HITS RADIO (NORFOLK) (WAS KISS (EAST))
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3677 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 721k · unweighted sample 1,011
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 29k | 4.0% | 6.9 | 100.0% |
| ADULTS 15-24 | 0 | 0.0% | 0.8 | 1.6% |
| ADULTS 25-34 | 9,000 | 9.0% | 1.7 | 31.6% |
| ADULTS 35-44 | 9,000 | 8.0% | 8.4 | 29.5% |
| ADULTS 45-54 | 4,000 | 4.0% | 7.5 | 13.0% |
| ADULTS 55-64 | 3,000 | 3.0% | 1.9 | 10.7% |
| ADULTS 65-74 | 2,000 | 1.0% | 2.5 | 6.6% |
| ADULTS 75+ | 2,000 | 3.0% | 36.0 | 7.0% |
| ADULTS 15-34 | 10k | 5.0% | 1.7 | 33.2% |
| ADULTS 15-44 | 18k | 6.0% | 4.8 | 62.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 9,000 | 3.0% | 11.9 | 31.5% |
| MEN 15-24 | 0 | 1.0% | 0.8 | 1.6% |
| MEN 25-34 | 3,000 | 7.0% | 1.9 | 11.1% |
| MEN 35-44 | 1,000 | 2.0% | 0.7 | 4.2% |
| MEN 45-54 | 2,000 | 5.0% | 11.4 | 8.2% |
| MEN 55-64 | — | — | — | — |
| MEN 65-74 | 1,000 | 1.0% | 2.5 | 2.1% |
| MEN 75+ | 1,000 | 3.0% | 57.8 | 4.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 20k | 5.0% | 4.6 | 68.5% |
| WOMEN 15-24 | — | — | — | — |
| WOMEN 25-34 | 6,000 | 12.0% | 1.6 | 20.5% |
| WOMEN 35-44 | 7,000 | 14.0% | 9.7 | 25.4% |
| WOMEN 45-54 | 1,000 | 3.0% | 0.7 | 4.8% |
| WOMEN 55-64 | 3,000 | 5.0% | 1.9 | 10.7% |
| WOMEN 65-74 | 1,000 | 2.0% | 2.5 | 4.5% |
| WOMEN 75+ | 1,000 | 2.0% | 0.3 | 2.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 12k | 3.0% | 1.2 | 41.0% |
| C2DE ADULTS | 17k | 5.0% | 10.8 | 59.0% |
| ABC1 MEN | 4,000 | 2.0% | 1.1 | 13.1% |
| ABC1 WOMEN | 8,000 | 4.0% | 1.3 | 27.9% |
| C2DE MEN | 5,000 | 3.0% | 19.6 | 18.4% |
| C2DE WOMEN | 12k | 7.0% | 6.8 | 40.6% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
07.00-11.00 | 1.1% | 12k |
11.00-13.00 | 2.3% | 10k |
13.00-16.00 | 2.2% | 12k |
16.00-19.00 | 1.7% | 13k |
19.00-21.00 | 0.5% | 3,000 |
21.00-23.00 | 0.5% | 3,000 |
23.00-01.00 | 0.9% | 3,000 |
01.00-02.00 | 2.7% | 2,000 |
02.00-04.00 | 0.3% | 1,000 |
04.00-07.00 | — | — |
| Saturday | Share | Reach |
|---|---|---|
06.00-08.00 | — | — |
08.00-11.00 | 1.1% | 3,000 |
11.00-14.00 | 1.7% | 5,000 |
14.00-17.00 | 1.8% | 3,000 |
17.00-19.00 | 0.3% | 2,000 |
19.00-21.00 | — | — |
21.00-23.00 | — | — |
23.00-01.00 | — | — |
01.00-03.00 | — | — |
03.00-05.00 | — | — |
05.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.3% | 1,000 |
08.00-11.00 | 0.1% | 1,000 |
11.00-14.00 | 1.1% | 5,000 |
14.00-17.00 | 1.1% | 5,000 |
17.00-19.00 | 0.1% | 0 |
19.00-22.00 | — | — |
22.00-24.00 | — | — |
01.00-03.00 | — | — |
03.00-05.00 | 4.5% | 1,000 |
05.00-06.00 | 2.7% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| HEART EAST ANGLIA - NORFOLK | 197k | 27.0% | 1.4m | 6.9 | 9.1% |
| BBC RADIO 2 | 186k | 26.0% | 2.0m | 10.6 | 13.1% |
| GREATEST HITS RADIO (NORFOLK) | 151k | 21.0% | 1.5m | 9.9 | 9.9% |
| BBC RADIO 4 | 125k | 17.0% | 1.6m | 12.8 | 10.6% |
| BBC RADIO 1 | 78k | 11.0% | 285k | 3.7 | 1.9% |
| BBC RADIO 5 LIVE | 66k | 9.0% | 540k | 8.1 | 3.6% |
| CLASSIC FM | 53k | 7.0% | 639k | 12.0 | 4.2% |
| SMOOTH RADIO EAST ANGLIA | 49k | 7.0% | 475k | 9.6 | 3.2% |
| TALKSPORT | 45k | 6.0% | 375k | 8.3 | 2.5% |
| BBC 6 MUSIC | 38k | 5.0% | 421k | 11.0 | 2.8% |
| MAGIC | 34k | 5.0% | 354k | 10.6 | 2.4% |
| ABSOLUTE RADIO | 32k | 4.0% | 157k | 4.9 | 1.0% |
| KISS | 30k | 4.0% | 105k | 3.5 | 0.7% |
| BBC RADIO 4 EXTRA | 29k | 4.0% | 171k | 5.8 | 1.1% |
| HITS RADIO (NORFOLK) (WAS KISS (EAST)) this station | 29k | 4.0% | 199k | 6.9 | 1.3% |
| KISSTORY | 28k | 4.0% | 143k | 5.2 | 1.0% |
| BBC RADIO 3 | 23k | 3.0% | 155k | 6.8 | 1.0% |
| GOLD RADIO UK | 22k | 3.0% | 152k | 6.9 | 1.0% |
| VIRGIN RADIO | 22k | 3.0% | 177k | 7.9 | 1.2% |
| ABSOLUTE RADIO 90S | 19k | 3.0% | 63k | 3.4 | 0.4% |
| BOOM RADIO | 18k | 3.0% | 255k | 13.9 | 1.7% |
| BBC WORLD SERVICE | 17k | 2.0% | 126k | 7.4 | 0.8% |
| ABSOLUTE CLASSIC ROCK | 16k | 2.0% | 51k | 3.1 | 0.3% |
| HEART 80S | 16k | 2.0% | 57k | 3.6 | 0.4% |
| PLANET ROCK | 15k | 2.0% | 216k | 14.0 | 1.4% |
| KISSTORY R&B | 14k | 2.0% | 65k | 4.6 | 0.4% |
| HEART 90S | 13k | 2.0% | 22k | 1.7 | 0.1% |
| HEART DANCE | 13k | 2.0% | 44k | 3.5 | 0.3% |
| ABSOLUTE 80S | 12k | 2.0% | 63k | 5.0 | 0.4% |
| MELLOW MAGIC | 12k | 2.0% | 65k | 5.5 | 0.4% |
| CAPITAL XTRA (UK) | 11k | 2.0% | 17k | 1.6 | 0.1% |
| GB NEWS RADIO | 11k | 1.0% | 104k | 9.7 | 0.7% |
| BBC RADIO 1XTRA | 9,000 | 1.0% | 27k | 3.1 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 9,000 | 1.0% | 20k | 2.2 | 0.1% |
| CAPITAL DANCE | 9,000 | 1.0% | 25k | 2.8 | 0.2% |
| KERRANG! | 9,000 | 1.0% | 30k | 3.2 | 0.2% |
| TALKSPORT2 | 9,000 | 1.0% | 15k | 1.7 | 0.1% |
| HEAT | 8,000 | 1.0% | 124k | 15.2 | 0.8% |
| TIMES RADIO | 8,000 | 1.0% | 38k | 4.7 | 0.3% |
| HEART 70S | 7,000 | 1.0% | 24k | 3.5 | 0.2% |
| CAPITAL XTRA RELOADED | 6,000 | 1.0% | 12k | 1.8 | 0.1% |
| TALK (WAS TALKRADIO) | 6,000 | 1.0% | 85k | 14.6 | 0.6% |
| ABSOLUTE RADIO COUNTRY | 5,000 | 1.0% | 38k | 7.1 | 0.3% |
| JAZZ FM | 5,000 | 1.0% | 22k | 4.5 | 0.1% |
| ABSOLUTE RADIO 00S | 4,000 | 1.0% | 24k | 5.6 | 0.2% |
| SMOOTH RELAX | 4,000 | 1.0% | 33k | 8.9 | 0.2% |
| ABSOLUTE RADIO 70S | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 9,000 | 2.5 | 0.1% |
| HITS RADIO PRIDE | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| KISS XTRA | 3,000 | 0.0% | 7,000 | 2.0 | 0.0% |
| MAGIC SOUL | 3,000 | 0.0% | 10k | 3.2 | 0.1% |
| SMOOTH CHILL | 3,000 | 0.0% | 5,000 | 1.9 | 0.0% |
| SMOOTH COUNTRY | 3,000 | 0.0% | 6,000 | 2.5 | 0.0% |
| VIRGIN RADIO CHILLED | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 0.0% | 14k | 4.5 | 0.1% |
| ABSOLUTE RADIO 10S | 2,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 1,000 | 0.4 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 2,000 | 0.9 | 0.0% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 2,000 | 0.9 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 9,000 | 6.0 | 0.1% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 7,000 | 4.7 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 0 | 1.8 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (NORFOLK) (WAS KISS (EAST))’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (NORFOLK) (WAS KISS (EAST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)