 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 70S | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 11k | 6.6 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 9,000 | 6.0 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART EAST ANGLIA’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)