RAJAR Dashboard

SMOOTH RADIO NORTH WEST

H

Local / regional · RAJAR code 3245 · Half-yearly — 6-month rolling sample · Local

Part of: SMOOTH BRAND (UK), COMMUNICORP UK, SMOOTH RADIO NETWORK (UK)

Headline figures · MAR 2026

Weekly reach
1.23m
▲ 45k vs prev. quarter
% reach
19.0%
▲ 1.0% vs prev. quarter
Total hours
9.6m
▲ 406k vs prev. quarter
Average hours
7.8
▲ 0.1 vs prev. quarter
Market share
8.3%
▲ 0.3% vs prev. quarter

TSA population 6.59m · unweighted sample 6,321

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — SMOOTH RADIO NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — SMOOTH RADIO NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — SMOOTH RADIO NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.23m19.0%7.8100.0%
ADULTS 15-24122k12.0%6.29.9%
ADULTS 25-34199k19.0%4.016.1%
ADULTS 35-44178k17.0%7.814.4%
ADULTS 45-54186k20.0%8.815.1%
ADULTS 55-64232k23.0%6.618.8%
ADULTS 65-74212k23.0%10.917.1%
ADULTS 75+105k18.0%11.18.5%
ADULTS 15-34321k16.0%4.926.0%
ADULTS 15-44499k16.0%5.940.4%
MenReach% reachAvg hrs% of audience
ALL MEN 15+517k16.0%8.041.9%
MEN 15-2467k13.0%9.45.5%
MEN 25-3468k13.0%3.65.5%
MEN 35-4471k14.0%7.95.8%
MEN 45-5462k13.0%5.45.0%
MEN 55-64113k23.0%5.99.2%
MEN 65-7484k19.0%14.86.8%
MEN 75+53k20.0%9.24.3%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+717k21.0%7.658.1%
WOMEN 15-2455k11.0%2.44.5%
WOMEN 25-34131k24.0%4.310.6%
WOMEN 35-44107k19.0%7.78.6%
WOMEN 45-54125k26.0%10.410.1%
WOMEN 55-64118k23.0%7.39.6%
WOMEN 65-74128k26.0%8.310.4%
WOMEN 75+53k16.0%13.04.3%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS561k17.0%7.045.4%
C2DE ADULTS673k21.0%8.454.6%
ABC1 MEN236k14.0%7.219.1%
ABC1 WOMEN325k19.0%6.826.3%
C2DE MEN281k18.0%8.722.8%
C2DE WOMEN392k24.0%8.231.8%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — SMOOTH RADIO NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
▸
6.6%556k
10.00-13.00
▸
8.9%604k
13.00-16.00
▸
9.7%597k
16.00-19.00
▸
7.8%472k
19.00-22.00
▸
9.6%243k
22.00-01.00
▸
7.4%115k
01.00-06.00
▸
5.0%79k
SaturdayShareReach
06.00-10.00
▸
8.3%182k
06.00-12.00
▸
9.0%297k
06.00-18.00
▸
9.4%460k
06.00-24.00
▸
9.3%505k
06.00-06.00
▸
9.0%508k
10.00-14.00
▸
10.5%316k
14.00-15.00
▸
9.3%138k
15.00-18.00
▸
8.6%176k
18.00-20.00
▸
7.3%91k
20.00-24.00
▸
10.0%77k
24.00-06.00
▸
4.4%33k
SundayShareReach
06.00-12.00
▸
8.4%270k
06.00-18.00
▸
8.7%428k
06.00-24.00
▸
9.0%474k
06.00-06.00
▸
9.0%488k
06.00-10.00
▸
7.7%155k
10.00-14.00
▸
9.4%287k
14.00-15.00
▸
8.5%125k
15.00-18.00
▸
8.3%167k
18.00-20.00
▸
8.0%78k
20.00-24.00
▸
13.4%88k
24.00-06.00
▸
3.3%23k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — SMOOTH RADIO NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.33m20.0%14.6m10.912.6%
SMOOTH RADIO NORTH WEST this station1.23m19.0%9.6m7.88.3%
HEART NORTH WEST 935k14.0%5.5m5.94.8%
BBC RADIO 4 786k12.0%9.3m11.88.1%
BBC RADIO 1 761k12.0%4.5m5.93.9%
GREATEST HITS RADIO 741k11.0%7.1m9.56.1%
HITS RADIO 692k11.0%4.0m5.83.5%
BBC RADIO 5 LIVE 673k10.0%4.6m6.84.0%
TALKSPORT 538k8.0%3.1m5.82.7%
* CAPITAL MANCHESTER 453k7.0%1.9m4.11.6%
CLASSIC FM 434k7.0%3.4m7.93.0%
* GREATEST HITS RADIO (MANCHESTER & THE NORTH WEST) 283k4.0%2.5m8.82.2%
* HITS RADIO (MANCHESTER & THE NORTH WEST) 241k4.0%1.6m6.51.4%
* GREATEST HITS RADIO (LIVERPOOL) 224k3.0%2.0m9.01.7%
ABSOLUTE RADIO 218k3.0%1.3m6.11.1%
BBC 6 MUSIC 211k3.0%1.7m7.81.4%
CAPITAL XTRA (UK) 206k3.0%763k3.70.7%
* CAPITAL LIVERPOOL 197k3.0%948k4.80.8%
* RADIO X MANCHESTER 196k3.0%1.5m7.61.3%
KISSTORY 195k3.0%866k4.50.8%
ABSOLUTE 80S 192k3.0%1.1m5.50.9%
GOLD RADIO UK 190k3.0%1.8m9.41.5%
KISS 189k3.0%1.3m6.91.1%
MAGIC 185k3.0%839k4.50.7%
* HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) 184k3.0%1.3m6.91.1%
HEART 80S 173k3.0%647k3.70.6%
* GREATEST HITS RADIO (LANCASHIRE) 172k3.0%1.6m9.41.4%
CAPITAL DANCE 169k3.0%913k5.40.8%
BBC RADIO 3 150k2.0%1.1m7.10.9%
HEART DANCE 144k2.0%797k5.50.7%
PLANET ROCK 143k2.0%1.3m9.21.1%
* HITS RADIO (LANCASHIRE) (WAS ROCK FM) 141k2.0%444k3.20.4%
BBC RADIO 4 EXTRA 136k2.0%799k5.90.7%
* HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE) 128k2.0%733k5.70.6%
BBC RADIO 5 SPORTS EXTRA 121k2.0%194k1.60.2%
ABSOLUTE CLASSIC ROCK 116k2.0%715k6.10.6%
ABSOLUTE RADIO 90S 113k2.0%287k2.50.2%
BBC RADIO 1XTRA 113k2.0%745k6.60.6%
HEART 90S 112k2.0%517k4.60.4%
VIRGIN RADIO 109k2.0%356k3.30.3%
BOOM RADIO 102k2.0%1.7m16.51.5%
TALKSPORT2 92k1.0%468k5.10.4%
* CAPITAL LANCASHIRE 91k1.0%529k5.80.5%
ABSOLUTE RADIO 00S 90k1.0%433k4.80.4%
KISSTORY R&B 85k1.0%274k3.20.2%
BBC ASIAN NETWORK UK 84k1.0%495k5.90.4%
CAPITAL XTRA RELOADED 83k1.0%213k2.60.2%
GB NEWS RADIO 83k1.0%344k4.10.3%
SMOOTH RELAX 81k1.0%517k6.40.4%
KERRANG! 79k1.0%380k4.80.3%
BBC WORLD SERVICE 72k1.0%303k4.20.3%
SMOOTH CHILL 68k1.0%239k3.50.2%
TALK (WAS TALKRADIO) 67k1.0%864k12.80.7%
* RADIO X 90S (MANCHESTER) 66k1.0%368k5.60.3%
HEAT 65k1.0%293k4.50.3%
HEART 70S 64k1.0%202k3.20.2%
ABSOLUTE RADIO COUNTRY 62k1.0%648k10.50.6%
SMOOTH COUNTRY 58k1.0%459k7.90.4%
* GREATEST HITS RADIO (STAFFORDSHIRE & CHESHIRE) 57k1.0%759k13.20.7%
HITS RADIO CHILLED 55k1.0%334k6.10.3%
HITS RADIO PRIDE 52k1.0%304k5.80.3%
MAGIC SOUL 52k1.0%442k8.50.4%
RADIO X CLASSIC ROCK 47k1.0%445k9.50.4%
MELLOW MAGIC 41k1.0%140k3.40.1%
TIMES RADIO 41k1.0%239k5.90.2%
ABSOLUTE RADIO 10S 39k1.0%90k2.30.1%
JAZZ FM 37k1.0%409k11.00.4%
VIRGIN RADIO CHILLED 36k1.0%63k1.70.1%
* SMOOTH RADIO NORTH WEST AND WALES 33k1.0%206k6.20.2%
CAPITAL CHILL 29k0.0%73k2.50.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 29k0.0%34k1.20.0%
ABSOLUTE RADIO 70S 26k0.0%97k3.80.1%
KISS XTRA 21k0.0%41k2.00.0%
VIRGIN RADIO 80S 18k0.0%12k0.70.0%
NATION 80S 16k0.0%31k1.90.0%
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 9,0000.0%44k5.00.0%
MAGIC CLASSICAL 2,0000.0%1,0000.40.0%
BLOOMBERG RADIO —————

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO NORTH WEST’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — SMOOTH RADIO NORTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)