HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3501 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 903k · unweighted sample 1,074
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 143k | 16.0% | 5.5 | 100.0% |
| ADULTS 15-24 | 26k | 22.0% | 5.0 | 18.1% |
| ADULTS 25-34 | 29k | 22.0% | 4.4 | 20.4% |
| ADULTS 35-44 | 34k | 25.0% | 6.6 | 24.0% |
| ADULTS 45-54 | 22k | 17.0% | 1.6 | 15.1% |
| ADULTS 55-64 | 19k | 13.0% | 6.6 | 13.1% |
| ADULTS 65-74 | 8,000 | 8.0% | 15.5 | 5.9% |
| ADULTS 75+ | 5,000 | 4.0% | 2.6 | 3.4% |
| ADULTS 15-34 | 55k | 22.0% | 4.7 | 38.5% |
| ADULTS 15-44 | 90k | 23.0% | 5.4 | 62.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 58k | 13.0% | 3.5 | 40.3% |
| MEN 15-24 | 13k | 21.0% | 1.5 | 8.8% |
| MEN 25-34 | 9,000 | 14.0% | 1.8 | 6.6% |
| MEN 35-44 | 13k | 18.0% | 0.8 | 8.8% |
| MEN 45-54 | 11k | 17.0% | 1.1 | 7.5% |
| MEN 55-64 | 8,000 | 11.0% | 4.3 | 5.5% |
| MEN 65-74 | 3,000 | 7.0% | 32.3 | 2.4% |
| MEN 75+ | 1,000 | 2.0% | 0.6 | 0.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 86k | 19.0% | 6.8 | 59.7% |
| WOMEN 15-24 | 13k | 24.0% | 8.3 | 9.4% |
| WOMEN 25-34 | 20k | 29.0% | 5.6 | 13.8% |
| WOMEN 35-44 | 22k | 31.0% | 9.9 | 15.2% |
| WOMEN 45-54 | 11k | 17.0% | 2.0 | 7.6% |
| WOMEN 55-64 | 11k | 14.0% | 8.2 | 7.6% |
| WOMEN 65-74 | 5,000 | 8.0% | 3.9 | 3.5% |
| WOMEN 75+ | 4,000 | 6.0% | 3.2 | 2.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 70k | 16.0% | 6.2 | 49.1% |
| C2DE ADULTS | 73k | 16.0% | 4.7 | 50.9% |
| ABC1 MEN | 29k | 14.0% | 4.9 | 20.5% |
| ABC1 WOMEN | 41k | 17.0% | 7.2 | 28.6% |
| C2DE MEN | 28k | 12.0% | 2.1 | 19.9% |
| C2DE WOMEN | 45k | 21.0% | 6.4 | 31.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 4.9% | 122k |
06.00-09.00 | 4.1% | 39k |
06.00-12.00 | 4.3% | 79k |
06.00-18.00 | 4.8% | 115k |
06.00-24.00 | 4.7% | 122k |
09.00-12.00 | 4.4% | 63k |
12.00-15.00 | 4.4% | 57k |
15.00-18.00 | 6.8% | 64k |
18.00-21.00 | 5.5% | 33k |
21.00-24.00 | 1.7% | 10k |
24.00-06.00 | 9.0% | 7,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.7% | 3,000 |
06.00-12.00 | 4.9% | 28k |
06.00-18.00 | 5.4% | 44k |
06.00-24.00 | 5.0% | 50k |
06.00-06.00 | 5.3% | 51k |
09.00-12.00 | 5.9% | 28k |
12.00-15.00 | 7.4% | 27k |
15.00-18.00 | 3.9% | 16k |
18.00-21.00 | 3.9% | 8,000 |
21.00-24.00 | 2.3% | 5,000 |
24.00-06.00 | 11.5% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.2% | 5,000 |
06.00-12.00 | 4.3% | 24k |
06.00-18.00 | 6.3% | 41k |
06.00-24.00 | 6.9% | 49k |
06.00-06.00 | 6.9% | 49k |
09.00-12.00 | 5.4% | 23k |
12.00-15.00 | 7.7% | 25k |
15.00-18.00 | 8.9% | 20k |
18.00-21.00 | 9.6% | 16k |
21.00-24.00 | 9.9% | 7,000 |
24.00-06.00 | 7.7% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 207k | 23.0% | 2.6m | 12.8 | 17.5% |
| HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE) this station | 143k | 16.0% | 784k | 5.5 | 5.2% |
| BBC RADIO 4 | 104k | 12.0% | 1.1m | 10.3 | 7.1% |
| * SMOOTH RADIO NORTH WEST | 101k | 11.0% | 726k | 7.2 | 4.8% |
| BBC RADIO 1 | 98k | 11.0% | 523k | 5.4 | 3.5% |
| * HEART NORTH WEST | 88k | 10.0% | 380k | 4.3 | 2.5% |
| BBC RADIO 5 LIVE | 77k | 9.0% | 277k | 3.6 | 1.8% |
| GREATEST HITS RADIO (STAFFORDSHIRE & CHESHIRE) | 66k | 7.0% | 812k | 12.2 | 5.4% |
| CLASSIC FM | 57k | 6.0% | 297k | 5.2 | 2.0% |
| TALKSPORT | 48k | 5.0% | 305k | 6.4 | 2.0% |
| MAGIC | 41k | 5.0% | 180k | 4.4 | 1.2% |
| GOLD RADIO UK | 34k | 4.0% | 316k | 9.2 | 2.1% |
| ABSOLUTE 80S | 31k | 3.0% | 143k | 4.7 | 0.9% |
| KISSTORY | 29k | 3.0% | 131k | 4.5 | 0.9% |
| HEART 80S | 26k | 3.0% | 90k | 3.5 | 0.6% |
| PLANET ROCK | 26k | 3.0% | 328k | 12.5 | 2.2% |
| BBC RADIO 4 EXTRA | 24k | 3.0% | 232k | 9.6 | 1.5% |
| KERRANG! | 23k | 3.0% | 271k | 11.9 | 1.8% |
| ABSOLUTE CLASSIC ROCK | 22k | 2.0% | 176k | 7.9 | 1.2% |
| ABSOLUTE RADIO 90S | 22k | 2.0% | 62k | 2.9 | 0.4% |
| KISS | 22k | 2.0% | 44k | 2.0 | 0.3% |
| BBC 6 MUSIC | 21k | 2.0% | 236k | 11.1 | 1.6% |
| BBC RADIO 3 | 20k | 2.0% | 130k | 6.5 | 0.9% |
| CAPITAL DANCE | 20k | 2.0% | 231k | 11.3 | 1.5% |
| ABSOLUTE RADIO | 19k | 2.0% | 84k | 4.5 | 0.6% |
| KISSTORY R&B | 18k | 2.0% | 49k | 2.7 | 0.3% |
| TALKSPORT2 | 16k | 2.0% | 270k | 16.4 | 1.8% |
| BBC RADIO 1XTRA | 15k | 2.0% | 32k | 2.1 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 14k | 2.0% | 13k | 0.9 | 0.1% |
| BOOM RADIO | 13k | 1.0% | 108k | 8.3 | 0.7% |
| HEART DANCE | 13k | 1.0% | 19k | 1.4 | 0.1% |
| HEART 70S | 12k | 1.0% | 37k | 3.0 | 0.2% |
| TIMES RADIO | 12k | 1.0% | 73k | 6.1 | 0.5% |
| ABSOLUTE RADIO COUNTRY | 11k | 1.0% | 314k | 29.0 | 2.1% |
| VIRGIN RADIO | 11k | 1.0% | 36k | 3.1 | 0.2% |
| HITS RADIO CHILLED | 10k | 1.0% | 37k | 3.7 | 0.2% |
| RADIO X CLASSIC ROCK | 10k | 1.0% | 147k | 14.2 | 1.0% |
| BBC ASIAN NETWORK UK | 9,000 | 1.0% | 35k | 4.1 | 0.2% |
| HEAT | 9,000 | 1.0% | 22k | 2.4 | 0.1% |
| MAGIC SOUL | 9,000 | 1.0% | 38k | 4.4 | 0.3% |
| MELLOW MAGIC | 9,000 | 1.0% | 31k | 3.4 | 0.2% |
| ABSOLUTE RADIO 00S | 8,000 | 1.0% | 11k | 1.3 | 0.1% |
| BBC WORLD SERVICE | 8,000 | 1.0% | 14k | 1.7 | 0.1% |
| HEART 90S | 8,000 | 1.0% | 20k | 2.4 | 0.1% |
| HITS RADIO PRIDE | 8,000 | 1.0% | 11k | 1.3 | 0.1% |
| TALK (WAS TALKRADIO) | 8,000 | 1.0% | 55k | 6.6 | 0.4% |
| CAPITAL XTRA (UK) | 7,000 | 1.0% | 9,000 | 1.2 | 0.1% |
| CAPITAL XTRA RELOADED | 7,000 | 1.0% | 11k | 1.5 | 0.1% |
| SMOOTH RELAX | 6,000 | 1.0% | 11k | 1.8 | 0.1% |
| GB NEWS RADIO | 5,000 | 1.0% | 18k | 3.5 | 0.1% |
| SMOOTH CHILL | 5,000 | 1.0% | 21k | 4.4 | 0.1% |
| VIRGIN RADIO CHILLED | 5,000 | 1.0% | 12k | 2.3 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 9,000 | 2.0 | 0.1% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 6,000 | 2.2 | 0.0% |
| CAPITAL CHILL | 3,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| NATION 80S | 3,000 | 0.0% | 16k | 6.0 | 0.1% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| JAZZ FM | 2,000 | 0.0% | 3,000 | 1.2 | 0.0% |
| SMOOTH COUNTRY | 2,000 | 0.0% | 3,000 | 1.8 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 0 | 0.8 | 0.0% |
| KISS XTRA | 0 | 0.0% | 0 | 0.3 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (STAFFORDSHIRE & CHESHIRE) (WAS SIGNAL ONE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)