HEART NORTH WALES
HLocal / regional · RAJAR code 4342 · Half-yearly — 6-month rolling sample · Local
Part of: HEART BRAND (UK), COMMUNICORP UK, HEART NETWORK (UK)
Headline figures · MAR 2026
TSA population 745k · unweighted sample 1,396
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART NORTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART NORTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART NORTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 108k | 15.0% | 7.3 | 100.0% |
| ADULTS 15-24 | 9,000 | 10.0% | 2.5 | 8.6% |
| ADULTS 25-34 | 17k | 18.0% | 3.7 | 15.5% |
| ADULTS 35-44 | 18k | 18.0% | 17.6 | 16.5% |
| ADULTS 45-54 | 23k | 23.0% | 5.4 | 21.6% |
| ADULTS 55-64 | 23k | 18.0% | 8.1 | 21.7% |
| ADULTS 65-74 | 12k | 10.0% | 4.2 | 11.0% |
| ADULTS 75+ | 6,000 | 6.0% | 5.1 | 5.2% |
| ADULTS 15-34 | 26k | 14.0% | 3.3 | 24.1% |
| ADULTS 15-44 | 44k | 15.0% | 9.1 | 40.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 39k | 11.0% | 9.6 | 36.5% |
| MEN 15-24 | 3,000 | 6.0% | 0.7 | 2.8% |
| MEN 25-34 | 2,000 | 5.0% | 8.1 | 2.3% |
| MEN 35-44 | 4,000 | 8.0% | 50.4 | 3.7% |
| MEN 45-54 | 8,000 | 15.0% | 3.9 | 7.2% |
| MEN 55-64 | 11k | 17.0% | 7.7 | 9.9% |
| MEN 65-74 | 7,000 | 12.0% | 2.0 | 6.7% |
| MEN 75+ | 4,000 | 10.0% | 5.8 | 4.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 69k | 18.0% | 6.0 | 63.5% |
| WOMEN 15-24 | 6,000 | 14.0% | 3.3 | 5.8% |
| WOMEN 25-34 | 14k | 30.0% | 2.9 | 13.2% |
| WOMEN 35-44 | 14k | 27.0% | 8.0 | 12.8% |
| WOMEN 45-54 | 16k | 29.0% | 6.2 | 14.4% |
| WOMEN 55-64 | 13k | 19.0% | 8.3 | 11.8% |
| WOMEN 65-74 | 5,000 | 8.0% | 7.5 | 4.4% |
| WOMEN 75+ | 1,000 | 2.0% | 2.5 | 1.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 48k | 13.0% | 4.4 | 44.1% |
| C2DE ADULTS | 60k | 16.0% | 9.6 | 55.9% |
| ABC1 MEN | 20k | 11.0% | 3.9 | 18.6% |
| ABC1 WOMEN | 28k | 15.0% | 4.8 | 25.5% |
| C2DE MEN | 19k | 11.0% | 15.5 | 17.9% |
| C2DE WOMEN | 41k | 20.0% | 6.8 | 38.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART NORTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 6.2% | 59k |
10.00-13.00 | 6.6% | 49k |
13.00-16.00 | 7.2% | 56k |
16.00-19.00 | 6.6% | 51k |
19.00-22.00 | 3.8% | 21k |
22.00-01.00 | 1.1% | 5,000 |
01.00-04.00 | 0.4% | 0 |
04.00-06.30 | 0.7% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.4% | 8,000 |
10.00-13.00 | 5.8% | 21k |
13.00-17.00 | 8.8% | 21k |
17.00-19.00 | 5.2% | 9,000 |
19.00-23.00 | 2.9% | 5,000 |
23.00-01.00 | 1.2% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 6.0% | 11k |
09.00-12.00 | 4.6% | 14k |
12.00-16.00 | 5.8% | 18k |
16.00-19.00 | 7.2% | 15k |
19.00-22.00 | 4.3% | 8,000 |
22.00-01.00 | 0.5% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART NORTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 227k | 30.0% | 2.7m | 12.0 | 19.9% |
| BBC RADIO 4 | 108k | 14.0% | 1.2m | 11.5 | 9.1% |
| HEART NORTH WALES this station | 108k | 15.0% | 792k | 7.3 | 5.8% |
| BBC RADIO 1 | 102k | 14.0% | 776k | 7.6 | 5.7% |
| * CAPITAL NORTH WEST AND WALES | 93k | 13.0% | 816k | 8.7 | 6.0% |
| BBC RADIO 5 LIVE | 66k | 9.0% | 340k | 5.1 | 2.5% |
| CLASSIC FM | 66k | 9.0% | 473k | 7.2 | 3.5% |
| * SMOOTH RADIO NORTH WEST AND WALES | 52k | 7.0% | 403k | 7.7 | 2.9% |
| TALKSPORT | 46k | 6.0% | 480k | 10.4 | 3.5% |
| GREATEST HITS RADIO | 44k | 6.0% | 344k | 7.9 | 2.5% |
| HITS RADIO | 35k | 5.0% | 61k | 1.7 | 0.4% |
| BBC 6 MUSIC | 27k | 4.0% | 237k | 8.9 | 1.7% |
| BBC RADIO 3 | 22k | 3.0% | 152k | 7.0 | 1.1% |
| BBC RADIO 5 SPORTS EXTRA | 20k | 3.0% | 25k | 1.3 | 0.2% |
| CAPITAL DANCE | 20k | 3.0% | 43k | 2.2 | 0.3% |
| MAGIC | 20k | 3.0% | 101k | 4.9 | 0.7% |
| ABSOLUTE RADIO | 18k | 2.0% | 119k | 6.6 | 0.9% |
| HEART 80S | 18k | 2.0% | 73k | 4.0 | 0.5% |
| BBC WORLD SERVICE | 17k | 2.0% | 105k | 6.2 | 0.8% |
| GOLD RADIO UK | 16k | 2.0% | 80k | 5.0 | 0.6% |
| BBC RADIO 4 EXTRA | 15k | 2.0% | 87k | 5.8 | 0.6% |
| TALKSPORT2 | 14k | 2.0% | 62k | 4.3 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 13k | 2.0% | 99k | 7.6 | 0.7% |
| CAPITAL XTRA (UK) | 13k | 2.0% | 38k | 2.9 | 0.3% |
| VIRGIN RADIO | 12k | 2.0% | 42k | 3.7 | 0.3% |
| ABSOLUTE 80S | 11k | 2.0% | 24k | 2.1 | 0.2% |
| BBC RADIO 1XTRA | 11k | 1.0% | 104k | 9.7 | 0.8% |
| BOOM RADIO | 10k | 1.0% | 104k | 10.5 | 0.8% |
| PLANET ROCK | 10k | 1.0% | 52k | 5.1 | 0.4% |
| HEART DANCE | 9,000 | 1.0% | 19k | 2.1 | 0.1% |
| ABSOLUTE RADIO 90S | 8,000 | 1.0% | 94k | 11.3 | 0.7% |
| HEART 70S | 8,000 | 1.0% | 12k | 1.6 | 0.1% |
| KISSTORY | 8,000 | 1.0% | 35k | 4.6 | 0.3% |
| GB NEWS RADIO | 7,000 | 1.0% | 52k | 7.9 | 0.4% |
| HEART 90S | 7,000 | 1.0% | 15k | 2.2 | 0.1% |
| RADIO X CLASSIC ROCK | 7,000 | 1.0% | 44k | 6.1 | 0.3% |
| ABSOLUTE RADIO 00S | 6,000 | 1.0% | 16k | 2.5 | 0.1% |
| HEAT | 6,000 | 1.0% | 11k | 1.9 | 0.1% |
| HITS RADIO PRIDE | 6,000 | 1.0% | 7,000 | 1.2 | 0.1% |
| CAPITAL XTRA RELOADED | 5,000 | 1.0% | 15k | 3.0 | 0.1% |
| JAZZ FM | 5,000 | 1.0% | 17k | 3.6 | 0.1% |
| KISS | 5,000 | 1.0% | 4,000 | 0.8 | 0.0% |
| MAGIC SOUL | 4,000 | 1.0% | 19k | 4.4 | 0.1% |
| TALK (WAS TALKRADIO) | 4,000 | 1.0% | 38k | 9.9 | 0.3% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 1,000 | 0.4 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 0.0% | 19k | 7.5 | 0.1% |
| KERRANG! | 3,000 | 0.0% | 9,000 | 3.2 | 0.1% |
| MELLOW MAGIC | 3,000 | 0.0% | 7,000 | 2.3 | 0.1% |
| TIMES RADIO | 3,000 | 0.0% | 23k | 7.0 | 0.2% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 1,000 | 0.3 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 2,000 | 1.0 | 0.0% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| KISSTORY R&B | 2,000 | 0.0% | 4,000 | 1.6 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 9,000 | 3.9 | 0.1% |
| SMOOTH RELAX | 2,000 | 0.0% | 6,000 | 2.3 | 0.0% |
| VIRGIN RADIO CHILLED | 2,000 | 0.0% | 2,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| SMOOTH CHILL | 1,000 | 0.0% | 3,000 | 2.2 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 3,000 | 1.9 | 0.0% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,000 | 0.0% | 8,000 | 5.3 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART NORTH WALES’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART NORTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)