SMOOTH RADIO EAST ANGLIA
HLocal / regional · RAJAR code 4327 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.35m · unweighted sample 1,928
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 93k | 7.0% | 8.7 | 100.0% |
| ADULTS 15-24 | 5,000 | 3.0% | 0.8 | 5.0% |
| ADULTS 25-34 | 8,000 | 4.0% | 6.1 | 8.9% |
| ADULTS 35-44 | 14k | 7.0% | 12.6 | 14.9% |
| ADULTS 45-54 | 14k | 8.0% | 10.9 | 15.3% |
| ADULTS 55-64 | 18k | 8.0% | 6.7 | 19.4% |
| ADULTS 65-74 | 22k | 10.0% | 12.0 | 23.6% |
| ADULTS 75+ | 12k | 8.0% | 3.7 | 12.9% |
| ADULTS 15-34 | 13k | 4.0% | 4.2 | 13.9% |
| ADULTS 15-44 | 27k | 5.0% | 8.6 | 28.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 34k | 5.0% | 10.6 | 36.7% |
| MEN 15-24 | 1,000 | 2.0% | 0.5 | 1.6% |
| MEN 25-34 | 1,000 | 1.0% | 2.0 | 1.0% |
| MEN 35-44 | 7,000 | 7.0% | 21.1 | 7.4% |
| MEN 45-54 | 6,000 | 6.0% | 11.8 | 6.1% |
| MEN 55-64 | 9,000 | 8.0% | 9.0 | 9.9% |
| MEN 65-74 | 7,000 | 7.0% | 8.0 | 7.9% |
| MEN 75+ | 3,000 | 4.0% | 2.7 | 2.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 59k | 9.0% | 7.6 | 63.3% |
| WOMEN 15-24 | 3,000 | 4.0% | 0.9 | 3.5% |
| WOMEN 25-34 | 7,000 | 8.0% | 6.6 | 7.9% |
| WOMEN 35-44 | 7,000 | 7.0% | 4.3 | 7.5% |
| WOMEN 45-54 | 9,000 | 9.0% | 10.2 | 9.2% |
| WOMEN 55-64 | 9,000 | 8.0% | 4.4 | 9.5% |
| WOMEN 65-74 | 15k | 12.0% | 14.0 | 15.7% |
| WOMEN 75+ | 9,000 | 12.0% | 4.0 | 10.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 36k | 5.0% | 8.6 | 38.5% |
| C2DE ADULTS | 57k | 9.0% | 8.8 | 61.5% |
| ABC1 MEN | 16k | 5.0% | 11.5 | 17.6% |
| ABC1 WOMEN | 19k | 5.0% | 6.1 | 20.9% |
| C2DE MEN | 18k | 6.0% | 9.8 | 19.1% |
| C2DE WOMEN | 39k | 12.0% | 8.4 | 42.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.9% | 49k |
06.00-06.00 | 2.8% | 82k |
10.00-13.00 | 3.1% | 56k |
13.00-16.00 | 2.6% | 45k |
16.00-19.00 | 1.7% | 18k |
19.00-22.00 | 2.3% | 14k |
22.00-01.00 | 2.8% | 9,000 |
01.00-04.00 | 10.1% | 10k |
04.00-06.00 | 4.8% | 10k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.1% | 14k |
10.00-13.00 | 3.6% | 22k |
13.00-16.00 | 3.0% | 16k |
16.00-19.00 | 2.7% | 11k |
19.00-22.00 | 5.7% | 7,000 |
22.00-01.00 | 1.6% | 3,000 |
01.00-06.00 | 3.9% | 4,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 4.7% | 21k |
10.00-13.00 | 3.2% | 23k |
13.00-16.00 | 2.7% | 15k |
16.00-19.00 | 1.5% | 6,000 |
19.00-22.00 | 3.0% | 4,000 |
22.00-01.00 | 4.3% | 4,000 |
01.00-06.00 | 5.0% | 4,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 360k | 27.0% | 3.9m | 10.8 | 14.1% |
| BBC RADIO 4 | 247k | 18.0% | 3.2m | 13.1 | 11.7% |
| GREATEST HITS RADIO | 228k | 17.0% | 2.4m | 10.6 | 8.8% |
| * HEART EAST ANGLIA - NORFOLK | 197k | 15.0% | 1.4m | 6.9 | 5.0% |
| BBC RADIO 1 | 177k | 13.0% | 867k | 4.9 | 3.1% |
| * GREATEST HITS RADIO (NORFOLK) | 155k | 11.0% | 1.6m | 10.2 | 5.7% |
| * HEART EAST ANGLIA - SUFFOLK | 127k | 9.0% | 1.2m | 9.3 | 4.3% |
| BBC RADIO 5 LIVE | 102k | 8.0% | 748k | 7.3 | 2.7% |
| BBC 6 MUSIC | 97k | 7.0% | 845k | 8.7 | 3.1% |
| CLASSIC FM | 93k | 7.0% | 1.2m | 12.7 | 4.3% |
| SMOOTH RADIO EAST ANGLIA this station | 93k | 7.0% | 813k | 8.7 | 2.9% |
| TALKSPORT | 83k | 6.0% | 659k | 7.9 | 2.4% |
| BBC RADIO 4 EXTRA | 62k | 5.0% | 359k | 5.8 | 1.3% |
| KISS | 62k | 5.0% | 238k | 3.8 | 0.9% |
| ABSOLUTE RADIO | 61k | 5.0% | 486k | 8.0 | 1.8% |
| MAGIC | 57k | 4.0% | 510k | 9.0 | 1.8% |
| KISSTORY | 49k | 4.0% | 220k | 4.5 | 0.8% |
| BBC RADIO 3 | 48k | 4.0% | 459k | 9.6 | 1.7% |
| GOLD RADIO UK | 45k | 3.0% | 370k | 8.2 | 1.3% |
| HITS RADIO | 41k | 3.0% | 221k | 5.4 | 0.8% |
| VIRGIN RADIO | 33k | 2.0% | 243k | 7.5 | 0.9% |
| * HITS RADIO (NORFOLK) (WAS KISS (EAST)) | 29k | 2.0% | 199k | 6.9 | 0.7% |
| ABSOLUTE RADIO 90S | 26k | 2.0% | 100k | 3.8 | 0.4% |
| BBC WORLD SERVICE | 26k | 2.0% | 179k | 6.8 | 0.6% |
| HEART 80S | 25k | 2.0% | 96k | 3.9 | 0.3% |
| PLANET ROCK | 23k | 2.0% | 261k | 11.2 | 0.9% |
| HEART 90S | 22k | 2.0% | 53k | 2.4 | 0.2% |
| ABSOLUTE 80S | 21k | 2.0% | 125k | 6.0 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 21k | 2.0% | 98k | 4.6 | 0.4% |
| HEART DANCE | 21k | 2.0% | 67k | 3.3 | 0.2% |
| KERRANG! | 21k | 2.0% | 56k | 2.7 | 0.2% |
| BOOM RADIO | 20k | 1.0% | 303k | 15.0 | 1.1% |
| KISSTORY R&B | 17k | 1.0% | 68k | 4.1 | 0.2% |
| MELLOW MAGIC | 17k | 1.0% | 115k | 6.8 | 0.4% |
| BBC RADIO 1XTRA | 15k | 1.0% | 60k | 4.0 | 0.2% |
| TIMES RADIO | 15k | 1.0% | 70k | 4.6 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 14k | 1.0% | 29k | 2.0 | 0.1% |
| CAPITAL XTRA (UK) | 14k | 1.0% | 28k | 2.1 | 0.1% |
| GB NEWS RADIO | 13k | 1.0% | 148k | 11.1 | 0.5% |
| TALK (WAS TALKRADIO) | 13k | 1.0% | 124k | 9.4 | 0.4% |
| CAPITAL DANCE | 12k | 1.0% | 31k | 2.6 | 0.1% |
| HEAT | 12k | 1.0% | 147k | 12.7 | 0.5% |
| CAPITAL XTRA RELOADED | 11k | 1.0% | 28k | 2.5 | 0.1% |
| JAZZ FM | 11k | 1.0% | 36k | 3.4 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 10k | 1.0% | 83k | 8.0 | 0.3% |
| HEART 70S | 10k | 1.0% | 29k | 2.8 | 0.1% |
| TALKSPORT2 | 10k | 1.0% | 16k | 1.6 | 0.1% |
| SMOOTH CHILL | 9,000 | 1.0% | 94k | 10.4 | 0.3% |
| ABSOLUTE RADIO 00S | 8,000 | 1.0% | 42k | 5.3 | 0.2% |
| HITS RADIO CHILLED | 7,000 | 1.0% | 11k | 1.5 | 0.0% |
| SMOOTH COUNTRY | 7,000 | 1.0% | 14k | 1.9 | 0.1% |
| SMOOTH RELAX | 7,000 | 1.0% | 38k | 5.6 | 0.1% |
| MAGIC SOUL | 6,000 | 0.0% | 15k | 2.5 | 0.1% |
| VIRGIN RADIO 80S | 6,000 | 0.0% | 7,000 | 1.2 | 0.0% |
| VIRGIN RADIO CHILLED | 6,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 5,000 | 0.0% | 151k | 30.5 | 0.5% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 0.0% | 15k | 3.0 | 0.1% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| KISS XTRA | 4,000 | 0.0% | 10k | 2.3 | 0.0% |
| NATION 80S | 4,000 | 0.0% | 8,000 | 2.0 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 11k | 6.6 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 9,000 | 6.0 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO EAST ANGLIA’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO EAST ANGLIA TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)