HITS RADIO (LANCASHIRE) (WAS ROCK FM)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3491 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.68m · unweighted sample 1,676
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (LANCASHIRE) (WAS ROCK FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (LANCASHIRE) (WAS ROCK FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (LANCASHIRE) (WAS ROCK FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 150k | 9.0% | 3.0 | 100.0% |
| ADULTS 15-24 | 19k | 8.0% | 2.8 | 12.8% |
| ADULTS 25-34 | 45k | 18.0% | 4.1 | 30.2% |
| ADULTS 35-44 | 38k | 15.0% | 3.1 | 25.2% |
| ADULTS 45-54 | 20k | 8.0% | 1.6 | 13.5% |
| ADULTS 55-64 | 14k | 5.0% | 2.9 | 9.1% |
| ADULTS 65-74 | 11k | 4.0% | 1.2 | 7.1% |
| ADULTS 75+ | 3,000 | 2.0% | 4.2 | 2.1% |
| ADULTS 15-34 | 64k | 13.0% | 3.7 | 43.0% |
| ADULTS 15-44 | 102k | 14.0% | 3.5 | 68.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 71k | 9.0% | 3.2 | 47.8% |
| MEN 15-24 | 3,000 | 3.0% | 2.1 | 2.0% |
| MEN 25-34 | 25k | 20.0% | 3.2 | 16.9% |
| MEN 35-44 | 18k | 14.0% | 4.7 | 12.0% |
| MEN 45-54 | 14k | 12.0% | 1.3 | 9.6% |
| MEN 55-64 | 2,000 | 2.0% | 7.0 | 1.6% |
| MEN 65-74 | 5,000 | 4.0% | 1.6 | 3.6% |
| MEN 75+ | 3,000 | 5.0% | 4.2 | 2.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 78k | 9.0% | 2.9 | 52.2% |
| WOMEN 15-24 | 16k | 14.0% | 3.0 | 10.8% |
| WOMEN 25-34 | 20k | 16.0% | 5.2 | 13.3% |
| WOMEN 35-44 | 20k | 15.0% | 1.7 | 13.3% |
| WOMEN 45-54 | 6,000 | 5.0% | 2.3 | 3.9% |
| WOMEN 55-64 | 11k | 8.0% | 2.0 | 7.5% |
| WOMEN 65-74 | 5,000 | 4.0% | 0.7 | 3.5% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 70k | 8.0% | 3.1 | 46.7% |
| C2DE ADULTS | 80k | 9.0% | 3.0 | 53.3% |
| ABC1 MEN | 37k | 9.0% | 3.1 | 25.0% |
| ABC1 WOMEN | 32k | 8.0% | 3.1 | 21.7% |
| C2DE MEN | 34k | 8.0% | 3.3 | 22.8% |
| C2DE WOMEN | 46k | 10.0% | 2.7 | 30.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (LANCASHIRE) (WAS ROCK FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.4% | 37k |
10.00-13.00 | 1.7% | 55k |
13.00-16.00 | 1.6% | 57k |
16.00-19.00 | 1.8% | 51k |
19.00-22.00 | 1.2% | 13k |
22.00-02.00 | 0.5% | 8,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.4% | 8,000 |
09.00-12.00 | 1.1% | 12k |
12.00-16.00 | 2.1% | 19k |
16.00-19.00 | 1.9% | 9,000 |
19.00-22.00 | 1.3% | 4,000 |
22.00-01.00 | 0.5% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-19.00 | 1.4% | 32k |
09.00-12.00 | 1.4% | 19k |
12.00-16.00 | 1.3% | 12k |
16.00-19.00 | 1.8% | 9,000 |
19.00-22.00 | 0.7% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (LANCASHIRE) (WAS ROCK FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 352k | 21.0% | 4.1m | 11.6 | 14.0% |
| * SMOOTH RADIO NORTH WEST | 322k | 19.0% | 2.0m | 6.3 | 6.9% |
| * HEART NORTH WEST | 292k | 17.0% | 1.3m | 4.5 | 4.5% |
| BBC RADIO 1 | 250k | 15.0% | 1.9m | 7.6 | 6.5% |
| BBC RADIO 4 | 194k | 12.0% | 2.5m | 12.7 | 8.5% |
| GREATEST HITS RADIO (LANCASHIRE) | 179k | 11.0% | 1.7m | 9.3 | 5.7% |
| HITS RADIO (LANCASHIRE) (WAS ROCK FM) this station | 150k | 9.0% | 452k | 3.0 | 1.6% |
| TALKSPORT | 149k | 9.0% | 733k | 4.9 | 2.5% |
| BBC RADIO 5 LIVE | 146k | 9.0% | 793k | 5.4 | 2.7% |
| CLASSIC FM | 119k | 7.0% | 1.2m | 10.4 | 4.3% |
| * CAPITAL LANCASHIRE | 91k | 5.0% | 529k | 5.8 | 1.8% |
| ABSOLUTE 80S | 77k | 5.0% | 496k | 6.4 | 1.7% |
| ABSOLUTE RADIO | 74k | 4.0% | 380k | 5.1 | 1.3% |
| KISS | 71k | 4.0% | 945k | 13.2 | 3.3% |
| CAPITAL XTRA (UK) | 56k | 3.0% | 224k | 4.0 | 0.8% |
| PLANET ROCK | 51k | 3.0% | 467k | 9.1 | 1.6% |
| GOLD RADIO UK | 47k | 3.0% | 203k | 4.3 | 0.7% |
| HEART DANCE | 44k | 3.0% | 128k | 2.9 | 0.4% |
| KISSTORY | 43k | 3.0% | 135k | 3.1 | 0.5% |
| HEART 80S | 42k | 3.0% | 183k | 4.4 | 0.6% |
| BBC RADIO 3 | 41k | 2.0% | 235k | 5.7 | 0.8% |
| BBC RADIO 4 EXTRA | 40k | 2.0% | 220k | 5.4 | 0.8% |
| VIRGIN RADIO | 39k | 2.0% | 163k | 4.2 | 0.6% |
| ABSOLUTE CLASSIC ROCK | 36k | 2.0% | 167k | 4.7 | 0.6% |
| MAGIC | 35k | 2.0% | 115k | 3.3 | 0.4% |
| ABSOLUTE RADIO 90S | 34k | 2.0% | 87k | 2.6 | 0.3% |
| CAPITAL DANCE | 32k | 2.0% | 161k | 5.0 | 0.6% |
| BOOM RADIO | 31k | 2.0% | 389k | 12.5 | 1.3% |
| BBC 6 MUSIC | 30k | 2.0% | 264k | 8.8 | 0.9% |
| BBC WORLD SERVICE | 29k | 2.0% | 94k | 3.3 | 0.3% |
| SMOOTH RELAX | 29k | 2.0% | 182k | 6.4 | 0.6% |
| BBC RADIO 1XTRA | 28k | 2.0% | 67k | 2.3 | 0.2% |
| HEART 90S | 27k | 2.0% | 87k | 3.2 | 0.3% |
| BBC ASIAN NETWORK UK | 26k | 2.0% | 38k | 1.5 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 2.0% | 60k | 2.3 | 0.2% |
| GB NEWS RADIO | 26k | 2.0% | 173k | 6.5 | 0.6% |
| ABSOLUTE RADIO 00S | 23k | 1.0% | 112k | 4.8 | 0.4% |
| SMOOTH CHILL | 19k | 1.0% | 88k | 4.6 | 0.3% |
| KERRANG! | 18k | 1.0% | 51k | 2.8 | 0.2% |
| HEAT | 16k | 1.0% | 199k | 12.4 | 0.7% |
| ABSOLUTE RADIO 10S | 15k | 1.0% | 55k | 3.6 | 0.2% |
| CAPITAL CHILL | 15k | 1.0% | 42k | 2.9 | 0.1% |
| HEART 70S | 14k | 1.0% | 34k | 2.4 | 0.1% |
| TALKSPORT2 | 14k | 1.0% | 45k | 3.2 | 0.2% |
| HITS RADIO CHILLED | 13k | 1.0% | 91k | 7.1 | 0.3% |
| ABSOLUTE RADIO 70S | 12k | 1.0% | 8,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 12k | 1.0% | 52k | 4.5 | 0.2% |
| MAGIC SOUL | 12k | 1.0% | 30k | 2.6 | 0.1% |
| HITS RADIO PRIDE | 11k | 1.0% | 257k | 24.4 | 0.9% |
| RADIO X CLASSIC ROCK | 11k | 1.0% | 53k | 4.9 | 0.2% |
| VIRGIN RADIO CHILLED | 11k | 1.0% | 10k | 0.9 | 0.0% |
| KISS XTRA | 9,000 | 1.0% | 27k | 2.9 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 5,000 | 0.6 | 0.0% |
| KISSTORY R&B | 7,000 | 0.0% | 46k | 6.5 | 0.2% |
| SMOOTH COUNTRY | 7,000 | 0.0% | 77k | 10.9 | 0.3% |
| TALK (WAS TALKRADIO) | 7,000 | 0.0% | 80k | 11.1 | 0.3% |
| MELLOW MAGIC | 6,000 | 0.0% | 7,000 | 1.2 | 0.0% |
| NATION 80S | 6,000 | 0.0% | 20k | 3.3 | 0.1% |
| CAPITAL XTRA RELOADED | 4,000 | 0.0% | 27k | 6.5 | 0.1% |
| TIMES RADIO | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 4,000 | 0.0% | 2,000 | 0.5 | 0.0% |
| JAZZ FM | 3,000 | 0.0% | 3,000 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 1,000 | 0.4 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 0 | 0.1 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (LANCASHIRE) (WAS ROCK FM)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (LANCASHIRE) (WAS ROCK FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)