HITS RADIO (NORFOLK) (WAS KISS (EAST))
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3677 · · Local
Headline figures · JUN 2026
Weekly reach
38k
9,000vs prev. quarter
% reach
5.0%
1.0%vs prev. quarter
Total hours
221k
22kvs prev. quarter
Average hours
5.9
1.0vs prev. quarter
Market share
1.4%
0.1%vs prev. quarter
TSA population 727k · unweighted sample 974
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
04.00-07.00 | 0.4% | 2,000 |
07.00-11.00 | 0.9% | 15k |
11.00-13.00 | 2.0% | 17k |
13.00-16.00 | 2.3% | 18k |
16.00-19.00 | 2.3% | 21k |
19.00-21.00 | 1.9% | 8,000 |
21.00-23.00 | 1.6% | 5,000 |
23.00-01.00 | 1.2% | 2,000 |
01.00-02.00 | 2.3% | 1,000 |
02.00-04.00 | 0.6% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.1% | 1,000 |
08.00-11.00 | 1.0% | 3,000 |
11.00-14.00 | 1.2% | 4,000 |
14.00-17.00 | 1.1% | 2,000 |
17.00-19.00 | 0.2% | 1,000 |
19.00-21.00 | 0.0% | 0 |
21.00-23.00 | 0.2% | — |
23.00-01.00 | 0.3% | — |
01.00-03.00 | 0.0% | 0 |
03.00-05.00 | 0.0% | 0 |
05.00-06.00 | 0.0% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.2% | 1,000 |
08.00-11.00 | — | — |
11.00-14.00 | 0.5% | 5,000 |
14.00-17.00 | 1.0% | 4,000 |
17.00-19.00 | 0.2% | 1,000 |
19.00-22.00 | 1.2% | 1,000 |
22.00-24.00 | 0.0% | 0 |
01.00-03.00 | 0.0% | 0 |
03.00-05.00 | 5.0% | 1,000 |
05.00-06.00 | 3.4% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 38k | 5.0% | 5.9 | 100.0% |
| ADULTS 15-24 | 2,000 | 2.0% | 5.5 | 4.9% |
| ADULTS 25-34 | 12k | 12.0% | 4.2 | 30.9% |
| ADULTS 35-44 | 9,000 | 9.0% | 4.6 | 24.2% |
| ADULTS 45-54 | 5,000 | 5.0% | 5.7 | 12.4% |
| ADULTS 55-64 | 4,000 | 3.0% | 2.1 | 9.6% |
| ADULTS 65-74 | 4,000 | 3.0% | 5.1 | 9.8% |
| ADULTS 75+ | 3,000 | 4.0% | 21.8 | 8.2% |
| ADULTS 15-34 | 14k | 7.0% | 4.3 | 35.8% |
| ADULTS 15-44 | 23k | 8.0% | 4.4 | 60.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 14k | 4.0% | 9.0 | 37.5% |
| MEN 15-24 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 25-34 | 8,000 | 17.0% | 5.5 | 21.6% |
| MEN 35-44 | 1,000 | 2.0% | 0.5 | 2.4% |
| MEN 45-54 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 55-64 | — | 1.0% | 0.5 | 1.2% |
| MEN 65-74 | 2,000 | 4.0% | 7.0 | 5.7% |
| MEN 75+ | 3,000 | 6.0% | 26.7 | 6.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 24k | 6.0% | 4.0 | 62.5% |
| WOMEN 15-24 | 2,000 | 4.0% | 5.5 | 4.9% |
| WOMEN 25-34 | 4,000 | 7.0% | 1.0 | 9.4% |
| WOMEN 35-44 | 8,000 | 16.0% | 5.0 | 21.8% |
| WOMEN 45-54 | 5,000 | 9.0% | 5.7 | 12.4% |
| WOMEN 55-64 | 3,000 | 5.0% | 2.3 | 8.4% |
| WOMEN 65-74 | 2,000 | 2.0% | 2.5 | 4.2% |
| WOMEN 75+ | 1,000 | 1.0% | 0.4 | 1.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 11k | 3.0% | 1.4 | 29.2% |
| C2DE ADULTS | 27k | 7.0% | 7.7 | 70.8% |
| ABC1 MEN | 5,000 | 3.0% | 1.3 | 14.0% |
| ABC1 WOMEN | 6,000 | 3.0% | 1.5 | 15.2% |
| C2DE MEN | 9,000 | 5.0% | 13.6 | 23.5% |
| C2DE WOMEN | 18k | 10.0% | 4.8 | 47.3% |
Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 684k | 94.0% | 16.1m | 23.6 | 100.0% |
| ANY COMMER CIAL | 520k | 71.0% | 8.8m | 16.9 | 54.4% |
| ANY BBC | 437k | 60.0% | 6.9m | 15.8 | 42.8% |
| HEART EAST ANGLIA | 209k | 29.0% | 1.7m | 8.2 | 10.7% |
| HEART EAST ANGLIA NOR FOLK | 209k | 29.0% | 1.7m | 8.2 | 10.7% |
| BBC RADIO 2 | 178k | 24.0% | 2.4m | 13.3 | 14.6% |
| GREAT- EST HITS RADIO (NOR FOLK) | 141k | 19.0% | 1.2m | 8.7 | 7.6% |
| BBC RADIO 4 | 128k | 18.0% | 1.5m | 11.4 | 9.0% |
| * BBC RADIO NOR FOLK | 114k | 16.0% | 1.2m | 10.8 | 7.6% |
| OTHER NATION AL COMMER CIAL | 76k | 10.0% | 304k | 4.0 | 1.9% |
| BBC RADIO 1 | 73k | 10.0% | 277k | 3.8 | 1.7% |
| BBC RADIO 5 LIVE | 70k | 10.0% | 328k | 4.7 | 2.0% |
| OTHER STATION | 56k | 8.0% | 455k | 8.1 | 2.8% |
| CLASSIC FM | 53k | 7.0% | 482k | 9.0 | 3.0% |
| TALK SPORT | 49k | 7.0% | 508k | 10.4 | 3.1% |
| SMOOTH RADIO EAST ANGLIA | 44k | 6.0% | 280k | 6.3 | 1.7% |
| BBC 6 MUSIC | 42k | 6.0% | 473k | 11.2 | 2.9% |
| KISS | 40k | 5.0% | 155k | 3.9 | 1.0% |
| CAPITAL NET WORK (UK) | 39k | 5.0% | 127k | 3.2 | 0.8% |
| RADIO X NET WORK (UK) | 39k | 5.0% | 631k | 16.3 | 3.9% |
| HITS RADIO (NOR FOLK) | 38k | 5.0% | 221k | 5.9 | 1.4% |
| KISS TORY | 37k | 5.0% | 263k | 7.1 | 1.6% |
| GOLD RADIO UK | 31k | 4.0% | 189k | 6.1 | 1.2% |
| MAGIC | 30k | 4.0% | 385k | 12.9 | 2.4% |
| LBC BRAND (UK) | 28k | 4.0% | 299k | 10.8 | 1.9% |
| BBC RADIO 4 EXTRA | 27k | 4.0% | 152k | 5.6 | 0.9% |
| HEART 80S | 27k | 4.0% | 85k | 3.2 | 0.5% |
| ABSO LUTE RADIO | 26k | 4.0% | 154k | 6.0 | 1.0% |
| BBC RADIO 3 | 23k | 3.0% | 205k | 8.7 | 1.3% |
| BOOM RADIO | 23k | 3.0% | 367k | 16.2 | 2.3% |
| BBC RADIO 5 SPORTS EXTRA | 18k | 3.0% | 146k | 8.0 | 0.9% |
| VIRGIN RADIO | 18k | 3.0% | 174k | 9.6 | 1.1% |
| BBC WORLD SERVICE | 15k | 2.0% | 86k | 5.6 | 0.5% |
| ABSO LUTE CLASSIC ROCK | 15k | 2.0% | 42k | 2.9 | 0.3% |
| HEART DANCE | 15k | 2.0% | 46k | 3.0 | 0.3% |
| PLANET ROCK | 15k | 2.0% | 181k | 12.3 | 1.1% |
| OTHER BBC LOCAL | 14k | 2.0% | 45k | 3.2 | 0.3% |
| ABSO LUTE RADIO COUN TRY | 14k | 2.0% | 153k | 11.3 | 0.9% |
| HEART 90S | 14k | 2.0% | 32k | 2.2 | 0.2% |
| BBC RADIO 1XTRA | 13k | 2.0% | 54k | 4.1 | 0.3% |
| OTHER LOCAL COMM. | 13k | 2.0% | 19k | 1.5 | 0.1% |
| ABSO LUTE 80S | 12k | 2.0% | 53k | 4.3 | 0.3% |
| ABSO LUTE RADIO 90S | 12k | 2.0% | 72k | 6.1 | 0.4% |
| KISS TORY R&B | 12k | 2.0% | 37k | 3.1 | 0.2% |
| CAPITAL XTRA (UK) | 11k | 2.0% | 27k | 2.4 | 0.2% |
| SMOOTH COUN TRY | 11k | 2.0% | 98k | 8.5 | 0.6% |
| HEART 70S | 10k | 1.0% | 36k | 3.6 | 0.2% |
| KER RANG! | 10k | 1.0% | 19k | 1.8 | 0.1% |
| MELLOW MAGIC | 10k | 1.0% | 55k | 5.7 | 0.3% |
| GB NEWS RADIO | 9,000 | 1.0% | 75k | 8.6 | 0.5% |
| TALK SPORT2 | 9,000 | 1.0% | 19k | 2.0 | 0.1% |
| SMOOTH RELAX | 8,000 | 1.0% | 48k | 5.8 | 0.3% |
| TIMES RADIO | 8,000 | 1.0% | 42k | 5.6 | 0.3% |
| CAPITAL DANCE | 6,000 | 1.0% | 12k | 1.9 | 0.1% |
| ABSO LUTE RADIO 70S | 5,000 | 1.0% | 18k | 3.5 | 0.1% |
| SMOOTH CHILL | 5,000 | 1.0% | 10k | 2.0 | 0.1% |
| JAZZ FM | 4,000 | 1.0% | 18k | 4.3 | 0.1% |
| HITS RADIO CHILLED | 4,000 | 1.0% | 8,000 | 2.2 | — |
| VIRGIN RADIO 80S | 4,000 | 1.0% | 2,000 | 0.6 | — |
| CAPITAL CHILL | 3,000 | — | 10k | 3.3 | 0.1% |
| CAPITAL XTRA RELOAD ED | 3,000 | — | 7,000 | 2.7 | — |
| HEAT | 3,000 | — | 3,000 | 1.0 | — |
| KISS XTRA | 3,000 | — | 9,000 | 3.5 | 0.1% |
| ABSO LUTE RADIO 00S | 2,000 | — | 8,000 | 4.1 | — |
| MAGIC SOUL | 2,000 | — | 32k | 13.3 | 0.2% |
| TALK | 2,000 | — | 2,000 | 1.0 | — |
| VIRGIN RADIO LE- GENDS | 2,000 | — | 1,000 | 0.5 | — |
| VIRGIN RADIO CHILLED | 2,000 | — | 2,000 | 0.7 | — |
| BBC ASIAN NET WORK | 1,000 | — | — | 0.8 | — |
| ABSO LUTE RADIO 10S | 1,000 | — | 1,000 | 0.8 | — |
| HITS RADIO PRIDE | 1,000 | — | 1,000 | 0.9 | — |
| RADIO X CLASSIC ROCK | 1,000 | — | — | 0.8 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| MAGIC CLASSIC AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| COUN TRY LINE RADIO | — | — | 1,000 | 1.1 | — |
| NATION 80S | — | — | — | 1.0 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)