CAPITAL NORTH WEST AND WALES
HLocal / regional · RAJAR code 4313 · Half-yearly — 6-month rolling sample · Local
Part of: CAPITAL BRAND (UK), TOTAL GLOBAL RADIO (UK), CAPITAL NETWORK (UK)
Headline figures · MAR 2026
TSA population 729k · unweighted sample 1,319
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — CAPITAL NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — CAPITAL NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — CAPITAL NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 101k | 14.0% | 8.6 | 100.0% |
| ADULTS 15-24 | 18k | 19.0% | 3.1 | 17.7% |
| ADULTS 25-34 | 21k | 22.0% | 8.6 | 21.1% |
| ADULTS 35-44 | 22k | 21.0% | 8.4 | 21.4% |
| ADULTS 45-54 | 20k | 19.0% | 18.9 | 19.5% |
| ADULTS 55-64 | 13k | 10.0% | 2.9 | 12.7% |
| ADULTS 65-74 | 7,000 | 6.0% | 3.2 | 6.5% |
| ADULTS 75+ | 1,000 | 1.0% | 15.8 | 1.2% |
| ADULTS 15-34 | 39k | 20.0% | 6.1 | 38.8% |
| ADULTS 15-44 | 61k | 21.0% | 6.9 | 60.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 28k | 8.0% | 8.7 | 27.3% |
| MEN 15-24 | 6,000 | 12.0% | 1.4 | 5.6% |
| MEN 25-34 | 6,000 | 13.0% | 18.9 | 6.4% |
| MEN 35-44 | 1,000 | 2.0% | 1.0 | 1.0% |
| MEN 45-54 | 2,000 | 4.0% | 24.3 | 2.0% |
| MEN 55-64 | 7,000 | 11.0% | 3.0 | 6.6% |
| MEN 65-74 | 5,000 | 9.0% | 4.2 | 4.5% |
| MEN 75+ | 1,000 | 3.0% | 15.8 | 1.2% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 74k | 20.0% | 8.5 | 72.7% |
| WOMEN 15-24 | 12k | 27.0% | 3.9 | 12.1% |
| WOMEN 25-34 | 15k | 30.0% | 4.0 | 14.7% |
| WOMEN 35-44 | 21k | 39.0% | 8.7 | 20.4% |
| WOMEN 45-54 | 18k | 33.0% | 18.3 | 17.4% |
| WOMEN 55-64 | 6,000 | 10.0% | 2.8 | 6.1% |
| WOMEN 65-74 | 2,000 | 3.0% | 0.9 | 2.0% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 41k | 11.0% | 4.9 | 40.6% |
| C2DE ADULTS | 60k | 18.0% | 11.1 | 59.4% |
| ABC1 MEN | 13k | 7.0% | 6.8 | 12.7% |
| ABC1 WOMEN | 28k | 14.0% | 4.0 | 27.8% |
| C2DE MEN | 15k | 9.0% | 10.3 | 14.5% |
| C2DE WOMEN | 45k | 25.0% | 11.4 | 44.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — CAPITAL NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 7.2% | 56k |
10.00-13.00 | 5.2% | 49k |
13.00-16.00 | 7.3% | 53k |
16.00-19.00 | 7.8% | 55k |
19.00-22.00 | 7.6% | 31k |
22.00-01.00 | 1.2% | 5,000 |
01.00-04.00 | 0.3% | 1,000 |
04.00-06.00 | 1.7% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
09.00-12.00 | 4.5% | 19k |
12.00-16.00 | 5.1% | 21k |
16.00-19.00 | 8.6% | 17k |
19.00-22.00 | 9.3% | 9,000 |
22.00-24.00 | 6.9% | 2,000 |
24.00-06.00 | 0.9% | 1,000 |
05.00-09.00 | 4.6% | 13k |
| Sunday | Share | Reach |
|---|---|---|
09.00-12.00 | 4.4% | 20k |
12.00-16.00 | 8.3% | 26k |
16.00-19.00 | 8.1% | 16k |
19.00-22.00 | 10.6% | 11k |
22.00-24.00 | 3.9% | 2,000 |
24.00-06.00 | — | — |
05.00-09.00 | 3.6% | 11k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — CAPITAL NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 222k | 30.0% | 3.0m | 13.5 | 21.8% |
| BBC RADIO 4 | 107k | 15.0% | 1.4m | 13.5 | 10.5% |
| CAPITAL NORTH WEST AND WALES this station | 101k | 14.0% | 868k | 8.6 | 6.3% |
| BBC RADIO 1 | 95k | 13.0% | 484k | 5.1 | 3.5% |
| * HEART NORTH WALES | 86k | 12.0% | 491k | 5.7 | 3.6% |
| BBC RADIO 5 LIVE | 77k | 11.0% | 434k | 5.6 | 3.2% |
| CLASSIC FM | 60k | 8.0% | 464k | 7.7 | 3.4% |
| SMOOTH RADIO NORTH WEST AND WALES | 56k | 8.0% | 425k | 7.6 | 3.1% |
| GREATEST HITS RADIO | 51k | 7.0% | 403k | 7.9 | 2.9% |
| TALKSPORT | 51k | 7.0% | 466k | 9.1 | 3.4% |
| HITS RADIO | 34k | 5.0% | 81k | 2.4 | 0.6% |
| BBC 6 MUSIC | 29k | 4.0% | 294k | 10.1 | 2.1% |
| MAGIC | 25k | 3.0% | 159k | 6.4 | 1.2% |
| BBC RADIO 5 SPORTS EXTRA | 20k | 3.0% | 25k | 1.2 | 0.2% |
| CAPITAL DANCE | 20k | 3.0% | 41k | 2.0 | 0.3% |
| BBC RADIO 4 EXTRA | 19k | 3.0% | 118k | 6.3 | 0.9% |
| ABSOLUTE RADIO | 18k | 2.0% | 89k | 4.9 | 0.6% |
| BBC RADIO 3 | 18k | 3.0% | 138k | 7.5 | 1.0% |
| HEART 80S | 18k | 2.0% | 79k | 4.4 | 0.6% |
| ABSOLUTE 80S | 16k | 2.0% | 52k | 3.2 | 0.4% |
| CAPITAL XTRA (UK) | 16k | 2.0% | 62k | 3.9 | 0.5% |
| TALKSPORT2 | 16k | 2.0% | 72k | 4.5 | 0.5% |
| BOOM RADIO | 14k | 2.0% | 166k | 12.0 | 1.2% |
| GOLD RADIO UK | 14k | 2.0% | 67k | 4.9 | 0.5% |
| VIRGIN RADIO | 13k | 2.0% | 43k | 3.3 | 0.3% |
| BBC WORLD SERVICE | 12k | 2.0% | 92k | 7.5 | 0.7% |
| PLANET ROCK | 12k | 2.0% | 65k | 5.5 | 0.5% |
| ABSOLUTE CLASSIC ROCK | 11k | 2.0% | 62k | 5.4 | 0.5% |
| BBC RADIO 1XTRA | 11k | 1.0% | 104k | 9.8 | 0.8% |
| ABSOLUTE RADIO 90S | 10k | 1.0% | 94k | 9.3 | 0.7% |
| HEART DANCE | 10k | 1.0% | 27k | 2.6 | 0.2% |
| KISSTORY | 8,000 | 1.0% | 47k | 5.7 | 0.3% |
| RADIO X CLASSIC ROCK | 8,000 | 1.0% | 47k | 5.9 | 0.3% |
| SMOOTH RELAX | 8,000 | 1.0% | 25k | 3.0 | 0.2% |
| ABSOLUTE RADIO 00S | 7,000 | 1.0% | 16k | 2.4 | 0.1% |
| CAPITAL CHILL | 7,000 | 1.0% | 20k | 3.0 | 0.1% |
| HEART 70S | 7,000 | 1.0% | 12k | 1.7 | 0.1% |
| HEART 90S | 7,000 | 1.0% | 19k | 2.6 | 0.1% |
| JAZZ FM | 7,000 | 1.0% | 49k | 6.8 | 0.4% |
| CAPITAL XTRA RELOADED | 6,000 | 1.0% | 18k | 3.2 | 0.1% |
| GB NEWS RADIO | 6,000 | 1.0% | 49k | 8.1 | 0.4% |
| HITS RADIO PRIDE | 6,000 | 1.0% | 7,000 | 1.2 | 0.0% |
| KISS | 5,000 | 1.0% | 4,000 | 0.9 | 0.0% |
| MAGIC SOUL | 5,000 | 1.0% | 78k | 14.3 | 0.6% |
| HEAT | 4,000 | 1.0% | 3,000 | 0.7 | 0.0% |
| MELLOW MAGIC | 4,000 | 1.0% | 9,000 | 2.2 | 0.1% |
| TIMES RADIO | 4,000 | 1.0% | 32k | 7.3 | 0.2% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BBC ASIAN NETWORK UK | 3,000 | 0.0% | 1,000 | 0.3 | 0.0% |
| TALK (WAS TALKRADIO) | 3,000 | 0.0% | 14k | 4.1 | 0.1% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 2,000 | 0.0% | 8,000 | 4.6 | 0.1% |
| KERRANG! | 2,000 | 0.0% | 4,000 | 1.7 | 0.0% |
| KISSTORY R&B | 2,000 | 0.0% | 3,000 | 1.5 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 7,000 | 3.2 | 0.1% |
| SMOOTH CHILL | 2,000 | 0.0% | 3,000 | 1.4 | 0.0% |
| VIRGIN RADIO CHILLED | 2,000 | 0.0% | 4,000 | 1.9 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.4 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 1,000 | 2.3 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,000 | 0.0% | 8,000 | 5.5 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
| VIRGIN RADIO 80S | 0 | 0.0% | 0 | 0.5 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within CAPITAL NORTH WEST AND WALES’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — CAPITAL NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)