SMOOTH RADIO NORTH WEST AND WALES
HLocal / regional · RAJAR code 3302 · · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · JUN 2026
Weekly reach
99k
26kvs prev. quarter
% reach
9.0%
2.0%vs prev. quarter
Total hours
738k
211kvs prev. quarter
Average hours
7.4
0.2vs prev. quarter
Market share
3.5%
0.9%vs prev. quarter
TSA population 1.09m · unweighted sample 1,774
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.5% | 44k |
10.00-13.00 | 3.4% | 42k |
13.00-16.00 | 4.0% | 49k |
16.00-19.00 | 3.8% | 37k |
19.00-22.00 | 5.0% | 23k |
22.00-01.00 | 3.5% | 4,000 |
01.00-04.00 | 2.1% | 2,000 |
04.00-06.00 | 2.1% | 6,000 |
06.00-06.00 | 3.4% | 83k |
| Saturday | Share | Reach |
|---|---|---|
01.00-06.00 | 1.9% | 2,000 |
06.00-10.00 | 2.4% | 11k |
10.00-13.00 | 3.0% | 15k |
13.00-16.00 | 2.6% | 13k |
16.00-19.00 | 4.9% | 15k |
19.00-22.00 | 5.0% | 5,000 |
22.00-01.00 | 4.6% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
01.00-06.00 | 1.4% | 2,000 |
06.00-10.00 | 5.6% | 16k |
10.00-13.00 | 4.8% | 24k |
13.00-16.00 | 4.0% | 12k |
16.00-19.00 | 3.2% | 12k |
19.00-22.00 | 4.6% | 5,000 |
22.00-01.00 | 5.9% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 99k | 9.0% | 7.4 | 100.0% |
| ADULTS 15-24 | 7,000 | 5.0% | 1.9 | 7.0% |
| ADULTS 25-34 | 13k | 9.0% | 9.9 | 13.0% |
| ADULTS 35-44 | 11k | 7.0% | 5.9 | 11.2% |
| ADULTS 45-54 | 16k | 10.0% | 4.9 | 15.9% |
| ADULTS 55-64 | 20k | 11.0% | 5.7 | 20.5% |
| ADULTS 65-74 | 18k | 10.0% | 11.7 | 18.5% |
| ADULTS 75+ | 14k | 12.0% | 8.9 | 14.0% |
| ADULTS 15-34 | 20k | 7.0% | 7.1 | 20.0% |
| ADULTS 15-44 | 31k | 7.0% | 6.6 | 31.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 37k | 7.0% | 7.7 | 37.2% |
| MEN 15-24 | 5,000 | 8.0% | 1.6 | 5.4% |
| MEN 25-34 | 3,000 | 4.0% | 9.5 | 2.9% |
| MEN 35-44 | 3,000 | 4.0% | 2.0 | 2.9% |
| MEN 45-54 | 7,000 | 10.0% | 3.3 | 7.1% |
| MEN 55-64 | 7,000 | 8.0% | 7.0 | 7.5% |
| MEN 65-74 | 8,000 | 9.0% | 20.0 | 7.7% |
| MEN 75+ | 4,000 | 7.0% | 4.6 | 3.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 62k | 11.0% | 7.2 | 62.8% |
| WOMEN 15-24 | 2,000 | 2.0% | 3.0 | 1.6% |
| WOMEN 25-34 | 10k | 13.0% | 10.0 | 10.1% |
| WOMEN 35-44 | 8,000 | 10.0% | 7.3 | 8.3% |
| WOMEN 45-54 | 9,000 | 11.0% | 6.3 | 8.8% |
| WOMEN 55-64 | 13k | 13.0% | 5.0 | 13.0% |
| WOMEN 65-74 | 11k | 11.0% | 5.8 | 10.8% |
| WOMEN 75+ | 10k | 16.0% | 10.4 | 10.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 48k | 8.0% | 4.5 | 48.1% |
| C2DE ADULTS | 52k | 10.0% | 10.2 | 51.9% |
| ABC1 MEN | 28k | 10.0% | 4.4 | 27.8% |
| ABC1 WOMEN | 20k | 6.0% | 4.5 | 20.2% |
| C2DE MEN | 9,000 | 4.0% | 17.6 | 9.3% |
| C2DE WOMEN | 42k | 17.0% | 8.5 | 42.6% |
Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 970k | 89.0% | 21.2m | 21.8 | 100.0% |
| ANY COMMER CIAL | 752k | 69.0% | 11.9m | 15.9 | 56.3% |
| ANY BBC | 606k | 55.0% | 8.9m | 14.7 | 42.1% |
| BBC RADIO 2 | 270k | 25.0% | 2.9m | 10.6 | 13.5% |
| CAPITAL NET WORK (UK) | 175k | 16.0% | 1.3m | 7.2 | 5.9% |
| BBC RADIO 4 | 166k | 15.0% | 2.2m | 13.2 | 10.4% |
| HEART NET WORK (UK) | 151k | 14.0% | 816k | 5.4 | 3.9% |
| OTHER NATION AL COMMER CIAL | 139k | 13.0% | 1.3m | 9.2 | 6.1% |
| OTHER BBC LOCAL | 132k | 12.0% | 1.3m | 10.2 | 6.4% |
| BBC RADIO 1 | 125k | 11.0% | 677k | 5.4 | 3.2% |
| * CAPITAL NORTH WEST AND WALES | 114k | 10.0% | 1.0m | 9.0 | 4.8% |
| GREAT- EST HITS RADIO | 108k | 10.0% | 998k | 9.2 | 4.7% |
| * HEART NORTH WALES | 104k | 10.0% | 566k | 5.4 | 2.7% |
| CLASSIC FM | 102k | 9.0% | 844k | 8.3 | 4.0% |
| BBC RADIO 5 LIVE | 101k | 9.0% | 560k | 5.5 | 2.6% |
| SMOOTH RADIO NORTH WEST & WALES | 99k | 9.0% | 738k | 7.4 | 3.5% |
| * SMOOTH RADIO NORTH WEST | 97k | 9.0% | 1.2m | 12.8 | 5.9% |
| * GREAT- EST HITS RADIO (LIVER POOL) | 96k | 9.0% | 912k | 9.5 | 4.3% |
| * HEART NORTH WEST | 89k | 8.0% | 488k | 5.5 | 2.3% |
| TALK SPORT | 78k | 7.0% | 286k | 3.7 | 1.4% |
| HITS RADIO | 74k | 7.0% | 295k | 4.0 | 1.4% |
| OTHER STATION | 63k | 6.0% | 335k | 5.3 | 1.6% |
| * HITS RADIO (LIVER POOL NORTH WEST) | 59k | 5.0% | 267k | 4.5 | 1.3% |
| OTHER LOCAL COMM. | 48k | 4.0% | 209k | 4.4 | 1.0% |
| BBC 6 MUSIC | 43k | 4.0% | 489k | 11.4 | 2.3% |
| RADIO X NET WORK (UK) | 38k | 3.0% | 257k | 6.8 | 1.2% |
| LBC BRAND (UK) | 36k | 3.0% | 381k | 10.5 | 1.8% |
| MAGIC | 34k | 3.0% | 459k | 13.3 | 2.2% |
| ABSO LUTE 80S | 32k | 3.0% | 258k | 8.1 | 1.2% |
| BBC RADIO 4 EXTRA | 30k | 3.0% | 134k | 4.5 | 0.6% |
| CAPITAL DANCE | 30k | 3.0% | 161k | 5.4 | 0.8% |
| ABSO LUTE RADIO | 28k | 3.0% | 277k | 10.1 | 1.3% |
| BBC RADIO 3 | 25k | 2.0% | 223k | 8.9 | 1.1% |
| ABSO LUTE CLASSIC ROCK | 25k | 2.0% | 203k | 8.1 | 1.0% |
| ABSO LUTE RADIO 90S | 23k | 2.0% | 123k | 5.4 | 0.6% |
| GOLD RADIO UK | 22k | 2.0% | 155k | 7.1 | 0.7% |
| HEART 90S | 22k | 2.0% | 119k | 5.5 | 0.6% |
| BOOM RADIO | 21k | 2.0% | 313k | 15.2 | 1.5% |
| PLANET ROCK | 20k | 2.0% | 130k | 6.7 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 18k | 2.0% | 27k | 1.5 | 0.1% |
| HEART 80S | 18k | 2.0% | 103k | 5.7 | 0.5% |
| HEART DANCE | 18k | 2.0% | 40k | 2.2 | 0.2% |
| MAGIC SOUL | 18k | 2.0% | 28k | 1.5 | 0.1% |
| BBC WORLD SERVICE | 16k | 2.0% | 201k | 12.2 | 0.9% |
| VIRGIN RADIO | 15k | 1.0% | 85k | 5.8 | 0.4% |
| CAPITAL XTRA (UK) | 14k | 1.0% | 86k | 6.0 | 0.4% |
| KISS | 13k | 1.0% | 18k | 1.4 | 0.1% |
| KISS TORY | 13k | 1.0% | 88k | 6.7 | 0.4% |
| ABSO LUTE RADIO 00S | 12k | 1.0% | 60k | 4.9 | 0.3% |
| HEART 70S | 12k | 1.0% | 46k | 3.8 | 0.2% |
| BBC RADIO 1XTRA | 11k | 1.0% | 83k | 7.7 | 0.4% |
| SMOOTH RELAX | 11k | 1.0% | 30k | 2.7 | 0.1% |
| GB NEWS RADIO | 10k | 1.0% | 20k | 2.1 | 0.1% |
| KER RANG! | 10k | 1.0% | 88k | 8.4 | 0.4% |
| ABSO LUTE RADIO COUN TRY | 8,000 | 1.0% | 49k | 6.0 | 0.2% |
| CAPITAL XTRA RELOAD ED | 8,000 | 1.0% | 21k | 2.6 | 0.1% |
| NATION 80S | 8,000 | 1.0% | 19k | 2.4 | 0.1% |
| JAZZ FM | 7,000 | 1.0% | 72k | 10.6 | 0.3% |
| HITS RADIO PRIDE | 6,000 | 1.0% | 3,000 | 0.6 | — |
| KISS TORY R&B | 6,000 | 1.0% | 17k | 2.9 | 0.1% |
| RADIO X CLASSIC ROCK | 6,000 | 1.0% | 31k | 5.0 | 0.1% |
| TALK | 6,000 | 1.0% | 13k | 2.1 | 0.1% |
| TALK SPORT2 | 6,000 | 1.0% | 12k | 2.0 | 0.1% |
| TIMES RADIO | 6,000 | 1.0% | 62k | 10.4 | 0.3% |
| ABSO LUTE RADIO 70S | 5,000 | — | 5,000 | 0.9 | — |
| ABSO LUTE RADIO 10S | 5,000 | — | 4,000 | 0.8 | — |
| HEAT | 5,000 | — | 14k | 3.0 | 0.1% |
| HITS RADIO CHILLED | 5,000 | — | 9,000 | 1.8 | — |
| MELLOW MAGIC | 5,000 | — | 6,000 | 1.1 | — |
| BBC ASIAN NET WORK | 4,000 | — | 2,000 | 0.4 | — |
| CAPITAL CHILL | 4,000 | — | 15k | 3.8 | 0.1% |
| VIRGIN RADIO CHILLED | 4,000 | — | 4,000 | 0.9 | — |
| SMOOTH COUN TRY | 3,000 | — | 43k | 13.8 | 0.2% |
| SMOOTH CHILL | 2,000 | — | 5,000 | 2.1 | — |
| VIRGIN RADIO LE- GENDS | 2,000 | — | 10k | 4.6 | — |
| VIRGIN RADIO 80S | 2,000 | — | 1,000 | 0.6 | — |
| COUN TRY LINE RADIO | 1,000 | — | 17k | 12.3 | 0.1% |
| KISS XTRA | 1,000 | — | — | 0.8 | — |
| MAGIC CLASSIC AL | 1,000 | — | 2,000 | 1.9 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — SMOOTH RADIO NORTH WEST AND WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)