HEART EAST MIDLANDS
HComboLocal / regional · RAJAR code 6569 · Half-yearly — 6-month rolling sample · Local
Part of: HEART BRAND (UK), TOTAL GLOBAL RADIO (UK), HEART NETWORK (UK)
Headline figures · MAR 2026
TSA population 2.51m · unweighted sample 2,923
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 197k | 8.0% | 3.9 | 100.0% |
| ADULTS 15-24 | 22k | 5.0% | 1.8 | 11.0% |
| ADULTS 25-34 | 56k | 14.0% | 3.1 | 28.4% |
| ADULTS 35-44 | 45k | 11.0% | 3.1 | 22.9% |
| ADULTS 45-54 | 30k | 8.0% | 6.9 | 15.3% |
| ADULTS 55-64 | 30k | 8.0% | 5.3 | 15.1% |
| ADULTS 65-74 | 12k | 4.0% | 2.4 | 6.3% |
| ADULTS 75+ | 2,000 | 1.0% | 6.2 | 0.9% |
| ADULTS 15-34 | 78k | 10.0% | 2.8 | 39.4% |
| ADULTS 15-44 | 123k | 10.0% | 2.9 | 62.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 82k | 7.0% | 4.2 | 41.6% |
| MEN 15-24 | 10k | 5.0% | 2.0 | 5.3% |
| MEN 25-34 | 25k | 12.0% | 2.0 | 12.6% |
| MEN 35-44 | 9,000 | 4.0% | 3.1 | 4.3% |
| MEN 45-54 | 24k | 13.0% | 7.3 | 11.9% |
| MEN 55-64 | 11k | 6.0% | 6.7 | 5.3% |
| MEN 65-74 | 4,000 | 3.0% | 0.8 | 1.8% |
| MEN 75+ | 1,000 | 1.0% | 0.5 | 0.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 115k | 9.0% | 3.7 | 58.4% |
| WOMEN 15-24 | 11k | 6.0% | 1.6 | 5.7% |
| WOMEN 25-34 | 31k | 16.0% | 4.0 | 15.9% |
| WOMEN 35-44 | 37k | 18.0% | 3.1 | 18.6% |
| WOMEN 45-54 | 7,000 | 4.0% | 5.7 | 3.4% |
| WOMEN 55-64 | 19k | 10.0% | 4.6 | 9.8% |
| WOMEN 65-74 | 9,000 | 5.0% | 3.1 | 4.5% |
| WOMEN 75+ | 1,000 | 1.0% | 9.3 | 0.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 98k | 7.0% | 3.0 | 49.6% |
| C2DE ADULTS | 99k | 8.0% | 4.8 | 50.4% |
| ABC1 MEN | 42k | 7.0% | 2.1 | 21.2% |
| ABC1 WOMEN | 56k | 8.0% | 3.6 | 28.4% |
| C2DE MEN | 40k | 7.0% | 6.4 | 20.4% |
| C2DE WOMEN | 59k | 11.0% | 3.7 | 30.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 1.6% | 159k |
06.00-09.00 | 1.4% | 70k |
06.00-12.00 | 1.5% | 101k |
06.00-18.00 | 1.5% | 141k |
06.00-24.00 | 1.6% | 157k |
09.00-12.00 | 1.6% | 69k |
12.00-15.00 | 1.5% | 66k |
15.00-18.00 | 1.4% | 57k |
18.00-21.00 | 2.0% | 35k |
21.00-24.00 | 2.3% | 16k |
24.00-06.00 | 1.5% | 9,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.3% | 18k |
06.00-12.00 | 2.6% | 41k |
06.00-18.00 | 2.5% | 59k |
06.00-24.00 | 2.7% | 63k |
06.00-06.00 | 2.7% | 65k |
09.00-12.00 | 2.8% | 33k |
12.00-15.00 | 2.6% | 29k |
15.00-18.00 | 2.0% | 18k |
18.00-21.00 | 3.8% | 15k |
21.00-24.00 | 3.3% | 6,000 |
24.00-06.00 | 2.2% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.3% | 13k |
06.00-12.00 | 1.8% | 29k |
06.00-18.00 | 2.1% | 43k |
06.00-24.00 | 2.4% | 45k |
06.00-06.00 | 2.5% | 52k |
09.00-12.00 | 2.0% | 19k |
12.00-15.00 | 2.0% | 19k |
15.00-18.00 | 2.7% | 12k |
18.00-21.00 | 4.4% | 10k |
21.00-24.00 | 5.5% | 7,000 |
24.00-06.00 | 3.1% | 8,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 531k | 21.0% | 6.1m | 11.4 | 14.3% |
| BBC RADIO 4 | 381k | 15.0% | 4.7m | 12.2 | 11.0% |
| GREATEST HITS RADIO | 299k | 12.0% | 2.4m | 7.9 | 5.6% |
| BBC RADIO 1 | 269k | 11.0% | 2.0m | 7.3 | 4.6% |
| BBC RADIO 5 LIVE | 208k | 8.0% | 1.6m | 7.5 | 3.7% |
| HEART EAST MIDLANDS Combothis station | 197k | 8.0% | 766k | 3.9 | 1.8% |
| CLASSIC FM | 137k | 5.0% | 997k | 7.3 | 2.3% |
| TALKSPORT | 119k | 5.0% | 931k | 7.8 | 2.2% |
| HITS RADIO | 118k | 5.0% | 498k | 4.2 | 1.2% |
| GOLD RADIO UK | 117k | 5.0% | 973k | 8.3 | 2.3% |
| ABSOLUTE RADIO | 100k | 4.0% | 845k | 8.4 | 2.0% |
| BBC 6 MUSIC | 90k | 4.0% | 1.0m | 11.2 | 2.4% |
| KISSTORY | 84k | 3.0% | 436k | 5.2 | 1.0% |
| CAPITAL XTRA (UK) | 77k | 3.0% | 203k | 2.6 | 0.5% |
| BBC RADIO 4 EXTRA | 70k | 3.0% | 554k | 7.9 | 1.3% |
| MAGIC | 69k | 3.0% | 368k | 5.4 | 0.9% |
| HEART 80S | 64k | 3.0% | 223k | 3.5 | 0.5% |
| BBC ASIAN NETWORK UK | 62k | 2.0% | 824k | 13.3 | 1.9% |
| ABSOLUTE 80S | 51k | 2.0% | 258k | 5.1 | 0.6% |
| CAPITAL DANCE | 50k | 2.0% | 105k | 2.1 | 0.2% |
| KISS | 50k | 2.0% | 169k | 3.4 | 0.4% |
| HEART 90S | 48k | 2.0% | 147k | 3.0 | 0.3% |
| HEART DANCE | 45k | 2.0% | 219k | 4.8 | 0.5% |
| PLANET ROCK | 45k | 2.0% | 522k | 11.7 | 1.2% |
| VIRGIN RADIO | 45k | 2.0% | 162k | 3.6 | 0.4% |
| CAPITAL XTRA RELOADED | 44k | 2.0% | 257k | 5.9 | 0.6% |
| KISSTORY R&B | 42k | 2.0% | 155k | 3.7 | 0.4% |
| BBC WORLD SERVICE | 41k | 2.0% | 111k | 2.7 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 40k | 2.0% | 90k | 2.2 | 0.2% |
| BBC RADIO 3 | 37k | 1.0% | 231k | 6.2 | 0.5% |
| BOOM RADIO | 36k | 1.0% | 669k | 18.7 | 1.6% |
| ABSOLUTE RADIO 90S | 34k | 1.0% | 181k | 5.3 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 33k | 1.0% | 178k | 5.5 | 0.4% |
| BBC RADIO 1XTRA | 33k | 1.0% | 96k | 2.9 | 0.2% |
| KERRANG! | 29k | 1.0% | 191k | 6.6 | 0.5% |
| SMOOTH RELAX | 22k | 1.0% | 45k | 2.0 | 0.1% |
| TALK (WAS TALKRADIO) | 22k | 1.0% | 263k | 12.0 | 0.6% |
| TALKSPORT2 | 20k | 1.0% | 42k | 2.1 | 0.1% |
| ABSOLUTE RADIO 00S | 19k | 1.0% | 117k | 6.3 | 0.3% |
| SMOOTH CHILL | 19k | 1.0% | 107k | 5.7 | 0.3% |
| VIRGIN RADIO CHILLED | 19k | 1.0% | 15k | 0.8 | 0.0% |
| MELLOW MAGIC | 18k | 1.0% | 91k | 5.0 | 0.2% |
| GB NEWS RADIO | 17k | 1.0% | 91k | 5.4 | 0.2% |
| TIMES RADIO | 17k | 1.0% | 90k | 5.4 | 0.2% |
| JAZZ FM | 15k | 1.0% | 29k | 2.0 | 0.1% |
| MAGIC SOUL | 13k | 1.0% | 69k | 5.3 | 0.2% |
| CAPITAL CHILL | 12k | 0.0% | 44k | 3.6 | 0.1% |
| SMOOTH COUNTRY | 12k | 0.0% | 49k | 4.1 | 0.1% |
| RADIO X CLASSIC ROCK | 11k | 0.0% | 86k | 7.5 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 11k | 0.0% | 35k | 3.1 | 0.1% |
| ABSOLUTE RADIO 10S | 10k | 0.0% | 13k | 1.2 | 0.0% |
| HEAT | 9,000 | 0.0% | 8,000 | 0.9 | 0.0% |
| HITS RADIO CHILLED | 9,000 | 0.0% | 40k | 4.5 | 0.1% |
| MAGIC CLASSICAL | 9,000 | 0.0% | 26k | 2.7 | 0.1% |
| ABSOLUTE RADIO 70S | 8,000 | 0.0% | 65k | 7.7 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 8,000 | 0.0% | 26k | 3.3 | 0.1% |
| HEART 70S | 8,000 | 0.0% | 30k | 3.9 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 6,000 | 0.7 | 0.0% |
| HITS RADIO PRIDE | 7,000 | 0.0% | 4,000 | 0.6 | 0.0% |
| KISS XTRA | 7,000 | 0.0% | 5,000 | 0.7 | 0.0% |
| NATION 80S | 4,000 | 0.0% | 5,000 | 1.1 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HEART EAST MIDLANDS’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART EAST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)