HEART EAST ANGLIA - SUFFOLK
HLocal / regional · RAJAR code 4455 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 553k · unweighted sample 766
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART EAST ANGLIA - SUFFOLK TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART EAST ANGLIA - SUFFOLK TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART EAST ANGLIA - SUFFOLK TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 127k | 23.0% | 9.3 | 100.0% |
| ADULTS 15-24 | 11k | 16.0% | 5.1 | 8.7% |
| ADULTS 25-34 | 26k | 33.0% | 9.2 | 20.5% |
| ADULTS 35-44 | 23k | 30.0% | 7.9 | 18.4% |
| ADULTS 45-54 | 31k | 39.0% | 8.3 | 24.8% |
| ADULTS 55-64 | 17k | 18.0% | 10.9 | 13.3% |
| ADULTS 65-74 | 16k | 19.0% | 12.4 | 12.8% |
| ADULTS 75+ | 2,000 | 3.0% | 26.0 | 1.5% |
| ADULTS 15-34 | 37k | 25.0% | 8.0 | 29.1% |
| ADULTS 15-44 | 60k | 27.0% | 7.9 | 47.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 55k | 20.0% | 8.6 | 43.0% |
| MEN 15-24 | 7,000 | 17.0% | 6.8 | 5.2% |
| MEN 25-34 | 9,000 | 25.0% | 13.3 | 7.4% |
| MEN 35-44 | 12k | 32.0% | 9.3 | 9.7% |
| MEN 45-54 | 14k | 34.0% | 2.0 | 10.7% |
| MEN 55-64 | 5,000 | 11.0% | 12.5 | 3.8% |
| MEN 65-74 | 8,000 | 20.0% | 12.6 | 6.1% |
| MEN 75+ | 0 | 0.0% | 0.8 | 0.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 72k | 26.0% | 9.8 | 57.0% |
| WOMEN 15-24 | 4,000 | 15.0% | 2.7 | 3.5% |
| WOMEN 25-34 | 17k | 40.0% | 6.9 | 13.1% |
| WOMEN 35-44 | 11k | 28.0% | 6.2 | 8.7% |
| WOMEN 45-54 | 18k | 42.0% | 13.1 | 14.2% |
| WOMEN 55-64 | 12k | 25.0% | 10.3 | 9.5% |
| WOMEN 65-74 | 8,000 | 19.0% | 12.3 | 6.7% |
| WOMEN 75+ | 2,000 | 5.0% | 28.4 | 1.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 68k | 21.0% | 11.5 | 53.9% |
| C2DE ADULTS | 58k | 26.0% | 6.6 | 46.1% |
| ABC1 MEN | 30k | 18.0% | 12.0 | 23.7% |
| ABC1 WOMEN | 38k | 24.0% | 11.1 | 30.2% |
| C2DE MEN | 24k | 23.0% | 4.4 | 19.3% |
| C2DE WOMEN | 34k | 28.0% | 8.3 | 26.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART EAST ANGLIA - SUFFOLK TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 11.1% | 77k |
10.00-13.00 | 11.3% | 63k |
13.00-16.00 | 10.5% | 68k |
16.00-19.00 | 10.7% | 62k |
19.00-22.00 | 8.2% | 31k |
22.00-01.00 | 6.4% | 14k |
01.00-04.00 | 0.1% | 0 |
04.00-06.30 | 8.5% | 16k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.8% | 18k |
10.00-13.00 | 15.4% | 41k |
13.00-16.00 | 9.7% | 29k |
16.00-19.00 | 10.9% | 20k |
19.00-23.00 | 16.1% | 18k |
23.00-01.00 | 12.9% | 4,000 |
01.00-06.00 | 1.0% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 7.3% | 23k |
10.00-13.00 | 15.4% | 36k |
13.00-16.00 | 12.4% | 27k |
16.00-19.00 | 11.0% | 16k |
19.00-22.00 | 10.6% | 11k |
22.00-01.00 | 1.4% | 0 |
01.00-06.00 | 2.6% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART EAST ANGLIA - SUFFOLK TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 156k | 28.0% | 1.8m | 11.2 | 15.8% |
| HEART EAST ANGLIA - SUFFOLK this station | 127k | 23.0% | 1.2m | 9.3 | 10.6% |
| BBC RADIO 4 | 113k | 20.0% | 1.5m | 13.6 | 13.9% |
| BBC RADIO 1 | 83k | 15.0% | 423k | 5.1 | 3.8% |
| GREATEST HITS RADIO | 72k | 13.0% | 895k | 12.4 | 8.0% |
| BBC 6 MUSIC | 59k | 11.0% | 424k | 7.2 | 3.8% |
| CLASSIC FM | 39k | 7.0% | 542k | 13.9 | 4.9% |
| SMOOTH RADIO EAST ANGLIA | 37k | 7.0% | 314k | 8.4 | 2.8% |
| TALKSPORT | 37k | 7.0% | 272k | 7.3 | 2.4% |
| BBC RADIO 5 LIVE | 34k | 6.0% | 187k | 5.6 | 1.7% |
| BBC RADIO 4 EXTRA | 30k | 5.0% | 180k | 6.1 | 1.6% |
| KISS | 29k | 5.0% | 114k | 4.0 | 1.0% |
| ABSOLUTE RADIO | 25k | 4.0% | 311k | 12.6 | 2.8% |
| BBC RADIO 3 | 23k | 4.0% | 301k | 13.0 | 2.7% |
| GOLD RADIO UK | 21k | 4.0% | 212k | 10.0 | 1.9% |
| MAGIC | 20k | 4.0% | 143k | 7.2 | 1.3% |
| KISSTORY | 18k | 3.0% | 54k | 3.0 | 0.5% |
| KERRANG! | 11k | 2.0% | 26k | 2.3 | 0.2% |
| HITS RADIO | 10k | 2.0% | 13k | 1.4 | 0.1% |
| BBC WORLD SERVICE | 9,000 | 2.0% | 52k | 5.7 | 0.5% |
| VIRGIN RADIO | 9,000 | 2.0% | 64k | 7.0 | 0.6% |
| HEART 90S | 8,000 | 1.0% | 26k | 3.3 | 0.2% |
| HEART DANCE | 8,000 | 1.0% | 21k | 2.7 | 0.2% |
| PLANET ROCK | 8,000 | 1.0% | 46k | 5.7 | 0.4% |
| TIMES RADIO | 7,000 | 1.0% | 32k | 4.5 | 0.3% |
| ABSOLUTE 80S | 6,000 | 1.0% | 39k | 6.1 | 0.3% |
| ABSOLUTE RADIO 90S | 6,000 | 1.0% | 32k | 5.6 | 0.3% |
| BBC RADIO 1XTRA | 6,000 | 1.0% | 32k | 5.2 | 0.3% |
| HEART 80S | 6,000 | 1.0% | 22k | 4.0 | 0.2% |
| JAZZ FM | 6,000 | 1.0% | 15k | 2.6 | 0.1% |
| SMOOTH CHILL | 6,000 | 1.0% | 80k | 13.8 | 0.7% |
| TALK (WAS TALKRADIO) | 6,000 | 1.0% | 37k | 5.8 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 5,000 | 1.0% | 47k | 10.0 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 5,000 | 1.0% | 44k | 8.9 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 5,000 | 1.0% | 8,000 | 1.8 | 0.1% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 5,000 | 1.0% | 150k | 32.1 | 1.4% |
| ABSOLUTE RADIO 00S | 4,000 | 1.0% | 18k | 5.0 | 0.2% |
| CAPITAL XTRA RELOADED | 4,000 | 1.0% | 16k | 3.7 | 0.1% |
| MELLOW MAGIC | 4,000 | 1.0% | 32k | 8.5 | 0.3% |
| SMOOTH COUNTRY | 4,000 | 1.0% | 6,000 | 1.8 | 0.1% |
| CAPITAL DANCE | 3,000 | 0.0% | 5,000 | 2.1 | 0.0% |
| HEART 70S | 3,000 | 1.0% | 5,000 | 1.5 | 0.0% |
| HEAT | 3,000 | 1.0% | 23k | 6.7 | 0.2% |
| HITS RADIO CHILLED | 3,000 | 1.0% | 2,000 | 0.6 | 0.0% |
| MAGIC SOUL | 3,000 | 1.0% | 5,000 | 1.8 | 0.0% |
| SMOOTH RELAX | 3,000 | 1.0% | 5,000 | 1.6 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 1.0% | 5,000 | 1.5 | 0.0% |
| VIRGIN RADIO CHILLED | 3,000 | 1.0% | 2,000 | 0.7 | 0.0% |
| BOOM RADIO | 2,000 | 0.0% | 46k | 27.7 | 0.4% |
| HITS RADIO PRIDE | 2,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| KISSTORY R&B | 2,000 | 0.0% | 3,000 | 1.3 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 7,000 | 2.9 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 10S | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| CAPITAL XTRA (UK) | 1,000 | 0.0% | 0 | 0.7 | 0.0% |
| GB NEWS RADIO | 1,000 | 0.0% | 32k | 27.7 | 0.3% |
| KISS XTRA | 1,000 | 0.0% | 3,000 | 3.5 | 0.0% |
| TALKSPORT2 | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 70S | 0 | 0.0% | 0 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | 0 | 0.0% | 0 | 1.0 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
| RADIO X CLASSIC ROCK | 0 | 0.0% | 4,000 | 17.8 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HEART EAST ANGLIA - SUFFOLK’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART EAST ANGLIA - SUFFOLK TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)