HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6511 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 495k · unweighted sample 602
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 12k | 2.0% | 1.7 | 100.0% |
| ADULTS 15-24 | — | — | — | — |
| ADULTS 25-34 | 1,000 | 1.0% | 0.5 | 7.9% |
| ADULTS 35-44 | 2,000 | 2.0% | 2.8 | 12.2% |
| ADULTS 45-54 | 4,000 | 5.0% | 0.9 | 31.1% |
| ADULTS 55-64 | 1,000 | 1.0% | 0.7 | 8.6% |
| ADULTS 65-74 | 3,000 | 4.0% | 2.7 | 26.1% |
| ADULTS 75+ | 2,000 | 3.0% | 2.3 | 14.1% |
| ADULTS 15-34 | 1,000 | 1.0% | 0.5 | 7.9% |
| ADULTS 15-44 | 2,000 | 1.0% | 1.9 | 20.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 2,000 | 1.0% | 0.7 | 12.6% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | — | — | — | — |
| MEN 35-44 | 1,000 | 2.0% | 0.5 | 6.0% |
| MEN 45-54 | 1,000 | 2.0% | 0.9 | 6.6% |
| MEN 55-64 | — | — | — | — |
| MEN 65-74 | — | — | — | — |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 11k | 4.0% | 1.9 | 87.4% |
| WOMEN 15-24 | — | — | — | — |
| WOMEN 25-34 | 1,000 | 3.0% | 0.5 | 7.9% |
| WOMEN 35-44 | 1,000 | 2.0% | 5.0 | 6.1% |
| WOMEN 45-54 | 3,000 | 8.0% | 0.9 | 24.5% |
| WOMEN 55-64 | 1,000 | 3.0% | 0.7 | 8.6% |
| WOMEN 65-74 | 3,000 | 9.0% | 2.7 | 26.1% |
| WOMEN 75+ | 2,000 | 6.0% | 2.3 | 14.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 8,000 | 3.0% | 1.8 | 67.2% |
| C2DE ADULTS | 4,000 | 2.0% | 1.7 | 32.8% |
| ABC1 MEN | 1,000 | 1.0% | 0.9 | 6.6% |
| ABC1 WOMEN | 7,000 | 5.0% | 1.9 | 60.6% |
| C2DE MEN | 1,000 | 1.0% | 0.5 | 6.0% |
| C2DE WOMEN | 3,000 | 3.0% | 1.9 | 26.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 0.2% | 11k |
06.00-09.00 | 0.1% | 2,000 |
06.00-12.00 | 0.2% | 6,000 |
06.00-18.00 | 0.2% | 10k |
06.00-24.00 | 0.2% | 11k |
09.00-12.00 | 0.3% | 4,000 |
12.00-15.00 | 0.2% | 3,000 |
15.00-18.00 | 0.3% | 6,000 |
18.00-21.00 | 0.1% | 1,000 |
21.00-24.00 | — | — |
24.00-06.00 | 0.4% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | — | — |
06.00-12.00 | 0.3% | 2,000 |
06.00-18.00 | 0.3% | 3,000 |
06.00-24.00 | 0.3% | 3,000 |
06.00-06.00 | 0.3% | 3,000 |
09.00-12.00 | 0.5% | 2,000 |
12.00-15.00 | 0.4% | 2,000 |
15.00-18.00 | 0.3% | 1,000 |
18.00-21.00 | — | — |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | — | — |
06.00-12.00 | 0.2% | 1,000 |
06.00-18.00 | 0.3% | 3,000 |
06.00-24.00 | 0.2% | 3,000 |
06.00-06.00 | 0.2% | 3,000 |
09.00-12.00 | 0.3% | 1,000 |
12.00-15.00 | 0.5% | 3,000 |
15.00-18.00 | 0.1% | 1,000 |
18.00-21.00 | — | — |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 158k | 32.0% | 2.5m | 16.0 | 26.0% |
| BBC RADIO 1 | 99k | 20.0% | 717k | 7.3 | 7.4% |
| BBC RADIO 4 | 62k | 12.0% | 801k | 13.0 | 8.2% |
| BBC RADIO 5 LIVE | 52k | 11.0% | 219k | 4.2 | 2.3% |
| CLASSIC FM | 42k | 9.0% | 200k | 4.8 | 2.1% |
| TALKSPORT | 32k | 7.0% | 204k | 6.3 | 2.1% |
| BBC 6 MUSIC | 30k | 6.0% | 313k | 10.5 | 3.2% |
| GOLD RADIO UK | 26k | 5.0% | 178k | 6.7 | 1.8% |
| KISS | 21k | 4.0% | 37k | 1.7 | 0.4% |
| MAGIC | 20k | 4.0% | 95k | 4.7 | 1.0% |
| BBC RADIO 3 | 19k | 4.0% | 116k | 6.3 | 1.2% |
| VIRGIN RADIO | 18k | 4.0% | 66k | 3.6 | 0.7% |
| ABSOLUTE RADIO | 17k | 4.0% | 83k | 4.8 | 0.9% |
| HEART DANCE | 17k | 3.0% | 44k | 2.6 | 0.4% |
| HEAT | 15k | 3.0% | 94k | 6.3 | 1.0% |
| KISSTORY | 15k | 3.0% | 74k | 4.9 | 0.8% |
| CAPITAL XTRA (UK) | 12k | 2.0% | 69k | 5.6 | 0.7% |
| HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND) this station | 12k | 2.0% | 21k | 1.7 | 0.2% |
| BBC RADIO 1XTRA | 11k | 2.0% | 24k | 2.1 | 0.2% |
| BBC RADIO 4 EXTRA | 11k | 2.0% | 89k | 7.8 | 0.9% |
| CAPITAL DANCE | 11k | 2.0% | 31k | 2.9 | 0.3% |
| HEART 80S | 11k | 2.0% | 63k | 5.9 | 0.6% |
| JAZZ FM | 11k | 2.0% | 20k | 1.7 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 10k | 2.0% | 10k | 0.9 | 0.1% |
| TALK (WAS TALKRADIO) | 10k | 2.0% | 194k | 20.0 | 2.0% |
| ABSOLUTE RADIO 00S | 9,000 | 2.0% | 85k | 9.7 | 0.9% |
| MAGIC SOUL | 9,000 | 2.0% | 78k | 8.2 | 0.8% |
| ABSOLUTE CLASSIC ROCK | 8,000 | 2.0% | 7,000 | 1.0 | 0.1% |
| BBC WORLD SERVICE | 8,000 | 2.0% | 22k | 2.9 | 0.2% |
| HEART 90S | 8,000 | 2.0% | 28k | 3.6 | 0.3% |
| KISSTORY R&B | 8,000 | 2.0% | 9,000 | 1.2 | 0.1% |
| ABSOLUTE 80S | 7,000 | 1.0% | 20k | 2.7 | 0.2% |
| HEART 70S | 7,000 | 1.0% | 25k | 3.7 | 0.3% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 7,000 | 1.0% | 8,000 | 1.1 | 0.1% |
| GB NEWS RADIO | 6,000 | 1.0% | 116k | 20.8 | 1.2% |
| KERRANG! | 6,000 | 1.0% | 47k | 7.5 | 0.5% |
| PLANET ROCK | 6,000 | 1.0% | 15k | 2.4 | 0.2% |
| RADIO X CLASSIC ROCK | 6,000 | 1.0% | 138k | 22.1 | 1.4% |
| SMOOTH RELAX | 6,000 | 1.0% | 2,000 | 0.4 | 0.0% |
| VIRGIN RADIO CHILLED | 6,000 | 1.0% | 10k | 1.7 | 0.1% |
| BBC ASIAN NETWORK UK | 5,000 | 1.0% | 20k | 3.6 | 0.2% |
| BOOM RADIO | 5,000 | 1.0% | 60k | 11.8 | 0.6% |
| SMOOTH COUNTRY | 5,000 | 1.0% | 43k | 8.5 | 0.4% |
| ABSOLUTE RADIO 70S | 4,000 | 1.0% | 3,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 90S | 4,000 | 1.0% | 5,000 | 1.2 | 0.1% |
| CAPITAL XTRA RELOADED | 4,000 | 1.0% | 10k | 2.7 | 0.1% |
| HITS RADIO PRIDE | 4,000 | 1.0% | 3,000 | 0.7 | 0.0% |
| SMOOTH CHILL | 4,000 | 1.0% | 43k | 10.4 | 0.4% |
| TALKSPORT2 | 4,000 | 1.0% | 2,000 | 0.5 | 0.0% |
| ABSOLUTE RADIO 10S | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 2,000 | 1.0% | 6,000 | 2.6 | 0.1% |
| CAPITAL CHILL | 2,000 | 0.0% | 9,000 | 5.8 | 0.1% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 3,000 | 2.1 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 22k | 11.2 | 0.2% |
| MELLOW MAGIC | 2,000 | 0.0% | 3,000 | 1.2 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| TIMES RADIO | 1,000 | 0.0% | 8,000 | 6.1 | 0.1% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (PETERBOROUGH STAMFORD & RUTLAND) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)