SMOOTH RADIO NORTH WEST AND WALES
HLocal / regional · RAJAR code 3302 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.08m · unweighted sample 1,766
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 73k | 7.0% | 7.2 | 100.0% |
| ADULTS 15-24 | 10k | 8.0% | 3.5 | 14.3% |
| ADULTS 25-34 | 4,000 | 3.0% | 2.4 | 5.7% |
| ADULTS 35-44 | 9,000 | 6.0% | 5.6 | 12.0% |
| ADULTS 45-54 | 9,000 | 6.0% | 5.8 | 12.4% |
| ADULTS 55-64 | 19k | 11.0% | 7.3 | 26.5% |
| ADULTS 65-74 | 15k | 9.0% | 14.4 | 20.0% |
| ADULTS 75+ | 7,000 | 5.0% | 3.9 | 9.0% |
| ADULTS 15-34 | 15k | 5.0% | 3.2 | 20.0% |
| ADULTS 15-44 | 23k | 5.0% | 4.1 | 32.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 31k | 6.0% | 5.3 | 42.8% |
| MEN 15-24 | 7,000 | 10.0% | 3.0 | 9.7% |
| MEN 25-34 | 1,000 | 1.0% | 2.0 | 0.9% |
| MEN 35-44 | 1,000 | 1.0% | 3.0 | 1.5% |
| MEN 45-54 | 3,000 | 4.0% | 2.5 | 4.5% |
| MEN 55-64 | 11k | 12.0% | 9.3 | 14.4% |
| MEN 65-74 | 6,000 | 8.0% | 3.5 | 8.4% |
| MEN 75+ | 2,000 | 4.0% | 5.0 | 3.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 42k | 8.0% | 8.6 | 57.2% |
| WOMEN 15-24 | 3,000 | 5.0% | 4.4 | 4.6% |
| WOMEN 25-34 | 4,000 | 5.0% | 2.5 | 4.9% |
| WOMEN 35-44 | 8,000 | 10.0% | 6.0 | 10.5% |
| WOMEN 45-54 | 6,000 | 7.0% | 7.7 | 7.9% |
| WOMEN 55-64 | 9,000 | 9.0% | 4.9 | 12.1% |
| WOMEN 65-74 | 9,000 | 10.0% | 22.2 | 11.7% |
| WOMEN 75+ | 4,000 | 5.0% | 3.2 | 5.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 42k | 7.0% | 7.8 | 57.5% |
| C2DE ADULTS | 31k | 6.0% | 6.4 | 42.5% |
| ABC1 MEN | 21k | 7.0% | 4.0 | 28.4% |
| ABC1 WOMEN | 21k | 7.0% | 11.5 | 29.1% |
| C2DE MEN | 11k | 4.0% | 8.0 | 14.4% |
| C2DE WOMEN | 21k | 8.0% | 5.6 | 28.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.1% | 31k |
06.00-06.00 | 2.4% | 59k |
10.00-13.00 | 1.7% | 25k |
13.00-16.00 | 1.9% | 28k |
16.00-19.00 | 2.2% | 28k |
19.00-22.00 | 2.6% | 17k |
22.00-01.00 | 6.8% | 4,000 |
01.00-04.00 | 10.1% | 3,000 |
04.00-06.00 | 6.2% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.3% | 9,000 |
10.00-13.00 | 2.0% | 17k |
13.00-16.00 | 3.8% | 13k |
16.00-19.00 | 4.0% | 14k |
19.00-22.00 | 3.7% | 6,000 |
22.00-01.00 | 8.0% | 5,000 |
01.00-06.00 | 10.8% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.7% | 6,000 |
10.00-13.00 | 2.9% | 15k |
13.00-16.00 | 2.9% | 9,000 |
16.00-19.00 | 1.5% | 7,000 |
19.00-22.00 | 2.8% | 4,000 |
22.00-01.00 | 4.4% | 5,000 |
01.00-06.00 | 7.7% | 4,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 306k | 28.0% | 3.8m | 12.4 | 18.4% |
| BBC RADIO 4 | 166k | 15.0% | 2.1m | 12.9 | 10.4% |
| BBC RADIO 1 | 131k | 12.0% | 640k | 4.9 | 3.1% |
| BBC RADIO 5 LIVE | 117k | 11.0% | 626k | 5.4 | 3.0% |
| * SMOOTH RADIO NORTH WEST | 107k | 10.0% | 1.1m | 9.9 | 5.2% |
| GREATEST HITS RADIO | 104k | 10.0% | 1.0m | 9.7 | 4.9% |
| * CAPITAL NORTH WEST AND WALES | 101k | 9.0% | 868k | 8.6 | 4.2% |
| CLASSIC FM | 99k | 9.0% | 696k | 7.0 | 3.4% |
| * GREATEST HITS RADIO (LIVERPOOL) | 88k | 8.0% | 894k | 10.2 | 4.3% |
| * HEART NORTH WALES | 86k | 8.0% | 491k | 5.7 | 2.4% |
| TALKSPORT | 84k | 8.0% | 591k | 7.0 | 2.9% |
| HITS RADIO | 78k | 7.0% | 352k | 4.5 | 1.7% |
| * HEART NORTH WEST | 74k | 7.0% | 383k | 5.2 | 1.9% |
| SMOOTH RADIO NORTH WEST AND WALES this station | 73k | 7.0% | 527k | 7.2 | 2.6% |
| * HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) | 64k | 6.0% | 322k | 5.0 | 1.6% |
| BBC 6 MUSIC | 50k | 5.0% | 525k | 10.6 | 2.6% |
| MAGIC | 38k | 3.0% | 266k | 7.1 | 1.3% |
| BBC RADIO 3 | 32k | 3.0% | 214k | 6.7 | 1.0% |
| BBC RADIO 4 EXTRA | 30k | 3.0% | 145k | 4.8 | 0.7% |
| ABSOLUTE RADIO | 27k | 2.0% | 148k | 5.5 | 0.7% |
| CAPITAL DANCE | 27k | 3.0% | 62k | 2.3 | 0.3% |
| ABSOLUTE 80S | 26k | 2.0% | 247k | 9.4 | 1.2% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 2.0% | 34k | 1.3 | 0.2% |
| HEART 80S | 25k | 2.0% | 152k | 6.0 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 22k | 2.0% | 138k | 6.3 | 0.7% |
| BOOM RADIO | 20k | 2.0% | 220k | 11.2 | 1.1% |
| GOLD RADIO UK | 20k | 2.0% | 226k | 11.3 | 1.1% |
| TALKSPORT2 | 20k | 2.0% | 79k | 3.9 | 0.4% |
| ABSOLUTE RADIO 90S | 19k | 2.0% | 109k | 5.7 | 0.5% |
| CAPITAL XTRA (UK) | 18k | 2.0% | 70k | 3.9 | 0.3% |
| PLANET ROCK | 18k | 2.0% | 78k | 4.3 | 0.4% |
| HEART DANCE | 17k | 2.0% | 42k | 2.4 | 0.2% |
| HEART 90S | 16k | 1.0% | 105k | 6.6 | 0.5% |
| VIRGIN RADIO | 16k | 2.0% | 57k | 3.5 | 0.3% |
| BBC WORLD SERVICE | 15k | 1.0% | 97k | 6.6 | 0.5% |
| BBC RADIO 1XTRA | 14k | 1.0% | 105k | 7.5 | 0.5% |
| KISSTORY | 14k | 1.0% | 62k | 4.6 | 0.3% |
| GB NEWS RADIO | 12k | 1.0% | 62k | 5.4 | 0.3% |
| KERRANG! | 12k | 1.0% | 73k | 6.3 | 0.4% |
| SMOOTH RELAX | 11k | 1.0% | 28k | 2.6 | 0.1% |
| CAPITAL XTRA RELOADED | 10k | 1.0% | 23k | 2.4 | 0.1% |
| HEART 70S | 10k | 1.0% | 28k | 2.8 | 0.1% |
| JAZZ FM | 10k | 1.0% | 95k | 9.3 | 0.5% |
| KISS | 10k | 1.0% | 8,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 00S | 9,000 | 1.0% | 20k | 2.2 | 0.1% |
| HITS RADIO PRIDE | 9,000 | 1.0% | 9,000 | 1.1 | 0.0% |
| RADIO X CLASSIC ROCK | 9,000 | 1.0% | 49k | 5.7 | 0.2% |
| HEAT | 8,000 | 1.0% | 10k | 1.2 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 7,000 | 1.0% | 35k | 4.8 | 0.2% |
| CAPITAL CHILL | 7,000 | 1.0% | 20k | 3.0 | 0.1% |
| KISSTORY R&B | 7,000 | 1.0% | 11k | 1.7 | 0.1% |
| ABSOLUTE RADIO 10S | 6,000 | 1.0% | 3,000 | 0.6 | 0.0% |
| MELLOW MAGIC | 6,000 | 1.0% | 22k | 3.8 | 0.1% |
| SMOOTH CHILL | 6,000 | 1.0% | 13k | 2.3 | 0.1% |
| VIRGIN RADIO CHILLED | 6,000 | 1.0% | 12k | 2.0 | 0.1% |
| MAGIC SOUL | 5,000 | 1.0% | 78k | 14.3 | 0.4% |
| TALK (WAS TALKRADIO) | 5,000 | 0.0% | 16k | 3.4 | 0.1% |
| TIMES RADIO | 5,000 | 0.0% | 35k | 6.5 | 0.2% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 9,000 | 2.3 | 0.0% |
| BBC ASIAN NETWORK UK | 4,000 | 0.0% | 2,000 | 0.4 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 24k | 5.6 | 0.1% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 3,000 | 1.0 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 5,000 | 2.1 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 7,000 | 3.2 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 0.0% | 8,000 | 4.7 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 1,000 | 2.3 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO NORTH WEST AND WALES’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)